Hospitality
A NEW YEAR OF INDULGENCE: ME BY MELIÁ DUBAI INTRODUCES JANUARY’S MUST-EXPERIENCE MOMENTS
The New Year marks a time to reconnect, explore new experiences, and enjoy the region at its best during the winter season. This year, ME by Meliá Dubai invites guests to ease into the months ahead with a thoughtfully curated collection of seasonal experiences designed to be enjoyed at any pace.
Whether it’s discovering a brand-new daytime brunch, enjoying relaxed dining under the stars, stepping away from the workday for a leisurely business lunch, unwinding with indulgent spa rituals, or beginning to plan Iftar gatherings ahead of the holy month, there is something to suit every mood and moment as the year begins.
BRUNCH:ED
Just launched, BRUNCH:ED is ME by Meliá Dubai’s newest Saturday experience, an elevated daytime brunch set on the hotel’s terrace. Guests are invited to enjoy a carefully curated international buffet featuring hot and cold selections, interactive live cooking stations, and vibrant live entertainment, all set against stunning panoramic views of Dubai’s skyline.
The experience includes a generous spread of freshly prepared dishes, from vibrant seasonal salads and handmade pasta crafted at live stations to perfectly grilled favourites hot off the flame, all finished with an irresistible selection of decadent desserts designed to satisfy every sweet craving.
For those looking to extend the experience, the afternoon continues with an after-party, allowing guests to soak up the atmosphere and keep the energy going well beyond brunch.
After Dusk Ramadan Edition
Experience the spirit of Ramadan at ME by Meliá Dubai’s Level 1 terrace, where guests are invited to gather for a heartwarming Iftar served at sunset. Set within an elegant and refined setting, the experience features a thoughtfully curated selection of traditional and contemporary flavours, creating a calm, reflective atmosphere that makes each evening of the holy month truly special.
Wellness by ME – AWAKEN
After the busy festive period, it’s time to slow down, unwind, and truly rejuvenate. Wellness by ME, the hotel’s spa, invites guests to fully restore with a 60-minute Tailor-Made Royal Massage, a therapeutic treatment combining dry techniques and deep oil stretching to release muscular tension, improve flexibility, and respond to each body’s individual needs.
To elevate the experience further, guests may enjoy a complimentary add-on of either a 30-minute body scrub or an additional 30-minute massage. The wellness journey also includes full access to the pool and sauna, along with a refreshing beverage to complete this moment of relaxation.
Central Restaurant – Business Lunch
This January, Central Restaurant welcomes guests to step away from the hustle and enjoy a well-deserved pause with its Business Lunch, a thoughtfully crafted experience designed to inspire warmth, connection, and culinary delight. Curated by the Executive Chef, the seasonal menu highlights comforting flavours and refined touches, celebrating the very best of the season in every dish.
Guests can savour standout creations such as the Charming Broccoli, featuring smoky charred broccoli, sweet dried cranberries, crunchy sunflower seeds, and crispy bacon; the luxuriously smooth Golden Velvet Soup; the refreshing Papaya Mist, with delicate smoked salmon and vibrant edamame; the Coral Catch, a warm, succulent grilled prawn and nutty bulgur salad; the aromatic Sun Souvlaki, with tender chicken, soft pita, and creamy tatziki; and the decadent Ricotta Fold, silky spinach and ricotta ravioli finished with butter and parmesan.
For a comforting finish, an assortment of desserts provides the perfect sweet ending. This midday experience is the ideal retreat from a busy day, offering both flavour and relaxation.
Whether dining solo, taking a well-earned break from the day or gathering colleagues for a networking lunch, this midday experience offers a deliciously memorable way to savour the season.
Grill by ME
January is the perfect season for al-fresco dining! Guests are encouraged to enjoy a relaxed yet elegant evening at ME by Meliá Dubai’s striking Pool Terrace with Grill by ME. Set inside the architectural icon that redefined the city’s skyline, this new open-air dining experience pairs contemporary style with effortless comfort – the kind of place where chilled beats, live grill stations, and ME Dubai’s signature modern energy come together seamlessly. Guests can explore a thoughtfully curated buffet featuring fresh salads, handmade pasta crafted at interactive stations, sizzling grilled favourites, and decadent desserts, all designed to elevate simple flavours with finesse.
Perfect for intimate evenings or vibrant gatherings with family and friends, Grill by ME offers a refined yet welcoming atmosphere that captures the spirit of Dubai after dark.
The Cabana Experience
Soak up the winter sunshine in ultimate style with the Cabana Experience. Perfect for sunbathing, splashing in the pool, or simply lounging in comfort, each cabana is designed to be a private oasis. Standard room guests can enjoy a cabana for AED 250 (for two people), complete with two refreshing beverages of choice, mineral water, cooling towels and a hand fan, plus sun protection by Deeper Beauty to keep everyone perfectly pampered under the sun. Suite guests receive a complimentary cabana with the same indulgent inclusions. Whether it’s sipping a chilled drink poolside, cooling off in the pool, or simply basking in the rays, the Cabana Experience transforms an ordinary day into a sun-soaked escape full of relaxation, fun, and effortless luxury.
Deeper Beauty – Sun Care Elevated
ME by Meliá Dubai proudly continues it’s collaboration with Deeper Beauty, a UAE-born SPF brand that seamlessly blends inclusivity, sustainability, and high-performance skincare. Crafted to protect and celebrate every skin tone, Deeper Beauty’s lightweight, non-white cast formula delivers broad-spectrum UVA/UVB protection without compromise, making it especially suited for darker complexions. Perfect for sun-soaked days by the pool or outdoor adventures, it ensures skin stays nourished, protected, and radiant.
Whether applied before a relaxing cabana day or on-the-go, Deeper Beauty makes sun protection effortless, effective, and suitable for every skin tone.
Whatever the experience, ME by Meliá Dubai is the perfect place to spend January – a destination to indulge, unwind, relax, and reconnect.
Hospitality
A SIZZLING VALENTINE’S ROMANCE AT MARRIOTT AL FORSAN
Indulge in a romantic four-course dinner paired with a bottle of Prosecco

Celebrate love this Valentine’s Day with an intimate dining experience at The Grill, Marriott Al Forsan. Couples are invited to indulge in a sizzling four-course dinner, thoughtfully crafted for the occasion and perfectly paired with a bottle of Prosecco.
Set against a warm and elegant ambiance, it’s the ideal setting for a memorable night together.
Date: Saturday, 14th February
Time: 6:30 PM – 11:30 PM
Venue: The Grill, Marriott Al Forsan, Abu Dhabi
Hospitality
PROJECT CHAIWALA AND OATLY INTRODUCE THE KARAK CLUB AT DXB AIRPORT
Project Chaiwala (PCW), Dubai’s homegrown chai brand founded in 2017 by Justin Joseph and Ahmed Kazim, has partnered with Swedish oat-based dairy alternative brand Oatly to launch The Karak Club, exclusively at Dubai International Airport (DXB). For a limited time, the world’s busiest international airport will welcome travellers from every corner of the globe to experience the UAE’s beloved karak chai with a plant-based twist.
With the support of travel and retail partner Lagardère Travel Retail, The Karak Club will be live across DXB Terminal 3 and select Terminal 1 outlets from December 15, 2025, to February 15, 2026. The concept reimagines Dubai’s unofficial national drink using Oatly’s non-dairy alternatives in innovative formats such as iced chai, smoothies, shakes, and soft serve. Travellers can also purchase limited-edition merchandise, including postcards, custom playing cards, luggage tags, stickers, and tote bags, celebrating the collaboration.
“This is Project Chaiwala showcasing Dubai’s unique flavour to the world through Oatly’s plant-based magic, turning karak from a fresh milk tradition into a global lifestyle experience,” said Ahmed Kazim, Co-founder of Project Chaiwala.
“Born from our first Karak Club community event at Project Chaiwala’s Cinema Akil flagship in Alserkal Avenue, this DXB edition targets young, global urban travellers seeking authentic flavours of Dubai’s third-culture identity in a modern, accessible way. As a homegrown brand with global aspirations, we’re proud to champion Dubai’s multicultural spirit at DXB, following our representations at SXSW 2025 with Museum of the Future, EXPO 2020, and COP28,” added Justin Joseph, Co-founder of Project Chaiwala.
“We’re honoured to bring the Karak Club to DXB, one of the world’s cultural melting pots, through our collaboration with Project Chaiwala and Lagardère Travel Retail UAE. Together, we’re celebrating the heritage of karak chai, reimagined with Oatly as a delicious alternative to the traditional dairy-based drink. In a moment of taste bonanza and rising non-coffee based beverages, Project Chaiwala’s creativity and Lagardère’s commitment to delivering lifestyle experiences at DXB enable us to bridge cultures through flavour for travellers and the wider airport community”, says Dimitri de Martignac, Regional Director Oatly MEA.
Founded after countless chai breaks between Justin Joseph and Ahmed Kazim during their time as colleagues in Dubai International Financial Centre (DIFC), Project Chaiwala was inspired by the founders’ brainstorming sessions and travels to Darjeeling and West Bengal’s tea estates, inspired by their love for getting the perfect cup of chai. Their first pop-up at Etisalat Beach Canteen led to the opening of the flagship Cinema Akil café in Alserkal Avenue in 2018, a cultural hub that captures the brand’s ethos of “Blending Tradition, Brewing Innovation.” The café’s offerings include the signature Clove-Chocolate Karak, vada pav, cheese toast, spicy chana, and Karak Groove Sessions with local DJs.
Evolving from a lifestyle café into an omnichannel brand, Project Chaiwala successfully pivoted during the 2020 pandemic, expanding into packaged retail with handcrafted tea blends now available at Spinneys, ENOC, Careem, Noon, and Amazon. The brand currently employs over 20 team members across café, retail, and B2B operations — including corporate outlets at ENBD and Standard Chartered, and more than 100 HORECA accounts. Through proceeds from its clay kulhar cups, Project Chaiwala supports ethical initiatives promoting education, clean water access, and women’s empowerment.
Activation Locations at DXB:
● Project Chaiwala, Concourse C, S34, Terminal 3
● Project Chaiwala, Daily DXB, Concourse B, Terminal 3
● Project Chaiwala, Concourse A, Terminal 3
● FIX Coffee, Daily DXB, Terminal 1
Hospitality
DUBAI’S HAG AL LEILA CELEBRATIONS DRAW STRONG ENGAGEMENT ACROSS CITYWIDE ACTIVATIONS

Dubai’s Hag Al Leila celebrations concluded this week with strong engagement across a wide-ranging programme of community, cultural, and destination-based activations, marking the opening moment of the Season of Wulfa and setting the tone for the Holy Month of Ramadan.
Observed across the city, Hag Al Leila in Dubai brought residents and visitors together through shared moments rooted in generosity, participation, and the exchange of sweets. From heritage-led experiences and neighbourhood gatherings to activations in major destinations, the programme reflected how the tradition continues to be lived and shared across generations.
Across the programme, activations recorded strong footfall and sustained participation, with high levels of engagement from families, children, and wider communities. Public response reinforced Hag Al Leila’s role as a shared cultural moment, experienced through familiar rituals that encourage connection, participation, and a gentle transition into the reflective rhythm of Ramadan.
Key activations across Dubai helped translate the tradition into diverse contemporary settings while remaining grounded in cultural authenticity. Dubai Hills Mall hosted one of the season’s most visible celebrations, adapting the traditional door-to-door custom into a guided, child-led experience within a major retail destination. Cultural institutions led by Dubai Culture delivered neighbourhood-rooted programming, including heritage trails, workshops, and creative activities designed to introduce younger audiences to the meaning and rituals of the occasion.
Dubai Municipality activated public spaces and community venues across the city, embedding Hag Al Leila within everyday neighbourhood life and ensuring broad public access to the celebration. At the Museum of the Future, the tradition was reimagined through an interactive cultural programme combining storytelling and hands-on activities, while the Knowledge and Human Development Authority’s student design initiative, delivered in collaboration with Patchi, engaged young people directly in cultural storytelling through contemporary creative expression. More than 45 activations unfolded across retail destinations, cultural venues, and community hubs, delivered in collaboration with a range of public and private partners as part of the wider Season of Wulfa programme.
Muna Faisal Al Gurg, CEO of the Museums and Heritage Sector at Dubai Culture, affirmed the Authority’s commitment to raising awareness of Hag Al Leila’s cultural significance, saying: “Hag Al Leila represents an authentic Emirati tradition that reflects the essence of our heritage and embodies generosity, kindness, and tolerance. It is also a powerful expression of our pride in our national identity. Through this initiative, we aim to strengthen community engagement, introduce the youth to our customs, and deepen their sense of belonging.”

Al Gurg added: “Each year, we celebrate this occasion through programmes hosted across our cultural sites to highlight the meaning, symbolism, and beauty of Hag Al Leila. We seek to preserve the custom in the Emirati collective memory, underscore its value, and showcase how it fosters harmony within the community. These efforts also help future generations connect with their roots and cultivate national pride.
Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: “Hag Al Leila continues to resonate because it is experienced in familiar, shared spaces across the city. This year’s programme demonstrated how simple, community-centred moments can create meaningful connections, particularly for younger generations. The strong engagement we saw across activations reflects the city’s appreciation for traditions that bring people together and naturally set the tone for the Holy Month of Ramadan.”
With Hag Al Leila setting the tone across the city, the Season of Wulfa now moves into its next phase, as Dubai prepares to observe Ramadan through a programme of cultural, community, and citywide experiences shaped by reflection, connection, and shared responsibility.
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