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Hospitality

WINDSTAR CRUISES SELECTS IDEAS TO ADVANCE DEMAND FORECASTING AND PRICING STRATEGY

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IDeaS, a SAS company and the world’s leading provider of hospitality revenue management software, is expanding its RMS solution for the cruise industry by working with Miami-based Windstar Cruises, renowned for its intimate ships and yacht-like experiences, to modernize revenue strategy and accelerate growth. With a growing fleet and a wide range of stateroom categories and onboard experiences—from sailing yachts to all-suite yachts—Windstar’s team needs a more precise, scalable way to anticipate demand and calibrate pricing across its portfolio. For Windstar, the collaboration reflects and expands the company’s continued commitment to innovation, including investments in its fleet, renovations, guest experience, and operational improvement initiatives.

This engagement comes at a pivotal moment for the cruise industry. Global passenger volume is projected to reach 38.9 million in 2026, with industry revenue expected to surpass $46.5 billion. For operators like Windstar, capitalizing on this growth requires a more sophisticated approach to forecasting, pricing, and guest value optimization. With Windstar now operating eight ships, specialized technology is needed to manage pricing across itineraries, ship types, and cabin categories. These areas are where IDeaS Cruise Revenue Management System (RMS) delivers a decisive advantage.

Known for delivering personalized, small-ship journeys to hidden harbors and off-the-beaten-path destinations, Windstar’s approach to cruising aligns naturally with IDeaS’ strategy. As part of the agreement, Windstar Cruises will harness the capabilities of IDeaS Cruise RMS to refine and elevate its revenue strategy. Powered by advanced forecasting algorithms, AI and machine learning help the system anticipate demand by market segment and cabin type to support dynamic pricing decisions with greater precision. Total onboard spending also informs the system’s optimization logic enabling a more holistic view of guest value.

These capabilities are helping Windstar advance its modernization goals and move beyond traditional manual and labor-intensive revenue management approaches. As cruise operators increasingly seek smarter, more connected ways to respond to shifting demand, solutions like IDeaS Cruise RMS are setting a new benchmark for timely, data-driven forecasting and pricing decisions.

Crystal Pernici, Global Director, New Ventures at IDeaS, said: “Cruise lines are at a pivotal moment. The manual revenue management practices traditionally used in this industry are no longer enough to keep pace with evolving market dynamics. We are proud to bring our Cruise RMS technology to Windstar’s prestigious boutique fleet—helping teams anticipate demand, understand guest value, and make faster, more confident pricing decisions as conditions change. This collaboration reinforces our commitment to the cruise industry, and we’re excited to support Windstar as it modernizes its commercial strategy.”

Victor Valencia, VP of Revenue Management at Windstar Cruises, said: “With an expanding fleet, our team needs to revenue manage with a level of precision and speed that simply can’t be done on an Excel sheet. IDeaS’ cruise-specialized RMS will help us anticipate demand more accurately and adjust pricing accordingly across our portfolio. This enables us to make smarter decisions while continuing to invest in the Windstar programs and experiences our guests value most.”

The cruise industry continues to expand, with operators racing to modernize revenue strategies and make the most of every sailing. By combining advanced algorithms with total guest-value insights, IDeaS Cruise RMS supports more precise forecasting and more responsive pricing across market segments and cabin types. With Windstar now on board, IDeaS further expands its footprint in the cruise industry, building on decades of leadership in hospitality revenue management and reinforcing its role as a trusted partner in innovation.

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Hospitality

TRAVEL TRENDS DRIVING THE RISE OF BLENDED STAYS IN THE UAE

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JS Anand, CEO and Founder, LEVA Hotels

Multi-generational and family travel is becoming a defining trend in the UAE, with 41% of travellers now planning trips with extended family members and actively looking for destinations that balance adventure with relaxation across age groups. At the same time, bleisure travel is gaining momentum as professionals mix work and leisure, often extending trips and choosing flexible short stays.

These shifts are directly contributing to the rise of blended stays across the UAE and wider GCC. What was once described as bleisure or workation is now a common travel pattern, where the boundaries between work, rest, and leisure are increasingly fluid. Travellers are staying longer, choosing lifestyle-led hotels, and expecting spaces that can support multiple needs within a single journey.

This change is closely linked to how work itself has evolved, with hybrid models and greater mobility enabling people to work from almost anywhere. In response, hotels are now viewed as flexible environments that support both productivity and personal time. The UAE is particularly well positioned for this shift, with its strong infrastructure, connectivity, and diverse hospitality offering making extended, blended stays both practical and appealing.

As a result, stay behaviour is changing noticeably. Traditional short business trips are being replaced by longer, more adaptable bookings, with hotels increasingly functioning as multi-purpose living spaces. This trend is influencing design, operations, and pricing strategies, with a stronger emphasis on flexibility and continuity.

Guest expectations have also evolved significantly. Travellers now expect purpose-built work environments within hotels, including co-working areas, meeting pods, and more thoughtful in-room setups that support sustained productivity. At the same time, wellness and lifestyle features like gyms, outdoor spaces, and social areas are now key factors in how people choose where to stay, reflecting a growing focus on balance in travel.

The UAE continues to lead this transformation, supported by a hospitality ecosystem that is closely integrated with retail, business, entertainment, and residential infrastructure. This natural alignment has created the ideal conditions for blended stays to grow and become a long-term feature of the region’s travel landscape.

For developers and investors, this shift is also redefining value creation. Occupancy alone is becoming less indicative of performance, with greater focus placed on a hotel’s ability to support longer stays, adaptable layouts, and multi-functional experiences. Hotels that can seamlessly shift between short-term and extended-stay demand are better positioned for the future of hospitality in the region.

Ultimately, blended stays reflect a deeper structural change in how people approach travel, work, and time away from home. For the UAE and the wider GCC, the opportunity lies in building hospitality experiences that respond to these evolving behaviours and remain aligned with how people choose to live and move today.

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Hospitality

STAY DOWNTOWN, SAVE MORE

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Address Downtown, Address Dubai Mall, Address Sky View, Vida Dubai Mall, and Palace Downtown invite guests to a memorable family staycation designed to reconnect, explore, and delight together. Step away from the pace of everyday life and discover Downtown Dubai from a fresh perspective, where families and friends can enjoy quality time, exciting attractions, and the warmth of exceptional hospitality in the heart of the city.

Guests can enjoy:

• Daily breakfast
• Early check-in from 11:00 AM and late check-out till 4:00 PM
• 30% off dining and spa treatments
• Kids Stay and dine free (up to 11 years old)
• Complimentary ticket to one Emaar Entertainment attraction per stay, choose between Dubai Aquarium & Underwater Zoo, Sky Views Observatory with Slide, or Dubai Ice Rink
• Prime location steps away from Dubai Mall and Downtown Dubai attractions

Families can explore, play, and create lasting memories while dining at the hotel’s signature restaurants, such as Thiptara, Ewaan, Solara, and Cetara.

Rediscover Downtown Dubai and embrace a city escape made for connection, fun, and memorable experiences. It’s time to unlock your next moment. Moments continue. Experiences evolve.

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Hospitality

UBK AT MÖVENPICK JUMEIRAH LAKES TOWERS RAISES A GLASS FOR DUBAI’S MOST LOYAL COMPANIONS WITH “PAWS & POUR”

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Some things in life stay beautifully constant, and for many Dubai residents, that has been their pets. Through everyday routines, slow days, and everything in between, pet parents have built their lives around their four-legged companions in the most natural, heartwarming way. UBK at Mövenpick Jumeirah Lakes Towers is celebrating that bond with Paws & Pour, a feel-good gesture for guests who stayed in Dubai with their pets during the recent period of regional uncertainty.

Visit UBK, show a photo of you and your pet from the past two months in Dubai, and enjoy a complimentary non-alcoholic drink on the house every Sunday only from 12pm-12am. Just a simple cheer to a not-so-simple bond. Because UBK has always been proudly pet-friendly, especially with Paws & Play running Sunday to Thursday from 12pm to 7pm, where dogs are very much part of the vibe. Plus, guests can enjoy 30% off food and beverages while spending time with their furry plus-ones.

Paws & Pour is UBK doing what it does best, keeping things easy, welcoming, and full of personality. A little toast to loyalty, companionship, and the pets who make every day better just by being in it.

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