Hospitality
WHAT ‘HOME-LIKE HOSPITALITY’ REALLY MEANS IN 2026: THE BLURRING LINES BETWEEN RESIDENTIAL & HOTEL LIVING
By Noni Anand, Co-founder, LEVA Hotels
Hotels are no longer pit stops. They’re becoming places people actually live. By 2026, travel is no longer about short stays and quick checkouts. It’s about long-term living, hybrid work, and lifestyle-first experiences. Guests want hotels that feel like home—only better. Think functional kitchens, work-ready spaces, seamless Wi-Fi, and services that fit real daily routines.
The numbers back it up. The global extended-stay hotel market, currently valued at around USD 62 billion, is expected to grow rapidly over the next decade. This isn’t a passing trend. It’s a structural shift that’s redefining how hotels are designed, operated, and experienced.
Comfort has officially beaten formality. The line between residential living and hospitality is disappearing fast. Guests no longer see hotels as temporary stopovers. They see them as places to live, work, and settle into sometimes for weeks, sometimes for months.
Comfort matters more than ever. So does personalization. Today’s traveler isn’t impressed by square footage alone. They want spaces that feel intuitive, flexible, and genuinely livable. That means smarter layouts, better storage, adaptable furniture, and technology that supports everyday life rather than just overnight stays.
For operators, this changes everything. Hotels must now be designed for continuity, not turnover. Every design decision from lighting and furniture to connectivity and service flow,needs to support long-term comfort, not just short-term convenience.
Extended stays are no longer niche. They’re mainstream. Hybrid work, digital nomadism, and lifestyle-led travel have completely changed guest expectations. People are blending business with leisure and staying longer as a result. A desk and a chair won’t cut it anymore. Guests expect zoned workspaces, full kitchens, high-speed internet, and flexible living areas that transition effortlessly from work to downtime.
Industry data shows that in many markets, average stays are now measured in weeks rather than days. That shift demands a new approach to space planning and amenities, one that supports real living, not just sleeping. Hotels that get this right aren’t just meeting expectations. They’re building loyalty.
Privacy of a home. Services of a hotel. No compromise. Guests are drawn to the idea of having the privacy and permanence of a home, paired with the consistency and service standards of a trusted hospitality brand. For investors and operators, branded residences offer stable occupancy, diversified revenue streams, and long-term value.
But this model requires careful balance. Short-term guests and long-term residents must coexist seamlessly under one roof. That means thoughtful zoning, shared amenities that actually work, and service models flexible enough to support both lifestyles. When executed well, branded residences become a powerful extension of the hospitality ecosystem, not just an add-on.
Wellness and sustainability? Now must-haves! Today’s long-stay guests actively evaluate hotels based on air quality, natural light, energy efficiency, and overall environmental impact. They want spaces that support physical and mental well-being, not just look good on arrival.
Hotels are responding with smarter systems and more personalized experiences. In-room wellness kits, locally sourced provisions, and tech-enabled personalization are becoming standard. Smart controls, predictive maintenance, and intuitive room settings help reduce friction and make stays feel effortless. The goal is simple: make guests feel at home without them having to ask.
Operationally, hospitality teams are shifting from simple service roles to lifestyle support. This means flexible cleaning schedules and new success metrics focused on guest value rather than just daily rates.
The modern hotel suite now looks a lot like a micro-apartment. Kitchens are expected. Dedicated work zones matter. Storage, flexible furniture, and multi-use layouts are essential. Guests want spaces that adapt to their day, not the other way around. Hotels that embrace this approach are seeing real results. More stable occupancy. Higher repeat rates. Stronger ancillary revenue. The ROI is clear. Designing for home-like living isn’t just a good guest experience—it’s smart business.
Home-like hospitality is no longer a concept on the horizon. It’s already here. As hybrid work and lifestyle travel continue to grow, hotels must evolve beyond short-term comfort. Guests expect spaces that support real living, real routines, and real connection over longer stays.
The future of hospitality lies in blending the warmth and familiarity of home with the reliability and professionalism of hotels. Brands that invest early in design, operations, and technology, will build deeper loyalty, stronger occupancy, and long-term value.
Those who adapt now won’t just keep up. They’ll lead the next era of hospitality.
Hospitality
A SIZZLING VALENTINE’S ROMANCE AT MARRIOTT AL FORSAN
Indulge in a romantic four-course dinner paired with a bottle of Prosecco

Celebrate love this Valentine’s Day with an intimate dining experience at The Grill, Marriott Al Forsan. Couples are invited to indulge in a sizzling four-course dinner, thoughtfully crafted for the occasion and perfectly paired with a bottle of Prosecco.
Set against a warm and elegant ambiance, it’s the ideal setting for a memorable night together.
Date: Saturday, 14th February
Time: 6:30 PM – 11:30 PM
Venue: The Grill, Marriott Al Forsan, Abu Dhabi
Hospitality
PROJECT CHAIWALA AND OATLY INTRODUCE THE KARAK CLUB AT DXB AIRPORT
Project Chaiwala (PCW), Dubai’s homegrown chai brand founded in 2017 by Justin Joseph and Ahmed Kazim, has partnered with Swedish oat-based dairy alternative brand Oatly to launch The Karak Club, exclusively at Dubai International Airport (DXB). For a limited time, the world’s busiest international airport will welcome travellers from every corner of the globe to experience the UAE’s beloved karak chai with a plant-based twist.
With the support of travel and retail partner Lagardère Travel Retail, The Karak Club will be live across DXB Terminal 3 and select Terminal 1 outlets from December 15, 2025, to February 15, 2026. The concept reimagines Dubai’s unofficial national drink using Oatly’s non-dairy alternatives in innovative formats such as iced chai, smoothies, shakes, and soft serve. Travellers can also purchase limited-edition merchandise, including postcards, custom playing cards, luggage tags, stickers, and tote bags, celebrating the collaboration.
“This is Project Chaiwala showcasing Dubai’s unique flavour to the world through Oatly’s plant-based magic, turning karak from a fresh milk tradition into a global lifestyle experience,” said Ahmed Kazim, Co-founder of Project Chaiwala.
“Born from our first Karak Club community event at Project Chaiwala’s Cinema Akil flagship in Alserkal Avenue, this DXB edition targets young, global urban travellers seeking authentic flavours of Dubai’s third-culture identity in a modern, accessible way. As a homegrown brand with global aspirations, we’re proud to champion Dubai’s multicultural spirit at DXB, following our representations at SXSW 2025 with Museum of the Future, EXPO 2020, and COP28,” added Justin Joseph, Co-founder of Project Chaiwala.
“We’re honoured to bring the Karak Club to DXB, one of the world’s cultural melting pots, through our collaboration with Project Chaiwala and Lagardère Travel Retail UAE. Together, we’re celebrating the heritage of karak chai, reimagined with Oatly as a delicious alternative to the traditional dairy-based drink. In a moment of taste bonanza and rising non-coffee based beverages, Project Chaiwala’s creativity and Lagardère’s commitment to delivering lifestyle experiences at DXB enable us to bridge cultures through flavour for travellers and the wider airport community”, says Dimitri de Martignac, Regional Director Oatly MEA.
Founded after countless chai breaks between Justin Joseph and Ahmed Kazim during their time as colleagues in Dubai International Financial Centre (DIFC), Project Chaiwala was inspired by the founders’ brainstorming sessions and travels to Darjeeling and West Bengal’s tea estates, inspired by their love for getting the perfect cup of chai. Their first pop-up at Etisalat Beach Canteen led to the opening of the flagship Cinema Akil café in Alserkal Avenue in 2018, a cultural hub that captures the brand’s ethos of “Blending Tradition, Brewing Innovation.” The café’s offerings include the signature Clove-Chocolate Karak, vada pav, cheese toast, spicy chana, and Karak Groove Sessions with local DJs.
Evolving from a lifestyle café into an omnichannel brand, Project Chaiwala successfully pivoted during the 2020 pandemic, expanding into packaged retail with handcrafted tea blends now available at Spinneys, ENOC, Careem, Noon, and Amazon. The brand currently employs over 20 team members across café, retail, and B2B operations — including corporate outlets at ENBD and Standard Chartered, and more than 100 HORECA accounts. Through proceeds from its clay kulhar cups, Project Chaiwala supports ethical initiatives promoting education, clean water access, and women’s empowerment.
Activation Locations at DXB:
● Project Chaiwala, Concourse C, S34, Terminal 3
● Project Chaiwala, Daily DXB, Concourse B, Terminal 3
● Project Chaiwala, Concourse A, Terminal 3
● FIX Coffee, Daily DXB, Terminal 1
Hospitality
DUBAI’S HAG AL LEILA CELEBRATIONS DRAW STRONG ENGAGEMENT ACROSS CITYWIDE ACTIVATIONS

Dubai’s Hag Al Leila celebrations concluded this week with strong engagement across a wide-ranging programme of community, cultural, and destination-based activations, marking the opening moment of the Season of Wulfa and setting the tone for the Holy Month of Ramadan.
Observed across the city, Hag Al Leila in Dubai brought residents and visitors together through shared moments rooted in generosity, participation, and the exchange of sweets. From heritage-led experiences and neighbourhood gatherings to activations in major destinations, the programme reflected how the tradition continues to be lived and shared across generations.
Across the programme, activations recorded strong footfall and sustained participation, with high levels of engagement from families, children, and wider communities. Public response reinforced Hag Al Leila’s role as a shared cultural moment, experienced through familiar rituals that encourage connection, participation, and a gentle transition into the reflective rhythm of Ramadan.
Key activations across Dubai helped translate the tradition into diverse contemporary settings while remaining grounded in cultural authenticity. Dubai Hills Mall hosted one of the season’s most visible celebrations, adapting the traditional door-to-door custom into a guided, child-led experience within a major retail destination. Cultural institutions led by Dubai Culture delivered neighbourhood-rooted programming, including heritage trails, workshops, and creative activities designed to introduce younger audiences to the meaning and rituals of the occasion.
Dubai Municipality activated public spaces and community venues across the city, embedding Hag Al Leila within everyday neighbourhood life and ensuring broad public access to the celebration. At the Museum of the Future, the tradition was reimagined through an interactive cultural programme combining storytelling and hands-on activities, while the Knowledge and Human Development Authority’s student design initiative, delivered in collaboration with Patchi, engaged young people directly in cultural storytelling through contemporary creative expression. More than 45 activations unfolded across retail destinations, cultural venues, and community hubs, delivered in collaboration with a range of public and private partners as part of the wider Season of Wulfa programme.
Muna Faisal Al Gurg, CEO of the Museums and Heritage Sector at Dubai Culture, affirmed the Authority’s commitment to raising awareness of Hag Al Leila’s cultural significance, saying: “Hag Al Leila represents an authentic Emirati tradition that reflects the essence of our heritage and embodies generosity, kindness, and tolerance. It is also a powerful expression of our pride in our national identity. Through this initiative, we aim to strengthen community engagement, introduce the youth to our customs, and deepen their sense of belonging.”

Al Gurg added: “Each year, we celebrate this occasion through programmes hosted across our cultural sites to highlight the meaning, symbolism, and beauty of Hag Al Leila. We seek to preserve the custom in the Emirati collective memory, underscore its value, and showcase how it fosters harmony within the community. These efforts also help future generations connect with their roots and cultivate national pride.
Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: “Hag Al Leila continues to resonate because it is experienced in familiar, shared spaces across the city. This year’s programme demonstrated how simple, community-centred moments can create meaningful connections, particularly for younger generations. The strong engagement we saw across activations reflects the city’s appreciation for traditions that bring people together and naturally set the tone for the Holy Month of Ramadan.”
With Hag Al Leila setting the tone across the city, the Season of Wulfa now moves into its next phase, as Dubai prepares to observe Ramadan through a programme of cultural, community, and citywide experiences shaped by reflection, connection, and shared responsibility.
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