Hospitality
BRANDED TO BELONG: HOW THE MIDDLE EAST IS SHAPING THE FUTURE OF BRANDED RESIDENCES
By Marloes Knippenberg, CEO Kerten Hospitality
The branded residences market has undergone exponential transformation over the last decade, growing by a staggering 180% globally. Forecasts suggest this momentum will continue, with more than 1,600 schemes expected to be operational by 2030. The Middle East accounts for around 12% of this global supply, with Dubai emerging as the world’s most active branded residence market. The city already hosts over 50 operational schemes and is projected to reach nearly 140 by 2030, positioning itself as a global benchmark for this fast-evolving sector. In Ras Al Khaimah, nearly 40% of all new residential supply by 2029 is expected to be branded, commanding price premiums of over 50% compared to unbranded alternatives.
Key growth drivers fuelling this rise include a surge in demand for secondary and tertiary homes among affluent buyers, the draw of a trusted brand, as well as a growing preference for fully serviced, turnkey properties with rental income potential during periods of non-use. Branded residences meet the evolving needs of a mobile, global clientele, offering flexibility for short‑ or long‑term stays, investment, rental, or resale. As such, branded residences are fast becoming the blueprint for modern, flexible living in the Middle East.
Branded residences lie at the intersection of real estate and hospitality. They represent far more than buildings bearing a brand; they have the potential to become genuine lifestyle destinations. Designed for modern living, they can offer curated experiences that enrich residents’ daily lives. By integrating elements such as food & beverage, retail, entertainment, art, and wellness directly into the development, branded residences can evolve into fully fledged ecosystems. Today’s buyers seek more than just a place to live, they want integrated, experience-rich environments that support how they live, work, connect, and socialise.
At Kerten Hospitality, we’ve always believed that the experience should go beyond the four walls of a hotel or home. This belief finds its strongest expression in our branded residences: bespoke spaces which unite the credibility of a trusted brand with the consistency of hospitality‑grade service and a human-centric purpose anchored in the local community.
The success of lifestyle destinations depends on concepts and experiences that are deeply attuned to the locality and the people who will inhabit them. Lifestyle destinations should be bespoke, community-driven, and operationally agile. When done well, these developments become catalysts for vibrant, self‑sustaining ecosystems with long-term investment value. Crucially, the model offers the flexibility to deliver bespoke solutions at scale, resisting any one‑size‑fits‑all formula and ensuring each project is aligned with local, cultural and consumer trends.
Forming the right partnerships in branded residence development is a precise exercise, demanding an understanding of brand identity, location character, and buyer expectations. Some of the most valuable opportunities now come from collaborations beyond traditional hospitality, bringing fresh perspectives that can shape every aspect of the experience, from design and art to food, fashion, and wellness. Platforms like Lumente illustrate how this can work in practice, linking luxury hotel brands with investors and developers to translate identity into physical spaces, curated lifestyles, and long‑term operational strategies, while enabling brands within fashion, sport, automotive, wellness and design to enter hospitality in an authentic and commercially sustainable way.
The Middle East isn’t following the branded residence trend. It’s defining it. In the years ahead, the projects that stand out will be those who build for place, people, and partnerships.
Hospitality
CELEBRATING WORLD CHOCOLATE DAY WITH A HEALTHIER CHOCOLATE SNACK

World Chocolate Day, celebrated globally on 7th July, commemorates the introduction of chocolate to Europe in 1550 and shines a spotlight on the world’s enduring love affair with chocolate. As consumers increasingly seek healthier ways to enjoy chocolate, UAE-founded healthy snack brand Rashtions is highlighting a more nutritious way to enjoy the occasion with its 100% Cocoa Truffle, a protein-rich snack that combines the rich taste of 100% cocoa with the natural goodness of dates and camel milk.
Founded by Emirati entrepreneur Rashid Gargash and proudly made in the UAE, Rashtions is redefining modern nutrition by transforming locally inspired ingredients into convenient, clean-label snacks designed for today’s lifestyles.
The 100% Cocoa Truffle offers a rich chocolate flavour without relying on added sugar, artificial sweeteners or preservatives. Crafted using a simple blend of dates, camel milk, ghee and 100% cocoa, it delivers natural energy, healthy fats and up to 20 grams of protein per serving, making it a satisfying alternative to conventional chocolate snacks.
As consumers increasingly seek better-for-you treats that do not compromise on taste, Rashtions’ 100% Cocoa Truffle demonstrates how indulgence and nutrition can go hand in hand. Whether enjoyed as a mid-day pick-me-up, post-workout snack or healthier chocolate fix, it provides a convenient option for health-conscious consumers celebrating World Chocolate Day.
Alongside the 100% Cocoa Truffle, Rashtions is also available in Date Truffle, Brazilian Coffee Truffle and Date Original varieties, offering a range of flavours inspired by the UAE’s heritage and modern nutritional needs.
Available across the UAE through ADNOC and Emarat service stations, Union Coop, Deliveroo, Noon and via the brand’s website, Rashtions makes it easy for consumers to discover a homegrown alternative to traditional snack options.
Hospitality
SKYLINE DRAW AT LEVEL 43 SKY LOUNGE
Level 43 Sky Lounge introduces Skyline Draw, a new weekly social media-driven promotion offering guests with a selected surname a complimentary first drink and 30% off their total bill. The winning surname will be announced every Monday at 12:00 PM via the venue’s Instagram Stories.
The selected surname will be determined based on a random selection of guest surnames from those who dined at Level 43 in the previous week.
Guests who share the chosen surname can enjoy the exclusive offer, adding an interactive and engaging element to their dining and social experience at the venue.
Details:
• Offer: Complimentary first drink and 30% off the total bill for guests with the selected surname
• Announcement: Every Monday at 12:00 PM via Instagram Stories
• Location: Level 43 Sky Lounge, Four Points by Sheraton Sheikh Zayed Road, Dubai
• For reservations: +971 56 414 2213
Hospitality
AVANI+ LANEXANG VIENTIANE HOTEL OPENS IN THE HEART OF THE LAO CAPITAL

Avani Hotels & Resorts has opened Avani+ Lanexang Vientiane Hotel, introducing the brand’s premium lifestyle hospitality to the Lao capital. Set on Fa Ngum Road, overlooking Chao Anouvong Park and the Mekong River, the 197-key hotel offers a fresh base for business trips, city breaks and riverside stays in Vientiane.
The opening marks Avani’s second hotel in Laos, following Avani+ Luang Prabang, and brings the brand’s practical, upbeat approach to the country’s capital. Designed for travellers who want comfort, flexibility and a sense of place, Avani+ Lanexang Vientiane Hotel combines smart Page 1 of 5 guestrooms, connected social spaces, relaxed dining, wellness facilities and meetings and events spaces designed for both local and international guests.

Guestrooms and suites range from Deluxe Rooms to a Presidential Suite, with layouts that support both work and downtime. Clean lines, efficient space planning and warm contemporary details reflect Avani’s easy-going style, creating a stay that feels polished without being overcomplicated.
The hotel is opening in phases, with a curated selection of rooms, dining, leisure and meeting facilities available from launch. Additional venues and services will be introduced progressively in the months ahead.
Dining will play a central role in the hotel experience, with four venues launching in stages. Mekong Mosaic, opening on 1 July 2026, is the hotel’s all-day dining restaurant, serving international comfort cuisine alongside Lao-inspired dishes, live cooking stations, wellnessfocused options and flexible formats including in-room and poolside dining. Sabaidee Social will follow in Q3 2026, bringing a Mediterranean-inspired tapas and bar concept to Vientiane, with casual dining, drinks and live entertainment. The Pantry will offer a relaxed café and co-working space, serving specialty coffee, bakery items, desserts and grab-and-go options throughout the day. Salongxay, scheduled to open in Q4 2026, will present a refined Thai-Lao dining experience, with contemporary takes on traditional recipes, a strong wine programme and an intimate setting for dinners and special occasions.
Wellness facilities are also being introduced in phases. During the first stage of opening, guests can access the outdoor swimming pool and fitness facilities. AvaniSpa and expanded wellness experiences will be added as the hotel moves toward its full launch, bringing Avani’s balanced approach to wellbeing to the centre of Vientiane.
Avani+ Lanexang Vientiane Hotel is set to become a key address for meetings, events and celebrations in the capital. Lanexang Hall can accommodate up to 320 guests, supported by additional meeting rooms and outdoor event spaces. Select event facilities are available during the first phase of opening, with the full meetings and events offering to be introduced progressively.

Guests can also tap into curated local experiences and personalised concierge services, connecting them with Vientiane’s cultural heritage, riverside lifestyle and evolving urban scene. The hotel supports Avani’s sustainability ethos through the use of locally sourced ingredients, support for local producers and artisans, seasonal menus, the reduction of single-use plastics where possible and thoughtful operational practices.
-
News11 years ago
SENDQUICK (TALARIAX) INTRODUCES SQOOPE – THE BREAKTHROUGH IN MOBILE MESSAGING
-
Trending8 months agoOPPO A6 Pro 5G Review: Reliable Daily Driver
-
Tech News2 years agoDenodo Bolsters Executive Team by Hiring Christophe Culine as its Chief Revenue Officer
-
VAR1 year agoMicrosoft Launches New Surface Copilot+ PCs for Business
-
Automotive2 years agoAGMC Launches the RIDDARA RD6 High Performance Fully Electric 4×4 Pickup
-
Tech Interviews2 years ago
Navigating the Cybersecurity Landscape in Hybrid Work Environments
-
Tech News12 months agoNothing Launches flagship Nothing Phone (3) and Headphone (1) in theme with the Iconic Museum of the Future in Dubai
-
VAR2 years agoSamsung Galaxy Z Fold6 vs Google Pixel 9 Pro Fold: Clash Of The Folding Phenoms


