Automotive
Emarat powers 1000 Miglia Experience UAE 2025 as Official Energy Partner: Exclusive Interview
Emirates Petroleum Company PJSC (Emarat), a pioneer in the UAE’s oil and gas industry, has been confirmed as the Official Energy Partner for the 1000 Miglia Experience UAE 2025 and will provide operational fuelling support to keep the rally moving reliably and safely for 120 participating cars over the 1,000-mile route from 1 to 4 December 2025. In line with the UAE’s Year of Community, Emarat’s participation reflects its long-standing commitment to the people of the UAE.
The 1000 Miglia Experience UAE is the region’s largest classic car rally, bringing together these collector cars for a 1,000-mile test of precision, endurance and navigational mastery—crossing city routes, mountain roads and desert highways—while celebrating automotive heritage and Emirati hospitality.
“The 1000 Miglia Experience UAE represents the very best of heritage motoring including precision, discipline and performance over distance. As the Official Energy Partner, we are proud to play the role that matters operationally by supporting scheduled fuelling and on-route reliability for all 120 cars across the 1,000-mile rally. Our teams will bring the same standards of planning, safety and service excellence that we deliver every day to customers across our network,” said Ali Bin Zayed Al Falasi, Chief Retail Officer and Senior Vice President of Marketing at Emarat.

With much of the experience designed to be public-facing, residents and visitors will be able to view the cars at key locations and tourist touchpoints across the route, including Emirates Golf Club, Sharjah Safari Park, Jebel Jais, Hatta Fort, Khasab Castle and Al Suhub Rest House in Khorfakkan, among others, with select special vehicles also set to be displayed during the event.
For the public, the rally weekend began with an opening display on 30 November at Emirates Golf Club. The event then culminates with a public finish at DIFC Gate on 4 December, where residents and visitors can see the cars arrive and complete the rally.
“In line with the UAE’s ‘Year of Community’, Emarat’s participation reflects its long-standing commitment to the people of the UAE—supporting experiences that bring residents, visitors, partners, and institutions together across the nation. Through our network and service culture, Emarat continues to play an everyday role in enabling mobility, strengthening community connections and contributing to the UAE’s wider ambitions for an active, inclusive and forward-looking society,” added Ali.
Exclusive Interview with Abdulaziz Al Khaja, Retail Area Manager, Emarat
What motivated Emarat to support this event, and how does this partnership align with your long-term mission in the region?
Emarat was very happy to join as the energy partner for 1000 Miglia. This partnership extends far beyond traditional branding and marketing exposure; it represents a strategic alignment with an event that embodies heritage, legacy, and excellence. The 1000 Miglia, which dates back to 1927, is renowned as the most beautiful race in the world. Its distinguished history and enduring prestige make it a natural fit for Emarat’s commitment to supporting cultural and sporting events of significance. We view this as the foundation of a long-term strategic alliance.
From a sponsor’s viewpoint, what distinguishes the UAE edition of the 1000 Miglia Experience from other international classic car events?
The 1000 Miglia stands in a category of its own. With nearly a century of continuous operation since 1927, it has established itself as the premier classic car rally globally. Its unparalleled legacy, combined with the rigorous standards of precision and endurance it demands, sets it apart from any comparable event in the automotive heritage space.

Beyond the collaboration between two heritage-oriented brands, what other outcomes or key metrics does Emarat expect from this partnership with the 1000 Miglia Experience?
This collaboration serves multiple strategic purposes. First, it demonstrates Emarat’s operational capabilities in managing complex, large-scale events with exacting standards. Second, it positions us to expand our involvement in similar premium experiences, both domestically and on the international stage. This partnership effectively showcases our readiness to support world-class events that align with our values and expertise. Our aspiration is that participants and guests experience seamless, professionally delivered support throughout the rally. We want the Emarat name to be synonymous with operational excellence and reliability.
What are Emarat’s future plans for participation, collaboration, or sponsorship of other events in the region? What’s next in the pipeline?
While we remain focused on executing this partnership with excellence, we are continually evaluating opportunities that align with our brand values and strategic objectives. Any announcements regarding future partnerships will be made at the appropriate time.
More importantly, as we celebrate the UAE’s Year of Community, this partnership embodies our commitment to fostering connections among residents, visitors, and stakeholders across the nation. By facilitating experiences that unite people around shared passions; whether automotive heritage, cultural celebration, or national pride; we’re contributing to the social fabric that makes the UAE such a dynamic and inclusive society. We are proud to play our part in strengthening these community bonds through meaningful partnerships like the 1000 Miglia Experience.
Automotive
ZEEKR SETS GUINNESS WORLD RECORDS™ TITLE WITH THE ZEEKR 7X AT YAS MARINA CIRCUIT, CELEBRATING FIVE YEARS OF INNOVATION

The Zeekr 7X has earned a Guinness World Records™ title for the tightest gap passed through whilst drifting an electric car, successfully passing through a gap with an astonishing clearance of just 25 centimetres.
The record was officially achieved at Yas Marina Circuit in Abu Dhabi, showcasing the exceptional precision, stability, and dynamic control of the Zeekr 7X. The achievement demonstrates the advanced capabilities of Zeekr’s intelligent electric vehicle platform and reinforces the brand’s commitment to engineering excellence and innovation.
The Zeekr 7X’s record-setting performance is underpinned by a combination of advanced chassis engineering and intelligent vehicle control systems. Its front double wishbone suspension delivers exceptional steering precision and responsiveness, faithfully translating driver inputs into accurate vehicle movement. The high-output rear electric motor provides instant, precisely controllable torque, enabling smooth, sustained drifts while allowing fine adjustments to the vehicle’s direction through throttle modulation. Complementing these systems, the Sustainable Experience Architecture (SEA) provides exceptional body rigidity and a low centre of gravity, enhancing stability, balance, and driver confidence under extreme driving conditions.
The record attempt formed the centrepiece of Zeekr’s global celebrations marking its fifth anniversary. Since its launch in 2021, Zeekr has rapidly established itself as a premium intelligent electric mobility brand, continually pushing the boundaries of design, technology, safety, and performance. This latest Guinness World Records™ achievement reflects the brand’s relentless pursuit of innovation and serves as a powerful demonstration of the engineering excellence behind the Zeekr 7X.
“Achieving a Guinness World Records title is a proud milestone for Zeekr and a fitting way to celebrate our fifth anniversary,” said Mr. Mars Chen, Vice President of Zeekr. “The Zeekr 7X embodies our commitment to intelligent engineering, precision, and performance. This achievement demonstrates the strength of our technology and reinforces our ambition to continue redefining premium electric mobility through innovation.”
“This Guinness World Records™ achievement reflects the innovation, precision, and performance that define Zeekr,” said Roberto Colucci, Director of Electric Vehicles at AWR Automotive. “We’re proud to celebrate this milestone and to bring the intelligent technology and advanced engineering of the Zeekr 7X to customers across the UAE.”
The celebration continued on 13 June 2026, when more than 200 Zeekr owners, customers, partners, and members of the UAE media gathered at Yas Marina Circuit to commemorate both the world record achievement and Zeekr’s five-year journey. The event brought together the Zeekr community to experience the brand’s latest innovations and celebrate this landmark moment.
As Zeekr enters its next chapter, the company remains committed to accelerating the future of intelligent electric mobility through cutting-edge technology, exceptional craftsmanship, and customer-centric innovation.
Automotive
UDRIVE CUSTOMERS CROSS 45 MILLION KILOMETRES AS UAE DEMAND FOR CAR SHARING ACCELERATES
Udrive, the UAE’s leading car-sharing platform, has strengthened its mobility network across Dubai, Abu Dhabi, Sharjah and Ajman, as app-based car access becomes a bigger part of how people move across the country. In 2025 alone, Udrive customers have driven more than 45 million kilometres, reflecting rising demand for smarter urban mobility that aligns with the Dubai 2040 Urban Master Plan’s focus on flexible means of transportation.
The growth reflects Udrive’s expanding role as a practical alternative to traditional car rental and private car ownership. The platform now operates a fleet of over 2,000 vehicles and has completed more than three million rentals to date. In 2025, Udrive recorded over half a million trips, while registrations grew by 14% compared with 2024, indicating stronger adoption among customers seeking on-demand access to vehicles.
Residents make up 90% of Udrive’s customer base, showing how car sharing has become part of daily commuting, errands, weekend plans and short-term transport needs. Retention has strengthened, with active customers for 12 months or more rising from 21% to 32%. Growth across shorter-term segments has also supported higher trip volumes and revenue, pointing to sustained adoption among both new and returning users.
Fleet choice has also expanded; Udrive now offers vehicles from Kia, Ford, BYD and MINI, with Toyota, Suzuki, Nissan and Mitsubishi also available on the platform. With the company’s ongoing partnership with AGMC, recent additions include MINI Cooper S and John Cooper Works models, the launch of MINI Convertibles. Udrive has also added hybrid BYD Song and BYD QIN vehicles to its fleet, offering customers premium, lower-emission mobility options.
“At Udrive, our growth is being shaped by customers who want access without the cost and commitment of ownership. Expanding across four emirates and growing our fleet gives residents and visitors the freedom to choose the right car for every journey. Stronger retention shows that flexible mobility is becoming part of daily life in the UAE, while supporting a more practical alternative to private vehicle dependency,” said Hasib Khan, Founder and CEO of Udrive.
As part of its wider network growth, Udrive has added new Business Zones in Dubai, Sharjah and Ajman, extending coverage across almost every area within its operating network. This gives customers more flexibility to pick up and end trips across key residential, commercial and lifestyle districts, supporting everyday journeys across the UAE’s major urban centres.
Through the Udrive app, customers can locate, book and unlock a vehicle in minutes, with flexible rental options by the minute, hour, day, week or month. The service is designed around convenience and transparency, with zero deposit, no paperwork, office visits or delivery fees, and inclusive benefits such as free fuel and parking.
As the UAE’s mobility needs continue to evolve, Udrive will focus on deeper coverage, stronger fleet variety, and partnerships that improve access to flexible transport across the country. The company’s growth strategy is centred on making shared mobility easier to use, more widely available, and more relevant to how residents move across cities every day.
The expanded Udrive network is now live on the app. Customers can open the map, find a nearby car, choose the rental option that fits their journey and start driving in minutes.
Automotive
Udrive customers cross 45 million kilometres as UAE demand for car sharing accelerates
Udrive, the UAE’s leading car-sharing platform, has strengthened its mobility network across Dubai, Abu Dhabi, Sharjah and Ajman, as app-based car access becomes a bigger part of how people move across the country. In 2025 alone, Udrive customers have driven more than 45 million kilometres, reflecting rising demand for smarter urban mobility that aligns with the Dubai 2040 Urban Master Plan’s focus on flexible means of transportation.
The growth reflects Udrive’s expanding role as a practical alternative to traditional car rental and private car ownership. The platform now operates a fleet of over 2,000 vehicles and has completed more than three million rentals to date. In 2025, Udrive recorded over half a million trips, while registrations grew by 14% compared with 2024, indicating stronger adoption among customers seeking on-demand access to vehicles.
Residents make up 90% of Udrive’s customer base, showing how car sharing has become part of daily commuting, errands, weekend plans and short-term transport needs. Retention has strengthened, with active customers for 12 months or more rising from 21% to 32%. Growth across shorter-term segments has also supported higher trip volumes and revenue, pointing to sustained adoption among both new and returning users.

Fleet choice has also expanded; Udrive now offers vehicles from Kia, Ford, BYD and MINI, with Toyota, Suzuki, Nissan and Mitsubishi also available on the platform. With the company’s ongoing partnership with AGMC, recent additions include MINI Cooper S and John Cooper Works models, the launch of MINI Convertibles. Udrive has also added hybrid BYD Song and BYD QIN vehicles to its fleet, offering customers premium, lower-emission mobility options.
“At Udrive, our growth is being shaped by customers who want access without the cost and commitment of ownership. Expanding across four emirates and growing our fleet gives residents and visitors the freedom to choose the right car for every journey. Stronger retention shows that flexible mobility is becoming part of daily life in the UAE, while supporting a more practical alternative to private vehicle dependency,” said Hasib Khan, Founder and CEO of Udrive.
As part of its wider network growth, Udrive has added new Business Zones in Dubai, Sharjah and Ajman, extending coverage across almost every area within its operating network. This gives customers more flexibility to pick up and end trips across key residential, commercial and lifestyle districts, supporting everyday journeys across the UAE’s major urban centres.
Through the Udrive app, customers can locate, book and unlock a vehicle in minutes, with flexible rental options by the minute, hour, day, week or month. The service is designed around convenience and transparency, with zero deposit, no paperwork, office visits or delivery fees, and inclusive benefits such as free fuel and parking.
As the UAE’s mobility needs continue to evolve, Udrive will focus on deeper coverage, stronger fleet variety, and partnerships that improve access to flexible transport across the country. The company’s growth strategy is centred on making shared mobility easier to use, more widely available, and more relevant to how residents move across cities every day.
The expanded Udrive network is now live on the app. Customers can open the map, find a nearby car, choose the rental option that fits their journey and start driving in minutes.
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