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EXEED by Al Ghurair Launches New Energy Fleet in the UAE

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Areal shot of the unveiling of the new EV and hybrid by Exeed.

EXEED by Al Ghurair celebrated the unveiling of its electric vehicle (EV) and hybrid models in the UAE, with an exclusive launch event at Skydive Dubai. The premium automotive brand is reshaping the region’s sustainable mobility landscape, combining innovative technologies and performance to offer superior driving experiences.

EXEED is redefining the future of mobility with the launch of its fully electric models: the EXLANTIX ET SUV and the ELANTIX ES – EXEED’s first sedan. Equipped with the Super Hybrid Range Extended Electric Vehicle (REEV) technology, both models deliver an exceptional driving range of over 1,000 km. At the heart of this line-up is the Qualcomm-powered technology. Prioritising safety, the models have received a 5-star C-NCAP & CIASI rating, 88% high-strength steel, and advanced airbags, alongside cutting-edge driver assistance technologies for effortless control.

EXLANTIX ET – Redefining Electric Driving

Designed for those who demand versatility and endurance, the EXLANTIX ET SUV offers both pure electric and range-extended powertrain options, featuring EXEED’s pioneering Golden Range Extender Technology to eliminate charging anxiety. A high-performance adaptive air suspension system ensures a premium, smooth ride, rivalling luxury SUVs. With a drag coefficient of 0.266Cd and a 0-100 km/h acceleration in 4.9 seconds, the ET seamlessly blends efficiency with power, while offering passengers exuding comfort in zero gravity seats. Furthermore, it offers Arabic voice command, and an intelligent cockpit that puts drivers in control with minimal effort.

EXLANTIX ES – Future of Performance and Design

The ELANTIX ES is a bold expression of avant-garde design, blending aerodynamics with artistry for a striking yet efficient silhouette. With a 0.205 Cd drag coefficient, it enhances energy efficiency while ensuring a smooth, whisper-quiet ride. Engineered for precision handling and optimised weight distribution, the ES delivers an exhilarating 0-100 km/h acceleration in just 3.7 seconds. Its sleek aesthetics coupled with dynamic performance, offers an unmatched fusion of innovation, elegance, and driving excitement. Inside the sporty frameless door design encompasses a D-shaped steering wheel ready to give drivers a racing feeling of handling and grip.

RX Plug-in – The Voice of the Hybrid

EXEED has also introduced the RX Plug-in Hybrid SUV that balances power and efficiency. Powered by the Super Hybrid REEV System, it delivers a total range of over 1,300 km and maintains real-world fuel efficiency as low as 1.2L/100 km of a full charge.

The model is equipped with a Three-Speed Super Hybrid Transmission generating 445KW of power through 11 gear combinations, ensuring a responsive yet smooth ride. The safety is reinforced by a high-performance CATL battery, enhanced with EXEED’s M3P material system, which delivers real-time diagnostics and can cut power within just 2 milliseconds in the event of a collision. Also, designed for extreme conditions, it operates reliably across a wide temperature range of -35°C to 60°C – ideal for the UAE’s harsh climate.

With its Smart Hybrid REEV technology system, advanced safety measures, and long-range capabilities, the RX PHEV stands as a strong addition to EXEED’s new energy line-up.

New Showroom, New Energy – EXEED Flagship Showroom

EXEED also opened its flagship showroom on 9 April 2025, located on Corniche Street in Abu Dhabi. This state-of-the-art facility will offer customers an immersive introduction to the brand’s electric future, with futuristic art installations, interactive digital advisors and EXLANTIX merchandise and products.

“This launch is about more than just new models, it’s about EXEED defining the future of electric mobility in the region. With our industry-leading new technology, full EV and hybrid range of vehicles, and the introduction of the UAE’s first dedicated EXEED EV showroom, we are taking a major step forward in delivering intelligent, high-performance electric vehicles. The future of driving is here, and EXEED is at the forefront of this transformation,” concludes Oscar Rivoli, Chief Executive Officer of Motors, an Al Ghurair Mobility business.

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XPENG Reveals the Future of AI Mobility at the 2026 Beijing Auto Show

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XPENG, a leading AI-driven mobility company, recently hosted an exclusive delegation of regional strategic partners on a comprehensive visit to China, culminating in the highly anticipated global reveal of its new flagship SUV, the XPENG GX, at the 2026 Beijing International Automotive Exhibition (Auto China 2026). The visit comes as the UAE solidifies its position as the largest electric vehicle market in the GCC, making XPENG’s presence in the region more strategically significant than ever.

This immersive programme offered an unprecedented look into XPENG’s “Physical AI” ecosystem. It comes at a time for the region where consumer interest in EVs in the UAE surged by 24% in early April alone, while Chinese brands now account for 67% of all EVs sold in the country. Across the broader GCC, EV penetration has doubled in just twelve months, making XPENG’s commitment to delivering cutting-edge, tech-enabled mobility solutions to the Middle East more relevant than ever.


The programme commenced at XPENG’s global headquarters in Guangzhou, providing the delegation with a deep dive into the brand’s scale, innovation, and future-forward vision. The visit included XPENG’s flagship showrooms, which feature fully digital customer journeys and seamless, tech-enabled touchpoints designed to elevate the modern retail experience. This commitment to innovation extends deep into the company’s operations, with the strong integration of artificial intelligence across daily functions enhancing both back-end efficiency and front-end customer engagement.


A key highlight of the Guangzhou visit was the exploration of XPENG’s highly advanced smart manufacturing facility. The facility demonstrated significant levels of automation, showcasing optimised human involvement working in tandem with cutting-edge robotics and production systems to achieve remarkable operational efficiency and production scale.


The programme also provided an exclusive look into XPENG’s broader technological ambitions beyond traditional automotive manufacturing. The delegation was granted insight into the company’s advanced robotics programme, featuring the latest humanoid robot, “IRON,” which reflects rapid progress in AI and intelligent systems.


Furthermore, a preview of XPENG’s “Land Aircraft Carrier” flying car initiative showcased the next generation of mobility, with a strong focus on safety, engineering, and revolutionary innovation. This aligns directly with the region’s own ambitions – Dubai has unveiled its first commercial vertiport and is targeting 25% autonomous transportation by 2030, while the UAE’s aviation regulator is on track to certify air taxis by Q3 2026. The appetite for this technology is already evident, with XPENG AEROHT (now rebranded as ARIDGE) having secured 600 pre-orders for its Land Aircraft Carrier from the Middle East – the largest overseas bulk order in the flying car sector to date.


The programme concluded in Beijing for the Beijing Motor Show, where XPENG Chairman and CEO He Xiaopeng led the global reveal of the new GX, capturing strong attention on a global stage. The GX stands out as a technological landmark, featuring a refined interior and XPENG’s latest Vision-Language-Action (VLA) 2.0 system. The delegation also received first-hand demonstrations of XPENG’s autonomous driving capabilities, with the system showcasing advanced navigation, rapid traffic response, and self-parking, delivering a seamless point-to-point experience fully integrated into real-world environments.


“Experiencing XPENG’s ‘Physical AI’ ecosystem firsthand in Guangzhou and Beijing clearly demonstrates why we are positioned at the forefront of global mobility,” said Tarek Bedran, Brand Manager UAE, XPENG. “From the highly automated manufacturing floors and the development of the IRON robot to the global reveal of the GX at the Beijing Auto Show, the level of innovation is remarkable. With EV adoption accelerating rapidly across the GCC, and cities like Dubai pioneering autonomous and aerial transport, we are excited to bring this seamless, tech-enabled experience to our communities in the UAE. We are offering our customers not just a vehicle, but a fully integrated, intelligent mobility solution.”


Broader exploration of the Beijing Motor Show, which featured multiple global OEMs and new product launches, provided clear competitive context. XPENG’s GX stood out strongly in design, technology, and overall value proposition.

The comprehensive China programme reinforced confidence in XPENG’s global positioning and highlighted exactly why leading strategic partners continue to place strong trust in the company’s long-term vision and innovation roadmap.

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MAJORITY OF AUTO DEALERS TURN TO DATA AND DIGITISATION TO STRENGTHEN OPERATIONAL, SALES AND SERVICE OFFERINGS

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A huge majority of automotive dealers in the Middle East are now focusing on adapting data and digitisation to reinforce operational, sales and service offering efficiencies and to stay ahead of an increasingly competitive automotive retail market.

According to Keyloop, a leading provider of automotive retail solutions, growing vehicle sales volume targets and rising customer expectations are putting pressure on traditional automotive retail models. For this reason, 94% of automotive dealers in the region are now turning to data and digitisation for solutions.

“Fragmented systems, manual processes and limited data visibility are affecting dealer performance in the region. As sales volumes, brand portfolios and customer touchpoints increase, dealers across the region are facing growing pressure to modernise internal operations to maintain efficiency and service standards,” said Monzer Tohme, Managing Director, MEA & APAC, Keyloop. “Despite dealer operations becoming more complex, many organisations are still relying on outdated systems that limit visibility and hinder decision‑making.”

Tohme added that these dealerships operate across multiple disconnected platforms spanning sales, finance and aftersales, with manual processes and data silos that hinder efficiency. These challenges have a measurable business impact, with industry data showing that dealers lose up to 37 percent of online leads due to missed or delayed follow‑up, while only 1 percent of consumers describe the car‑buying experience as ideal. Additionally, 45 percent of customers are willing to switch car brands due to poor aftersales service. As such, addressing operational inefficiencies has become a priority for maintaining performance and customer confidence in an increasingly competitive market.

The UAE and Saudi Arabia registered sales growth rates of 19.1 percent and 6.6 percent respectively in 2024, making them among the fastest growing automotive markets in the world. That year, the two markets also sold a combined 1.16 million new vehicles and are worth over USD 80 billion. This growth is supported by rising consumer demand and long‑term government investment in mobility and electrification.

“There is a growing consensus among dealers that improved use of data and digital tools is crucial for strengthening operational efficiency,” Tohme explained. “As such, there is a need for clearer, real‑time visibility across sales, finance and aftersales workflows, as well as more consistent use of customer and vehicle data to support faster decisions and reduce manual intervention.”

Keyloop has noted that many dealers across the region are reassessing how data flows through their businesses as volumes rise, brand portfolios expand and regulatory requirements become more demanding.

Furthermore, there are several wider industry dynamics that are contributing to the operational pressures facing automotive retailers. These include rapid entry of new brands and business models, accelerating penetration of electric vehicles, with the UAE leading the GCC at 6 percent, and increasing policy and regulatory expectations around data governance, reporting and customer transparency. These reinforce the need for more resilient and adaptable internal processes for dealers as the regional automotive landscape continues to evolve.

“What we’re seeing across the region is a clear shift in priorities, as dealers recognise that improving operational efficiency is no longer about incremental gains, but about building the foundations needed to operate at scale,” Tohme said. “In a rapidly evolving industry, the ability to access and act on reliable data across the entire vehicle ownership cycle has become central to the business performance of dealers.”

As the region experiences strong sales growth, rapid electrification and changing government policies, effective use of data and digitisation will play an increasingly important role in how dealers can meet the market’s needs, he concluded.

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DIGITIZATION-LED DISRUPTION SET TO RESHAPE GCC AUTO COMMERCE ECOSYSTEM

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Autotech Ventures is expanding into the Gulf Cooperation Council (GCC) by establishing a presence in the United Arab Emirates (UAE). This move by the global venture capital firm focused exclusively on ground transport innovation is aimed at pursuing opportunities in the use of disruptive technologies that will further improve the region’s auto commerce ecosystem. To support this, Autotech Ventures has appointed Saud Abbasi as Regional Advisor and Rabih Haydar as Director of Partnerships EMEA (Europe, Middle East and Africa).

“The GCC is rapidly becoming one of the most dynamic automotive markets in the world,” said Quin Garcia, Autotech Ventures co-founder and managing director. “We expect sweeping digitization of the GCC’s auto commerce ecosystem over the coming decade.”

Founded in 2015, Autotech Ventures manages nearly $600 million globally and invests from pre-Seed through Series B in startups transforming ground transportation. The firm has backed more than 60 companies across auto commerce, autonomous systems, electrification, connectivity, fintech, supply chain and logistics and AI. Its portfolio includes Lyft (NASDAQ: LYFT), indie Semiconductor (NASDAQ: INDI), SpotHero (acquired by Uber) and Outdoorsy, along with early-stage companies, including Bumper, Fixico, GenLogs, Plug and Yendo.

Strategic Expansion

New competition from Chinese automakers and shifting government policies are forcing GCC corporations to rethink how they move vehicles, electrify fleets and manage distribution and aftersales. Autotech’s focus in the GCC spans AI-driven dealership operations, mobility fintech, connected fleet systems and aftermarket modernization.

Autotech Ventures will back early-stage founders building solutions to digitize GCC auto commerce, from franchise dealer groups and used car platforms to fleet operators, vehicle finance providers and aftermarket service centers.

Regional Presence

Saud Abbasi has been appointed regional advisor, guiding Autotech Ventures as it enters the new market. He brings a broad spectrum of experience across the automotive value chain, spanning captive finance, product marketing, sales and distribution leadership and multi-brand dealership management.

“The Gulf has capital and the ambition to redefine how mobility ecosystems are built,” Abbasi said. “This is a market where distribution models, electrification timelines and cross-border trade are evolving in parallel. Autotech’s disciplined investment approach can help channel that momentum into scalable, global companies.”

Rabih Haydar will lead Autotech’s on-the-ground engagement across the GCC, working with founders, corporates, VCs, sovereign investors and family offices. He will focus on sourcing investments, supporting portfolio market entry and helping GCC corporations discover and engage with startups driving the next wave of innovation.

Haydar brings over a decade of experience across mobility, automotive technology and financial services, and strong relationships across regional dealer groups and fleet operators. He previously held senior roles at CDK Global and Incadea, where he worked closely with automotive retailers on digital transformation initiatives. He also contributed to the early growth and expansion of Invygo across the UAE, KSA and Qatar.

Both CDK Global and Invygo have played key roles in the digital transformation of the region’s mobility sector. Through a first-of-its-kind subscription app in the region, Invygo has revolutionized how people can access car subscription and ownership without the hassle of paperwork. On the other hand, CDK Global’s world-class dealership software solutions have helped facilitate operational efficiencies among some of the region’s key automotive dealers.

“The GCC isn’t an emerging market anymore,” Haydar said. “Capital is flowing, operators are under real pressure to modernize, and now is the time for intense technology innovation. I’ve spent my career inside these businesses and know where the opportunities lie. Autotech’s platform gives regional founders access to global capital and proven playbooks, while giving GCC corporations a direct line to the startups reshaping the industry.”

“What’s happening in the GCC isn’t a cycle, it’s a reset,” Garcia said. “We’re here at the right time, with the right partners and intend to build something lasting. Saud and Rabih have spent decades inside the GCC, giving us a real advantage.”

Autotech’s model centers on connecting entrepreneurs, corporate operators and institutional investors to accelerate commercialization and scale. The firm works closely with its limited partners and portfolio companies, providing sector expertise and access to global markets.

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