Automotive
GM Middle East brings industry’s broadest range of EVs
Marking a pivotal year in its transformation, General Motors (GM) Middle East is charging ahead toward the future of mobility as it brings to the region the widest range of electric vehicles and activates its personal autonomous future across various propulsions with GM’s award-winning advanced driver assistance system (ADAS), Super Cruise enabled by OnStar, spanning Chevrolet, GMC and Cadillac.
From attainable stylish utility models, capable off-roaders to bespoke ultra-luxury coupes, GM is committed to offering an EV for every wallet and redefining what customers can expect from their vehicles today and into the future. The diverse lineup offers industry-leading driving range and is powered by advanced software and connectivity through OnStar. GM will also introduce Super Cruise to the region, paving the way towards autonomous driving, and available across the majority of GM’s EV and internal combustion engines (ICE) portfolio.
With customers at the center of its strategy and recognizing that EV adoption and connectivity will vary across markets, GM’s portfolio will be a mix of electric vehicles alongside its internal combustion engine (ICE) vehicles to ensure greater flexibility to meet diverse customer preferences. The key additions to GM’s EV portfolio include the Chevrolet Spark EUV, Chevrolet Equinox EV, Cadillac’s first compact SUV electric vehicle in the region OPTIQ, which will be followed by LYRIQ, VISTIQ, ESCALADE IQ and ESCALADE IQL. With the youthful and fun Chevrolet Spark EUV being the entry-level EV to GM’s vast lineup, the manufacturer is also offering several mid-range options, such as the Chevrolet Equinox EV to drive mass adoption.
Moreover, many of GM’s next-gen EVs will be equipped with a turnkey home solution charging unit and intelligent battery technology that gives customers real-time data through their vehicle mobile apps Once activated this includes EV target charge level, stop-charge commands, and a smarter, more intuitive location experience to find electric charging stations seamlessly.
Through a smart mobility lens, GM is introducing the first true hands-free driving technology for the highway – Super Cruise, a foundational technology for GM’s personal autonomous future, in the Gulf Cooperation Council (GCC), powered by OnStar. OnStar is GM’s pioneering in-vehicle connectivity technology and is offered across gas-powered and all-electric vehicles in connected markets. Connectivity is essential for Super Cruise, ensuring that drivers have access to real-time communication and assistance that enable the safest hands-free driving experience ever. Super Cruise is also the first and only hands-free ADAS to offer hands-free trailering, a common practice across the Gulf by many adventurous customers.
Super Cruise requires a combination of cameras, radars, GPS and high-definition LiDAR maps to keep the vehicle centered in the lane while providing a hands-free driving experience. Therefore, GM is the first to obtain the licenses required to commence digital LiDAR mapping across the region to ready Middle Eastern roads for GM’s 2026 range of models equipped with Super Cruise.
Jack Uppal, President and Managing Director, GM Africa and Middle East said: “This year, we are delivering on our promise and vision of Zero Crashes, Zero Emissions, Zero Congestion with software at the heart of our future. We’re accelerating our electric vehicle rollout with new models arriving at an impressive pace empowered by innovative battery platforms that enable an unparalleled customer experience when coupled with connected services. This is our goal toward zero tailpipe emissions as well as zero crashes as we bring technologies that reduce human error, thereby, preventing road accidents. Together, with our industry-first true hands-free Super Cruise technology, we are envisioning a future where our roads and vehicles are much safer, and cities are less congested to give customers back precious time. In the meantime, our ICE and electric vehicles will coexist, because our customers will ultimately define the pace of the transition. Now more than ever, we are committed to building and bringing world-class products our customers love, honoring our 99 years legacy in this region.”
Luis De La Cruz, Managing Director of OnStar and Digital Services, GM Africa & Middle East, added, “With the introduction of Super Cruise, we are marking a significant step toward personally autonomous vehicle (PAV) driving. General Motors is working closely with governments and regulatory frameworks to bring these enhanced safety features to support a future with Zero Crashes and Zero Congestion. GM has already completed Super Cruise mapping in Kuwait, Oman and Bahrain, and is actively expanding this technology across additional connected countries, further strengthening GM’s portfolio in the Middle East.”
As part of its ongoing commitment to educate the community on what the future of mobility will look like, GM Africa and Middle East is launching the #ZeroLimits campaign, a bold regional initiative that engages and empowers the public with knowledge, while reinforcing GM’s commitment to an accessible, inspiring future of mobility. Featuring expert insights, local voices, and real-world tools, the campaign fosters meaningful dialogue and connects innovation to everyday life.
Vehicles are just one part of the equation. Infrastructure development is a critical pillar in the Middle East’s transition to sustainable transportation. GM is actively collaborating with governments and industry stakeholders to advance national electrification and smart mobility goals. Through turnkey charging solutions, GM will accelerate EV adoption across the region, while also shaping regulatory frameworks and policies that foster innovation.
Automotive
ZEEKR SETS GUINNESS WORLD RECORDS™ TITLE WITH THE ZEEKR 7X AT YAS MARINA CIRCUIT, CELEBRATING FIVE YEARS OF INNOVATION

The Zeekr 7X has earned a Guinness World Records™ title for the tightest gap passed through whilst drifting an electric car, successfully passing through a gap with an astonishing clearance of just 25 centimetres.
The record was officially achieved at Yas Marina Circuit in Abu Dhabi, showcasing the exceptional precision, stability, and dynamic control of the Zeekr 7X. The achievement demonstrates the advanced capabilities of Zeekr’s intelligent electric vehicle platform and reinforces the brand’s commitment to engineering excellence and innovation.
The Zeekr 7X’s record-setting performance is underpinned by a combination of advanced chassis engineering and intelligent vehicle control systems. Its front double wishbone suspension delivers exceptional steering precision and responsiveness, faithfully translating driver inputs into accurate vehicle movement. The high-output rear electric motor provides instant, precisely controllable torque, enabling smooth, sustained drifts while allowing fine adjustments to the vehicle’s direction through throttle modulation. Complementing these systems, the Sustainable Experience Architecture (SEA) provides exceptional body rigidity and a low centre of gravity, enhancing stability, balance, and driver confidence under extreme driving conditions.
The record attempt formed the centrepiece of Zeekr’s global celebrations marking its fifth anniversary. Since its launch in 2021, Zeekr has rapidly established itself as a premium intelligent electric mobility brand, continually pushing the boundaries of design, technology, safety, and performance. This latest Guinness World Records™ achievement reflects the brand’s relentless pursuit of innovation and serves as a powerful demonstration of the engineering excellence behind the Zeekr 7X.
“Achieving a Guinness World Records title is a proud milestone for Zeekr and a fitting way to celebrate our fifth anniversary,” said Mr. Mars Chen, Vice President of Zeekr. “The Zeekr 7X embodies our commitment to intelligent engineering, precision, and performance. This achievement demonstrates the strength of our technology and reinforces our ambition to continue redefining premium electric mobility through innovation.”
“This Guinness World Records™ achievement reflects the innovation, precision, and performance that define Zeekr,” said Roberto Colucci, Director of Electric Vehicles at AWR Automotive. “We’re proud to celebrate this milestone and to bring the intelligent technology and advanced engineering of the Zeekr 7X to customers across the UAE.”
The celebration continued on 13 June 2026, when more than 200 Zeekr owners, customers, partners, and members of the UAE media gathered at Yas Marina Circuit to commemorate both the world record achievement and Zeekr’s five-year journey. The event brought together the Zeekr community to experience the brand’s latest innovations and celebrate this landmark moment.
As Zeekr enters its next chapter, the company remains committed to accelerating the future of intelligent electric mobility through cutting-edge technology, exceptional craftsmanship, and customer-centric innovation.
Automotive
UDRIVE CUSTOMERS CROSS 45 MILLION KILOMETRES AS UAE DEMAND FOR CAR SHARING ACCELERATES
Udrive, the UAE’s leading car-sharing platform, has strengthened its mobility network across Dubai, Abu Dhabi, Sharjah and Ajman, as app-based car access becomes a bigger part of how people move across the country. In 2025 alone, Udrive customers have driven more than 45 million kilometres, reflecting rising demand for smarter urban mobility that aligns with the Dubai 2040 Urban Master Plan’s focus on flexible means of transportation.
The growth reflects Udrive’s expanding role as a practical alternative to traditional car rental and private car ownership. The platform now operates a fleet of over 2,000 vehicles and has completed more than three million rentals to date. In 2025, Udrive recorded over half a million trips, while registrations grew by 14% compared with 2024, indicating stronger adoption among customers seeking on-demand access to vehicles.
Residents make up 90% of Udrive’s customer base, showing how car sharing has become part of daily commuting, errands, weekend plans and short-term transport needs. Retention has strengthened, with active customers for 12 months or more rising from 21% to 32%. Growth across shorter-term segments has also supported higher trip volumes and revenue, pointing to sustained adoption among both new and returning users.
Fleet choice has also expanded; Udrive now offers vehicles from Kia, Ford, BYD and MINI, with Toyota, Suzuki, Nissan and Mitsubishi also available on the platform. With the company’s ongoing partnership with AGMC, recent additions include MINI Cooper S and John Cooper Works models, the launch of MINI Convertibles. Udrive has also added hybrid BYD Song and BYD QIN vehicles to its fleet, offering customers premium, lower-emission mobility options.
“At Udrive, our growth is being shaped by customers who want access without the cost and commitment of ownership. Expanding across four emirates and growing our fleet gives residents and visitors the freedom to choose the right car for every journey. Stronger retention shows that flexible mobility is becoming part of daily life in the UAE, while supporting a more practical alternative to private vehicle dependency,” said Hasib Khan, Founder and CEO of Udrive.
As part of its wider network growth, Udrive has added new Business Zones in Dubai, Sharjah and Ajman, extending coverage across almost every area within its operating network. This gives customers more flexibility to pick up and end trips across key residential, commercial and lifestyle districts, supporting everyday journeys across the UAE’s major urban centres.
Through the Udrive app, customers can locate, book and unlock a vehicle in minutes, with flexible rental options by the minute, hour, day, week or month. The service is designed around convenience and transparency, with zero deposit, no paperwork, office visits or delivery fees, and inclusive benefits such as free fuel and parking.
As the UAE’s mobility needs continue to evolve, Udrive will focus on deeper coverage, stronger fleet variety, and partnerships that improve access to flexible transport across the country. The company’s growth strategy is centred on making shared mobility easier to use, more widely available, and more relevant to how residents move across cities every day.
The expanded Udrive network is now live on the app. Customers can open the map, find a nearby car, choose the rental option that fits their journey and start driving in minutes.
Automotive
Udrive customers cross 45 million kilometres as UAE demand for car sharing accelerates
Udrive, the UAE’s leading car-sharing platform, has strengthened its mobility network across Dubai, Abu Dhabi, Sharjah and Ajman, as app-based car access becomes a bigger part of how people move across the country. In 2025 alone, Udrive customers have driven more than 45 million kilometres, reflecting rising demand for smarter urban mobility that aligns with the Dubai 2040 Urban Master Plan’s focus on flexible means of transportation.
The growth reflects Udrive’s expanding role as a practical alternative to traditional car rental and private car ownership. The platform now operates a fleet of over 2,000 vehicles and has completed more than three million rentals to date. In 2025, Udrive recorded over half a million trips, while registrations grew by 14% compared with 2024, indicating stronger adoption among customers seeking on-demand access to vehicles.
Residents make up 90% of Udrive’s customer base, showing how car sharing has become part of daily commuting, errands, weekend plans and short-term transport needs. Retention has strengthened, with active customers for 12 months or more rising from 21% to 32%. Growth across shorter-term segments has also supported higher trip volumes and revenue, pointing to sustained adoption among both new and returning users.

Fleet choice has also expanded; Udrive now offers vehicles from Kia, Ford, BYD and MINI, with Toyota, Suzuki, Nissan and Mitsubishi also available on the platform. With the company’s ongoing partnership with AGMC, recent additions include MINI Cooper S and John Cooper Works models, the launch of MINI Convertibles. Udrive has also added hybrid BYD Song and BYD QIN vehicles to its fleet, offering customers premium, lower-emission mobility options.
“At Udrive, our growth is being shaped by customers who want access without the cost and commitment of ownership. Expanding across four emirates and growing our fleet gives residents and visitors the freedom to choose the right car for every journey. Stronger retention shows that flexible mobility is becoming part of daily life in the UAE, while supporting a more practical alternative to private vehicle dependency,” said Hasib Khan, Founder and CEO of Udrive.
As part of its wider network growth, Udrive has added new Business Zones in Dubai, Sharjah and Ajman, extending coverage across almost every area within its operating network. This gives customers more flexibility to pick up and end trips across key residential, commercial and lifestyle districts, supporting everyday journeys across the UAE’s major urban centres.
Through the Udrive app, customers can locate, book and unlock a vehicle in minutes, with flexible rental options by the minute, hour, day, week or month. The service is designed around convenience and transparency, with zero deposit, no paperwork, office visits or delivery fees, and inclusive benefits such as free fuel and parking.
As the UAE’s mobility needs continue to evolve, Udrive will focus on deeper coverage, stronger fleet variety, and partnerships that improve access to flexible transport across the country. The company’s growth strategy is centred on making shared mobility easier to use, more widely available, and more relevant to how residents move across cities every day.
The expanded Udrive network is now live on the app. Customers can open the map, find a nearby car, choose the rental option that fits their journey and start driving in minutes.
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