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HID SHOWCASES THEIR LATEST INNOVATION AT GITEX GLOBAL 2025
Exclusive Interview with Steve Swenson – Senior Director, Product and Marketing, Secure Issuance, HID FARGO
What are the key innovations HID is showcasing this year at GITEX Global, and how do they reflect the company’s vision for a better, more secure, and connected digital ecosystem?
Okay, sure, great question. So here at the show today, we’re showcasing a line of HID FARGO printers. FARGO is a strong and storied brand for HID in the desktop issuance space. We are specifically showing our full line of retransfer and DTC printers. One printer in particular that we’re showcasing is our new HDP5000e, which is a refresh of a long and storied product for the Fargo brand.
The HDP5000e has a number of important updates to strengthen overall performance, improve output and processing power, and reinforce reliability ensuring the product can stand up to the rigor of our customers’ needs. It also includes usability enhancements to streamline the issuance and card creation process, and strong end-to-end security with AES encryption and resin scramble technology to protect leftover data after cards are created.
We’re also talking about our HID FARGO Connect technology, which is a cloud-based software that allows organizations with complex issuance processes to remotely manage devices, create credentials from one location, and print them at another. This is particularly important for enterprise and healthcare customers with distributed operations.
It’s an exciting time for the HID FARGO business. We’re doing a lot to strengthen the product line and build on our reputation. You mentioned how this connects to HID’s broader vision when we look at issuance processes, they can be quite complex. Customers want high quality visual credentials with secure encoding and durability. Our strategy with the HID FARGO line is to create robust end-to-end solutions that streamline issuance and help organizations operate efficiently.
HID serves a wide range of sectors—from finance to hospitality to transportation. How do you tailor your solutions to meet the unique identity and access management needs of such diverse industries?
Great question. One of the most fundamental things we do as a business is to study and understand the different needs of those sectors. We create a range of solutions—high-end retransfer printers for speed, quality, and resolution, and DTC products for lighter applications. All of our products are modular, allowing customers to configure them according to their specific issuance and organizational requirements.
We complement that with high-quality consumables such as ribbons, overlaminates, and visual security features, as well as software for both desktop and cloud-based issuance. Another key part of our approach is our partner network. HID FARGO doesn’t sell directly to end customers because we understand that every customer has unique needs. Our partners work closely with end users to understand their requirements and collaborate with HID to deliver custom solutions. This combination of modular products, software, and local expertise ensures each customer gets exactly what they need.
In sectors such as hospitality and retail, convenience is key. How is HID leveraging digital identity, mobile access, and cloud-based issuance to create smoother and more secure guest experiences?
Great question. Going back to understanding the end user, we study every aspect of the issuance process. Creating an ID credential can be complex, so we focus on making it simple from setup to configuration. The HID FARGO business invests in strong out-of-box experiences, easy instructions, and partner support to help customers get up and running quickly.
For card design and creation, we provide intuitive software solutions, whether on premise or cloud based. For customers managing large fleets of printers, our cloud solutions allow them to monitor device status, print to multiple locations, and design credentials centrally. We also invest heavily in technical support both directly and through our partners to minimize downtime and quickly resolve any issues.
The Middle East is witnessing diverse growth in digital infrastructure and smart technologies. What is HID’s priority for its 2025 vision and beyond?
It goes back to what we just discussed bringing all these components together to help organizations create secure, durable, and visually robust credentials efficiently. Organizations don’t exist to create credentials, but they all need them to manage access and identity.
Our goal is to take the power of HID’s technology and turn it into simple, easy to understand, and customizable solutions for each user, supported by a strong partner network that provides a complete solution. If we can do that, we’re truly harnessing the full power of HID to meet the most important issuance needs of our customers.
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BREAK YOUR FAST WITH MEDITERRANEAN FLAVOURS AT CUISINES, HOLIDAY INN DUBAI AL MAKTOUM AIRPORT
Celebrate the Holy Month with Mediterranean-inspired Iftar and Suhoor at Cuisines, Holiday Inn Dubai Al Maktoum Airport, from 16th February to 18th March
This Ramadan, Cuisines Restaurant at Holiday Inn Dubai Al Maktoum Airport invites guests to gather, unwind, and savour the spirit of the Holy Month with thoughtfully curated Iftar and Suhoor experiences inspired by Mediterranean flavours.
Iftar Experience
As the sun sets, guests are welcomed to break their fast with a generous Mediterranean spread, featuring authentic flavours, comforting classics, and seasonal favourites. Designed for relaxed evenings and meaningful moments, the Iftar offering is set in a warm and welcoming atmosphere, ideal for family gatherings, friends, or quiet reflection.
- Dates: 16 February – 18 March
- Timings: Sunset – 8:30 PM
Layali Mediterranean Suhoor
For late-night diners, Cuisines presents Layali Mediterranean Suhoor, a light yet nourishing Suhoor experience designed to keep you fueled through the fasting hours. Expect a selection of Mediterranean bites in a calm, laid-back setting, perfect for winding down before the day begins.
- Dates: 16 February – 18 March
- Timings: 12:00 AM – 3:30 AM
Whether joining for Iftar or Suhoor, Cuisines offers a simple, flavour-forward Ramadan experience centred on good food and togetherness.
Location: Cuisines Restaurant, Holiday Inn Dubai Al Maktoum Airport
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CELEBRATE THE HOLY MONTH OF RAMADAN WITH AN UNFORGETTABLE ALL-YOU-CAN-EAT IFTAR AT PINCODE BY CHEF KUNAL
Dubai & Abu Dhabi, United Arab Emirates – This Ramadan, Pincode, the modern Indian dining destination by celebrity chef Kunal Kapur, invites you to slow down, gather close, and break your fast with a thoughtfully curated Iftar inspired by the timeless culinary traditions of India.
From the first moon sighting until 18th March, the all-you-can-eat buffet will be available throughout the holy month at Dubai Hills Mall and The Galleria, Al Maryah Island in Abu Dhabi. The experience blends comfort, culture, and generosity, served the way Ramadan meals are meant to be enjoyed. Priced at AED 179.
Freshly featured in the MICHELIN Guide 2025, Pincode brings its signature warmth and depth of flavour to the season. Inspired by the bustling Iftar bazaars of Old Delhi and Hyderabad, the menu is curated by Chef Kunal Kapur, current judge of MasterChef India, and it features slow-cooked favourites, aromatic biryanis, flavourful grills, and classic Indian desserts, offering a balanced, nourishing, and deeply satisfying experience after a day of fasting.
What sets this Iftar apart is its thoughtful rhythm: while the buffet offers a generous spread, select dishes are served hot at the table, freshly prepared, creating moments of pause and care during the meal. The menu also changes daily, encouraging repeat visits and reflecting the evolving spirit of Ramadan evenings.
Pincode provides a welcoming space to honour the holy month, where guests can share in the warmth, flavours, and traditions that make Ramadan truly special.
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AARK DEVELOPERS APPOINT ONE BROKER GROUP AS EXCLUSIVE SALES PARTNER FOR KARL LAGERFELD BEACH RESIDENCES IN AL MARJAN ISLAND
One Broker Group (OBG), the UAE’s leading master brokerage and exclusive sales partner, has officially been appointed as the Exclusive Sales Partner in the UAE for AARK Developers’ latest landmark residential project on Al Marjan Island, branded by the globally renowned KARL LAGERFELD fashion house.
The signing ceremony marks a significant milestone for all three parties and reinforces Al Marjan Island’s growing position as a global destination for branded, lifestyle driven real estate investments.
Expressions of Interest are now open, with strong anticipated demand from regional and international buyers seeking design-led residences, lifestyle differentiation, and long-term value in one of the UAE’s fastest growing waterfront destinations.
While Al Marjan Island has previously welcomed branded residential developments, this project distinguishes itself as the first fully managed fashion-house-branded residence on the island, the project sets a new benchmark for professionally managed, design-led living, combining architectural integrity, operational excellence, and long-term investment value.
Strategically positioned with views toward the upcoming Wynn Resort, the development valued at over USD 1.4 billion, offers direct beach access, close proximity to the resort, and more than 50 lifestyle amenities. Anchored by the globally recognized KARL LAGERFELD brand and a curated residential experience, the project benefits from Al Marjan Island’s rapid growth, supporting strong long-term investment potential. Comprising over 600 sea-facing residences, the development represents a landmark waterfront investment of significant scale.
“This project represents an important evolution of KARL LAGERFELD’s residential portfolio in the region,” said Pier Paolo Righi, CEO, KARL LAGERFELD. “It reflects our commitment to translating Karl’s visionary design language into a breathtaking large-scale residential experience.”
Speaking on the partnership, Rahul Kumar Gupta, Chairman of AARK Developers commented: “This project represents a defining moment for Al Marjan Island. Partnering with the KARL LAGERFELD brand allows us to introduce a fully managed, fashion-house-branded residential concept that elevates both the lifestyle offering and investment proposition. Appointing One Broker Group as our exclusive sales partner ensures the project is positioned and executed with the level of market expertise and international reach this development deserves.”
Umar Bin Farooq, Founder & CEO, One Broker Group also expressed strong confidence in the project’s potential: “We are extremely proud to be appointed as the exclusive sales partner for this landmark development. The KARL LAGERFELD brings global credibility and lifestyle appeal, and together with Al Marjan Island’s evolution and proximity to Wynn Resort, this represents a highly compelling investment opportunity for both end-users and investors.
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