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CG Hospitality and Marriott International Launch Series by Marriott with The Fern Brand Portfolio in India

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Marriott

CG Hospitality Global, the hospitality arm of CG Corp Global and majority stakeholder in Concept Hospitality Private Limited (CHPL), proudly announced a landmark collaboration with Marriott International for the Global Launch of Series by Marriott— A new midscale and upscale collection brand. This historic move is anchored by the affiliation of The Fern portfolio, one of India’s most respected eco-sensitive hotel chains.

Founded in 1996, CHPL has grown into one of India’s most respected hotel management companies. This partnership marks a major milestone for India’s hospitality sector. The Fern, The Fern Residency, and The Fern Habitat will be integrated into Marriott’s global ecosystem. With over 120 operating hotels under various brands, in 90 cities and 40 additional properties in the pipeline at CHPLA, the deal is expected to add up to 84 Fern branded hotels and approximately 6,000 rooms to Marriott’s India portfolio—making it one of the most significant multi-unit transactions in the country’s hospitality landscape.

The agreement includes a strategic equity investment by Marriott in CHPL and an exclusive long-term co-branding relationship for The Fern brands in India. Fern hotels will now benefit from Marriott’s global distribution platforms, digital systems, and the Marriott Bonvoy loyalty program with 237 Million members, while retaining their independent spirit and regional identity.

This collaboration reflects CG Hospitality’s long-standing belief in the strength of regionally rooted brands with global potential. CG Hospitality, headquartered in Dubai, has nurtured Fern into a leading name in eco-sensitive, high-quality hospitality. Having already established a strong footprint in the UAE with landmark properties such as Taj Jumeirah Lake Towers, the partnership now takes that vision global, amplifying the reach and capabilities of The Fern across the Middle East and beyond.

Rahul Chaudhary, Managing Director & CEO, CG Corp Global & CG Hospitality Holdings, said:
“This strategic collaboration represents more than just a portfolio expansion—it’s the alignment of two shared visions to redefine the mid-market hospitality landscape. At CG Hospitality, we’ve long championed sustainable, responsible, and accessible hospitality, particularly through Fern’s pioneering presence across India’s Tier 2 and Tier 3 cities. With this partnership, we’re now setting our sights on taking The Fern to 500 hotels by 2030, and arguably making The Fern brands, the biggest in this segment, in India, while expanding CG Hospitality’s footprint to 650 hotels globally. Marriott’s global scale, trust, and loyalty ecosystem will be a powerful catalyst in achieving this ambitious vision. Together, we’re not only strengthening India’s hospitality infrastructure but enabling a regional eco-sensitive brand to thrive on the global stage. This is a defining moment for The Fern and a bold new chapter for Indian hospitality.”

This collaboration reflects a shared commitment to scaling responsibly and serving consciously, particularly across emerging and culturally rich destinations in India.

“Series by Marriott furthers Marriott’s commitment to delivering lodging offerings in the right place at the right price with basics done well,” said Anthony Capuano, President and CEO of Marriott International. “Creating a new, regional collection brand will further Marriott’s reach among value-conscious travelers, provide additional choice for our existing Marriott Bonvoy members and guests, and offer more affiliation opportunities for local owners. We are thrilled to launch Series by Marriott through our founding deal with CHPL. This deal will help meaningfully expand Marriott’s leading position in India, a key market for the company. We see this multi-unit conversion deal as a strong foundation as we look to accelerate growth of the Series by Marriott collection in additional markets around the world. The Fern portfolio throughout India is highly regarded and CHPL’s commitment to operational excellence and meeting the needs of regional travelers embodies the spirit of the Series by Marriott brand.”

CG Hospitality currently operates a diverse portfolio of 195 Hotels, Resorts, and Wellness destinations across 12 countries and 127 destinations. This partnership underscores CG Hospitality’s role as a global enabler for Indian hospitality brands and its continued investment in the future of India’s travel and tourism industry and in high-growth regions such as the Middle East. CG Hospitality and Marriott International recently also signed an agreement to convert The Farm at San Benito in the Philippines into an Autograph Collection resort, marking the brand’s debut in the country and a significant step in expanding the wellness-focused property to international markets.

Hospitality

Cluster 2 Signs an Agreement to Advance Smart Airport Operations in Saudi Arabia

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Airbus and Cluster 2 sign MoU to digitally transform Saudi Arabia's airport operations nationwide.

Airbus Defence and Space has signed a Memorandum of Understanding (MoU) with Cluster 2 at the Paris Air Show to deliver next generation digital solutions that enhance airport efficiency, security, and collaboration across Saudi Arabia. The ceremony was attended by H.E. Abdulaziz Al-Duailej, President of the General Authority of Civil Aviation (GACA), Wouter Van Wersch, Executive Vice President of Airbus International, Gabriel Semelas, President of Airbus in Middle East and Africa, and Mr. Saad A. Alajlan, General Manager of Commercial Operations and Business Development at Cluster 2.

The partnership will introduce advanced technologies including Agnet Turnaround by Airbus , a smart platform that enables real-time coordination of airport operations. This will empower Cluster 2 to streamline workflows, enhance on-time performance and elevate the passenger experience across its network of 22 international and domestic airports.

Through this MoU, Airbus and Cluster 2 aim to raise operational standards, improve situational awareness and drive seamless collaboration between ground staff, security teams and control rooms.

“This partnership underscores our commitment to driving digital innovation in aviation. With Agnet Turnaround, we are enabling smarter, safer and more connected airports that align with the Kingdom’s vision for the future of transportation.”, said Antoun Farra, Managing Director of Airbus Defence and Space in Saudi Arabia.

“Airports are vital gateways to the Kingdom, and digital transformation is at the heart of our strategy. Partnering with Airbus allows us to enhance safety, reduce response times and create a unified operations ecosystem across our airports.”, commented Eng. Badr Al-Dalami, Chief Executive Officer of Cluster 2.

With multiple communication and automation capabilities, Agnet Turnaround is a smart and secure solution which aims at solving daily operational challenges for aviation stakeholders and enhancing On Time Performance (OTP).

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Hospitality

How Innovations Group Is Powering the UAE’s Hospitality Workforce

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Exclusive Interview with Nikhil Nanda, Director, Innovations Group

Innovations Group

What are the current hiring trends in the UAE’s Hospitality sector, and how have they evolved in past few years?

Over the past few years, the UAE’s Hospitality sector has seen a remarkable shift—not so much in the types of roles being hired, but in the volume and flexibility of those roles. With the exponential growth of new hotel developments, especially in cities like Dubai and Abu Dhabi, hiring numbers have surged.

The most significant evolution has been the rise of flexible and seasonal staffing models, particularly for back-of-house roles. Hotels are now opting for part-time or short-term workforce models—often deployed through staffing companies—to meet peak seasonal demands. For instance, during high tourist seasons, roles like housekeeping and cleaning staff are brought in for 2–4 month stints, ensuring optimal operations without long-term cost commitments.

Are there any specific roles or skillsets that are particularly in high demand across the hospitality industry today?

Yes, there’s a clear surge in demand for back-of-house roles, including housekeeping, public attendants, lifeguards, and general cleaning staff.

This demand is closely tied to the unexpected rise in summer tourism. Traditionally, the summer was a relatively quieter season, but with more tourists choosing the UAE year-round, hotels have had to adjust. Many were not prepared for the increased occupancy, which has pushed operational teams to scale up support functions rapidly and efficiently.

Would you be able to share percentage growth of the hiring graph in this segment?

We’ve observed a 70% increase in back-of-house hiring over the past five years. This growth is directly tied to rising hotel openings, the UAE’s push to become a global tourism hub, and the increasing preference for flexible staffing models that allow employers to scale efficiently during high and low seasons.

How are hospitality employers in the UAE adapting their recruitment strategies to attract and retain top talent?

Hospitality employers are becoming increasingly strategic and global in their talent sourcing. They are now tapping into new geographies such as Eastern Europe (e.g., Moldova, Georgia), East Asia, Kazakhstan, and large parts of Africa, especially for English-speaking back-of-house staff. These regions are emerging as rich talent pools that offer both diversity and reliability.

Retention, on the other hand, is being driven by improvements in workplace culture—including the introduction of flexible shifts, cultural sensitivity programs, team engagement initiatives, and third-party staffing models that enable work-life balance. Hotels understand that talent today prioritizes not just pay, but respect, growth, and a positive work environment.

What solutions does Innovations Group offer to support large-scale or high-volume hospitality staffing needs in the region?

At Innovations Group, we specialize in scalable hospitality staffing solutions that cater to both ongoing and project-based needs. Whether it’s a pre-opening ramp-up or managing peak-season demand, we provide:

  • – Volume hiring support for new and expanding hotels
  • – Experienced back-of-house talent from an existing, vetted pool
  • – Flexible work models (monthly, seasonal, or quarterly contracts)
  • – Deployment-ready staff with prior hospitality experience
  • – Geographically diverse sourcing through our global recruitment channels

What sets us apart is our ability to move quickly and match hotels with hospitality professionals who understand the pace and standards of UAE’s hospitality sector. This blend of speed, scale, and service makes us a trusted partner to many leading hotel brands in the region.

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Hospitality

Phat Buns UK Opens First Global Franchise in Sharjah UAE

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a side-angle shot of the interior of the PHAT Buns Sharjah outlet

Sharjah is about to get a serious upgrade in the burger department. UK cult favourite Phat Buns is heading to the UAE, bringing its signature mix of unapologetically bold flavours, viral-worthy visuals, and stacked burgers that are engineered to impress.

Founded in Leicester in 2019, Phat Buns has become a street food success story, and co-founded by a literal aerospace engineer, there’s precision behind every layer. From the smash patty technique to the way the sauces hit the palate, Phat Buns isn’t just built different, it’s smart. As co-founder Ahtesham Moosa puts it, “With endless combinations, no two visits need to be the same”.

From well-loved menu staples like the PHAT Classic – a 4oz Aberdeen Angus beef smashed patty burger with melted cheddar cheese, or a fried chicken loaded fries, with grilled mushroom and halloumi. To one of the legends – 4oz Aberdeen Angus BBQ flavoured, 12-hour smoked pulled rib meat sandwich, topped with lettuce, tomato and cheddar.

an aesthetic shot of the PHAT Buns Smash Burger in an orange background

But that’s just the beginning…

PHAT Buns’ Build-a-Burger concept puts you firmly in the driver’s seat. Fancy a double smash patty stacked with crispy halloumi and a drizzle of that iconic PHAT sauce? Sorted. Prefer spicy chicken with jalapeños and a buttery pretzel bun? You got it. From protein and cheese to sauces and toppings, you call the shots – every burger is made exactly how you want it.

While Sharjah’s will offer a different menu, tailored to local tastes, customers can still expect the same vibrant energy that Phat Buns’ fans love. Think neon lights, bold colours, and a design that gives nods to the street food culture. The experience, as well as the burgers, are ones to be photographed for social media!

The Sharjah expansion marks a new era of growth for the brand. From starting as a single location in the UK to a now growing international footprint, Phat Buns is not one to miss. It has proved fast food can be both fun and elevated, and with a rocket scientist in the kitchen, you can trust the launch will go off with a bang.

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