Xiaomi has officially launched the REDMI Note 15 Series in the UAE, featuring five new models: REDMI Note 15 Pro+ 5G, Pro 5G, Pro, and the REDMI Note 15 5G and 4G variants.

The series debuts REDMI Titan Durability, integrating reinforced frames and Corning Gorilla Glass Victus 2 for superior drop and crush resistance. The Pro models boast massive Silicon–Carbon batteries (up to 6,580mAh) with 100W HyperCharge, designed to maintain peak health for over six years.

Photography enthusiasts can leverage a flagship 200MP main camera on Pro models, featuring AI-powered 4× lossless zoom and Xiaomi HyperAI editing tools. Performance is driven by the Snapdragon 7s Gen 4 and Xiaomi IceLoop cooling, while the 120Hz AMOLED displays offer a stunning 3,200 nits peak brightness.

Connectivity reaches new heights with Xiaomi Offline Communication, allowing kilometer-level voice calls without network coverage. Xiaomi also expanded its AIoT ecosystem, introducing the REDMI Buds 8 Lite, Xiaomi Electric Scooter 6 Series, and Smart Audio Glasses.

The REDMI Note 15 Series combines ultimate resilience with cutting-edge AI, setting a new benchmark for smartphone value in the region.

Redmi Note 15 Series Partners with Discovery Channel to Demonstrate Real-World Endurance

To showcase the Redmi Note 15 Series “diamond-grade durability,” Xiaomi has partnered with Discovery Channel on a co-branded campaign featuring explorer and survival expert Ed Stafford, renowned for his extreme outdoor challenges. In the campaign, Ed takes on a continuous 24-hour endurance challenge, using the Redmi Note 15 as his only essential tool.

The film demonstrates the phone’s real-world capabilities: supporting navigation, lighting, photography, compass and weather checks, and connectivity, while highlighting its durability, water resistance, and long-lasting battery life.

The campaign will be amplified across Discovery Channel’s platforms and supported by official press coverage, bringing the “tech + endurance” story to audiences across the UAE. To further engage media and creators, a limited number of “Titan Durability” co-branded gift boxes will be made available for unboxings and challenge-style content, offering a hands-on experience of the series’ resilience.

Mijia Smart Audio Glasses: Style Meets Technology

The UAE launch also introduces Mijia Smart Audio Glasses, blending open-ear audio with elegant eyewear design. Equipped with four microphones, wind noise reduction, and a privacy mode, the glasses allow UAE users to enjoy music and calls while staying aware of surroundings. Lightweight and durable, they feature IP54 splash and dust resistance, UV and blue light protection, and up to 13 hours of playback, with fast charging offering 4 hours from just 10 minutes. The Xiaomi Glasses app allows full control, including gesture customization, dual-device connectivity, and safe recording options.

REDMI Buds 8 Lite

Also joining Xiaomi’s AIoT portfolio are REDMI Buds 8 Lite, entry-level true wireless earbuds designed for everyday practicality and convenience. Available in Black, White, or Blue, they feature a 12.4mm titanium-diaphragm driver for clear, detailed sound, Bluetooth 5.4 connectivity, and hybrid active noise cancellation up to 42dB with Transparency mode. Dual-mic AI environmental noise cancellation ensures clear calls even outdoors, while five pre-set EQ modes and app-based customization let users tailor their audio experience. With dual-device connectivity, fast charging, and up to 36 hours of total battery life with the case, REDMI Buds 8 Lite deliver a versatile, practical audio solution for daily use.

Xiaomi TV S Pro Mini LED Series

Xiaomi also introduces the Xiaomi TV S Pro Mini LED Series in UAE, offering 75″, 65″, and 55″ QD-Mini LED models with 4K UHD resolution, 1700 nits peak brightness, Dolby Vision®, HDR10+, HLG, and Filmmaker Mode. With 144Hz native refresh rate, Mini LED local dimming, and low-reflection display technology, the series provides ultra-smooth visuals and vibrant, accurate color reproduction. Audio is powered by dual 15W speakers, Dolby Atmos, Harman AudioEFX, and Xiaomi Sound tuning, delivering immersive experiences for movies, gaming, and streaming. Connectivity options include Wi-Fi 6, Bluetooth 5.2, HDMI 2.1, USB, Ethernet, and built-in Google TV, Google Cast, and Apple AirPlay, offering seamless streaming and device integration.

Ford Middle East and North Africa has marked the official arrival of the new Taurus in the Middle East. Building on its storied legacy, this latest iteration introduces sophisticated design, cutting-edge features, and a blend of premium comfort and dynamic performance tailored for the diverse needs of the region.

Commanding attention with a completely refreshed aesthetic, with its exterior boasting a bold new front and rear fascia, updated headlamp architecture, and distinctive new wheel designs, while new vibrant colors like Hot Pepper Red and Vapor Blue ensured Taurus makes an undeniable visual statement. The interior, too, receives significant enhancements with new color and material choices, refined seat trims, and a modified console designed for heightened comfort and contemporary style.

Ravi Ravichandran, President of Ford Middle East and North Africa, said: “The new Ford Taurus represents a pivotal evolution for one of Ford’s most successful nameplates, designed specifically with our loyal Middle East and North African customers in mind. This sedan combines a rich heritage with forward-thinking innovation, making it perfectly timed for customers seeking a vehicle that blends prestige, practicality, and advanced technology.”

The newest Taurus is engineered to lead, offering a choice of powerful and efficient powertrains. Under the hood, the robust 2.0L EcoBoost engine, paired with an 8-speed automatic transmission, continues to deliver commendable performance, producing an impressive 239 horsepower and 382 Nm of torque. For those prioritizing even greater fuel efficiency, the 1.5L Hybrid engine offers an enhanced drive without compromising on power. The result is a pair of powertrains that meet diverse driving preferences while delivering a smooth and responsive experience across city streets and open highways.

At the heart of the new Taurus’ comprehensive technology upgrades is Ford’s latest-generation SYNC 4A infotainment system, presented on an impressive 13.2-inch full HD center touchscreen—one of the biggest in its class. This intuitive system offers seamless connectivity with wireless Apple CarPlay and Android Auto as standard.

New features that further redefine Ford’s flagship sedan’s convenience and luxury include a 360-degree camera, now available from the base Ambiente model, and a premium 10-speaker B&O Sound System integrated into the top-tier Titanium series for an immersive audio experience.

Building on its reputation for spaciousness, the new Taurus also caters effectively to families, providing ample cargo space and roomy interiors for both daily commutes and long journeys. Additionally, ventilated seats, available from the Trend trim, guarantees optimal comfort in any climate, while the available dual-panel panoramic sunroof enhances the cabin’s sense of openness and luxury.

Equipped with a comprehensive suite of driver-assistance technologies designed to enhance safety and ease of driving—where features such as Intelligent Adaptive Cruise Control; Pre-Collision Assist with Automatic Emergency Braking; and the Lane-Keeping System with Blind Spot Monitoring and Cross-Traffic Alert, Taurus is peace of mind in motion. The 360-degree camera supplements it further by providing a comprehensive view for easier maneuvering and parking, backed up by Intersection Pre-collision Assist, and Emergency Steering Assist for extra support to help avoid incidents.

Taurus is also ushering in a new era of connected vehicle experiences, with the Ford Pass app available in select Middle East markets, offering added convenience, control, and peace of mind. New Ford Taurus owners can now remotely start their vehicle, pre-condition the cabin to their preferred temperature, and even activate the horn and lights to easily locate their car in a crowded parking lot. The all-new app also provides essential vehicle status updates, allowing users to monitor vital information such as fuel levels, odometer readings, tire pressure, and oil, placing a host of functionalities directly into the customer’s hands.

The arrival of the New Ford Taurus is a strategic move that reinforces Ford’s commitment to providing a diverse portfolio of vehicles that resonate with regional customers, from tried and trusted EcoBoost-powered engines to New Energy hybrids complementing the Middle East region’s ambitious sustainability goals.

With its blend of everyday usability, value for money, and strong dealer support, the new Ford Taurus—in showrooms now—is crafted to strengthen its leadership in the segment and continue its legacy across the Middle East and North Africa.

BMW Motorrad Middle East along with AGMC, the authorised importer of BMW Group vehicles for Dubai, Sharjah and the Northern Emirates, showcases BMW Motorrad’s latest Authority and Protection motorcycles at Intersec 2026, the world’s leading trade fair for security, safety and fire protection, taking place at the Dubai World Trade Centre.

Intersec brings together global leaders, government entities and industry experts to explore the technologies shaping the future of public safety and emergency response. As part of this year’s exhibition, there is a lineup of BMW Motorrad motorcycles specifically engineered to support frontline and authority operations across diverse and demanding environments in the emirate.

Purpose-built authority motorcycles on display

On display at the BMW Motorrad and AGMC stand are the four BMW Motorrad Authority models, each designed to deliver reliability, performance and adaptability in real-world operational conditions:

BMW R 1300 RT-P

The BMW R 1300 RT-P is a touring-focused authority motorcycle designed for high-performance patrol duties and everyday operational versatility. It combines excellent ergonomics and long-distance comfort with outstanding maneuverability in urban traffic. Powered by BMW’s 1,300 cc ShiftCam boxer engine delivering 145 hp and 149 Nm of torque, the RT-P provides strong, efficient performance and high stability for demanding authority use.

BMW R 1300 GS-P

The BMW R 1300 GS-P is a highly capable all-terrain authority motorcycle built for operation across mixed and challenging environments. Its air/liquid-cooled 1,300 cc boxer engine produces 145 hp and 149 Nm of torque, ensuring confident performance on and off road. Advanced rider assistance systems support stability, safety and control, making the GS-P a reliable platform for complex operational requirements.

BMW F 900 GS-P

The BMW F 900 GS-P is a versatile enduro motorcycle designed for authority operations on asphalt and unpaved surfaces. Its parallel-twin engine delivers strong, controllable performance, while the lightweight design and 14.5-litre plastic fuel tank contribute to improved handling and operational efficiency. The F 900 GS-P offers a balanced combination of agility, rider comfort and safety-focused technology.

BMW F 800 GS-P

The BMW F 800 GS-P is a proven midsize adventure motorcycle offering efficient performance and confident handling. With an output of 87 hp and a balanced chassis, it delivers dependable capability without excessive fuel consumption. Its manageable weight and rider-focused ergonomics support safe, controlled operation in demanding situations.

Steve Noon, Head of BMW Motorrad Middle East, said: “At BMW Motorrad we take pride in delivering purpose-built motorcycles that support law enforcement agencies in carrying out their duties with confidence and precision. Our ongoing commitment to innovation and rider-focused engineering has established BMW Motorrad as a trusted and leading choice for authority fleets in the region.”

Muhamet Latifi, General Manager for BMW Motorrad at AGMC, commented: “The participation of AGMC with BMW Motorrad Middle East at intersec 2026 reinforces our ongoing commitment to delivering specialised mobility solutions for authority and government partners. By combining advanced engineering, rider-focused technology and adaptable performance, BMW Motorrad’s Authority motorcycles continue to set benchmarks in reliability and operational readiness.”

Intersec is currently underway at the Dubai World Trade Centre, with visitors invited to experience BMW Motorrad’s Authority and Protection range firsthand throughout the exhibition.