Automotive
David Guetta and Porsche Light Up the Mohammed Bin Rashid Al Maktoum Solar Park

David Guetta has always been known for pushing the boundaries, while staying true to his roots.
Much like Porsche, he is a perfectionist who has constantly been evolving and shaping trends, making him the ideal match for an electrifying new campaign that features Guetta with the Macan Turbo and Taycan Turbo GT – Porsche’s newest electric vehicle lineup.
Set against the spectacular backdrop of the Mohammed bin Rashid Al Maktoum Solar Park in Dubai, Guetta’s Future Rave Remix of his hit track ’Titanium’ sets the pace. Its pulsating beats amplify the energy of the high-speed sequences, laser precision, and cutting-edge visuals. The 263-metre Solar Park tower, the tallest of its kind, became his DJ booth – illuminated by an unprecedented display of light and motion.
“This collaboration is one of those things you dream of as a kid,” said David Guetta.
“Porsche has always stood for emotion, performance, and pushing the limits, just like my music. It’s about evolution while staying true to your roots, and being part of this project has truly inspired me.”
New Porsche EV models co-star in the campaign
In 2024, the second-generation Macan was launched, now as fully electric models. Through its progressive, timeless design, characteristic Porsche performance, long-distance range and with real everyday usability, the new Macan completely fulfils the requirements of Porsche owners who wish to drive an SUV. The top model is the Macan Turbo with up to 470 kW (639 hp) and a maximum torque of 1,130 Nm. This guarantees sporty performance: The Macan Turbo accelerates from zero to 100 km/h in 3.3 seconds. Its top speed is 260 km/h.

The most powerful production Porsche of all time is the Taycan Turbo GT with a limited-time peak power output of more than 1,100 hp. The model version with the Weissach package, which is consistently designed for the racetrack, recently set a record for the fourth time and on the fourth continent: After setting records on the Nürburgring Nordschleife, the WeatherTech Raceway Laguna Seca in California and the Shanghai International Circuit, it also achieved a record time for electric cars on the Interlagos Circuit in São Paulo.
Collaboration brings spectacular production from dream to reality
Bringing a film of this magnitude to life was made possible with the support of key partners, including the Dubai Electricity & Water Authority (DEWA) and the Dubai Department of Economy and Tourism (DET), who share the common goal of consolidating Dubai’s position as a leader in innovation and sustainability.

The Mohammed bin Rashid Al Maktoum Solar Park, operated by the Dubai Electricity & Water Authority (DEWA), provided the perfect stage for this dynamic partnership. Spanning 127 square kilometres — an area twice the size of Manhattan — the Solar Park is the world’s largest single-site solar project. By 2030, it aims to power nearly two million homes in Dubai while reducing carbon emissions by over eight million tons annually.
“At DEWA, we are pleased to support initiatives that reflect Dubai’s unwavering commitment to sustainability, innovation, and clean energy,” said His Excellency Saeed Mohammed Al Tayer, MD and CEO of DEWA. “The Mohammed bin Rashid Al Maktoum Solar Park is a global landmark for renewable energy, and hosting this extraordinary collaboration with Porsche, David Guetta, and the Dubai Department of Economy and Tourism (DET) underscores the limitless potential of clean energy in shaping the future.”
“Dubai continues to take the lead as a city of inspiration and innovation, and we are honoured to partner with Porsche on this global campaign for its new electric vehicles,” said His Excellency Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), part of the Dubai Department of Economy and Tourism (DET). “The Mohammed bin Rashid Al Maktoum Solar Park provides the perfect setting for the unveiling, showcasing the city’s commitment to sustainability and demonstrating our continuous efforts to foster and encourage innovative, future-ready solutions, in line with the Dubai Economic Agenda, D33. Collaborations with forward-thinking global brands such as Porsche, and international cultural influencers such as David Guetta, are key to driving awareness of sustainability and highlighting technological progress as we continue to shape the future of Dubai as the best city to visit, live and work in.”

“Dubai is a city that never stops surprising. The Solar Park is an incredible location, and not many people know about it. That’s when we thought, it’s perfect for Porsche as it aligns with our clear path towards sustainability.” said Dr. Manfred Bräunl, Chief Executive Officer, Porsche Middle East and Africa FZE.
Automotive
Metadome.ai launches AI Virtual Sales Assistant with Jameel Motors Egypt

Metadome.ai, in collaboration with Jameel Motors Egypt, one of the country’s most prominent automotive distributors, has launched an AI-assisted virtual sales assistant designed to support the entire customer journey — both pre-sales and post-sales.
Jameel Motors, a key player in Egypt’s automotive market, brings decades of expertise in the mobility sector and a reputation for representing some of the world’s most recognized commercial and passenger vehicle brands. Its expansive sales and after-sales network position the company as a trusted name in delivering customer-centric innovation.
As a collaboration between two leading technology innovators, Jameel Motors Egypt is stepping into the future of customer engagement by bringing the power of AI to the showroom floor and beyond. Developed by Metadome.ai, the newly launched virtual assistant provides customers with round-the-clock, real-time support across all digital touchpoints. Whether learning about car models, comparing features, booking test drives, or tracking vehicle delivery, the assistant acts as a knowledgeable and responsive digital partner throughout the pre-sales experience.
More than just a sales tool, the assistant also supports post-sales services. Customers can authenticate themselves, book maintenance appointments, access previous service records, receive live maintenance updates, activate warranties, locate service centers, and request spare parts and accessories. It also delivers automated maintenance reminders and other services that’s helping streamline after-sales support while keeping customers fully informed and connected.
“At Metadome.ai, we’re driven by one simple idea—technology should feel intuitive, human, and helpful. That’s exactly what we aimed for with this product. By combining Jameel Motors deep automotive expertise with our conversational AI capabilities and tech backbone, we’ve created an experience that feels less like a bot—and more like a knowledgeable, always-available assistant,” said Shorya Mahajan, Co-founder and COO of Metadome.ai
The assistant is already live at select Jameel Motors digital touchpoints, with early feedback indicating stronger online engagement, faster response cycles, and increased customer satisfaction.
Tarek Abdullatif, Regional Director Jameel Motors Egypt, stated: “We’ve seen firsthand how digital tools can transform industries. This assistant is more than a chatbot it’s a smart, responsive designed to meet the needs of today’s connected customer.”
He added, “In the coming months, the virtual assistant solution will roll out across Jameel Motors entire network, in Egypt as part of the company’s commitment to innovation and customer-centric service.
Automotive
INEOS AUTOMOTIVE ACCELERATES IN THE MIDDLE EAST WITH 1,000TH VEHICLE DELIVERED AND MAJOR REGIONAL EXPANSION

INEOS Automotive has hit a major milestone in the Middle East, delivering its 1,000th Grenadier 4X4 – just over two years after launching in the region. The rugged British-designed off-roader has quickly gained traction with adventurers, professionals, and off-road enthusiasts alike.
REGIONAL INVESTMENT AND EXPANSION

Building on its fast-growing global footprint, INEOS Automotive is making a bold move and expanding operations across the Middle East and Africa. Leading this next chapter is the newly appointed Head of Region, Dan Balmer – a highly accomplished executive with a CV that spans top roles at BMW, Aston Martin, Lotus, and Rolls-Royce.
Balmer will be based in INEOS Automotive’s brand-new regional headquarters in the Arenco Tower in Dubai’s Media City, where a growing team – including relocated staff from the UK – will drive sales, marketing, aftersales, and the dealer network.
With a strong existing footprint across six countries and seven dealer sites, the company is now gearing up to expand further across the GCC and break into new Middle Eastern and African markets. “The 1,000th Grenadier delivery signifies that drivers across the region are embracing what we’ve built,” said Lynn Calder, CEO of INEOS Automotive. “We’re backing that enthusiasm with serious investment: a new regional HQ, a growing team, and an exciting leader in Dan Balmer, who’s ready to take things to the next level.”

INDUSTRY HEAVYWEIGHT AT THE HELM
Newly appointed regional chief, Dan Balmer, brings deep global expertise and local insight to the role. Having previously led teams in major markets for some of the world’s most prestigious automotive brands, he’s now focused on growing INEOS Automotive’s presence and partnerships throughout the region.
“Hitting this milestone delivery is just the beginning,” said Balmer. “The Middle East and Africa offer huge potential, and I’m thrilled to lead our efforts here – from expanding into new markets to delivering exceptional customer experiences.”
Balmer started his automotive career as an apprentice design technician, and progressed through the ranks at BMW and Rolls-Royce. His first regional leadership appointment was as General Manager Asia Pacific for Rolls-Royce from 2012. Joining Aston Martin in 2014, Balmer led several regional offices, latterly as President of UK, Middle East & Africa. And at Lotus from 2021, he saw success as President and CEO of Asia Pacific, Middle East & Africa, and most recently held the position of President and CEO of Lotus Cars Europe.
Automotive
From the Garage to the Global Stage: MEA Service Advisors and Technicians Head to Bangkok for Skills Showdown

For most people, car servicing is about speed, efficiency, and trust. But for a select group of the Middle East and Africa’s most skilled automotive professionals, it’s also about something else – the chance to put their expertise to the test on the world stage.
This month, eleven technicians and service advisors from seven MEA countries will travel to Bangkok, Thailand, to compete in the first-ever Changan Global Service Skills Competition. The five-day event, running from August 25–29, will pit them against elite peers from around the world in disciplines including service reception processes, engine maintenance, and vehicle fault diagnosis.
A Career Milestone
For these finalists, representing KSA, Oman, Egypt, Iraq, Kuwait, Bahrain, and Morocco, the competition is more than just a technical test. It’s a career highlight, an opportunity to benchmark themselves against the best globally, and a chance to bring fresh knowledge home to their dealerships and customers.

Their journeys began at the 2024 Changan MEA Regional Skills Competition in Dammam, KSA, where the region’s top service professionals underwent rigorous challenges and intensive training. Those who excelled earned the right to carry their country’s flag to Bangkok.
“Our finalists are not only representing their dealerships and countries, but also the skill, dedication, and customer-first values of the Middle East and Africa region,” said Mr. Xiao, General Manager of Changan Automobile’s MEA Business Unit. “Competing at this level puts MEA talent in the global spotlight and helps raise service standards across the industry.”
The People Behind the Progress
Among the Service Advisors is Eslam Mohammed Nasem of Almajdouie Motors, KSA, who says the competition is “a chance to prove that our region’s skills are world-class.” For Anandu Dileep Kumar, a technician from Alqurain Auto Motive Trading Company in Kuwait, it’s about “learning from the best, then sharing that knowledge with colleagues and customers back home.”
These stories are mirrored across the team, individuals driven by pride in their craft and a commitment to customer satisfaction.

Why It Matters
Aftersales service is becoming a key differentiator in the automotive industry, particularly in MEA, where customer expectations are rising alongside vehicle technology. The skills honed in Bangkok – from diagnostic precision to customer engagement – will directly influence the ownership experience across the region.
By investing in competitions like this, Changan aims to create a ripple effect: highly trained professionals inspiring peers, raising standards, and reinforcing trust in the brand.
Looking Ahead
The Bangkok event will also feature technical salons and a factory tour, giving participants access to global best practices and cutting-edge developments. When they return, the MEA team will bring more than memories, they’ll bring insights that will shape the future of aftersales service in the region.
This is the first time MEA has sent a full delegation to the global finals. For the eleven men and women boarding their flights later this month, it’s the culmination of years of dedication. For the region’s customers, it’s a sign that world-class service is closer than ever.
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