Home Integrator
‘SOBHA CITY’: ABU DHABI’S NEW NATURE-LED WATERFRONT LIVING COMMUNITY

Leading luxury property developer Sobha Realty has announced its entry into Abu Dhabi with the unveiling of Sobha City, a master-planned community that reflects a deliberately quiet and serene approach to urban living in the UAE capital.
Marking the developer’s first large-scale residential development in Abu Dhabi, Sobha City represents a significant milestone rooted in a 50-year legacy of craftsmanship and a long-term commitment to shaping environments that prioritize wellbeing, design integrity, and enduring value. Long associated with refined, design-led communities across Dubai and Umm Al Quwain (UAQ), Sobha Realty’s move into the UAE capital aligns with Abu Dhabi’s continued evolution as a global destination defined by stability, cultural depth, and quality of life.
Set in Al Bahiya along the prime E10 and E12 corridor, close to Zayed International Airport and Yas Island, Sobha City unfolds as a low-density, nature-led Madinat designed around space, light, and movement. Spanning approximately 38 million square feet, with an initial phase of around 8 million sq. ft. of land area, the development is envisioned as a “city within a city” that will evolve into a fully integrated, self-sustained ecosystem. Designed for family-oriented living, the gated masterplan demonstrates a commitment to crafting complete communities, where everyday living is shaped by balancing privacy, connectivity, and wellbeing.
Designed with nature at its core, ~60% of the masterplan is dedicated to open and green spaces, with more than 50,000 trees, forest-inspired landscapes, and shaded walkways shaping a seamless sense of quiet continuity. An expansive wellness loop spanning over 18 km encourages a slower, more intentional pace of life, while pedestrian-first pathways reinforce a lifestyle centred on movement, health, and ease.

“Abu Dhabi holds a unique position as a city that balances cultural authenticity with forward-looking ambition, and our entry reflects a long-term belief in its evolution not just as a solid real estate market, but as a place where communities can grow with family-oriented intention,” said Ravi Menon, Chairman, Sobha Group. “Sobha City has been envisioned as a living environment that feels calm, enduring, and deeply connected to its surroundings, while being future-ready.”
A defining feature of Sobha City is its two-kilometre waterfront promenade and integrated marina destination, which brings together leisure, retail, and social spaces in a vibrant, yet considered, way. Schools, healthcare facilities, mosques, and an executive Par-3 golf course, masterfully designed by Greg Norman Golf Course Design. These are all thoughtfully embedded within the masterplan, ensuring essential elements of daily life remain within easy reach.
Drawing inspiration from Abu Dhabi’s coastal, natural landscapes, the City’s design reflects a contemporary interpretation of place where water, greenery, and architecture create an environment that feels both modern and rooted. The result is a ‘live-connect-restore’ ecosystem that is calm, refined, intuitively connected to its surroundings yet with future-ready infrastructure.
Sobha City will offer a diverse mix of residences, including waterfront apartments, estate and garden villas, and mansions catering to a wide spectrum of residents, from families seeking a sense of permanence to global investors looking for stability and long-term value.
Each residence will reflect Sobha Realty’s hallmark ‘The Art of Detail’, with high-quality finishes, open layouts, and technology-enabled living environments that prioritise comfort, functionality, and longevity. Globally recognised for its proprietary Backward Integration model, Sobha Realty maintains full control over design, engineering, and construction processes in an approach that has consistently delivered superior quality and above-market performance across its portfolio.
Mr Francis Alfred, Sobha Realty’s Managing Director, added: “As we expand our footprint into Abu Dhabi, Sobha City will be embodiment of our vertically integrated approach to development ensuring not only exceptional quality but also long-term resilience and value. This position us strongly within a market driven by sustained population growth, investor-friendly policies, and projected increased demand for integrated, lifestyle-oriented developments.”
The launch further strengthens Sobha Realty’s presence in the UAE, complementing its portfolio of developments across Dubai and Umm Al Quwain, including destinations such as Sobha Siniya Island and Downtown UAQ| Sobha Realty. Its entry into Abu Dhabi comes as the emirate reaffirms its commitment to economic diversification, infrastructure development, and a renewed focus on liveability and sustainability. The launch aligns with Abu Dhabi Vision 2030, which seeks to foster a knowledge-based economy supported by thoughtfully planned, high-quality communities.
As the UAE capital determines to evolve into a globally competitive hub, Sobha Realty’s entry with nature-led master community signals both confidence and commitment, positioning the developer at the forefront of the emirate’s next growth chapter.
Home Feature
THE 5 MOST COMMON STORAGE MISTAKES AND HOW TO AVOID THEM
In today’s fast-paced lifestyles, storage isn’t just about finding extra space, it’s about protecting what you own. From everyday essentials to high-value items, how belongings are stored can directly impact their condition, longevity and usability over time, something increasingly being addressed through more advanced, technology-enabled storage solutions such as The Code.
“Storage is often treated as something you figure out later,” says Alexander Stuart, CEO of The Code. “But in reality, it should be part of how your home functions, particularly when it comes to preserving the items you value most.’’
From overcrowded wardrobes to damaged designer pieces, Alexander Stuart highlights five of the most common storage mistakes seen across homes and how to avoid them.

1. Storing items in the wrong parts of your home
Garages, balconies and spare rooms may feel like convenient overflow areas, but they are often the least suitable places to store anything of value. These spaces are typically exposed to fluctuating temperatures and humidity, which can quietly damage materials over time particularly leather, fabrics and wood. In addition, leather items and lighter-coloured clothing are especially prone to fading and colour damage when exposed to sunlight, while fur and wool pieces can absorb moisture and deteriorate in humid conditions.
“People underestimate how quickly heat and humidity can affect their belongings,” says Stuart. “We regularly see items, such as leather coats, fur coats and woolpieces that have deteriorated simply because they’ve been stored in the wrong environment.”
How to fix it:
Valuable or sensitive items including clothing, handbags, artwork and electronics should be stored in stable, climate-controlled environments where temperature and humidity are carefully managed. This is one of the key reasons services like The Code are being used, offering purpose-built storage designed specifically to preserve items over the long term.
2. Overcrowding your wardrobe (and not editing what you own)
An overcrowded wardrobe can lead to both damage and disorganisation. Clothing that is tightly packed is more likely to crease, lose shape and wear out more quickly, while limited visibility makes it harder to track what is being used.
“There’s a growing shift towards more considered wardrobes,” Stuart explains. “People are starting to prioritise visibility and accessibility over simply storing everything in one place and we’re seeing that firsthand, with 30% of our clients now using us specifically for wardrobe rotations.”
How to fix it:
Separate everyday essentials from seasonal or occasional pieces. Rotating items throughout the year helps protect them while creating a more functional and manageable wardrobe. This has led to a more ‘digital wardrobe’ approach, where items are stored off-site but remain visible, organised and accessible when needed – something The Code enables through its app-based platform.
3. Using the wrong storage materials
The materials used to store items can have a significant impact on their condition over time. Cardboard boxes can degrade, while sealed plastic containers can trap moisture, increasing the risk of mould, yellowing and fabric breakdown.
How to fix it:
Use breathable garment covers, structured boxes and protective wrapping designed to preserve items properly. For higher-value pieces, professional handling becomes particularly important. At The Code, each item is packed using specialist materials tailored to its category, ensuring protection throughout storage and transportation – a level of care difficult to achieve at home.
4. Losing track of what you’ve stored
Out of sight often becomes out of mind, leading to duplicate purchases, unused items and general disorganisation. Without a clear system, storage can quickly become inefficient.
How to fix it:
Create a simple inventory system – even basic labelling can make a difference. More advanced solutions now take this further through digital inventory systems. At The Code, items are photographed and catalogued, allowing users to view and manage their belongings at any time without needing physical access.
5. Trying to store everything at home
At a certain point, storage begins to impact how a home feels and functions. Overflowing wardrobes, cluttered rooms and items spilling into living spaces are often signs that space is being used inefficiently.
“The challenge isn’t just a lack of space, it’s how that space is being used,” Stuart explains. “When everything is kept at home, it often leads to clutter and inefficiency. On average, our clients store around 50 items, the majority of which are wardrobe pieces and that says a lot about where the real need lies. The shift now is towards creating space for how people live day-to-day, while managing everything else in a more considered way.”
How to fix it:
Adopt a more balanced approach by keeping frequently used items at home and moving seasonal or occasional belongings into a more structured system. Increasingly, external storage is being used as an extension of the home. The Code is designed around this approach, allowing clients to free up space while keeping their belongings organised, preserved and accessible when needed.
Rethinking how we store and live
In Dubai, storage isn’t just about space, it’s about how you live. With more residents travelling frequently, managing busy lifestyles and investing in higher-value belongings, there’s a growing shift towards smarter, more intentional storage solutions.
Services like The Code are part of that shift, combining climate-controlled storage, specialist handling and digital access to create a more flexible way of managing what you own.
Home Feature
THE PRODUCTIVITY DIVIDEND: HOW SUPPORTING PARENTS POWERS BETTER BUSINESS
Attributed by Twinkle Aswani, Editorial Division, Integrator Media
The belief that organizations must make a choice between supporting families and driving performance in workplaces has now been proven a misconception. Workplace realities prove the complete opposite, with a supportive work culture and a well-designed parent-friendly frameworks, productivity soars.
In the UAE, the Parent-friendly Label (PFL) has been empowering organizations to transform their workplace culture by adopting parent-friendly policies that support employees and strengthen family well-being.
PFL Cycle 3 Impact Report; ‘Thriving Through Talent: How parent-friendly policies drive balance, growth, and global competitiveness’ demonstrates the undeniable link between parent-friendly policies, and employee productivity. The report’s data captured the responses from 11,000+ employees through a comprehensive employee survey. The findings state that 70% of employees say flexible work is promoted at all levels at their organizations; 73% feel comfortable requesting it; 78% are satisfied with support for last-minute childcare emergencies.
Performance is highly impacted by this culture. When managers and peers normalize parental leave, it has a major positive effect on working parents. 74% of fathers feel encouraged by managers and 73% feel supported by peers to fully utilize their paternity leave allowances. As the leave usage rises, stress falls, and work becomes sustainable. Mothers, for their part, report strong support to take full maternity leave (82%), while 65% of them reporting smoother return to work after their maternity leave through hybrid pathways, nursing flexibility, and structured reintegration. These great outcomes are not the result of significant corporate investments, but the outcomes of removing small frictions, and clear communication around policies on organizational level.
Looking ahead to 2026, which has been declared the Year of the Family in the UAE, business leaders have a clear opportunity to make parent support a core part of how their organizations operates. This is not achieved by documenting policies alone, but by implementing them, training managers to champion a supportive culture, and tracking progress regularly. When parent-friendly practices are built into the system, the results speak for themselves — reflected not only in happier employees, but in stronger performance and higher productivity.
Home Integrator
ONTHELIST BRINGS LE CREUSET’S ‘FACTORY TO TABLE’ SALE TO DUBAI FOR THE FIRST TIME
OnTheList, the region’s beloved members-only luxury flash sales platform, has partnered with Le Creuset to bring the brand’s legendary Factory to Table sale to Dubai this May. Founded in 1925, Le Creuset is globally renowned for its craftsmanship, durability, and iconic design, and is beloved by home cooks and professional chefs alike. For the first time ever in the UAE, shoppers will have access to exclusive discounts of up to 60% off premium cast iron cookware, bakeware, and kitchen essentials.
Some cookware is bought. Some is inherited. And some is hunted for, queued for and talked about for years. Le Creuset falls into that last category. The sale will take place at Dubai Design District, with an online edition running simultaneously for those who prefer to shop from home.

“Le Creuset is one of those brands that people here have a genuine, deep love for and to be the platform bringing this sale to the region for the first time is something we are incredibly proud of“, said Delphine Lefay, Co-Founder of OnTheList. “The Factory to Table sale has built a passionate following in the United States unlike anything else in the cookware world. We wanted to create that same moment here in Dubai”.
Since launching in the UAE in 2024, OnTheList has brought over 50 flash sales to the region, both online and through in-person events, delivering curated collections across high-end fashion, beauty, lifestyle and home categories to a growing community of members who return for the thrill of what each new sale might bring. The Le Creuset Factory to Table partnership is the most significant event the platform has brought to the region to date.
Event Details:
What: Le Creuset Factory to Table sale, presented by OnTheList | Where: Dubai Design District, Building 11 | Dates: From 15th to 18th May 2026 | Time: From 8am – 8pm (registration required) | Online sign up: Exclusive access via https://otl.sale/fv0lik
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