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Hospitality

ALEPH HOSPITALITY STRENGTHENS GLOBAL LEADERSHIP AND REGIONAL PLATFORM AS IT TARGETS 100 HOTELS BY 2029

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Aleph Hospitality, the largest independent hotel management company in the Middle East and Africa, has further strengthened its leadership team and operating platform through regional offices as it enters a new phase of accelerated growth.

With more than 50 hotels in operation and over 30 properties in the pipeline across 23 countries and 39 cities, Aleph Hospitality continues to scale its capabilities to support owners and partners across the region. As part of this expansion, the company has appointed several senior leaders at its offices in Dubai and Casablanca.

Aline Barhouche has been appointed Chief HR Officer, leading the company’s people strategy across its growing portfolio. She oversees leadership development, talent management, culture, and governance while working closely with the executive team and hotel leadership to build strong leadership pipelines and support local teams. Aline brings 23 years of Human Resources experience across Oceania, Africa, the Middle East, and Asia.

Estelle Chambost has moved into the position of Vice President, Learning & Development after ten years with the company. In her new role, she leads the strategy to build a strong learning culture across the organisation, focusing on developing future leaders and leveraging technology and partnerships to deliver scalable development programmes. Estelle has 27 years’ experience in hospitality and emerging leaders programmes.

Marc Matar joins as Vice President, Food & Beverage with a mandate to develop Aleph Hospitality’s F&B division into a key driver of growth and value creation. His focus includes innovation, operational excellence, and owner-focused profitability across Africa and the Middle East. Marc has 25 years of experience in food and beverage, operations, and strategy across Europe, the Middle East, and North Africa.

As part of its strategy to build strong local leadership and operate closer to its hotels and owners, Aleph Hospitality has also begun rolling out new regional offices. In addition to the one already open in Riyadh, a new office is being set up in Casablanca, Morocco, with additional offices planned in Abidjan, Côte d’Ivoire; Cape Town, South Africa; and Nairobi, Kenya.

Based in Casablanca and leading the company’s operations in North Africa, Abdellah Essonni has been appointed Regional Vice President for North Africa. With 35 years of experience in hospitality and real estate across four continents, Abdellah oversees the strategic, operational, and financial performance of the region’s portfolio, while driving market expansion, partnerships, and new management and franchise agreements. His appointment reflects Aleph Hospitality’s strategy of empowering experienced regional leaders with full accountability for performance, development and owner relationships.

Bani Haddad, Founder and Co-CEO of Aleph Hospitality said: “Our continued growth reflects the strength of our business model and the increasing demand from hotel owners for an experienced independent operator in the region. By strengthening our leadership team and expanding our regional presence, we are building the capabilities needed to support our next stage of growth and deliver long-term value for our owners.”

Having reached its long-standing goal of operating 50 hotels by 2025, Aleph Hospitality has now set a new milestone: operating 100 hotels by the end of 2029, reinforcing its position as the largest independent hotel management company in the Middle East and Africa.

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Hospitality

TRAVEL TRENDS DRIVING THE RISE OF BLENDED STAYS IN THE UAE

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JS Anand, CEO and Founder, LEVA Hotels

Multi-generational and family travel is becoming a defining trend in the UAE, with 41% of travellers now planning trips with extended family members and actively looking for destinations that balance adventure with relaxation across age groups. At the same time, bleisure travel is gaining momentum as professionals mix work and leisure, often extending trips and choosing flexible short stays.

These shifts are directly contributing to the rise of blended stays across the UAE and wider GCC. What was once described as bleisure or workation is now a common travel pattern, where the boundaries between work, rest, and leisure are increasingly fluid. Travellers are staying longer, choosing lifestyle-led hotels, and expecting spaces that can support multiple needs within a single journey.

This change is closely linked to how work itself has evolved, with hybrid models and greater mobility enabling people to work from almost anywhere. In response, hotels are now viewed as flexible environments that support both productivity and personal time. The UAE is particularly well positioned for this shift, with its strong infrastructure, connectivity, and diverse hospitality offering making extended, blended stays both practical and appealing.

As a result, stay behaviour is changing noticeably. Traditional short business trips are being replaced by longer, more adaptable bookings, with hotels increasingly functioning as multi-purpose living spaces. This trend is influencing design, operations, and pricing strategies, with a stronger emphasis on flexibility and continuity.

Guest expectations have also evolved significantly. Travellers now expect purpose-built work environments within hotels, including co-working areas, meeting pods, and more thoughtful in-room setups that support sustained productivity. At the same time, wellness and lifestyle features like gyms, outdoor spaces, and social areas are now key factors in how people choose where to stay, reflecting a growing focus on balance in travel.

The UAE continues to lead this transformation, supported by a hospitality ecosystem that is closely integrated with retail, business, entertainment, and residential infrastructure. This natural alignment has created the ideal conditions for blended stays to grow and become a long-term feature of the region’s travel landscape.

For developers and investors, this shift is also redefining value creation. Occupancy alone is becoming less indicative of performance, with greater focus placed on a hotel’s ability to support longer stays, adaptable layouts, and multi-functional experiences. Hotels that can seamlessly shift between short-term and extended-stay demand are better positioned for the future of hospitality in the region.

Ultimately, blended stays reflect a deeper structural change in how people approach travel, work, and time away from home. For the UAE and the wider GCC, the opportunity lies in building hospitality experiences that respond to these evolving behaviours and remain aligned with how people choose to live and move today.

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Hospitality

STAY DOWNTOWN, SAVE MORE

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Address Downtown, Address Dubai Mall, Address Sky View, Vida Dubai Mall, and Palace Downtown invite guests to a memorable family staycation designed to reconnect, explore, and delight together. Step away from the pace of everyday life and discover Downtown Dubai from a fresh perspective, where families and friends can enjoy quality time, exciting attractions, and the warmth of exceptional hospitality in the heart of the city.

Guests can enjoy:

• Daily breakfast
• Early check-in from 11:00 AM and late check-out till 4:00 PM
• 30% off dining and spa treatments
• Kids Stay and dine free (up to 11 years old)
• Complimentary ticket to one Emaar Entertainment attraction per stay, choose between Dubai Aquarium & Underwater Zoo, Sky Views Observatory with Slide, or Dubai Ice Rink
• Prime location steps away from Dubai Mall and Downtown Dubai attractions

Families can explore, play, and create lasting memories while dining at the hotel’s signature restaurants, such as Thiptara, Ewaan, Solara, and Cetara.

Rediscover Downtown Dubai and embrace a city escape made for connection, fun, and memorable experiences. It’s time to unlock your next moment. Moments continue. Experiences evolve.

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Hospitality

UBK AT MÖVENPICK JUMEIRAH LAKES TOWERS RAISES A GLASS FOR DUBAI’S MOST LOYAL COMPANIONS WITH “PAWS & POUR”

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Some things in life stay beautifully constant, and for many Dubai residents, that has been their pets. Through everyday routines, slow days, and everything in between, pet parents have built their lives around their four-legged companions in the most natural, heartwarming way. UBK at Mövenpick Jumeirah Lakes Towers is celebrating that bond with Paws & Pour, a feel-good gesture for guests who stayed in Dubai with their pets during the recent period of regional uncertainty.

Visit UBK, show a photo of you and your pet from the past two months in Dubai, and enjoy a complimentary non-alcoholic drink on the house every Sunday only from 12pm-12am. Just a simple cheer to a not-so-simple bond. Because UBK has always been proudly pet-friendly, especially with Paws & Play running Sunday to Thursday from 12pm to 7pm, where dogs are very much part of the vibe. Plus, guests can enjoy 30% off food and beverages while spending time with their furry plus-ones.

Paws & Pour is UBK doing what it does best, keeping things easy, welcoming, and full of personality. A little toast to loyalty, companionship, and the pets who make every day better just by being in it.

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