Integrator Media had an exclusive interview with Laurance Li, General Manager of HONOR GCC on how the HONOR Magic7 Pro is revolutionizing the premium smartphone market with AI-driven photography, productivity, and ecosystem expansion.

1. How does HONOR position the Magic7 Pro within the premium smartphone market in the Middle East?

The HONOR Magic7 Pro is positioned as a flagship device within the premium smartphone market in the Middle East, offering cutting-edge technology, AI-driven features, and powerful performance. With its sleek design, advanced AI capabilities, and top-tier camera system, the Magic7 Pro is designed for consumers who demand the best in innovation and user experience. The device targets tech-savvy individuals, professionals, and mobile enthusiasts in the Middle East who appreciate quality, performance, and the integration of next-gen technology into their daily lives. As the region’s consumers continue to embrace the latest in AI and mobile technology, HONOR aims to meet these needs with a device that sets new standards in the premium smartphone category.

2. The HONOR Magic7 Pro is said to redefine the photography experience with AI capabilities. Can you elaborate on how features like AI Super Zoom and Stage Mode work?

The Magic7 Pro takes smartphone photography to new heights with the integration of AI-powered features like AI Super Zoom and Stage Mode. AI Super Zoom, with a zoom range of 30x to 100x, uses advanced AI algorithms to ensure that even at high zoom levels, images remain sharp, clear, and free from distortion. The AI intelligently adjusts settings to optimize the image quality, making it perfect for capturing distant subjects with exceptional clarity. Stage Mode, on the other hand, is designed to enhance the way users capture dynamic scenes. By leveraging AI and motion sensing, it adjusts the camera‘s settings to capture fast-moving action while maintaining detail and smoothness, making it ideal for live events, sports, or other high-energy moments. These features work together to redefine the mobile photography experience, allowing users to capture stunning images with ease and precision.

3. HONOR’s MagicOS 9.0, built on Android 15 introduces several AI-powered features. Which of these features do you think will resonate most with users in the UAE?

MagicOS 9.0, built on Android 15, introduces a wide range of AI-powered features that will resonate deeply with UAE users, particularly those who value efficiency, personalization, and a seamless mobile experience. One standout feature is Magic Portal 2.0, which allows users to interact with multiple apps simultaneously and manage tasks more efficiently. This is ideal for the UAE’s fast-paced, tech-savvy consumers who rely on multitasking and productivity. Additionally, the AI SuperNotes feature, which intelligently organizes and transcribes notes, will appeal to professionals and students alike. UAE users will also appreciate the enhanced AI security features, including AI Deepfake Detection, which ensures safer online interactions and strengthens user privacy. Overall, these AI-driven tools are designed to deliver a smarter, more intuitive user experience, perfectly aligned with the UAE’s high-tech, on-the-go lifestyle.

4. How does the integration of Google Gemini enhance the HONOR Magic7 Pro’s productivity and creativity features?

The integration of Google Gemini with the HONOR Magic7 Pro significantly enhances its productivity and creativity features by leveraging Google’s AI technology to improve multitasking and content creation. Gemini allows the Magic7 Pro to process tasks more quickly and accurately, especially when running resource-intensive applications like photo and video editing tools. For productivity, Gemini’s AI-driven assistance helps users manage workflows efficiently, from automatically organizing emails and calendar events to suggesting content and documents based on usage patterns. On the creative side, Gemini enables smoother rendering and enhanced photo and video editing experiences, making it easier for users to create high-quality content on the go. Whether it’s editing photos, composing emails, or managing daily tasks, Gemini’s integration helps users do more with less effort, boosting both productivity and creativity.

5. Are there any plans to expand the HONOR Magic7 Pro’s ecosystem with complementary products or features?

Yes, HONOR is continuously working to expand the Magic7 Pro’s ecosystem, ensuring it delivers a seamless and integrated experience across multiple devices. In addition to smartphones, we’re expanding our portfolio with AI-powered wearables, like the HONOR Magic Watch 5, and accessories designed to enhance the overall user experience. We’re also looking to integrate more features that enhance the user experience, such as cross-device syncing, improved AI-powered fitness tracking, and expanding our ecosystem to include collaborations with other tech platforms. The goal is to create a holistic ecosystem where all HONOR devices work together to enhance the user’s daily life, whether it’s through smarter health, productivity, or entertainment features.

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With the weather entering a transitional phase from winter to summer, air quality at home is a key priority. The change in temperatures can result in a change of humidity, especially due to sealed homes that can lead to mold growth and damage to furniture, whilst affecting overall air quality. Keeping this in mind, LG’s innovative Smart Dehumidifier is a must-have at home, which not only keeps the air clean, but its efficient solutions keep the bills low as well.

The key function of a dehumidifier is to ensure moisture-free and clean air, but the LG Smart Dehumidifier adds additional features such as efficient energy consumption and satisfying aesthetics. The LG Smart Dehumidifier comes with the Dual Inverter Compressor, which in comparison to conventional inverter compressors, requires less driving time thereby resulting in better energy efficiency. This is done by automatically adjusting the dehumidification intensity, ensuring that the environment indoors is dry and comfortable. It also has a daily capacity of 30L, which is equivalent to removing moisture from 120 bottles of 250ml water, all of which is done at a whisper-quiet 33db while functioning.

Additionally, it also comes with a HEPA H13 graded Safe Plus Filter, ensuring that your home is safe from dust, viruses, bacteria, pollen, and allergens. Paired with a whooping additional 18 safety features, including an Ionizer and UVnano™ technology, the LG Smart Dehumidifier is guaranteed to ensure the cleanest air in your home.

The LG Smart Dehumidifier is also fully equipped with LG ThinQ technology. With a compatible smartphone, users can enable remote operation through Wi-Fi, schedule sessions, and most importantly, monitor energy usage, a key feature when it comes to considering overall energy efficiency. Users will also receive alerts for full drain buckets or high humidity levels, ensuring optimal performance at all times.

The LG Smart Dehumidifier, while providing energy efficient solutions for cleaner air at home, is also a good-looking appliance to have at home, thanks to its sleek design that follows LG’s design ethos. The design language is also practical, with elements like a Push and Pull Handle for easy mobility and 360-degree casters for smooth movement. A transparent water tank is also present for quick level checks, while the built-in cover design prevents leaks. It also comes included with Shoe Dry Y-hose and Closet Dry T-hose attachments, perfect for drying shoes and closets during damp winter days.

If you are looking at a cost-effective solution to ensuring good quality air at home which boosts energy efficiency, then the LG Smart Dehumidifier is the way to go, all while looking sleek and stylish.

Shure announced recently a series of new conferencing and collaboration solutions designed to offer AV and IT managers and integrators in the Middle East region unparalleled sound quality and operation for conference and meeting rooms.

The new product lineup is set to take center stage in the highly anticipated LEAP 2025 – the region’s leading technology platform that fosters the growth of ideas, partnerships, and the collaborative shaping of the future of technology. Taking place in the Kingdom of Saudi Arabia, the new solutions unveiling underscores Shure’s leadership in pioneering innovation, exceptional quality, and unyielding commitment to audio excellence in the region.

“LEAP is an important calendar event for us, largely because it’s an opportunity to showcase and demonstrate leadership and expertise in audio engineering. This is why as part of our showcase this year; we’ll be taking our participation a notch higher by unveiling need-driven audio solutions that not only deliver exceptional experiences, but, most importantly, align with the needs of regional AV and IT managers and integrators,” said Yassine Mannai, associate sales director, Shure MEA.

Boosting collaborations in Microsoft Teams Rooms

For the effortless deployment in small to large meeting rooms, up to 33 x 18 ft (10 x 5.5 m), Shure has launched the new IntelliMix Room Kits, complete Microsoft Teams Room systems. With industry-leading audio and video performance, incredibly easy setup, and robust security and cloud management, IntelliMix Room Kits are set to transform the modern meeting experience. Clear audio quality is crucial for meeting participants and the accuracy of AI-driven tools. In the workplace, AI tools, like Microsoft 365 Copilot, rely on the intelligibility of the audio input to generate accurate transcriptions and summaries, ensure key points and action items are understood, and correctly identify and attribute spokespeople.

Next generation of wireless

To meet the needs of regional AV integrators and IT managers who demand robust and flexible wireless systems that are easy to get up and running in minutes with the touch of a button, Shure launched the Microflex Wireless neXt 4 and neXt 8 (MXW neXt 4 and neXt 8). Building on the release of the award-winning 2-channel system in 2024, MXW neXt is now available in four and eight channel count options – offering fully reimagined wireless collaboration with contemporary industrial design, pristine audio quality, and groundbreaking speed of set-up. Scalable to a variety of meeting and classroom environments, MXW neXt sets the standard for best-in-class wireless. The MXW neXt portfolio, MXW neXt 4 and neXt 8 feature a unique combination of IntelliMix digital signal processing capabilities and comprehensive I/O connections, including USB, Dante networked audio, and analog audio.

New Microflex Loudspeakers lineup for conferencing

Shure has expanded its Microflex Ecosystem portfolio with an innovative lineup of passive loudspeakers and a new networked amplifier. Designed specifically for conference rooms, the new Microflex (MX) Loudspeakers offer premium audio quality, flexibility for customization, straightforward installation, and seamless interoperability. The expanded MX Loudspeaker range includes four new passive speakers – ceiling and wall-mounted – as well as a networked conferencing amplifier, joining Shure’s existing networked loudspeaker MXN5W-C. With other Microflex Ecosystem devices, customers now have a complete solution that includes microphones, digital signal processing, and loudspeakers, all working seamlessly to deliver unmatched performance, security, and installation efficiency.