Hospitality
Keep it fresh, keep it honest, and let the ingredients shine

Interview with Chef Roberto Senese, Carluccio’s
How did growing up in Naples and learning from your grandmother shape your culinary philosophy?
In Italian homes, the kitchen is where life happens. It’s where conversations flow as meals are prepared and shared. That’s how it was for me. I grew up in the kitchen, watching my mother and grandmother cook while they talked about life. I started out doing small chores, but as I got older, I began helping with full meals.
That’s where my love for cooking began—bringing people together with food and sharing honest, unfiltered conversations around the table.
We cooked simple food at home: pasta, salads, seafood, and occasionally meat (which isn’t a big part of traditional Italian cuisine). Cooking was straightforward—lots of olive oil, fresh vegetables, herbs, and cheese.
That simplicity still defines the way I cook today, inspired by Antonio Carluccio’s philosophy: keep it fresh, keep it honest, and let the ingredients shine.
What does your philosophy “Minimum Fuss, Maximum Flavour” mean to you, and how do you bring it to life at Carluccio’s?
Minimum Fuss, Maximum Flavour” (MOF MOF) was the guiding philosophy of our founder, Antonio Carluccio. He believed in simplicity—using the finest ingredients, treating them with care, and embracing home-style cooking techniques to preserve authenticity and the comforting warmth of homemade food.
At Carluccio’s UAE & Qatar, Antonio’s MOF MOF philosophy is at the core of everything we do. It’s not just about how we cook; it shapes how we serve and connect with our guests. We keep things honest, genuine, and simple, following Antonio’s original recipes and maintaining the high standards he set.
While there are moments when we adapt to local tastes, we do so thoughtfully and sparingly, ensuring the heart of MOF MOF remains intact in everything we create.
How do you adapt Carluccio’s menu to cater to local tastes in the UAE and Qatar while staying true to Italian traditions?
Localization is key to staying relevant and evolving as a brand. At the same time, it’s just as important to preserve the essence of our brand philosophy.
Our menu is a blend of Carluccio’s classics and local favorites. For example, while BBQ Pizza isn’t traditionally Italian, it’s a regional favorite, so we’ve adapted it to suit local tastes—always using the best ingredients and keeping the cooking simple.
Another example is our Rigatoni Prawns & Pistachio pasta, a dish that combines prawns, pistachio, and pesto with a touch of chili, crafted specifically to appeal to the local palate while staying true to our focus on quality and flavor.
With the revamped Marina Mall branch offering vegan dishes and zero-proof drinks, how do you balance modern trends with authentic Italian cuisine?
Carluccio’s has always offered vegan options, but with the launch of our new menu, we’ve introduced a dedicated vegan section in response to growing demand and current trends. This addition reflects our commitment to catering to all guests.
We’ve also expanded our beverage offerings by introducing zero-proof drinks, providing premium options for those looking to enjoy something unique and exciting. These thoughtful additions have not only enhanced our menu but have significantly improved our dining experience, with guest feedback reflecting the positive impact on their overall enjoyment.
How does the show kitchen and iconic pizza oven enhance the guest experience?
Our goal was to showcase the authenticity, skill, and freshness that define our offerings. This is made possible by our show kitchen and pizza oven, where guests can enjoy watching their food being prepared with professionalism and the highest standards of hygiene. It’s not just a meal – it’s a visual experience that enhances the dining journey!
With elements like lemon trees and Mediterranean warmth, how do you aim to transport guests to Italy through both the food and ambiance?
In addition to enhancing our guest experience and bringing a modern touch to our interiors, we aimed to infuse subtle Mediterranean elements while staying true to Carluccio’s brand identity. This was achieved with features like lemon trees above the community table and vintage Italian-style tiling, which together create a rustic Mediterranean and Italian atmosphere.
Our food and service stay true to Antonio Carluccio’s MOF MOF philosophy, perfectly complementing each other to deliver an authentic Italian experience that is unmistakably Carluccio’s.
Hospitality
Cluster 2 Signs an Agreement to Advance Smart Airport Operations in Saudi Arabia

Airbus Defence and Space has signed a Memorandum of Understanding (MoU) with Cluster 2 at the Paris Air Show to deliver next generation digital solutions that enhance airport efficiency, security, and collaboration across Saudi Arabia. The ceremony was attended by H.E. Abdulaziz Al-Duailej, President of the General Authority of Civil Aviation (GACA), Wouter Van Wersch, Executive Vice President of Airbus International, Gabriel Semelas, President of Airbus in Middle East and Africa, and Mr. Saad A. Alajlan, General Manager of Commercial Operations and Business Development at Cluster 2.
The partnership will introduce advanced technologies including Agnet Turnaround by Airbus , a smart platform that enables real-time coordination of airport operations. This will empower Cluster 2 to streamline workflows, enhance on-time performance and elevate the passenger experience across its network of 22 international and domestic airports.
Through this MoU, Airbus and Cluster 2 aim to raise operational standards, improve situational awareness and drive seamless collaboration between ground staff, security teams and control rooms.
“This partnership underscores our commitment to driving digital innovation in aviation. With Agnet Turnaround, we are enabling smarter, safer and more connected airports that align with the Kingdom’s vision for the future of transportation.”, said Antoun Farra, Managing Director of Airbus Defence and Space in Saudi Arabia.
“Airports are vital gateways to the Kingdom, and digital transformation is at the heart of our strategy. Partnering with Airbus allows us to enhance safety, reduce response times and create a unified operations ecosystem across our airports.”, commented Eng. Badr Al-Dalami, Chief Executive Officer of Cluster 2.
With multiple communication and automation capabilities, Agnet Turnaround is a smart and secure solution which aims at solving daily operational challenges for aviation stakeholders and enhancing On Time Performance (OTP).
Hospitality
How Innovations Group Is Powering the UAE’s Hospitality Workforce

Exclusive Interview with Nikhil Nanda, Director, Innovations Group

What are the current hiring trends in the UAE’s Hospitality sector, and how have they evolved in past few years?
Over the past few years, the UAE’s Hospitality sector has seen a remarkable shift—not so much in the types of roles being hired, but in the volume and flexibility of those roles. With the exponential growth of new hotel developments, especially in cities like Dubai and Abu Dhabi, hiring numbers have surged.
The most significant evolution has been the rise of flexible and seasonal staffing models, particularly for back-of-house roles. Hotels are now opting for part-time or short-term workforce models—often deployed through staffing companies—to meet peak seasonal demands. For instance, during high tourist seasons, roles like housekeeping and cleaning staff are brought in for 2–4 month stints, ensuring optimal operations without long-term cost commitments.
Are there any specific roles or skillsets that are particularly in high demand across the hospitality industry today?
Yes, there’s a clear surge in demand for back-of-house roles, including housekeeping, public attendants, lifeguards, and general cleaning staff.
This demand is closely tied to the unexpected rise in summer tourism. Traditionally, the summer was a relatively quieter season, but with more tourists choosing the UAE year-round, hotels have had to adjust. Many were not prepared for the increased occupancy, which has pushed operational teams to scale up support functions rapidly and efficiently.
Would you be able to share percentage growth of the hiring graph in this segment?
We’ve observed a 70% increase in back-of-house hiring over the past five years. This growth is directly tied to rising hotel openings, the UAE’s push to become a global tourism hub, and the increasing preference for flexible staffing models that allow employers to scale efficiently during high and low seasons.
How are hospitality employers in the UAE adapting their recruitment strategies to attract and retain top talent?
Hospitality employers are becoming increasingly strategic and global in their talent sourcing. They are now tapping into new geographies such as Eastern Europe (e.g., Moldova, Georgia), East Asia, Kazakhstan, and large parts of Africa, especially for English-speaking back-of-house staff. These regions are emerging as rich talent pools that offer both diversity and reliability.
Retention, on the other hand, is being driven by improvements in workplace culture—including the introduction of flexible shifts, cultural sensitivity programs, team engagement initiatives, and third-party staffing models that enable work-life balance. Hotels understand that talent today prioritizes not just pay, but respect, growth, and a positive work environment.
What solutions does Innovations Group offer to support large-scale or high-volume hospitality staffing needs in the region?
At Innovations Group, we specialize in scalable hospitality staffing solutions that cater to both ongoing and project-based needs. Whether it’s a pre-opening ramp-up or managing peak-season demand, we provide:
- – Volume hiring support for new and expanding hotels
- – Experienced back-of-house talent from an existing, vetted pool
- – Flexible work models (monthly, seasonal, or quarterly contracts)
- – Deployment-ready staff with prior hospitality experience
- – Geographically diverse sourcing through our global recruitment channels
What sets us apart is our ability to move quickly and match hotels with hospitality professionals who understand the pace and standards of UAE’s hospitality sector. This blend of speed, scale, and service makes us a trusted partner to many leading hotel brands in the region.
Hospitality
Phat Buns UK Opens First Global Franchise in Sharjah UAE

Sharjah is about to get a serious upgrade in the burger department. UK cult favourite Phat Buns is heading to the UAE, bringing its signature mix of unapologetically bold flavours, viral-worthy visuals, and stacked burgers that are engineered to impress.
Founded in Leicester in 2019, Phat Buns has become a street food success story, and co-founded by a literal aerospace engineer, there’s precision behind every layer. From the smash patty technique to the way the sauces hit the palate, Phat Buns isn’t just built different, it’s smart. As co-founder Ahtesham Moosa puts it, “With endless combinations, no two visits need to be the same”.
From well-loved menu staples like the PHAT Classic – a 4oz Aberdeen Angus beef smashed patty burger with melted cheddar cheese, or a fried chicken loaded fries, with grilled mushroom and halloumi. To one of the legends – 4oz Aberdeen Angus BBQ flavoured, 12-hour smoked pulled rib meat sandwich, topped with lettuce, tomato and cheddar.

But that’s just the beginning…
PHAT Buns’ Build-a-Burger concept puts you firmly in the driver’s seat. Fancy a double smash patty stacked with crispy halloumi and a drizzle of that iconic PHAT sauce? Sorted. Prefer spicy chicken with jalapeños and a buttery pretzel bun? You got it. From protein and cheese to sauces and toppings, you call the shots – every burger is made exactly how you want it.
While Sharjah’s will offer a different menu, tailored to local tastes, customers can still expect the same vibrant energy that Phat Buns’ fans love. Think neon lights, bold colours, and a design that gives nods to the street food culture. The experience, as well as the burgers, are ones to be photographed for social media!
The Sharjah expansion marks a new era of growth for the brand. From starting as a single location in the UK to a now growing international footprint, Phat Buns is not one to miss. It has proved fast food can be both fun and elevated, and with a rocket scientist in the kitchen, you can trust the launch will go off with a bang.
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