Home Integrator
INSIDE RAK’S NEXT PROPERTY WAVE
Exclusive Interview with Philip Yousef, Chief Sales Officer, Major Developments.
What is driving property buying and selling in the region?
The Ras Al Khaimah market is being driven by a perfect convergence of fundamentals, tourism growth, infrastructure readiness, and yield resilience. In just the first half of 2025, RAK welcomed over 654,000 visitor arrivals, marking a 6% year-on-year surge, with tourism revenues climbing 9%, according to the RAKTDA.
On the capital markets side, residential values have surged 18% year-on-year as per CBRE, with average apartment prices now reaching AED 1,947 per sq ft. Al Marjan Island has been a standout performer, recording an astonishing 71% annual increase in sales prices. Off-plan activity is also exceptionally strong, with 1,760 units sold in H1 2025 alone and Q2 sales reaching AED 3.6 billion, up from AED 2.5 billion in Q1. These aren’t speculative surges; they reflect the depth and maturity of the market, particularly as RAK Central nears full activation as the emirate’s business and commercial hub.
From my lens, what’s fuelling this activity is not just sentiment, it’s structure. Fitch Ratings continues to affirm RAK at A+ with a Stable outlook, while projecting UAE GDP to grow 5.1% in 2025 and RAK-specific GDP to average 6.1% over 2025-26. For us at Major Developments, this stability is the foundation upon which projects like Manta Bay on Al Marjan and Colibri Views in RAK Central are thriving, they’re built at the intersection of high-velocity tourism and long-term economic activity.
What changes are you seeing in buyer preferences – for example, are people prioritizing location, size, or lifestyle amenities differently than before?
Buyer behaviour in RAK has evolved significantly in the past 18 months. Location remains paramount, but the definition of a “prime” location has bifurcated. On one end are leisure-focused buyers who are driving demand on Al Marjan Island, where the +71% price surge underlines the premium for branded, beachfront, short-let-ready homes. On the other end, we see growing demand for urban convenience in RAK Central, where mixed-use infrastructure, offices, and parks are creating a modern business core. Colibri Views is a direct response to this shift, designed to serve the growing executive and corporate workforce that prefers to live at the centre of activity while staying minutes from the leisure coast.
We’ve also noticed that buyers are increasingly seeking fully furnished, turnkey residences. They want to activate their investment from day one, without the friction of setup and fit-outs. That’s why all our homes at Manta Bay and Colibri Views come fully furnished with integrated European interiors and modular layouts.
Most critically, amenities are no longer seen as decorative, they are decisive. This is where innovation is reshaping buyer expectations. At Manta Bay, we’re delivering the world’s first Sky Beach, a fully functional sandy beach suspended several feet above the shoreline, designed as a year-round leisure space. At Colibri Views, we’ve built the world’s first and only Rooftop Footbot experience in collaboration with international football legend Patrice Evra, combining AI-driven wellness with sport and community engagement. These are not vanity add-ons. They’re lifestyle infrastructure, and increasingly, buyers benchmark projects on the depth and uniqueness of their amenity ecosystem.
We’ve also seen a shift from sheer size to specification quality. Today’s buyers prefer slightly more compact homes if it means better views, better design, and better services. This is exactly why our planning philosophy prioritises layout efficiency and convertible spaces over excess square footage.
To what extent are digital platforms, proptech solutions, and virtual property tours influencing how buyers and sellers engage in the market today?
Digital walkthrough solutions and VR-based tools are redefining how potential buyers experience real estate, taking project understanding to an entirely new level. We see a diverse mix of preferences among our clients, some continue to value traditional purchase journeys, while others find greater clarity and satisfaction when engaging through the latest tech solutions.
We remain committed to exploring emerging proptech trends and integrating the most effective innovations to deliver an informed, seamless, and future-ready experience to our clients.
Are you noticing a shift in the profile of investors entering the market – for example, more overseas buyers, first-time homeowners, or institutional investors?
Absolutely. The profile has diversified significantly. European interest is at an all-time high, with the RAKTDA recording the strongest tourism growth from Central and Eastern Europe, Romania up 65% and Poland up 56% in the first half of this year. That correlates directly with what we’re seeing on the ground: more first-time European buyers entering the market, often purchasing for hybrid use – personal holidays and short-let income.
We’re also seeing more first-time regional buyers, particularly younger GCC and expat professionals, entering through fully furnished, ready-to-rent stock. And notably, institutional investors and regional developers are circling RAK, with CBRE data confirming a surge of interest in acquiring or partnering on new branded residential projects on Al Marjan.
Our two projects reflect these buyer personas clearly: Manta Bay caters to yield-driven investors seeking high-visibility leisure stock near the Wynn Resort, while Colibri Views attracts business-adjacent residents and investors who value RAK Central’s emerging ecosystem of offices, retail, and parks. Together, they capture the two strongest growth corridors in the emirate.
Looking ahead, what trends will drive property transactions over the next 12–18 months?
There are four clear forces set to shape the next cycle of property transactions in Ras Al Khaimah. The most immediate catalyst is the Wynn Resort on Al Marjan Island, which is on track to open in early 2027. Each construction milestone has continued to re-rate the value of surrounding real estate, anchoring Al Marjan as the epicentre of leisure-driven investment.
At the same time, RAK Central is transitioning from concept to reality; its land plots are fully sold out, infrastructure is now complete, and commercial tenants are beginning to activate the district. This momentum positions Colibri Views to serve as the residential benchmark of RAK Central, capturing demand from both regional executives and international investors seeking a foothold in the emirate’s emerging business hub.
The tourism base is also compounding at record levels. In H1 2025, visitor arrivals reached 654,000 (+6% year-on-year) and revenues rose 9%, while ancillary segments like MICE and weddings grew +36%. This sustained inflow will directly fuel demand for short-stay-ready residences, especially those with resort-led appeal like Manta Bay.
And underpinning it all is a highly supportive macroeconomic climate. Ras Al Khaimah continues to hold an A+ (Stable) rating from Fitch, and the UAE is forecast to achieve 5.1% GDP growth this year, creating a favourable environment for capital inflows and real estate liquidity.
Looking ahead, I see the market being shaped by distinctive, experience-led projects in catalytic locations. At Major Developments, we’ve already partnered with global football icons like Francesco Totti and Patrice Evra, whose involvement has reinforced buyer confidence and amplified our international visibility. Building on this success, we intend to forge more such high-profile partnerships while also expanding our portfolio into the Beach District, further strengthening our footprint across Ras Al Khaimah’s most future-ready corridors.
Home Integrator
ELEVATE Sells AED 38 Million ‘Crown Jewel’ Sky Mansion at Mondrian Al Marjan Island Beach Residences; Officially Opens EOIs for Phase 2
ELEVATE, the visionary lifestyle real estate brand, has announced a landmark transaction at the Mondrian Al Marjan Island Beach Residences. The announcement came just days after the project’s momentous ground-breaking ceremony, the development’s “Crown Jewel”, an ultra-exclusive Sky Mansion has been sold for AED 38 million / USD 10.35 Million
This record-breaking sale sets a new benchmark for ultra-luxury real estate in Ras Al Khaimah. The trophy property, which serves as the absolute pinnacle of beachfront living in the Northern Emirates, was sold within hours of its release, underscoring the voracious appetite for high-end branded residences next to the upcoming USD 5.1B Wynn Resort.
Spanning an impressive 10,000 square feet across three levels, the Sky Mansion is a masterpiece of design. It features dramatic 28-foot ceiling heights, floor-to-ceiling windows, and exclusive outdoor living spaces, including a private roof garden and a private infinity pool. The residence offers commanding, panoramic views of the ocean and the neighboring Wynn Al Marjan Island.
Zeeshaan Shah, Founder & Chairman of ELEVATE, said, “The sale of our Sky Mansion at AED 38 million is a defining moment for Mondrian Al Marjan Island Beach Residences and for Ras Al Khaimah’s luxury real estate market.With limited inventory and EOIs now officially open for Phase 2, demand continues to significantly outpace supply. Phase 1 was absorbed at record speed, and based on the traction we’re already seeing, we expect Phase 2 to follow the same trajectory. Buyers recognise that Mondrian Al Marjan Island Beach Residences is not just a residence, but a lifestyle investment in one of the UAE’s fastest-rising destinations.”
With demand surging from both international investors and end-users, the developer has released specific details on the remaining inventory types and starting prices for this highly anticipated release:
- 1 – 3 Bedroom Residences: Starting from AED 2.7 million
- 3 – 5 Bedroom Sky Collection: Starting from AED 8.8 million
- 3 – 4 Bedroom Front Row Collection: Starting from AED 9.4 million
The development is Mondrian’s first beachfront residential project in the region. Infused with a bold design DNA crafted by world-renowned architects Gensler and interior specialists Bergman Design House, the development is situated moments from the region’s fastest-growing entertainment hub.
Residents will enjoy over 60,000 sq. ft. of curated amenities, including Fi’lia by the Beach, the Residents’ Sky Club, a fully equipped fitness studio with an outdoor gym, personal training studio and recovery zone, as well as multiple swimming pools. Homeowners will also have access to Mondrian’s signature essential and on-demand services, along with an invitation to join Platinum Status within the Accor Owner Benefits Program.
Haider Ibrahim, Sales Director at ELEVATE, added, “From the very first release, buyer response has been exceptional, and the Sky Mansion sale reflects the calibre of clientele the project is attracting. Investors and end-users are drawn to the combination of beachfront positioning, branded living, and long-term upside driven by the Wynn destination next door. Phase 2 offers a rare opportunity to enter at this stage of the project, and we’re already seeing strong interest across all collections.
Home Integrator
Sobha Realty Concludes FY 2025 with AED 30 Billion in Sales, Marking 30% Growth Over 2024
Sobha Realty, a leading global luxury real estate developer renowned for its commitment to exceptional quality and innovation, has announced its year-end sales figures for FY 2025 a total AED 30 billion, cementing the company’s status as one of the most influential real estate developers in the Gulf.
Driven by a series of landmark achievements across sales performance, masterplan development, sustainability, and international expansion, the 2025 sales figures represent an uptick of 30 per cent year-on-year. The increased growth reflects sustained momentum in the UAE’s luxury real estate market and the strength of Sobha Realty’s diversified portfolio. A significant portion of this strong performance came from the company’s expanding footprint in Umm Al Quwain (UAQ), with AED 8 billion in sales from Downtown UAQ | Sobha Realty and Sobha Siniya Island.
Together, these results underscore the outstanding market reception of Sobha Realty’s new masterplans in UAQ and reaffirm the increasing confidence of investors in the brand’s leadership and strategic development vision across the Emirates.
“Sobha Realty’s sales success in 2025 was complemented by significant development milestones. The company launched four masterplans, Sobha Solis, Downtown UAQ | Sobha Realty, Sobha Central, and Sobha SkyParks, bringing its UAE portfolio to 14 developments, comprising 12 in Dubai and two in Umm Al Quwain. Each new project is helping strengthen the company’s role in shaping the future of urban living in the UAE.”; said Sobha Group Chairman Mr. Ravi Menon.
This period of growth also saw Sobha Realty extend its reach well beyond the Gulf region, as it announced an expansion into the United States and Australia.This was supported by the establishment of regional offices and strategic land acquisitions in Texas, United States, and Queensland and Sydney, Australia. Together, these initiatives marked a pivotal milestone in the company’s evolution into a global real estate leader.
“This past year has been a defining chapter in Sobha Realty’s journey,” said Mr. Menon. “Our growth across the UAE and expansion into global markets reflect a vision that has remained constant since our inception: to create developments that stand the test of time. These achievements are a testament to the trust our customers place in us and to our unwavering commitment to excellence and craftsmanship. As we look ahead, we remain dedicated to shaping communities with projects that embody quality and integrity while grounded in Sobha’s philosophy of The Art of Detail.”
Sobha Realty’s international momentum was further bolstered by a strong financial year, underscored by the successful issuance of a US$500 million sukuk, which was oversubscribed three-fold at US$1.54 billion. Subsequently, the company launched its inaugural US$750 million Green Sukuk – the largest green sukuk ever issued by a real estate developer globally. It attracted approximately US$2.1 billion in orders and achieved 2.8 times oversubscription. Listed on both the London Stock Exchange (LSE) and NASDAQ Dubai, these issuances reinforced investor confidence in Sobha Realty’s strategic direction and financial stability.
Sobha Realty’s financial strength was further affirmed when Moody’s upgraded the Corporate Family Rating of PNC Investments LLC, its parent company, to Ba2/stable, reflecting enhanced credit metrics, supported by a strong revenue profile and substantial backlog.
Sustainability and people-centric progress remained central to Sobha Realty’s journey in 2025. During the year, Sobha One became the first building outside of Singapore to receive the Green Mark Platinum Super Low Energy certification. Additionally, the company achieved a score of 97 in the 2025 GRESB Real Estate Assessment and earned a 4-Star Rating, further reinforcing its leadership in ESG governance and low-carbon development.
This external recognition was complemented by internal advancements, including the introduction of a sector-first enhanced maternity leave policy, which offers 120 days of maternity leave while retaining all other employment benefits. This initiative underscores the company’s commitment to fostering a responsible and progressive workplace.
Sobha Realty further enhanced its global presence through strategic partnerships, including serving as a Global Partner for International Cricket Council (ICC) Men’s events, maintaining its collaboration with Arsenal FC, and continuing its association with the International Indian Film Academy (IIFA) Awards. These initiatives have significantly expanded the brand’s visibility among international audiences.
With milestones spanning development, sustainability, global expansion, and brand influence, 2025 stands as one of the most transformative years in Sobha Realty’s five-decade history. These accomplishments establish a strong foundation for continued growth both in the UAE and internationally, further reinforcing the company’s position as a global standard-bearer in luxury real estate.
Home Integrator
STARZPLAY CAPTURES THE REALITY BEHIND THE UAE’S MOST ELITE PROPERTY DEALS
Exclusive Interview with Ben Bandari, CEO, BenCo. Real Estate & Sarah Serhan, Associate Partner, BenCo. Real Estate
Ben Bandari
Ben Bandari is a powerhouse in the UAE real estate industry, having closed over AED 25 billion in sales and earned a reputation as one of the nation’s most influential and successful brokers. Since starting his real estate career in the UAE back in 2002, He has earned some of the industry’s highest honours, including Number 1 Real Estate Broker in the UAE by Arabian Business, inclusion among the Top 150 Real Estate Icons by Finance World and the prestigious Agency of the Year award by The Entrepreneur. Beyond his brokerage success, Ben is also the star and executive producer of Million Dollar Listing UAE, the hit reality series that takes viewers inside the glamorous, high-stakes world of the UAE luxury real estate.

Sarah Serhan
In the UAE’s competitive luxury real estate market, Sarah Serhan has quickly established herself as one of its most dynamic rising talents. She is a luxury real estate agent and broker as well as an area specialist for Dubai Hills Estate, combining cultural awareness with deep market knowledge. In her first year she had closed more than AED 100 million in sales and by 2024, she was averaging AED 3 million in transactions daily. Recognised by Ben Bandari for her drive and professionalism, she joined BenCo Real Estate in early 2024 where she now serves as Associate Partner.

Questions:
Beyond luxury listings, the show focuses heavily on ambition, rivalry, and pressure. Why do you think audiences connect so strongly with that side of the story?
Ben Bandari: At its core, the show really isn’t about houses – it’s about people. While luxury listings are exciting and aspirational, it’s the universal themes of ambition, competition, pressure, and even self-doubt that truly resonated with STARZPLAY’s audiences in Season One once it aired. That strong response is exactly what paved the way for Season Two.
Audiences connect because they’re seeing the authentic side of success – the wins, the stress, the rivalries, and the emotional ups and downs that come with working in a high-pressure market like the UAE. Partnering with STARZPLAY allowed us to bring this format closer to home for MENA viewers and ground it in a reality they recognise. Viewers aren’t just watching deals close; they’re watching real people who push themselves, make mistakes, and grow, and that honesty is what makes the story relatable, and why it continues to resonate even more strongly in Season Two.
Sarah Serhan: As a newcomer to both the show and the industry, there is an undeniable pressure to prove yourself as a capable broker who can overcome challenges, obstacles and manage mental pressure. With that, you still need to balance the demands of work with time spent with family. What I believe truly resonates with the audience is the authenticity of that journey. When they see me, they see a human like everyone else, a woman with ambitions and goals, a woman with a family she must always put first, yet someone who continues to push forward, they connect on a much deeper level, probably reflecting their own struggles and aspirations.
Mr. Ben Bandari, as a returning cast member and Executive Producer, how has your role evolved in shaping the direction and authenticity of Season 2?
In Season Two, my role became much more hands-on. As Executive Producer, I was closely involved in shaping the narrative to make sure it truly reflected the realities of the UAE real estate market. The focus was on real pressure, negotiations, and consequences. I wanted viewers to see what the job actually demands. The goal was to let the stories unfold naturally and stay true to the people and the market we’re representing.
Rivalries are a big part of the show; do they sharpen your edge or complicate your strategy?
It’s genuinely a bit of both. Healthy rivalry pushes you to raise your standards and stay sharp, especially in a market as competitive as the UAE. I’ve learned to use competition as motivation while staying focused on the bigger picture, which is serving clients and closing deals. A great example of rivalry in the show is in Episodes 1 to 3, where Dr. Baydoun of Damac Properties makes Riad and I compete for a luxury property, “Villa Flora.”
You’ve been part of the franchise since its early days in the UAE—how has the real estate market changed since Season 1, and how has that changed you?
The market has matured dramatically. Buyers are more informed, expectations are higher, and transactions are far more complex. Since Season One, Dubai, Abu Dhabi and the UAE have evolved into a truly global luxury market. That evolution has forced me to grow personally as well as upgrade BenCo. to 70 plus staff and still growing. I’ve become more disciplined, more strategic, and more resilient. I’ve also setup a whole new business, Highgate Investments, which caters to investors looking at and acquiring properties, or designing and developing old, rundown ones. The business has skyrocketed with 8 ongoing projects so far.
Ms. Sarah Serhan, joining a well-established cast can be intense, what was your mindset walking into Season 2?
I was aware that my presence as a new face and a rapidly rising professional might be perceived as threatening to some of the other cast members. I anticipated questions like “who is she?” “Why is she here?” and “how did she get here?”. Frankly, I didn’t know what to expect from the others, but also, I never felt the need to prove myself to anyone. As I’ve always believed, my performance and my numbers speak for themselves.
What message do you hope ambitious professionals, especially women, take from your journey?
My core message is simple yet profoundly powerful: When you stay disciplined, rooted in self-belief, and fully committed to the work, you don’t need to prove anything. Your progress moves faster than doubt, and your results speak long before you ever have to.
What surprised you most about operating in this environment, on or off camera?
What surprised me the most was how intense the environment is, both on and off camera. What I did not expect was how much discipline and emotional intelligence it would require to stay focused and professional while doing my job with cameras and a crew filming at all times. The mental fortitude required is truly immense, and it’s something you can only fully appreciate once you’re living it.
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