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OBJECT 1 TEAMS UP WITH NOTTINGHAM FOREST FOR GLOBAL PARTNERSHIP

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Object 1 branded Nottingham Forest football jerseys displayed on hangers - white away kit, red home kit, and black goalkeeper kit with Forest club logo

Object 1, the award-winning developer shaping the UAE’s real estate landscape with design-led projects, has signed an official global partnership with the Nottingham Forest Football Club, marking the start of an exciting collaboration that brings together world-class football and Dubai’s rapidly growing real estate sector. Running throughout the 2025–26 season, the partnership positions Object 1 on the international stage while highlighting its local achievements in Dubai, creating opportunities to engage ardent football fans across the UAE and the Gulf region.

The two join forces during an exciting period for both organisations, with Forest currently competing in the Europa League for the first time in 30 years, and Object 1 winning multiple awards and seeing record growth into one of the top ten developers in Dubai. With the shared commitment of building a future together, Object 1 and Forest will collaborate on exciting content campaigns showcasing their developments and aimed at engaging supporters worldwide throughout the upcoming season and beyond.

Object 1, part of the international TSZ Group, is carving its own space with premium, high-quality developments that deliver lasting value at accessible price points. Known for its conceptual design, smart functionality, wellness features, and sustainability, the company has launched projects of lasting value across nine districts in Dubai, spanning from mass-market housing to premium, high-demand locations. Object 1 has a clear vision for long-term growth, with plans to expand into Abu Dhabi, the UAE’s capital.

Egor Maslennikov, Chairman and Founder of Object 1, added: “We are super excited to team up with Nottingham Forest, a club of such high calibre. We look at this partnership with great optimism and believe it’s just the beginning. Together, we aim to set new benchmarks, drive innovation, and create lasting value for people. For Object 1, this collaboration reflects our vision of aligning with global icons that share our passion for excellence and our commitment to building vibrant, forward-looking communities.”

Lina Souloukou, Nottingham Forest Chief Executive Officer, said: “Object 1 is an exciting challenger brand within the real estate sector in Dubai, which is growing rapidly and is deeply passionate about delivering high-quality, sustainable and affordable developments for its communities. Our values align strongly, and we’re very excited to welcome another internationally renowned brand to the Forest family for years to come.”

Football is the most popular sport in the Middle East, with many considering it a way of life, with millions of fans following local, European, and international tournaments. The UAE are making huge investments in their domestic leagues and international events. Through this partnership, Object 1 aligns itself with the excitement, ambition, and global reach that football represents, bringing these values closer to its communities in Dubai and across the UAE.

Object 1 and Nottingham Forest are committed to leveraging their shared values to create a meaningful impact both on and off the pitch. This partnership marks the beginning of a long-term collaboration that unites sporting excellence with Object 1’s vision for building vibrant, sustainable, and forward-looking communities in the UAE.

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Jacob & Co Residences by Mantra Properties Records AED 300 million in Sales Within 12 Hours of Launch Marking a Historic Milestone for Al Marjan Island

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Three business professionals posing with an architectural model of Jacob & Co Residences, a modern multi-story residential building with palm trees and rooftop greenery

Mantra Properties’ latest ultra-luxury development, Jacob & Co Residences, in collaboration with the iconic watch and jewelry brand Jacob & Co, has achieved a record-breaking milestone, registering over AED 300 million in sales within just 12 hours of its launch. The remarkable response marks a historic moment for Al Marjan Island, setting a new benchmark as the fastest-selling project on the island to date.

The exclusive AED 400 million branded development witnessed an overwhelming demand from investors and high-net-worth individuals, underscoring the UAE’s continued dominance as a hub for branded luxury living. Over 80% of investors’ interest came from expatriate residents and international buyers, highlighting the region’s global appeal for high-end real estate investments.

Speaking at the launch, Arch. Abdulla Al Abdouli, Group CEO of Marjan, commented, “I would like to congratulate the teams at Mantra Properties and Jacob & Co for such a successful launch of the Jacob&Co Residences on Al Marjan Island. A project of this stature truly reflects our vision to bring the best of global luxury brands into Ras Al Khaimah’s thriving lifestyle landscape. This project will not only elevate the island’s appeal but also redefine what modern luxury living means in this region and we wish all stakeholders continued success in Al Marjan Island and beyond.”

Commenting on the milestone, Ankit Gupta, Managing Director of Mantra Properties, added, “This milestone represents the culmination of Mantra’s two-decade legacy of design excellence and innovation. Jacob & Co Residences is not merely a development, it’s a statement of craftsmanship, ambition, and vision. The unprecedented response we’ve received reinforces the demand for curated luxury experiences that combine artistry, architecture, and aspiration. We’re proud to deliver a project that redefines luxury living in Ras Al Khaimah.”

Designed as a symbol of elegance and artistry, Jacob & Co Residences will comprise 223 limited-edition residences featuring a curated selection of studio, one-bedroom, and two-bedroom apartments, with prices starting from AED 1.01 million. The project is slated for handover in Q4 2027, and promises an exclusive lifestyle that merges high design, wellness, and experiential luxury.

Set against the scenic waterfront of Al Marjan Island, Jacob & Co Residences embodies the spirit of “an address for life’s finest hours” through its meticulously designed spaces and exceptional J&Co  branded amenities that include:

  • The Wellness Club @ J&Co – featuring a rooftop fitness club, yoga deck, sauna, and zen garden for holistic well-being.
  • The Pool Club @ J&Co – an elegant sanctuary with an infinity pool, pool bar, and in-pool cabanas overlooking the Arabian Gulf.
  • The Observatory @ J&Co – a sophisticated rooftop retreat offering a viewing deck, residents’ lounge, golf simulator, and outdoor cucina.
  • Family Zone – featuring a kids’ pool, lazy pool, and glass boom pool designed for leisure and connection.
  • 24/7 concierge, security, and Wi-Fi-enabled common areas, ensuring comfort, convenience, and privacy for every resident.

Building on that sentiment, Mr. Jacob Arabo, Founder & Chairman of Jacob & Co, said,”Just as each Jacob & Co timepiece tells a unique story of artistry and innovation, Jacob & Co Residences on Al Marjan Island will narrate a new chapter in luxury living. We have infused this project with the same dedication to perfection that defines our watches and jewelry. Each of these 223 residences are a masterpiece in its own right, where every resident will experience the Jacob & Co philosophy of turning beauty and craftsmanship into reality.”

This launch represents a continuation of both brands’ regional vision. For Mantra Properties, it reinforces its strategic expansion across the UAE, with five upcoming projects planned over the next three years expected to bring a portfolio of AED 1.3 billion to market. For Jacob & Co, it marks another milestone in the brand’s growing portfolio of residential developments, following successful ventures in Dubai and Abu Dhabi.

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Nolte Küchen to Invest AED 25 Million as Part of Middle East Growth Strategy

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Nolte Kuchen to Invest AED 25 Million as Part of Middle East Growth Strategy

Nolte Küchen, Germany’s leading premium kitchen brand, is strengthening its presence in the Middle East as part of a renewed global growth strategy rooted in German design excellence and craftsmanship. Having been present in the UAE market since 2007 with Universal Trading Company (UTC), in a mutually agreed step to further ensure market development and expansion. The brand will now transition to a direct-to-consumer model under its new mainland entity, Nolte UAE.

As part of this expansion, Nolte Küchen will invest over AED 25 million in the coming years. This includes the launch of a flagship showroom on Sheikh Zayed Road by early 2026, and the establishment of a dedicated team of engineers, designers, and architects offering end-to-end kitchen solutions defined by German precision and quality standards. The move underscores Nolte Küchen’s confidence in the UAE’s role as a regional hub for design and innovation, as well as a key market in the company’s international expansion. It strengthens its direct relationships with both B2B and B2C customers through greater brand consistency, service excellence, and competitive pricing.

The UAE’s premium kitchen market has nearly doubled since 2020 and is projected to reach US$200 million by 2030, reflecting sustained demand for high-quality European design. The brand’s continued expansion aligns with this growth, positioning Nolte Küchen to meet evolving customer expectations through faster delivery timelines, improved service, and an expanded product range that includes Nolte Küchen, Nolte Neo, Express Kitchen, and Living & Spa. The brand’s mission remains to bring “Made in Germany” quality, design excellence, and innovation to every home, while catering to diverse market segments across both private and professional customers.

Nolte Kuchen to Invest AED 25 Million as Part of Middle East Growth Strategy

Selva Kumar Rajulu, Managing Director of Nolte UAE, said: “Since establishing Nolte FZE in the region in 2011, we have built a strong legacy rooted in innovation and trust. This new phase, as Nolte UAE, enables us to engage more closely with customers and partners, ensuring every project reflects German design excellence. The UAE has always been central to our journey, and this expansion reinforces our commitment to the market and its role in driving our global presence across high-growth international markets.”

In the Middle East, Nolte Küchen’s presence is anchored by its regional competence centre in Dubai, which oversees markets across 30 countries and have managed to deliver more than 80,000 project kitchens and 35,000 retail kitchens in the last years. Supported by over 75 branded showrooms across the Middle East, Asia, and Africa, the Dubai hub delivers landmark developments such as Tilal Al Ghaf and Harmony Villas in Dubai, MERED’s Iconic Residences design by Pininfarina in the UAE, Rafal Residence in Riyadh, and Al Mouj in Muscat, along with large-scale residential and hospitality projects in Qatar, Jordan, and Kuwait. This regional infrastructure enables the brand to serve both developers and homeowners with scale, precision, and local expertise.

Beyond aesthetics, Nolte Küchen has earned the title of Germany’s most popular kitchen brand, recognised for its superior product quality, design innovation, and customer satisfaction by the German Institute for Service Quality over several years. The company offers one of the world’s widest range of finishes, materials, and configurations, with customisation options that set a global benchmark of personalisation in kitchen design. It also holds the distinction of being the world’s most sustainable kitchen brand, maintaining a 100% production base in Germany and the industry’s first independent sustainability report.

The UAE’s Net Zero by 2050 strategy and Estidama Pearl Building Rating System encourage developers and manufacturers to adopt more sustainable construction and design practices. Nolte Küchen is the only German kitchen brand with both FSC and PEFC certifications, reflecting its commitment to long-term environmental responsibility. The brand also releases annual sustainability reports, highlighting its continued investment in responsible production and transparency.

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Introducing Sobha AquaCrest, the Second Cluster in Its Landmark $20 Billion Downtown UAQ | Sobha Realty Masterplan

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Waterfront skyline with modern high-rise towers and circular architectural centerpiece reflected in calm water at sunset

Sobha Realty has announced the launch of Sobha AquaCrest, the second residential cluster within its landmark Downtown UAQ | Sobha Realty masterplan; a transformative USD 20 billion coastal destination that is redefining the urban and architectural landscape of Umm Al Quwain.

Spanning 25 million square feet, Downtown UAQ | Sobha Realty stands among the most ambitious coastal masterplans in the Northern Emirates, featuring seven kilometers of uninterrupted beachfront and a total coastline of eleven kilometers. Upon completion, it will accommodate over 150,000 residents and offer a blend of luxury residences, marinas, retail boulevards, offices, hospitality, and leisure zones, all designed to elevate beachfront living through sustainable urban design and timeless craftsmanship.

Sobha AquaCrest, a five-tower cluster comprising one-, two-, and three-bedroom apartments and duplexes, is set for handover by June 2029. Blending contemporary design with coastal tranquility, the cluster embodies Sobha Realty’s signature precision and attention to detail. Each residence integrates advanced sustainability features, including double-glazed façades for superior heat and sound insulation, energy-efficient HVAC systems, district cooling for reduced power consumption, EV charging stations, and the use of eco-friendly materials that contribute to a healthier living environment.

Commenting on the launch, Francis Alfred, Managing Director of Sobha Realty, said:

“Downtown UAQ | Sobha Realty is envisioned as a new urban landmark; a vibrant, self-contained city that seamlessly integrates modern design, sustainability, and coastal beauty. Sobha AquaCrest marks the next chapter in this vision, bringing together architectural excellence and beachfront serenity to create a truly distinctive community.”

More than half of the Downtown UAQ | Sobha Realty masterplan is dedicated to open and green spaces, creating a harmonious balance between nature and modernity. Landscaped parks, jogging tracks, and beach promenades will be interwoven throughout the community, encouraging active and connected lifestyles. The masterplan is also conceived as a next-generation mobility hub, with future provisions for air and water taxis, enabling seamless, sustainable connectivity across the emirate.

The wider community will feature an array of cultural, wellness, and leisure experiences, from an Art and Design District and a Museum and Marine Experience Center to a Wellness Park, multiple – marinas, public beach, retail and dining promenade, and open-air Amphitheatre. Together, these elements will bring vibrancy and life to Umm Al Quwain’s coastline while fostering a deep connection with its natural environment.

Sustainability remains the foundation of Sobha Realty’s long-term vision for the Northern Emirates. Both Downtown UAQ | Sobha Realty and Sobha Siniya Island reflect a shared commitment to eco-sensitive development, marine conservation, and responsible coastal planning. Sobha Siniya Island alone dedicates 60 percent of its total area to protected green zones, mangroves, and open natural habitats.

Together, these two master developments are projected to contribute nearly 30 percent of Sobha Realty’s total sales in 2025, with a combined sales of AED 12 billion, underscoring growing investor confidence in Umm Al Quwain’s long-term growth potential.

As Sobha Realty expands its presence beyond Dubai, the brand continues to strengthen its legacy as one of the UAE’s most trusted names in real estate; a developer whose craftsmanship, foresight, and integrity continue to set new benchmarks in the industry.

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