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Reham Rednah Earns Executive Certificate from EHL in Hospitality Leadership

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EHL

Reham Rednah has successfully earned an Executive Certificate in Hospitality Leadership Development from EHL Hospitality Business School. This achievement underscores her dedication to driving excellence and innovation in Saudi Arabia’s hospitality sector.

The intensive program, developed through a strategic partnership between EHL and Bunyan Academy, aims to empower 100 Saudi professionals through a blend of practical training and executive education. With a strong focus on teaching customer service excellence and the adoption of world-class hospitality standards, it directly supports the goals of Saudi Vision 2030 to transform and elevate the nation’s tourism landscape.

Building on this accomplishment, Rednah expressed her enthusiasm, stating: “I am truly honored to be part of this pioneering program. It has been a transformative learning experience that equipped me with invaluable skills and practical insights. I look forward to applying this knowledge to contribute meaningfully to Saudi Arabia’s evolving hospitality sector.”

She further emphasized the importance of the collaboration between EHL and Bunyan Academy, saying: “This strategic partnership provides a comprehensive and impactful educational experience, offering participants an unmatched opportunity to grow and excel in this vital sector. I am eager to leverage the knowledge I have gained to support the Kingdom’s ambitious journey toward becoming a global tourism destination.” 

As part of the Kingdom’s vision, this transformative initiative marks a turning point in developing Saudi hospitality professionals by combining Switzerland’s world-renowned expertise with Saudi Arabia’s strategic human capital goals. Participants emerge with advanced international skills and insights that empower them to contribute to the Kingdom’s thriving tourism and hospitality sectors. 

This achievement reflects ongoing national efforts to foster growth and innovation in the hospitality industry, contributing directly to Vision 2030 and positioning Saudi Arabia as a leading player on the global tourism stage. 

Hospitality

Cluster 2 Signs an Agreement to Advance Smart Airport Operations in Saudi Arabia

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Airbus and Cluster 2 sign MoU to digitally transform Saudi Arabia's airport operations nationwide.

Airbus Defence and Space has signed a Memorandum of Understanding (MoU) with Cluster 2 at the Paris Air Show to deliver next generation digital solutions that enhance airport efficiency, security, and collaboration across Saudi Arabia. The ceremony was attended by H.E. Abdulaziz Al-Duailej, President of the General Authority of Civil Aviation (GACA), Wouter Van Wersch, Executive Vice President of Airbus International, Gabriel Semelas, President of Airbus in Middle East and Africa, and Mr. Saad A. Alajlan, General Manager of Commercial Operations and Business Development at Cluster 2.

The partnership will introduce advanced technologies including Agnet Turnaround by Airbus , a smart platform that enables real-time coordination of airport operations. This will empower Cluster 2 to streamline workflows, enhance on-time performance and elevate the passenger experience across its network of 22 international and domestic airports.

Through this MoU, Airbus and Cluster 2 aim to raise operational standards, improve situational awareness and drive seamless collaboration between ground staff, security teams and control rooms.

“This partnership underscores our commitment to driving digital innovation in aviation. With Agnet Turnaround, we are enabling smarter, safer and more connected airports that align with the Kingdom’s vision for the future of transportation.”, said Antoun Farra, Managing Director of Airbus Defence and Space in Saudi Arabia.

“Airports are vital gateways to the Kingdom, and digital transformation is at the heart of our strategy. Partnering with Airbus allows us to enhance safety, reduce response times and create a unified operations ecosystem across our airports.”, commented Eng. Badr Al-Dalami, Chief Executive Officer of Cluster 2.

With multiple communication and automation capabilities, Agnet Turnaround is a smart and secure solution which aims at solving daily operational challenges for aviation stakeholders and enhancing On Time Performance (OTP).

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Hospitality

How Innovations Group Is Powering the UAE’s Hospitality Workforce

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innovations group

Exclusive Interview with Nikhil Nanda, Director, Innovations Group

Innovations Group

What are the current hiring trends in the UAE’s Hospitality sector, and how have they evolved in past few years?

Over the past few years, the UAE’s Hospitality sector has seen a remarkable shift—not so much in the types of roles being hired, but in the volume and flexibility of those roles. With the exponential growth of new hotel developments, especially in cities like Dubai and Abu Dhabi, hiring numbers have surged.

The most significant evolution has been the rise of flexible and seasonal staffing models, particularly for back-of-house roles. Hotels are now opting for part-time or short-term workforce models—often deployed through staffing companies—to meet peak seasonal demands. For instance, during high tourist seasons, roles like housekeeping and cleaning staff are brought in for 2–4 month stints, ensuring optimal operations without long-term cost commitments.

Are there any specific roles or skillsets that are particularly in high demand across the hospitality industry today?

Yes, there’s a clear surge in demand for back-of-house roles, including housekeeping, public attendants, lifeguards, and general cleaning staff.

This demand is closely tied to the unexpected rise in summer tourism. Traditionally, the summer was a relatively quieter season, but with more tourists choosing the UAE year-round, hotels have had to adjust. Many were not prepared for the increased occupancy, which has pushed operational teams to scale up support functions rapidly and efficiently.

Would you be able to share percentage growth of the hiring graph in this segment?

We’ve observed a 70% increase in back-of-house hiring over the past five years. This growth is directly tied to rising hotel openings, the UAE’s push to become a global tourism hub, and the increasing preference for flexible staffing models that allow employers to scale efficiently during high and low seasons.

How are hospitality employers in the UAE adapting their recruitment strategies to attract and retain top talent?

Hospitality employers are becoming increasingly strategic and global in their talent sourcing. They are now tapping into new geographies such as Eastern Europe (e.g., Moldova, Georgia), East Asia, Kazakhstan, and large parts of Africa, especially for English-speaking back-of-house staff. These regions are emerging as rich talent pools that offer both diversity and reliability.

Retention, on the other hand, is being driven by improvements in workplace culture—including the introduction of flexible shifts, cultural sensitivity programs, team engagement initiatives, and third-party staffing models that enable work-life balance. Hotels understand that talent today prioritizes not just pay, but respect, growth, and a positive work environment.

What solutions does Innovations Group offer to support large-scale or high-volume hospitality staffing needs in the region?

At Innovations Group, we specialize in scalable hospitality staffing solutions that cater to both ongoing and project-based needs. Whether it’s a pre-opening ramp-up or managing peak-season demand, we provide:

  • – Volume hiring support for new and expanding hotels
  • – Experienced back-of-house talent from an existing, vetted pool
  • – Flexible work models (monthly, seasonal, or quarterly contracts)
  • – Deployment-ready staff with prior hospitality experience
  • – Geographically diverse sourcing through our global recruitment channels

What sets us apart is our ability to move quickly and match hotels with hospitality professionals who understand the pace and standards of UAE’s hospitality sector. This blend of speed, scale, and service makes us a trusted partner to many leading hotel brands in the region.

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Hospitality

Phat Buns UK Opens First Global Franchise in Sharjah UAE

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a side-angle shot of the interior of the PHAT Buns Sharjah outlet

Sharjah is about to get a serious upgrade in the burger department. UK cult favourite Phat Buns is heading to the UAE, bringing its signature mix of unapologetically bold flavours, viral-worthy visuals, and stacked burgers that are engineered to impress.

Founded in Leicester in 2019, Phat Buns has become a street food success story, and co-founded by a literal aerospace engineer, there’s precision behind every layer. From the smash patty technique to the way the sauces hit the palate, Phat Buns isn’t just built different, it’s smart. As co-founder Ahtesham Moosa puts it, “With endless combinations, no two visits need to be the same”.

From well-loved menu staples like the PHAT Classic – a 4oz Aberdeen Angus beef smashed patty burger with melted cheddar cheese, or a fried chicken loaded fries, with grilled mushroom and halloumi. To one of the legends – 4oz Aberdeen Angus BBQ flavoured, 12-hour smoked pulled rib meat sandwich, topped with lettuce, tomato and cheddar.

an aesthetic shot of the PHAT Buns Smash Burger in an orange background

But that’s just the beginning…

PHAT Buns’ Build-a-Burger concept puts you firmly in the driver’s seat. Fancy a double smash patty stacked with crispy halloumi and a drizzle of that iconic PHAT sauce? Sorted. Prefer spicy chicken with jalapeños and a buttery pretzel bun? You got it. From protein and cheese to sauces and toppings, you call the shots – every burger is made exactly how you want it.

While Sharjah’s will offer a different menu, tailored to local tastes, customers can still expect the same vibrant energy that Phat Buns’ fans love. Think neon lights, bold colours, and a design that gives nods to the street food culture. The experience, as well as the burgers, are ones to be photographed for social media!

The Sharjah expansion marks a new era of growth for the brand. From starting as a single location in the UK to a now growing international footprint, Phat Buns is not one to miss. It has proved fast food can be both fun and elevated, and with a rocket scientist in the kitchen, you can trust the launch will go off with a bang.

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