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Nolte Küchen to Invest AED 25 Million as Part of Middle East Growth Strategy

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Nolte Kuchen to Invest AED 25 Million as Part of Middle East Growth Strategy

Nolte Küchen, Germany’s leading premium kitchen brand, is strengthening its presence in the Middle East as part of a renewed global growth strategy rooted in German design excellence and craftsmanship. Having been present in the UAE market since 2007 with Universal Trading Company (UTC), in a mutually agreed step to further ensure market development and expansion. The brand will now transition to a direct-to-consumer model under its new mainland entity, Nolte UAE.

As part of this expansion, Nolte Küchen will invest over AED 25 million in the coming years. This includes the launch of a flagship showroom on Sheikh Zayed Road by early 2026, and the establishment of a dedicated team of engineers, designers, and architects offering end-to-end kitchen solutions defined by German precision and quality standards. The move underscores Nolte Küchen’s confidence in the UAE’s role as a regional hub for design and innovation, as well as a key market in the company’s international expansion. It strengthens its direct relationships with both B2B and B2C customers through greater brand consistency, service excellence, and competitive pricing.

The UAE’s premium kitchen market has nearly doubled since 2020 and is projected to reach US$200 million by 2030, reflecting sustained demand for high-quality European design. The brand’s continued expansion aligns with this growth, positioning Nolte Küchen to meet evolving customer expectations through faster delivery timelines, improved service, and an expanded product range that includes Nolte Küchen, Nolte Neo, Express Kitchen, and Living & Spa. The brand’s mission remains to bring “Made in Germany” quality, design excellence, and innovation to every home, while catering to diverse market segments across both private and professional customers.

Nolte Kuchen to Invest AED 25 Million as Part of Middle East Growth Strategy

Selva Kumar Rajulu, Managing Director of Nolte UAE, said: “Since establishing Nolte FZE in the region in 2011, we have built a strong legacy rooted in innovation and trust. This new phase, as Nolte UAE, enables us to engage more closely with customers and partners, ensuring every project reflects German design excellence. The UAE has always been central to our journey, and this expansion reinforces our commitment to the market and its role in driving our global presence across high-growth international markets.”

In the Middle East, Nolte Küchen’s presence is anchored by its regional competence centre in Dubai, which oversees markets across 30 countries and have managed to deliver more than 80,000 project kitchens and 35,000 retail kitchens in the last years. Supported by over 75 branded showrooms across the Middle East, Asia, and Africa, the Dubai hub delivers landmark developments such as Tilal Al Ghaf and Harmony Villas in Dubai, MERED’s Iconic Residences design by Pininfarina in the UAE, Rafal Residence in Riyadh, and Al Mouj in Muscat, along with large-scale residential and hospitality projects in Qatar, Jordan, and Kuwait. This regional infrastructure enables the brand to serve both developers and homeowners with scale, precision, and local expertise.

Beyond aesthetics, Nolte Küchen has earned the title of Germany’s most popular kitchen brand, recognised for its superior product quality, design innovation, and customer satisfaction by the German Institute for Service Quality over several years. The company offers one of the world’s widest range of finishes, materials, and configurations, with customisation options that set a global benchmark of personalisation in kitchen design. It also holds the distinction of being the world’s most sustainable kitchen brand, maintaining a 100% production base in Germany and the industry’s first independent sustainability report.

The UAE’s Net Zero by 2050 strategy and Estidama Pearl Building Rating System encourage developers and manufacturers to adopt more sustainable construction and design practices. Nolte Küchen is the only German kitchen brand with both FSC and PEFC certifications, reflecting its commitment to long-term environmental responsibility. The brand also releases annual sustainability reports, highlighting its continued investment in responsible production and transparency.

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A SEASON OF RADIANT HOSPITALITY: NATUZZI ITALIA CELEBRATES MOTHER’S DAY AND THE SPIRIT OF EID WITH MASTERPIECES OF ITALIAN COMFORT

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As the UAE prepares for a season of profound celebration, Natuzzi Italia, the world’s most recognized luxury furniture brand, is proud to unveil a captivating collection curated to honor both Mother’s Day and the upcoming Eid al-Fitr festivities. This year, the brand invites clients to redefine the art of gifting and hosting by blending the soul of Italian craftsmanship with the warmth of regional traditions.

Whether seeking to elevate the home for festive Eid hospitality or searching for a heartfelt tribute for Mother’s Day, Natuzzi Italia presents a collection that captures the essence of both occasions. This curated selection ranges from the sculptural elegance of the Fiore armchair to a suite of lighting and art objects designed to embody the spirit of the season.

The Fiore Armchair: A Symphony of Nature

Designed by the acclaimed Marcantonio, the Fiore armchair is a masterpiece that blurs the boundary between functional furniture and fine sculpture. Inspired by the delicate strength of petals and the organic flow of nature, Fiore envelops the body in fluid, sinuous lines. Reflecting Natuzzi’s Apulian heritage through a poetic fusion of artisanal precision and emotional design, the piece invites the softness and growth of the natural world into the heart of the home.

Illuminating Elegance by adding a layer of radiant artistry to the interior:

The TEA Floor Lamp: Designed by Danelo de Rossi, this piece stands with the grace of a floral bouquet. Three stems rise from the base in a harmonious interplay of heights, culminating in satinated blown glass spheres that diffuse a soft, encompassing glow.

The MUNETTA Table Lamp: Designed by Danilo De Rossi, Munetta embodies the charm of a moment frozen in time. This cordless, dimmable lamp features precious blown glass and a touch sensor, casting a delicate, moonlight-inspired glow that brings a sense of magic and timeless elegance to any setting.

Artisanal Accents: SkLO

The seasonal transformation is completed by sophisticated accessories that function as contemporary art:

LAVA Bookends: A striking sculptural accessory composed of nearly solid glass, creating captivating visual depth. Ground and polished to perfection, they serve as both practical anchors and sophisticated decorative statements.

BLOOM Wallpiece: An organic sculptural composition meticulously crafted by layering individually blown glass pod-shapes. Each multi-dimensional form is precision-cut and polished, offering a sophisticated, nature-inspired focal point for any interior surface.

Celebrate the extraordinary women in your life and the joy of Eid with pieces that resonate with timeless beauty. Explore the ideal fusion of form and functionality at Natuzzi Italia showrooms or online.

•        Natuzzi, Sheikh Zayed Road between 2nd and 3rd interchange, Dubai

•        Natuzzi, near Al Maktoum Bridge, Umm Hurair Road, Dubai

•        Natuzzi, The Galleria, Abu Dhabi

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CASA MILANO EXPANDS UAE FOOTPRINT WITH 7TH SHOWROOM LAUNCH IN AL AIN AMID MARKET UNCERTAINTY

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At a time when global and regional markets continue to face uncertainty, Casa Milano announced the opening of its 7th showroom in the UAE, marking a significant milestone in the brand’s growth journey and reinforcing its confidence in the country’s long-term outlook.

The new showroom in Al Ain reflects Casa Milano’s continued expansion strategy despite wider conversations across industries around slowdowns, caution, and consolidation.

Speaking on the occasion, Azhar Sajan, Founder of Casa Milano, said, “Today is a very special and proud moment for all of us at Casa Milano. In the middle of a difficult and uncertain time, when many choose to pause, we choose to move forward with courage and belief. I am happy to have launched this during Ramadan. I feel the Al Ain market is buzzing, and this is the right time to enter it.”

The launch sends a strong signal about the resilience of the UAE market, with Casa Milano underscoring its belief that the country’s strong fundamentals continue to create opportunities for sustainable growth.

The Al Ain showroom is set to bring Casa Milano’s range of premium improvement solutions closer to homeowners, designers, architects, and developers in the city and surrounding regions. The brand has built its reputation on design-led offerings across sanitaryware, tiles, kitchens, wardrobes, and complete home concepts, serving both residential and hospitality projects.

Sajan added that the opening represents more than physical expansion, “This milestone is not just about opening another showroom. It represents the dedication, passion, and hard work of every member of the Casa Milano family. This success belongs to all of us.”

He further noted, “Challenges test our strength, but they also create opportunities. Today, we have shown that even in tough situations, with unity and determination, growth is always possible.”

With the launch of its Al Ain location, Casa Milano is expected to further strengthen its presence in the UAE and support rising demand for high-quality, luxury home improvement solutions in the market. Concluding his remarks, Sajan said, “I would like to sincerely congratulate the entire Casa Milano team for this achievement. Let this be another step toward an even brighter future.”

As businesses navigate an evolving market environment, Casa Milano’s latest expansion highlights its confidence in the UAE’s vision, the resilience of its economy, and the strength of continued forward momentum.

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GORENJE ELEVATES MIDDLE EASTERN HOMES WITH PREMIUM EUROPEAN APPLIANCE EXPERIENCE

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Gorenje, one of Europe’s leading home appliance brands operating under Hisense Group, continues to strengthen its long-standing commitment to the Middle East by bringing its premium European appliance experience closer to modern households across the region. As families prepare for Ramadan, a time centered around togetherness, hospitality, and shared moments at home, Gorenje highlights a curated selection of appliances designed to simplify daily routines while enhancing comfort, efficiency, and contemporary living.

With more than seven decades of heritage rooted in European craftsmanship and innovation, Gorenje has built a reputation for combining advanced technology with refined aesthetics. The brand’s philosophy focuses on creating appliances that seamlessly integrate into everyday life, delivering intuitive functionality while elevating the overall home experience.

Responding to the growing demand for modern, design-led living spaces across the Middle East, Gorenje continues to emphasize its built-in appliance solutions, developed to complement contemporary architecture and open-plan homes. Designed around the concept of “Life Simplified,” Gorenje’s built-in range blends minimalist European design with intelligent functionality, allowing appliances to integrate naturally into kitchen environments while maintaining clean lines and visual harmony.

During the Ramadan period, Gorenje is spotlighting selected appliances across its key categories, offering consumers an opportunity to upgrade their homes with thoughtfully designed European solutions that combine performance, energy efficiency, and timeless aesthetics. The seasonal selection reflects the brand’s commitment to supporting families as homes become central spaces for connection, cooking, and shared experiences throughout the holy month.

“Gorenje has a strong and established presence in the Middle East, and we continue to see growing demand for appliances that combine design, innovation, and everyday practicality,” said Ismail Al Horani, Vice President for Middle East & Africa at Hisense. “Ramadan represents a meaningful time when homes bring people together, and our goal is to provide solutions that simplify daily living while enhancing the overall home experience through European design and innovation.”

Gorenje’s comprehensive portfolio spans cooking solutions, refrigeration, dishwashing, and laundry appliances, supporting every stage of home living. From advanced ovens designed to simplify meal preparation during busy Ramadan gatherings to refrigeration solutions that preserve freshness and optimize food storage, the brand delivers practical innovations tailored to modern lifestyles.

As lifestyles evolve and modern homes increasingly prioritize both functionality and aesthetics, Gorenje remains focused on delivering appliances that balance technology, design excellence, and user simplicity. By combining European heritage with innovation-driven development, the brand continues to support households across the region with solutions designed for contemporary living.

Gorenje appliances are available across leading retailers and project partners throughout the Middle East.

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