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MERED Partners With Bond Interiors For Fit-Out Of ICONIC Residences Design By Pininfarina

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Six business executives in suits standing around illuminated ICONIC Residences tower model in modern showroom with blue lighting and branded wall display.

MERED, the award-winning international real estate developer, has appointed Bond Interiors as the official fit-out contractor for ICONIC Residences Design by Pininfarina, its flagship ultra-luxury residential development in Dubai Internet City. The agreement spans the complete scope of interior fit-out works across residential units and shared common areas within the landmark 290-metre tower — set to become the tallest in the district.

Founded in the UAE nearly four decades ago, Bond Interiors has evolved into a premier provider of bespoke luxury fit-out solutions, operating through a fully integrated ecosystem of manufacturing divisions. Its capabilities encompass architectural metalwork, architectural glasswork, signage and lighting, solid surfacing, FF&E with luxury furniture manufacturing, and a flagship joinery creating worldclass millwork. With its offices and manufacturing facilities powered by solar energy, Bond underscores its commitment to sustainability while upholding a legacy of craftsmanship.

Bond Interiors’ extensive portfolio includes some of the world’s most prestigious projects in hospitality, luxury retail, corporate, and healthcare sectors, with landmark references such as The Lana Dorchester, Melia Residences, St. Regis Hotels, Cartier, Hermès, Armani, and Dior. Its reputation for precision and personalized service has made it the natural choice for a design-led developments like ICONIC Residences, where MERED sought a partner capable of translating the vision of legendary Italian design house Pininfarina into reality.

Michael Belton, CEO of MERED, stated: “Every appointment we make reflects our commitment to world-class delivery. Bond Interiors brings the capability and finesse required for a project of this calibre. Nearly 40% of buyers in the ultra-luxury segment are primarily influenced by architectural quality and design pedigree; an insight that reinforces our focus on working with the best. This step brings us closer to delivering an address where global design meets Dubai’s evolving urban luxury.”

Saad A. Moaswes, Managing Director at Bond Interiors, commented: “For us, quality is a legacy. In MERED, we’ve found a partner who shares that legacy — a union built on craftsmanship, integrity, and timeless vision. ICONIC Residences, designed by Pininfarina, isn’t just another tower on Dubai’s skyline — it’s a bold expression of what luxury living is. It’s more than architecture, it’s a statement. We look forward to infusing the interiors with the same passion, detail, and precision that make this development truly iconic.”

As the UAE cements its position as the world’s third-largest market for branded residences, Dubai continues to lead the charge. The city’s millionaire population has doubled in the past decade, fueling strong demand for ultra-luxury real estate. In 2024, Dubai set a new record for real estate transactions exceeding US$10 million, underscoring robust investor appetite for design-driven developments.

With construction of ICONIC Residences Design by Pininfarina already underway and completion scheduled for Q3 2027, the collaboration between MERED and Bond Interiors represents a significant milestone in MERED’s strategy to deliver standout, design-led communities shaped by specialist partners at every stage.

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WHY DEVELOPERS SHOULD ADOPT AN INVESTOR MINDSET IN EVOLVING REAL ESTATE MARKET

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Professional portrait of Francis Alfred, Managing Director of Sobha Realty, wearing traditional white kandura and ghutra in formal business setting

By Eng. Amer Khansaheb, Chief Executive Officer and Board Member of Union Properties PJSC

In today’s buoyant UAE Real Estate landscape, conventional metrics like unit sales volumes are becoming obsolete. Instead, genuine success increasingly lies in value measured through long-term rental income, growth, asset quality, and capital appreciation. Developers who adopt an investor-led mindset, prioritising yield, durability, and premium standards, are effectively shaping the future of the sector in the UAE.

From Selling Today to Earning Tomorrow

To achieve this shift, developers must transcend the traditional focus on one-time sales. Developers must embrace business models that generate sustainable rental income, ensuring a predictable stream of cash flow even during market fluctuations. Future-focused project planning must integrate rental viability, anchoring developments in steady long-term returns rather than immediate, speculative gains. This investor-first approach positions developers for long-term growth.

Rental Market Momentum: Major Growth Engine

The UAE’s residential leases market is projected to reach USD 27.98 billion in 2025 and USD 33.10 billion by 2029 at a compound annual growth rate (CAGR) of 4.3 per cent. Developers who prioritise rental-ready, high-quality units will be best placed to capture this expanding market, appealing both to residents seeking premium housing and to investors seeking reliable returns. This demonstrates the enormous potential that rental-centric development strategies hold.

Supply Growth and Still Solid Returns

Despite expectations of 180,000 new residential units by 2026, rental yields remain strong at 7.4 per cent. This reveals persistent demand, indicating prime opportunities for value-added investments. Developers can capitalise this by offering thoughtfully designed projects with integrated amenities and sustainability features on strategic locations, elements that elevate rental income and investor appeal.

Attracting Global Capital through Investment-First Mindset

The UAE’s progressive policies such as long-term visas, free zones for Real Estate, and investor-friendly reforms, continue to magnetise international and institutional capital. By adopting an investor-first mindset, developers can meet this evolving demand by offering investment-grade opportunities and high-quality, income-generating assets that appeal to discerning global investors.

Differentiating Through Quality

To differentiate in this present market increasingly defined by long-term value rather than rapid turnover, excellence in design, exceptional finishes and long-term value are keys. Developers who invest in durability, sustainability, and strategic positioning, beyond sheer scale, will attract tenant loyalty and investor confidence. This differentiation fosters both brand equity and financial resilience.

Aligning with Future: Investor Mindset as Strategy

As the UAE Real Estate landscape evolves, we can safely state that those developers that think like investors will certainly emerge as leaders. By aligning projects with long-term income generation, adhering to global investment standards, and offering quality-driven, sustainable developments, they lay the groundwork for enduring success.

This dynamic Real Estate environment is not merely a passing trend but a blueprint for sustainable, value-based growth in the UAE market. Developers who embrace this investor-led vision, integrating rental yield, design excellence, and global standards, will not only thrive but also redefine the future of the sector.

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OMNIYAT LUMENA ALTA Celebrates 20 Years of Design Excellence

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Architectural rendering of Object 1 premium high-rise residential development featuring distinctive curved metallic facade and sky terraces with Burj Khalifa visible in background during blue hour in Dubai

Dubai’s tallest commercial tower honors’ two decades of architectural innovation

OMNIYAT, Dubai’s visionary ultra-luxury developer, has officially launched LUMENA ALTA, a 380-metre landmark redefining the city’s skyline. Upon completion in 2030, it will become Business Bay’s tallest commercial tower.

The launch also celebrates OMNIYAT’s 20th anniversary, symbolizing two decades of design, craftsmanship, and creativity. Moreover, with a Gross Development Value above AED 5 billion, LUMENA ALTA continues the success of LUMENA and ENARA, reaffirming OMNIYAT’s position as a leader in luxury real estate.


A Vision Elevated

From its name, LUMENA ALTA captures light and ambition. “Lumena,” derived from the Latin lumen, evokes brilliance and creativity, while “Alta,” meaning elevated, conveys height and aspiration. Together, they express OMNIYAT’s guiding principle – The Art of Elevation.

Furthermore, the tower’s spiraling glass façade reflects sunlight by day and glows softly by night. Its fluid design embodies motion and progress, mirroring Dubai’s rise as a global capital of innovation.


Workspaces That Inspire

Designed for global visionaries, LUMENA ALTA blends performance, wellbeing, and prestige in one vertical destination. Triple-height sky lobbies, panoramic terraces, and bright atria bring openness and balance to every floor. In addition, landscaped sky gardens and private terraces connect work with nature, creating calm within energy.

Strategically located on Sheikh Zayed Road, the tower provides direct access to Downtown Dubai, DIFC, and the future Dubai Metro Gold Line. Together with its twin, LUMENA, it forms a luminous gateway to Business Bay – a landmark of connectivity, commerce, and culture.


A World Above Expectation

Crowning the structure, a five-star lifestyle hotel merges hospitality with architectural artistry. Its Sky Pool, suspended 335 metres above the city, will be the world’s highest infinity pool.

At the summit, the Sky Restaurant will deliver panoramic 360° views of Dubai’s skyline and coastline. Each evening will blend gastronomy, design, and spectacle – a sensory experience above the clouds.

Moreover, wellbeing defines the tower’s rhythm. Private fitness suites, hydrotherapy zones, vitality pools, and spa sanctuaries offer renewal throughout the day. A 25-metre indoor lap pool completes a lifestyle that balances achievement and serenity.


Service Beyond Space

As with all OMNIYAT masterpieces, LUMENA ALTA offers service that matches its design. A dedicated concierge team manages reception, meetings, and lifestyle coordination. Furthermore, residents and guests can access tailored experiences – from wellness scheduling and luxury travel to event planning and personal shopping.

Drawing inspiration from The Opus, One at Palm Jumeirah, and The Lana, OMNIYAT turns architecture into living art, ensuring every interaction feels seamless and refined.


Smart, Sustainable and Future-Ready

LUMENA ALTA is engineered to achieve LEED Platinum, Platinum WELL, Platinum WiredScore, and SmartScore Certifications. These standards emphasise sustainability, technology, and human wellbeing. Consequently, the tower establishes a new benchmark for intelligent, future-focused commercial spaces.


A Legacy of Ambition and Artistry

Reflecting on the milestone, Mahdi Amjad, Founder and Executive Chairman of OMNIYAT, said:

“Dubai attracts global enterprises that value excellence and creativity. As demand for premium space grows, OMNIYAT will keep reshaping the skyline with bold, intelligent designs that inspire progress.”

Over the past two decades, OMNIYAT has evolved from a developer into a curator of architectural art. With LUMENA ALTA, the company begins a new chapter – one where art, architecture, and ambition converge to define Dubai’s next horizon.

check this out Sobha Realty Sells 50% Downtown UAQ Within First Week

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Downtown UAQ | Sobha Realty Sells Over 50% of Launch Inventory Within First Week

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Downtown UAQ Sobha Realty waterfront master development rendering showing residential towers and circular landmark building at sunset

Sobha Realty has announced strong initial sales at its flagship Downtown UAQ | Sobha Realty master development, reinforcing rising investor confidence in Umm Al Quwain as the UAE’s next coastal growth hub.

Within just one week of its launch, the developer confirmed that over 50% of units in the first three residential towers were sold, setting a new benchmark for sales velocity in the northern emirates.

The 25-million-square-foot master development, located along Umm Al Quwain’s natural waterfront, is envisioned as the Coastal Skyline of the Future. The project integrates premium residences, commercial hubs, hospitality offerings, and lifestyle amenities to create an exceptional living experience. It is designed to balance modern living with environmental stewardship, with more than half of the total land area dedicated to open and green spaces.

The master plan spans 11 kilometers of pristine waterfront and includes over 7 kilometers of uninterrupted natural beach, two marinas, landscaped boulevards, and future-ready mobility solutions such as water taxis. It will also feature the UAQ Trade Centre, premium office space, and leisure attractions to strengthen its position as a mixed-use destination.

The first residential cluster, Sobha Aquamont, was unveiled earlier this year and comprises three towers of one-, two-, and three-bedroom waterfront apartments. The towers are designed to maximize natural light and coastal views, in line with Sobha Realty’s emphasis on luxury, craftsmanship, and sustainability.

“Umm Al Quwain is emerging as a highly attractive destination for residents and investors seeking world-class coastal living in a natural environment,” said Francis Alfred, Managing Director of Sobha Realty. “The strong sales response at Downtown UAQ reflects both the confidence in Sobha Realty’s vision and the growing appeal of Umm Al Quwain as a market poised for long-term growth.”

Adding to Sobha Realty’s expanding UAE portfolio of luxury communities, Downtown UAQ | Sobha Realty reinforces the company’s reputation for engineering excellence and sustainable urban design. It also highlights the growing momentum of mixed-use coastal projects in the UAE, which are attracting increasing interest from both domestic buyers and international investors.

By setting a new sales benchmark in its opening week, Downtown UAQ | Sobha Realty has established itself as one of the region’s most ambitious and promising waterfront destinations.

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