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THE FUTURE IS SET FOR TOURISM’S NEXT ERA AS THE INAUGURAL TOURISE SUMMIT OPENS

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With the bold ambition to rewrite the rules of travel, the inaugural TOURISE Summit under the patronage of His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister was officially opened today by H.E. Ahmed Al Khateeb, Minister of Tourism of Saudi Arabia and Chairman of TOURISE.

TOURISE ushers in a new era for global tourism, uniting ministers, delegates, and visionaries from around the world as the premier platform dedicated to shaping the future of global tourism.

Taking place from November 11-13, 2025, immediately following the 50th United Nations Tourism General Assembly, TOURISE is reimagining the way that sectors interact to find opportunities where competitors become partners where investments are optimized and where fragmented silos converge. The event aims to turn bold ideas into real-world solutions and catalyze transformative initiatives that will shape the next 50 years of the global tourism sector.

During his opening speech today, H.E. Ahmed Al Khateeb noted that there has never been a more urgent or opportune moment for convergence of sectors to shape global tourism, with the tourism sector having rebounded to historic highs, with international arrivals and investment surpassing pre-pandemic levels. However, he cautioned that at the same time, the sector faces unprecedented challenges and opportunities: rapid technological disruption, a generational shift toward sustainable and experience-driven travel, and an imperative to build resilience in the face of economic and environmental uncertainty and growing fragmentation around the globe.


His Excellency recognised that TOURISE has arrived at this inflection point, when the world is hungry for new models, new partnerships, and new solutions.

 “TOURISE is more than an event,  it is a platform for action where we will solve for the challenges all together that have long limited tourism’s full potential among them are challenges in skills, investment, infrastructure, sustainability, and digital transformation. It’s a space where we will work hand in hand to deliver the best outcomes for everyone: returns for investors; more accessible destinations and affordable experiences for travelers; jobs and prosperity for communities as the demand for travel increases. We are not here just to discuss ideas. We are here to act. That is why TOURISE exists.”

Over the course of its three days, TOURISE is set to host a number of key panels and talks featuring global leaders from across sectors. Notable global speakers include:

  • Ariane Gorin, CEO, Expedia 
  • Ambassador Patricia Espinosa, Founder, onepoint5  
  • Gloria Guevara, Interim CEO, World Travel & Tourism Council 
  • Shaikha Nasser Al Nowais, Incoming Secretary General of UN Tourism 
  • Luis Maroto, CEO, Amadeus 
  • Francis Suarez, Mayor, Miami 
  • Paul Griffiths, CEO, Dubai Airports 
  • Lucia Penrod, Co-Founder & Owner, Nikki Beach 
  • Sébastien Bazin, CEO, Accor 
  • Eduardo Santander, CEO, European Travel Commission (ETC) 
  • Harvey Goldsmith CBE, Founder, Nvisible Productions  
  • Thomas Woldbye, CEO, Heathrow Airport 
  • Steve Hafner, Co-Founder & CEO, Kayak.com 

The speaker line up showcases how TOURISE unites leaders from sectors rarely seen together, creating counterintuitive, boundary-breaking collaborations. These convergences are not just novel; they are the engine for new business models, improved traveler experiences, sustainable destination development and investment strategies that could only emerge from such a unique, multi-sector platform.

The Summit will cover the big questions redefining travel’s future from AI-powered experiences and frictionless borders to destination design, investment, and the race for tomorrow’s travelers, and transform them into action through high-powered ministerial dialogues, boardroom dialogues, main-stage keynotes and innovation showcases.

The winners of the very first TOURISE Awards will also be announced this evening, recognizing those places that exemplify destination excellence and cater to the evolving expectations of the modern traveler.  

Powered by the Saudi Ministry of Tourism, TOURISE is more than a three-day summit, it is an always-on, global platform. Crucially, the conversations sparked in Riyadh will continue year-round platform through collaboration and cross-sector partnerships, turning bold ideas into real-world solutions.

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Hospitality

BAB EL BAHR COMBINES FLAVOR AND FUN FOR THE ULTIMATE SUHOOR THIS RAMADAN

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Overhead view of a BAB EL BAHR Suhoor table featuring freshly baked Arabic bread, scrambled eggs, hummus, foul medammas, labneh, pita bread, olives, herbs, and mixed Levantine dishes served with tableware and a lit candle.

This Ramadan, Bab El Bahr by Al Hallab invites guests to embrace the spirit of tradition, flavor, and togetherness with its authentic and indulgent Suhoor experience. Set against the vibrant backdrop of Mohammed Bin Rashid Boulevard, the restaurant offers a thoughtfully curated a la carte Suhoor menu designed to celebrate the pre-dawn meal in style, comfort, and warmth.

From classic Levantine favorites to contemporary twists, Bab El Bahr’s Suhoor menu caters to every palate. Guests can start with cheese selections such as Shilal, Kashkaval, and Baladiyeh, paired with grilled halloumi or eggs cooked to order, whether sunny side up, scrambled, or as an omelette. Traditional dishes like shakshuka, egg with soujouk, and egg with awarma add hearty, flavorful options for those looking for a protein-packed start to the day.

For those seeking authentic Levantine flavors, Bab El Bahr also serves foul medammas, balila, labneh, goat labneh with walnuts, makdous, and hummus-based dishes, including classic fatteh hummus and fatteh hummus bil lahme. The à la carte menu further highlights mini manakeesh (zaatar, cheese) and kaake traboulsieh (Akawi cheese or smoked turkey & kashkaval).

No Suhoor is complete without something sweet. Bab El Bahr offers jam and butter selections, ashta with honey, Nutella flatbread with bananas and toasted hazelnuts, cheese kunafa, fried katayef, Um Ali, and a seasonal fruit platter, ensuring a perfect balance of flavors to satisfy every craving.

To elevate the communal spirit, the restaurant provides backgammon boards, Jakaru boards, and playing cards, allowing guests to enjoy lighthearted games and connect with family and friends while savoring the pre-dawn meal.

Bab El Bahr’s Suhoor experience combines culinary authenticity, elegant presentation, and a welcoming atmosphere, making it an ideal destination for both traditional family gatherings and casual nights with friends during Ramadan.

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Hospitality

COUNTER CULTURE CAFÉ INTRODUCES LIMITLESS COFFEE OFFER

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A freshly prepared latte topped with delicate leaf‑style latte art is served in a pink cup and saucer at COUNTER CULTURE CAFÉ. Placed on a wooden table, the coffee is accompanied by a breakfast platter in the background, featuring a selection of light bites, creating a relaxed café setting ideal for coffee breaks or casual dining.

Counter Culture Café at Dubai Marriott Harbour Hotel & Suites invites coffee enthusiasts and remote workers to experience its new Limitless Coffee offer, available daily from 10:00 AM onwards

Perfect for those looking for a productive workday or an extended stay in a cozy setting, the offer is priced at AED 32 and includes unlimited coffee and tea selections, plus an exclusive 25% discount on food when opting for the Limitless Coffee package.

Guests can enjoy a wide range of hot and iced beverages, including Espresso, Americano, Latte, Cappuccino, Flat White, Mocha, Frappuccino, Hot Chocolate, and the full selection of Tchaba teas and iced teas, all served in the café’s relaxed and contemporary environment.

For those who enjoy the outdoors, terrace seating is available, and pets are welcome, making it the perfect spot for guests who want to bring their furry friends along.

Located within Dubai Marriott Harbour Hotel & Suites, Counter Culture Café offers a welcoming space ideal for remote working, casual meetings, leisurely coffee breaks, or simply relaxing in the heart of Dubai Marina.

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Hospitality

BESH TURKISH KITCHEN UNVEILS “FLAVORS FROM THE SILK ROAD” RAMADAN IFTAR INSPIRED BY TURKEY, THE MIDDLE EAST AND BEYOND

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Guests in traditional Middle Eastern attire share a Ramadan iftar table at BESH TURKISH KITCHEN, with assorted Turkish mezze, grilled kebabs, bread, juices, and lanterns on a patterned table.

 This Ramadan, Besh Turkish Kitchen invites guests on a culinary journey along the Silk Road to savor the rich flavours of Turkey, the Middle East, and Asia. Available daily throughout the holy month, the “Flavors from the Silk Road” Ramadan Iftar is served buffet-style with rotating menus, offering something new throughout the holy month. Perfect for repeat visits with family and friends.

The spread begins with dates and water, followed by a selection of cold mezze and salads, including hummus, moutabal, fattoush, tabbouleh, warak enab and kisir, alongside marinated vegetables and regional cheeses. Hot dishes feature Arabic lentil soup, meat kibbeh, freshly baked Turkish pide and lahmacun, shawarma made to order, and a rotating selection of grilled kebabs. Main courses span multiple cuisines with highlights including lamb ouzi at the carving station, Adana kebab, butter chicken, chicken biryani, seafood tagines, fish sayadieh, as well as beef stroganoff, mac & cheese, fried rice and vegetable noodles, plus plenty of vegetarian options.

Desserts are equally generous, featuring kunafa, baklava, Umm Ali, Turkish delight and sütlaç, alongside Arabic pastries, international cakes, and traditional Indian sweets.

Set within Besh’s warm, Anatolian-inspired interiors on the 5th floor of Sheraton Mall of the Emirates, the Iftar offers a relaxed and welcoming setting to gather, share, and celebrate after sunset.

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