Hospitality
THE IMPACT OF AI IN THE F&B INDUSTRY: LEADING RESTAURANT TECH COMPANY HELPS RESTAURANTS STAY AHEAD WITH ITS AI-POWERED TOOLS

AI has been steadily transforming the F&B industry across production, distribution, food safety, supply chain and restaurant operations. Now as more restaurants are increasingly adopting AI-powered systems, these tools are becoming an active element in streamlining day-to-day operations, bringing a transformative shift within the industry. Supporting this shift is Foodics, a leading cloud-based restaurant operations and payment tech company in the MENA region through its AI-powered business intelligence solution, Foodics BI.
Numerous opportunities and challenges have been brought by AI across different sectors, particularly in the F&B and hospitality industry. Today, restaurateurs can leverage AI in various ways whether it’s improving overall operational efficiency, assisting customer-related services in front office, streamlining back-end operations, tackling food waste, forecasting demands and trends, enhancing guest journeys through personalized experiences, optimizing menus, improving marketing efforts, performance tracking and more.
By using AI, restaurant owners can operate their business with a data-driven approach. One of the significant advantages of AI-powered tools tailored for restaurants is its ability to analyze large volumes of real-time data, allowing restaurateurs to make sense of the information and transform it into insights that will help them make the right decisions. In an industry shaped by constantly evolving customer behaviour, rising operational costs, increased demand for efficiency, these tools are becoming more essential for restaurants looking to thrive and stay profitable.
At the forefront of this shift in the industry is Foodics. The Saudi-born restaurant operations and payment tech company is helping restaurateurs stay ahead in the industry by supporting them in navigating this evolving landscape through Foodics BI – their advanced AI-powered business intelligence tool that provides restaurants with real-time, data-driven insights for seamless restaurant operations and smarter decision making.
Over the past year, Foodics BI has been a gamechanger for restaurants in the region, enabling them to harness the power of their own business data to make smarter, faster and more strategic decisions that will drive operational efficiency, enhance guest experiences, increase profitability and unlock new revenue opportunities for growth.
Some of Foodics BI’s key features include revealing in-depth and real-time operational insights including sales performances and customers’ buying behaviour, AI-powered forecasting for smarter inventory planning to reduce food wastage, automated reporting and historical data analysis to identify seasonal changes and trends, all using predictive analytics. Additionally, Foodics BI enables seamless remote management, allowing operators to conveniently access and monitor restaurant data anytime and from any location.
By transforming data into meaningful and actionable insights, Foodics BI is empowering restaurants to operate efficiently, adapt to market changes and customer demands, and scale sustainably in a competitive industry.
Beyond restaurants, AI-powered systems are also transforming the wider F&B industry, such as supporting quality control and safety in food processing facilities by detecting defective and contaminated products, monitoring food production processes and ensuring product consistency, optimizing distribution routes throughout supply chains to reduce food spoilage, identifying functional ingredients, improving shelf-life predictions and more.
AI-powered tools are undeniably reshaping the food and beverage industry by offering solutions that help businesses streamline their operations efficiently, bring accuracy and innovation. As AI technologies evolve, their integration will continue to redefine and shape the F&B landscape.
Hospitality
20 YEARS OF MEMORIES, DUBAI. AND WE’RE JUST GETTING STARTED. MAJESTIC HOTELS OFFERS EXCLUSIVE 20% ANNIVERSARY PROMO
Twenty years. Four hotels. Countless stories. And a journey that continues to be shaped by the people who walk through our doors.
In a city that never stands still, Majestic Hotels is celebrating a milestone that means far more than the passing of time. This October marks 20 years of welcoming travellers to Dubai, bringing people together, celebrating special occasions and turning ordinary stays into memories worth returning to.
To mark the occasion, Majestic Hotels is inviting residents and visitors to celebrate with 20% off staycation bookings and an additional 20% discount at its in-house restaurants and dining outlets. Guests can enjoy this special anniversary offer by booking directly through the official website, www.majestichotels.com, using the promo code MAJESTIC20.
The offer is available for bookings made until 31 October 2026, with stays valid until 28 December 2026. Whether it is a well-deserved break, a family getaway or simply a reason to spend time together, there has never been a better time to make a new memory with Majestic Hotels.
Because anniversaries are not just about looking back. They are about remembering how far you have come, appreciating the people who made the journey worthwhile, and looking forward to everything still to come.
Over the past two decades, Dubai has grown, transformed and welcomed the world in ways few cities can match. Majestic Hotels has grown alongside it, from its beginnings to a collection of four properties, each with its own character, guests and stories to tell. Through changing seasons, new beginnings, family holidays, business trips and spontaneous getaways, one thing has remained at the heart of the journey: the people who make every stay matter.
Some guests come for a night and return year after year. Others discover Majestic Hotels for the very first time. There are celebrations remembered long after checkout, familiar faces welcomed back like old friends, and small moments of hospitality that leave a lasting impression. These are the moments that give 20 years their meaning.
Speaking on the occasion, Eti Bhasin, Executive Director, Majestic Hotels, UAE, said:
“When you look back on 20 years, it is not just the number of years or the hotels you remember. It is the people, the conversations, the familiar faces who return, and the many memories created along the way.
Dubai has been part of our story from the very beginning, and it has been incredible to grow alongside this city. We have welcomed guests from all over the world, celebrated milestones with them and, in many ways, become part of their own stories. That is something we are truly proud of.
This anniversary is as much about our guests and our team as it is about Majestic Hotels. We wanted to celebrate in a way that everyone could be part of, so we are bringing the occasion to life with special offers on stays and dining. Twenty years is a milestone worth celebrating, but we believe our best memories are still ahead of us.”
With four properties across Dubai, Majestic Hotels welcomes a diverse mix of leisure and business travelers, offering comfortable stays, convenient locations and dining experiences suited to different occasions. While each property brings its own personality, they share a common purpose: to make guests feel welcome and give them a reason to return.
As the celebrations continue throughout October, guests are invited to make their own memories with Majestic Hotels, whether through a much-needed staycation, a family escape, a catch-up over a good meal or simply a chance to experience Dubai from a different perspective.
Twenty years behind us. A thousand stories worth remembering. And many more memories waiting to be made.
The 20th anniversary offer is available until 31 October 2026 across all four participating Majestic Hotels properties in Dubai.
Participating properties:
- Majestic City Retreat Hotel
- Majestic Central Hotel
- Majestic Premier Hotel
- Majestic Cove Hotel
Hospitality
Al Jaddaf Rotana Appoints Hekmat Amer as Complex Director of Sales & Marketing
Al Jaddaf Rotana has announced the appointment of Hekmat Amer as Complex Director of Sales & Marketing, further strengthening its leadership team as it continues to drive commercial growth and enhance its presence in Dubai’s competitive hospitality landscape.
Bringing more than 16 years of experience in the hospitality industry, Hekmat has built an extensive career in sales, marketing, and commercial strategy, having held key leadership positions with renowned hospitality brands, including Jumeirah Group and Marriott International.
Prior to joining Al Jaddaf Rotana, Hekmat served as Director of Sales & Marketing at Jumeirah Creekside Hotel, where he was responsible for driving the property’s commercial strategy, developing new business opportunities, and strengthening its positioning across key markets. His professional journey also includes senior sales and marketing roles with Marriott International, where he gained valuable experience in multi-property operations, pre-opening strategies, and business development.
In his new role, Hekmat will oversee the commercial direction of the Al Jaddaf Rotana complex, comprising Al Jaddaf Rotana Suite Hotel, Arabian Park Dubai by Edge Rotana, and Park Apartments Dubai by Edge Rotana. His responsibilities will include developing integrated sales and marketing strategies, strengthening relationships with key business partners, identifying new market opportunities, and driving revenue performance across the three properties.
Commenting on the appointment, Stefan Schmid, Complex General Manager, Al Jaddaf Rotana Complex, said, “We are delighted to welcome Hekmat to the Al Jaddaf Rotana family. His diverse experience across leading hospitality brands, combined with his understanding of Dubai’s evolving market, makes him a valuable addition to our leadership team. We believe in empowering our people to bring fresh ideas and perspectives, and we look forward to the contribution Hekmat will make as we continue to strengthen our teams and deliver exceptional hospitality experiences.”
Sharing his thoughts on the new role, Hekmat Amer, Complex Director of Sales & Marketing, said, “Joining Al Jaddaf Rotana is an exciting new chapter in my career. What particularly appeals to me is the opportunity to work across three distinct properties, each catering to different guest segments and offering its own unique experiences. My focus will be on understanding the strengths of each property, exploring new market opportunities, and working closely with the team to develop strategies that connect our offerings with the right audiences. I look forward to contributing to the continued success of the complex.”
With his experience in commercial leadership and multi-property hospitality operations, Hekmat’s appointment reflects Al Jaddaf Rotana’s continued commitment to developing its leadership capabilities and strengthening its position within Dubai’s hospitality sector.
Hospitality
GHA DISCOVERY launches global giveaway with D$50,000 in prizes and Lifetime Titanium Memberships
STORY Hospitality is proudly offering members of its loyalty programme a new GHA DISCOVERY promotion giving travellers the opportunity to win D$50,000 in DISCOVERY Dollars and Lifetime Titanium Memberships, while earning additional entries through stays across participating hotels.
The promotion – a Global Hotel Alliance (GHA) campaign featuring 60 brands – follows STORY Hospitality’s recent integration with GHA and its GHA DISCOVERY loyalty programme, connecting guests of STORY Hotels & Resorts with an international network of hotels, rewards and experiences.
Guests can enter the draw simply by joining the global GHA DISCOVERY loyalty programme, and then registering for the promotion, with no hotel stay required. Ten 5,000 DISCOVERY Dollars (D$) prizes are available, alongside the opportunity to win Lifetime Titanium Memberships.
Members can then increase their chances of winning in several ways. Every eligible stay completed during the promotional period earns five additional entries, while guests can receive an extra entry each time they find and scan a GHA DISCOVERY ‘Scavenger Hunt’ QR code at a participating hotel, limited to one additional entry per brand.
Members who complete a two-night stay with a GHA DISCOVERY brand they have not previously stayed with during 2026 will also receive a bonus D$50.
Victor Abou Ghanem, CEO of STORY Hospitality, said: “STORY DISCOVERY was created to give our guests greater recognition and value wherever their travels take them, and this promotion brings that idea to life in a very accessible way.”
“Guests can take part whether they are planning a hotel stay or simply joining STORY DISCOVERY for the first time, while those travelling with us have more opportunities to participate as they explore different hotels and destinations.”
“Through our partnership with Global Hotel Alliance, we are able to connect the individual character of STORY Hotels & Resorts with a much wider world of benefits and experiences.”
STORY Hotels & Resorts joined GHA DISCOVERY earlier this year, enabling guests to earn and spend DISCOVERY Dollars (D$) across participating hotels and brands.
D$ can be used towards hotel stays, dining, spa experiences and other eligible services, while members can also access tier-based benefits including room upgrades, early check-in and late check-out.
The programme also gives members access to local offers and experiences, including dining, wellness and cultural activities, with some benefits available without an overnight stay. The GHA DISCOVERY Scavenger Hunt giveaway runs until 31 October 2026.
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