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Introducing Sobha Central: Sobha Realty’s New Mixed-Use Icon on Sheikh Zayed Road

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Sobha Central

Sobha Realty has announced the launch of its newest landmark masterplan development in Dubai – Sobha Central on Sheikh Zayed Road. Envisioned as the next transformative lifestyle hub, Sobha Central will rise as a vertical urban sanctuary with six premium residential towers.

Sobha Central is designed as a self-contained, future-forward address where luxury, lifestyle, and business converge. It offers a comprehensive mix of world-class amenities, working spaces, entertainment venues, and futuristic retail experiences, truly making it a global hub within itself.

The development launches with 1,225 homes; a curated mix of one and two bedroom residences crafted for those seeking prestige, accessibility, modern amenities, functional design, and exceptional investment.

Commenting on the launch, Mr. Ravi Menon, Chairman of Sobha Group, said:
“Sobha Central is a bold expression of our vision to shape the future of urban living in Dubai. Strategically located on the most powerful corridor of the Middle East – Sheikh Zayed Road, this development goes beyond architecture to create a self-sustained high living community that blends design, connectivity, and functionality. Every element reflects our ‘Art of The Detail’ philosophy, an uncompromising commitment to quality and precision. With Dubai’s real estate market on an upward trajectory, Sobha Central caters to the evolving aspirations of modern homeowners and investors seeking long-term investment value in a vibrant, central location.”

Backed by Sobha Realty’s unique Backward Integration Model, the masterplan was unveiled with the first tower slated for delivery December 2029.

At the heart of the development, six towers are seamlessly linked by an elevated circulation path that connects residents to an array of indoor amenities – including the gym, theatre, clubhouse, and more. This pathway extends to select lift cores, providing direct internal access to a world-class shopping mall, restaurants, supermarkets, and a Grand Hall for the convenience of both the residents and the surrounding community. The project delivers mixed use versatility with residential, retail, healthcare and office offerings. The integrated retail podium also delivers a car-free luxury shopping & dining experience right at the residents’ doorsteps.

Outdoors, private themed courtyards are nestled within a lush central park, offering moments of calm, community, and recreation. Residents will also enjoy over 250,000 sq. ft. of open space, with sky-level amenities such as landscaped terraces, infinity pools, wellness lounges, and recreational decks- all designed to elevate everyday living.

Strategically located along the spine of Dubai, Sobha Central offers exceptional connectivity to beaches and major destinations nearby like JBR, Dubai Marina, Dubai Internet City, and Dubai Media City- enhancing both lifestyle and investment value.

“Recent industry reports highlight Marina, JLT and surrounding corridors among Dubai’s most resilient sub-markets, recording rental yields of 7–10% and consistent capital appreciation; positioning Sobha Central as a prime asset for both end-users and investors,” added Ravi Menon.

In line with Sobha Realty’s commitment to sustainable, forward-thinking development, Sobha Central incorporates eco-smart solutions such as double-glazed façades, energy-efficient HVAC systems, EV charging stations, and advanced district cooling. The use of locally sourced materials further reduces environmental impact and reinforces the brand’s responsible design ethos.

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Sdeira Group Unveils Masterplan and New Details for 27,000-Resident Aryam Community – KEZAD Al Mamourah

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Sdeira Group, part of AD Ports Group, today unveiled the masterplan for Aryam Community – KEZAD Al Mamourah, revealing new details of the community being developed for up to 27,000 people working across KEZAD Al Mamourah’s industrial, logistics and commercial ecosystem.

The development, announced at Make it in the Emirates 2026, will provide scalable accommodation close to employers, alongside everyday amenities and services, and will support Abu Dhabi’s expanding industrial workforce as the emirate advances its Industrial Strategy, which targets growth of the manufacturing sector to AED172 billion by 20311.

Construction of the two-phase development, which is located within KEZAD Al Mamourah A, close to Khalifa Port and the Abu Dhabi–Dubai transport corridor, is expected to commence in the first half of 2027 and complete in 2029. 

A physical model of Aryam Community – KEZAD Al Mamourah was displayed publicly for the first time at KEZAD Connect, alongside new architectural renders. The plans reveal flexible living options to suit different residents’ needs.

The community will include supermarket and administrative facilities, while a separate mixed-use building will bring together a medical clinic, retail space and other amenities.

A central kitchen operated by “ZOAD”, Sdeira Group’s integrated catering services company, will support meal preparation and distribution across the community, complemented by two dining halls. “Your Laundry”, Sdeira Group’s laundry service, will operate a dedicated on-site laundry facility for residents.

Residents will also have access to four outdoor sports courts, alongside dedicated indoor recreation and leisure space. Together, the facilities are designed to make exercise, relaxation and social activity part of everyday life within the community.

Abdulaziz A. Bawazeer, Chief Executive Officer of Sdeira Group, said: “Industrial growth is ultimately powered by people. As Abu Dhabi’s industrial economy expands, the communities supporting the people behind that growth will play an increasingly important role in business performance and industrial competitiveness. We are already seeing strong interest from employers looking to secure accommodation at Aryam Community – KEZAD Al Mamourah, reinforcing the need for communities designed around people’s needs. That is why we are placing liveability at the centre of Aryam Community – KEZAD Al Mamourah — helping residents live well, stay healthy and access what they need in daily life — to create the right conditions for a strong, stable and productive workforce.”

Smart metering, energy-efficiency measures and water-conservation solutions are being incorporated into the design to support resource efficiency and long-term operational performance.

The development will be delivered in two phases, with Phase One planned for approximately 14,000 residents across a site area of 110,200 square metres and a built-up area of 137,800 square metres. Upon completion of both phases, the development will have capacity for up to 27,000 residents.

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IKEA Turned Last-Minute Hosting into a 90-Second Guest-Ready Tidy-Up Challenge

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IKEA, operated by Al-Futtaim in the UAE, gathered residents and visitors together for the Guest-Ready Tidy-Up on 15 October, at IKEA Festival Plaza and Dubai Festival City stores.The activation brought IKEA’s storage solutions to life through a playful challenge, showcasing how IKEA continues to be part of customers’ everyday stories.

From laundry on the sofa, to toys on the floor – the last-minute tidy up before welcoming guests into our home can be familiar. Inspired by a relatable hosting moment, what happens after you receive the message that guests are on their way, the challenge gave IKEA Family members 90 seconds to put misplaced items into designated storage spaces in a staged living room, before the doorbell rang and their time was up. 

An IKEA coworker assessed whether items were stored correctly within the allocated time, with 60 IKEA gift cards handed out to the winning customers across both stores, each worth AED 500.

The Guest-Ready Tidy-Up challenge celebrated the everyday moments that bring people together. Through practical, well-designed storage solutions at affordable prices, IKEA helps customers create homes that work for their routines, making it easier to clear the clutter and welcome friends and family. The challenge offered visitors a firsthand experience of IKEA’s storage solutions and ideas to use at home long after the activation. 

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Ohana Development Announces Erling Haaland as a Proud Homeowner at Manchester City Yas Residences by Ohana, During Phase 2 Launch

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Ohana Development has announced Erling Haaland as a proud homeowner at Manchester City Yas Residences by Ohana during the launch of the project’s second phase. Featuring two- and three-bedroom townhouses, duplex villas, and four- and five-bedroom villas, Phase 2 sales will commence on 19 October 2026. The event at Etihad Arena welcomed over 4,000 guests, including Pep Guardiola, who was announced as the project’s official brand ambassador.

Located along Yas Canal, adjacent to Yas Island, the development spans 1.67 million square metres and will feature more than 2,000 residences. The world’s first Manchester City-branded residential community has already broken ground, with phased delivery scheduled by 2029.

In a video appearance by Manchester City star Erling Haaland, he announced that he was excited to be joining the Ohana family as a proud homeowner with a five-bedroom villa for his family at Manchester City Yas Residences by Ohana. Additionally, Manchester City legend, Alfie Haaland also picked up the keys to his new home in the community.

Pep Guardiola also appeared on stage for a discussion exploring teamwork, resilience and the importance of sport and wellbeing beyond football.

Husein Salem, CEO of Ohana Development, said: “The response to our first phase demonstrated the confidence buyers place in Abu Dhabi and our vision for Manchester City Yas Residences by Ohana. Phase 2 builds on that momentum, offering more families and investors the opportunity to become part of this unique community. Welcoming Pep Guardiola as our official brand ambassador further reinforces our commitment to creating a residential destination centred on sport, wellbeing and lasting value.”

Pep Guardiola said: “In professional sport, we understand that performance depends on more than training. Recovery, balance and wellbeing are just as important, and those principles matter in everyday life too. Manchester City Yas Residences by Ohana places sport and wellness at the heart of the community, giving residents opportunities to stay active, recharge and spend time together. That approach is what makes the project particularly appealing to me, and I am pleased to join Ohana Development as its official brand ambassador for this unique community.”

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