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CG Hospitality and Marriott International Launch Series by Marriott with The Fern Brand Portfolio in India

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CG Hospitality Global, the hospitality arm of CG Corp Global and majority stakeholder in Concept Hospitality Private Limited (CHPL), proudly announced a landmark collaboration with Marriott International for the Global Launch of Series by Marriott— A new midscale and upscale collection brand. This historic move is anchored by the affiliation of The Fern portfolio, one of India’s most respected eco-sensitive hotel chains.

Founded in 1996, CHPL has grown into one of India’s most respected hotel management companies. This partnership marks a major milestone for India’s hospitality sector. The Fern, The Fern Residency, and The Fern Habitat will be integrated into Marriott’s global ecosystem. With over 120 operating hotels under various brands, in 90 cities and 40 additional properties in the pipeline at CHPLA, the deal is expected to add up to 84 Fern branded hotels and approximately 6,000 rooms to Marriott’s India portfolio—making it one of the most significant multi-unit transactions in the country’s hospitality landscape.

The agreement includes a strategic equity investment by Marriott in CHPL and an exclusive long-term co-branding relationship for The Fern brands in India. Fern hotels will now benefit from Marriott’s global distribution platforms, digital systems, and the Marriott Bonvoy loyalty program with 237 Million members, while retaining their independent spirit and regional identity.

This collaboration reflects CG Hospitality’s long-standing belief in the strength of regionally rooted brands with global potential. CG Hospitality, headquartered in Dubai, has nurtured Fern into a leading name in eco-sensitive, high-quality hospitality. Having already established a strong footprint in the UAE with landmark properties such as Taj Jumeirah Lake Towers, the partnership now takes that vision global, amplifying the reach and capabilities of The Fern across the Middle East and beyond.

Rahul Chaudhary, Managing Director & CEO, CG Corp Global & CG Hospitality Holdings, said:
“This strategic collaboration represents more than just a portfolio expansion—it’s the alignment of two shared visions to redefine the mid-market hospitality landscape. At CG Hospitality, we’ve long championed sustainable, responsible, and accessible hospitality, particularly through Fern’s pioneering presence across India’s Tier 2 and Tier 3 cities. With this partnership, we’re now setting our sights on taking The Fern to 500 hotels by 2030, and arguably making The Fern brands, the biggest in this segment, in India, while expanding CG Hospitality’s footprint to 650 hotels globally. Marriott’s global scale, trust, and loyalty ecosystem will be a powerful catalyst in achieving this ambitious vision. Together, we’re not only strengthening India’s hospitality infrastructure but enabling a regional eco-sensitive brand to thrive on the global stage. This is a defining moment for The Fern and a bold new chapter for Indian hospitality.”

This collaboration reflects a shared commitment to scaling responsibly and serving consciously, particularly across emerging and culturally rich destinations in India.

“Series by Marriott furthers Marriott’s commitment to delivering lodging offerings in the right place at the right price with basics done well,” said Anthony Capuano, President and CEO of Marriott International. “Creating a new, regional collection brand will further Marriott’s reach among value-conscious travelers, provide additional choice for our existing Marriott Bonvoy members and guests, and offer more affiliation opportunities for local owners. We are thrilled to launch Series by Marriott through our founding deal with CHPL. This deal will help meaningfully expand Marriott’s leading position in India, a key market for the company. We see this multi-unit conversion deal as a strong foundation as we look to accelerate growth of the Series by Marriott collection in additional markets around the world. The Fern portfolio throughout India is highly regarded and CHPL’s commitment to operational excellence and meeting the needs of regional travelers embodies the spirit of the Series by Marriott brand.”

CG Hospitality currently operates a diverse portfolio of 195 Hotels, Resorts, and Wellness destinations across 12 countries and 127 destinations. This partnership underscores CG Hospitality’s role as a global enabler for Indian hospitality brands and its continued investment in the future of India’s travel and tourism industry and in high-growth regions such as the Middle East. CG Hospitality and Marriott International recently also signed an agreement to convert The Farm at San Benito in the Philippines into an Autograph Collection resort, marking the brand’s debut in the country and a significant step in expanding the wellness-focused property to international markets.

Hospitality

ANA Restaurant Brings the Contemporary Emirati Melting Pot to Abu Dhabi

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ANA, the contemporary Emirati dining destination celebrated for reimagining the flavours of the Emirates, opens its doors this July at Dalma Mall, Abu Dhabi. The opening follows the success of ANA’s flagship at The Dubai Mall. There, the brand has become known for its hand-brushed “ANA” signature, sun-drenched food styling, and a dining room overlooking the Burj Khalifa and the Dubai Fountain. ANA in Abu Dhabi brings that same spirit indoors, offering a warmer, more intimate setting suited to the capital.

ANA was born from a simple question: where does one cuisine end, and another begin? The answer lies in the Emirates itself, a nation shaped by trade, travel and generosity, where cultures have long met and mingled. At ANA, every dish is a small act of storytelling. Every ingredient carries a memory. Every sitting is a ritual. Rather than treating Emirati cuisine as something to preserve behind glass, ANA reimagines it in motion. Traditional recipes meet contemporary technique. Local ingredients meet global influence. The result feels rooted, yet entirely of today.

Guests are invited to discover ANA’s signature menu, where cross-cultural influences meet the flavours of the region. Standout dishes include the Mubahar Chicken, served with ANA’s signature sauce, saffron rice, toasted nuts, and crisp shallots, alongside the Machbous, featuring slow-cooked lamb layered over fragrant hessa rice. From leisurely mornings to relaxed lunches and memorable evenings, ANA offers an all-day dining experience, welcoming guests seven days a week from 10:00 am to midnight. Each dish tells a story of heritage and tradition, thoughtfully reimagined through a contemporary culinary lens.

ANA is a concept by Mohamed Hilal, Founder and CEO of Mohamed Hilal Group, the Emirati lifestyle company. Under Hilal’s vision, ANA was created to introduce the richness of Emirati culture to the world through contemporary dining experiences that celebrate heritage, creativity and genuine hospitality.

“ANA is a space for convening, where ideas of the past, present and future can be tapped into, explored and given shape,” said Founder and CEO Mohamed Hilal of ANA. “The opening of Ana Dalma Mall allows us to bring that same spirit of Emirati hospitality to Abu Dhabi, inviting a new community of guests to discover cross-cultural Emirati cuisine that is as rooted in heritage as it is contemporary in expression.”

True to ANA’s brand identity, which is built on the concept of infinite iterations of the ANA “supergraphic” – a distinctive, hand-brushed rendering of the word “ANA” in both Arabic and Latin script. More than a restaurant, ANA is a place where culture is experienced and every guest is welcomed like family. ANA. Emirati for everyone.

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Hospitality

Bondz Launches Executive Work Hours in DIFC to Redefine Client Meetings

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If your client meetings usually involve hunting for a quiet corner in a crowded café, Bondz has a new alternative. The DIFC executive lounge has launched Executive Work Hours, a weekday concept that transforms its speakeasy-inspired venue into a stylish daytime destination for entrepreneurs, founders, executives and professionals.

Available Monday to Friday from 12pm to 4pm, the new offering is designed for everything from coffee catch-ups and brainstorming sessions to business lunches and back-to-back meetings.

The idea was inspired by founder & ex-banking professional, Ashish Agrawal’s own corporate experience. After years of hosting meetings in cafés, hotel lobbies and boardrooms, he recognised the need for a space that combines the comfort of hospitality with the privacy and sophistication professionals are looking for during the workday.

“Some of the most important business conversations happen outside the office,” says Agrawal. “But cafés can be crowded, hotel lobbies lack intimacy and most lounges only come alive after work. We wanted to create a space where professionals could meet, collaborate and build relationships in an environment that feels relaxed yet refined. While everyone celebrates Happy Hours, we thought it was time to celebrate Work Hours.”

Executive Work Hours includes three packages:

  • The Espresso Stop (AED 45): Buy one coffee, get one free.
  • The Desk (AED 95): Unlimited coffee for up to two guests, one starter and a complimentary house beverage.
  • The Ritual (AED 195): Unlimited coffee for up to three guests, one starter, one main course and a complimentary signature beverage.

Each package is valid for up to four hours, making it suitable for everything from a single client meeting to a full afternoon of back-to-back appointments.

Located in Emirates Financial Towers, DIFC, Bondz has earned a reputation as one of the district’s stylish executive lounges. With the introduction of Executive Work Hours, the venue is extending that experience beyond evenings, offering professionals a more elevated place to work, meet and connect during the day.

Bondz’s menu thoughtfully pairs world-class cocktails with globally inspired cuisine. Beyond the Executive Work Hours offers, guests can elevate their meetings with signature cocktails and international dishes designed for leisurely business lunches and post-meeting conversations. Some of the best cocktails to try at Bondz are CoCotton, Dragon Breath, Monkey Boulevard, Rum Resolution, Secret Orchard and more.

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SIGNOR SASSI MARE IS NOW OPEN IN PORTO CERVO FOR AN EXCLUSIVE SUMMER RESIDENCY

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For more than four decades, Signor Sassi has been synonymous with exceptional Italian dining, warm hospitality and effortless glamour. Founded in London’s Knightsbridge in 1984 and acquired by the renowned Italian family-owned San Carlo Group, led by the Distefano family, the restaurant has grown from a beloved London institution into an internationally celebrated luxury hospitality brand with locations spanning Dubai, Riyadh, Doha and Miami. Signor Sassi is recognised worldwide for attracting royalty, celebrities, international tastemakers and discerning guests who return time and again for its authentic Italian hospitality and vibrant social atmosphere.

Now, for the first time in its history, Signor Sassi returns home to Italy with the launch of Signor Sassi Mare in Porto Cervo, bringing its iconic dining experience to the heart of Sardinia’s glamorous Costa Smeralda for an exclusive summer residency.

Located at You Marina Restaurant and Lounge Bar in Piazza Azzurra, overlooking Porto Cervo’s iconic marina, Signor Sassi Mare combines the timeless elegance and celebrated cuisine of Signor Sassi with one of the Mediterranean’s most prestigious summer destinations. Set against the backdrop of Porto Cervo’s luxury yachts, crystal-clear waters and vibrant social scene, the residency offers a sophisticated yet relaxed celebration of Italian summer living.

Designed to capture the essence of long Mediterranean days by the sea, Signor Sassi Mare presents an elegant alfresco dining experience centred around exceptional seafood, premium seasonal ingredients and refined Italian classics. The menu pays tribute to the region’s rich culinary heritage while embracing the glamour and energy that have made Porto Cervo a favourite destination for international travellers, yacht owners and luxury seekers from around the world.

At the heart of the experience is a dedicated Pescheria, From The Sea selection, allowing guests to choose from the finest whole market fish and shellfish, prepared to their preference. Whether grilled, baked in salt crust, served acqua pazza style or paired with freshly made pasta, the menu showcases the freshest catch of the day in true Italian coastal fashion.

Alongside the Pescheria offering, guests can enjoy an array of signature crudo dishes, oysters, seafood towers, caviar and raw bar specialities. Much-loved Signor Sassi favourites also feature prominently throughout the menu, including lobster linguine, black squid ink spaghetti, seafood risotto and Milanese-style veal, celebrating the timeless flavours and culinary traditions for which the brand is renowned.

Reflecting Porto Cervo’s international summer crowd, Signor Sassi Mare will also introduce Yacht Sushi, an exclusive sushi menu featuring sashimi, nigiri, uramaki and signature rolls, designed to complement leisurely lunches, sunset aperitivos and elegant evenings by the water.

To conclude the experience, guests can indulge in desserts inspired by Italy’s southern coastline, from pistachio cake and lemon delizia to homemade gelato and classic tiramisu.

Marcello Distefano, CEO of San Carlo Group, said: “We are delighted to bring Signor Sassi Mare to Porto Cervo, one of the Mediterranean’s most iconic coastal destinations. As an Italian family business, it is particularly meaningful for us to bring the Signor Sassi brand to Italy for the very first time. Following the success of our expansion to locations such as Dubai and Miami, this opening marks another exciting chapter in the brand’s evolution. We look forward to welcoming guests to a truly vibrant celebration of Italian summer living on the Sardinian coast.”

Lorenzo Marras, President of Dining, Sunset Hospitality Group, said: “My connection with Signor Sassi runs deep; we first brought the brand to Dubai, and watching it become part of the city’s dining fabric was one of the most rewarding experiences of my career. This partnership with San Carlo Group feels like a story still very much in the making. Porto Cervo is a destination that demands the very best, and together, that is precisely what we intend to deliver. We look forward to welcoming guests to a summer they will not forget, and to many more ventures with San Carlo Group to come.”

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