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SALADSTOP! GROUP APPOINTS MOHAMED HAREB AL OTAIBA INVESTMENTS AS UAE MASTER FRANCHISE PARTNER, MARKING ENTRY INTO THE MIDDLE EAST

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Group of six men standing indoors in a shared lounge-style setting, wearing a mix of traditional Emirati attire and smart-casual clothing, positioned side by side in front of sofas, patterned cushions, shelves with books and decor, and large colorful wall artworks, at a SaladStop-related meeting or partnership gathering.

SaladStop! Group, the Singapore-born healthy fast-casual brand and a pioneer of the healthy eating movement in Asia, today announced a strategic partnership with Mohamed Hareb Al Otaiba Investments (MHAOI), appointing the UAE-based investment group as its Master Franchise Partner for the United Arab Emirates. This partnership marks SaladStop!’s official entry into the Middle East, with the UAE serving as the brand’s regional gateway.

The first SaladStop! outlet in the UAE is scheduled to open in Dubai in 2026, introducing the brand’s signature range of fresh, nutritious and flavour-forward meals to one of the region’s most dynamic and health-conscious consumer markets.

Founded in Singapore, SaladStop! is a globally recognised healthy food brand with over 16 years of international operating experience. The brand is known for its uncompromising focus on product quality, made-from-scratch and built-to-order bowls, close collaboration with trusted farms, and globally inspired flavours. These offerings are supported by a technology-enabled platform designed to deliver smarter and more personalised dining experiences. With a footprint of over 80 outlets across Singapore, the Philippines, Hong Kong, Indonesia, Korea and Thailand, SaladStop! is well positioned for its next phase of international expansion, driven by the growing global shift towards healthier lifestyles.

The partnership with MHAOI reflects SaladStop! Group’s strategy of entering new markets through strong, long-term local partnerships that combine brand stewardship with operational excellence. MHAOI is a diversified UAE-based investment group with an established presence across food & beverage, FMCG and lifestyle sectors, and a proven track record in building, scaling and managing premium international brands in the region.

Under this partnership, MHAOI will lead the brand’s market entry and expansion strategy in the UAE, overseeing development, operations and local market adaptation. The rollout will focus on delivering a consistent brand experience while thoughtfully aligning with local consumer preferences, supported by integrated digital and operational systems to enhance customer convenience and engagement.

Commenting on the partnership, Adrien Desbaillets, CEO of SaladStop! Group, said:

“The Middle East has long been part of our global growth strategy, and the UAE represents a natural and strategic entry point for SaladStop!. Partnering with Mohamed Hareb Al Otaiba Investments allows us to combine our brand philosophy and international operating experience with deep local market understanding. Together, we are focused on building a meaningful, long-term presence in the UAE and establishing SaladStop! as a trusted destination for high-quality, healthier food.”

Younis Bishari, Genera Manager, Mohamed Hareb Al Otaiba Investments, added:

“We are pleased to partner with SaladStop! Group to introduce the brand to the UAE. Consumer demand for fresh, nutritious and thoughtfully prepared food continues to grow, particularly among urban professionals and business communities. SaladStop!’s strong global reputation, product integrity and scalable model align well with our long-term vision, and we look forward to building the brand’s presence across the UAE.”

As dining preferences in the Middle East continue to evolve towards more intentional and health-driven choices, SaladStop! aims to establish itself as a leading player in the fast-casual healthy food segment. The Dubai launch represents the first step in the brand’s regional journey, with future expansion opportunities across the UAE and wider region.

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Hospitality

NOVIKOV MAYFAIR WELCOMES GCC TRAVELLERS FOR A SUMMER OF DINING, ENTERTAINMENT AND WORLD CUP VIEWING

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As GCC travellers descend to London for the summer season, Novikov Restaurant & Bar is inviting guests to discover one of Mayfair’s most iconic dining destinations.

Located on Berkeley Street in the heart of the capital, Novikov has played a defining role in London’s dining scene for over a decade, bringing together contemporary Italian cuisine, Pan-Asian specialities and a vibrant Lounge & Bar. With dedicated Italian and Asian restaurants, Novikov offers guests the opportunity to explore two distinct culinary concepts in a single setting, each shaped by specialist chefs and premium ingredients. A selection of halal dishes is also available across the menus, reflecting Novikov’s appeal to an international clientele.

This summer, guests can enjoy a range of offerings across the venue, from seasonal lunch menus and Aperitivo Time on the Terrace to live entertainment at Novikov Lounge & Bar and screenings of key FIFA World Cup fixtures. Together, the programme reflects Novikov’s position as a true day-to-night destination, spanning leisurely lunches, aperitivo, live entertainment and late-night cocktails in the heart of Mayfair.

Seasonal Dining & Aperitivo

Whether stopping by for a leisurely lunch or settling in for an afternoon in Mayfair, guests can explore a variety of dining options across Novikov’s Italian and Asian restaurants. Seasonal offerings include the Italian Set Lunch, as well as the popular Hikari and Dim Sum lunch menus. The Italian restaurant celebrates seasonal flavours through dishes such as Risotto with Purple Prawns, Amalfi Lemon & Fresh Basil and Chicken Supreme with Mushroom Sauce & Smoked Aubergine Caviar, while the Asian restaurant offers favourites including Wagyu Tacos, Scallop & Jalapeño Maki and Spicy Prawn Money Bags.

As the day unfolds, Aperitivo Time on the Terrace offers a sophisticated way to ease into the evening, pairing classic Italian serves including Aperol Spritz, Negroni and Bellini with a selection of sharing plates.

Live Entertainment After Dark

As the sun sets, Novikov’s Lounge & Bar comes to life with a dynamic programme of music and nightlife. Resident DJs take over from 9pm until late, while every Tuesday, Novikov Live transforms the space into an intimate stage for exceptional performances spanning blues, funk and soul. Paired with expertly crafted cocktails and a lively after-dark atmosphere, the programme offers guests another reason to linger long after dinner has ended.

World Cup Viewing in Mayfair

Adding to the summer line-up, Novikov will also screen key FIFA World Cup fixtures throughout the tournament. Offering a more relaxed alternative to traditional sports bars, the Lounge & Bar combines match-day viewing with Novikov’s signature hospitality, food and drinks.

For GCC travellers planning a summer in London, Novikov offers a complete day-to-night experience, from leisurely lunches and aperitivo to late-night cocktails, live music and world-class dining in the heart of Mayfair.

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Hospitality

KEETA EXPANDS RIDER WELFARE SUPPORT WITH DEDICATED COOLING, HYDRATION, AND REST FACILITIES ACROSS THE UAE

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Keeta, the on-demand delivery platform backed by global technology leader Meituan, has strengthened its rider welfare efforts through the introduction of a dedicated summer support network across the UAE, designed to support their well-being during the summer months.

The initiative includes cooling and rest facilities strategically deployed across the UAE, alongside dedicated rider support areas within Keeta’s operational facilities. Together, these spaces will provide riders with access to air-conditioned environments, complimentary cold drinks, seating areas, and essential amenities that enable them to rest, recharge and stay hydrated throughout the day.

Colin Xu, Head of Logistics Operations at Keeta UAE, said, “Delivery riders are central to Keeta’s operations and to the service we provide every day across the UAE. During the summer months, our support for riders must be practical, accessible, and responsive to their needs on the ground. By expanding access to cooled rest areas, hydration points, and dedicated support facilities, we are reinforcing our commitment to rider welfare and creating a safer, more supportive working environment for the people who keep our platform moving.”

The programme forms part of Keeta’s broader efforts to strengthen rider welfare and ensure delivery partners are supported with practical facilities that reflect the realities of working through the UAE summer.

Beyond providing practical support, the initiative aims to foster a stronger sense of community among riders by creating dedicated spaces where delivery partners can take a break, connect with colleagues and recharge throughout the working day.

Keeta will continue listening to riders throughout the summer, using their feedback to refine the support network and ensure facilities remain accessible, practical and aligned with their needs on the ground, while they carry out their essential role of serving communities across the UAE.

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Hospitality

ME BY MELIÁ DUBAI AND FUJIFILM INVITE CREATIVES TO CAPTURE THE WORLD’S ONLY HOTEL DESIGNED ENTIRELY BY ZAHA HADID

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This July, photographers, creatives and design enthusiasts are invited to step inside the world’s only hotel designed entirely by Zaha Hadid as ME by Meliá Dubai partners with Fujifilm Middle East for an exclusive architectural photography workshop within the iconic Opus building.

Taking place on Saturday, 4 July, the workshop will welcome a select group of participants for a rare opportunity to photograph one of the world’s most celebrated architectural landmarks from the inside. Guided by Fujifilm X-Photographer (brand ambassador) Beno Saradzic, a Dubai-based Emmy-nominated cinematographer and award-winning photographer renowned for his architectural imagery, attendees will discover how to translate architecture into compelling visual stories while exploring the sculptural forms, dramatic perspectives and visionary design that define the hotel.

Widely regarded as one of Dubai’s most architecturally significant landmarks, ME by Meliá Dubai is a striking expression of Zaha Hadid’s visionary design language, where fluid forms, dramatic geometry and sculptural interiors converge. From the sweeping curves of its atrium to the intricate interplay of light, reflection and space, every corner presents a unique photographic opportunity, making it the ideal setting for an immersive exploration of architectural storytelling.

The workshop will begin with an introductory briefing, where participants will gain insight into the fundamentals of architectural photography, composition, and visual storytelling. From there, attendees will embark on a guided photowalk through the hotel’s remarkable interiors, learning how to capture geometry, symmetry, reflections, textures, and the ever-changing interplay of light within Zaha Hadid’s visionary spaces.

As a brand that champions contemporary culture, creativity and self-expression, ME by Meliá Dubai has long served as a platform for artistic discovery, where architecture, art, fashion, gastronomy and culture converge. This collaboration with Fujifilm reflects the hotel’s ongoing commitment to nurturing creative communities and providing inspiring experiences that extend beyond traditional hospitality.

Designed for photographers and creatives of all skill levels, the workshop offers a rare opportunity to learn from one of the industry’s leading experts while gaining exclusive access to one of Dubai’s most photogenic destinations.

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