Hospitality
LEADING LOCAL AND GLOBAL BRANDS UNITE TO LAUNCH ‘FAMILY MEAL’ IN SUPPORT OF THE UAE’S HOSPITALITY SECTOR


Leading local and international brands, together with some of Dubai’s most respected chefs, have come together to support the people at the heart of the hospitality sector through ‘Family Meal’. Led by The Art of Hosting (TAOH) in collaboration with Equiti Group, Sole, Jack Daniel’s, Essentially, Moloobhoy & Brown, Plus 1 Communications, Freedom Studio, and food supply partner Aramtec, the initiative reflects a unified, community-driven effort.
Following its first successful meal distribution on 10th April, the initiative will continue across two further Fridays, 17th and 24th April, with a total of 1,500 gourmet meal boxes prepared and delivered to support staff across the hospitality sector. Each box includes a main course, side dish, dessert and beverages, with fresh juices provided by Essentially, thoughtfully curated to deliver a high-quality, chef-led dining experience.
At its core, the initiative responds to ongoing challenges within the sector, supporting individuals across the entire hospitality ecosystem, from bartenders, waiters, chefs and baristas to hostesses, supervisors and back-of-house teams. By delivering meals directly to those affected, Family Meal reinforces a message of support from within the industry itself.
All meals are prepared centrally at Aramtec’s kitchen facility in Al Quoz, where participating chefs collaborate with the TAOH team to develop and execute their menus. From there, distribution is managed through TAOH’s fleet of catering vans, supported by volunteers, ensuring meals reach communities across Satwa, Bur Dubai, Deira, Karama and Sharjah.
Participating chefs include Chef Milan Jurkovic (21grams) bringing Balkan heritage into a contemporary, sustainability-led culinary style; Chef Hadrien Villedieu (Chez Wham), with a career shaped alongside globally renowned chefs and now leading collaborative dining experiences through his “Coolabs” series; Chef Ahmad Halawa, a former advertising professional now hosting Levantine dining experiences; Chef Elias Kandalaft (TAOH), founder of award-winning catering company Pinch Gourmet and co-founder of The Art of Hosting; Chef Earl Roland (TAOH), drawing on experience across Michelin-starred kitchens and international restaurant openings; Chef Robert Jhan (Aramtec), a Chef de Cuisine with 16+ years’ experience in high-volume kitchen operations; Chef Sultan & Kinda Chatila (Eleven Green) having transitioned from a Fortune 500 leadership role to co-found a purpose-driven food concept; and Chef Shaw Lash (Lila Taqueria) focused on authentic Mexican cuisine rooted in traditional techniques and heritage ingredients. Alongside additional culinary talent, each bringing their expertise to create meals that reflect both quality and care.
Kiah Khan, CEO of The Art of Hosting, said: “As a catering and events company, we didn’t want to sit on the sidelines. Our hospitality community is struggling, and we feel a responsibility to give back. That’s what has led us to create Family Meal, bringing together local chefs and corporate partners who wanted to give back and support the industry. Together, we’re showing up for our community when it matters most. This is hospitality with a purpose.”
Rajat Malhotra, Partner, Sole, commented: “Hospitality got hit first and it got hit hard. We’re grateful for the opportunity to step up, with our industry partners, to support some of our brothers and sisters who make this city a better place to live. We’re all in this together.”
Sara Kayan, Head of People at Equiti Group, shared: “At Equiti, we believe giving back is not just a responsibility, but a reflection of our shared humanity. Through Family Meal, we are honoured to support individuals across Dubai with dignity, care, and compassion, helping to uplift lives and foster a deeper sense of connection, inclusion, and resilience within our community.”
“For chefs, cooking has always been about more than food — it’s how we express care. When the people who make this industry run are struggling, the kitchen is the only answer we know. Every plate we’ll prepare through this initiative carries that same intention: to nourish, to show up, and to remind our community that they’re not forgotten,” added Elias Kandalaft, Chef and co-founder of The Art of Hosting.
Each meal box is branded with Family Meal and partner logos, serving as a visible reminder of the collective effort behind the initiative. By bringing together leading brands, culinary talent and volunteers, Family Meal demonstrates how the hospitality industry can unite in times of need, not only to serve, but to support its own. Individuals are invited to further support the initiative by paying forward a meal for a hospitality worker, with each meal box priced at AED 45.
Hospitality
CELEBRATE EID AL ADHA WITH A SPECIAL BUFFET AT PURANI DILLI

Celebrate the spirit of Eid with a specially curated dinner buffet at Purani Dilli, Bur Dubai, offering guests a festive dining experience inspired by rich Indian flavours and traditional favourites. Perfect for family gatherings and festive get-togethers, the Eid Al Adha Special Buffet promises a warm ambience, indulgent dishes, and a memorable celebration during the Eid holidays.
Available for three nights only from 27th May to 29th May, the dinner buffet is priced at AED 95 per guest, making it an ideal choice for both residents and visitors looking to enjoy an authentic Eid feast in the heart of Bur Dubai.
Hospitality
CELEBRATE EID AL ADHA WITH MEDITERRANEAN DINING AT ERGON AGORA
You do not have to travel to Greece this Eid Al Adha to enjoy Mediterranean flavours and long lunch or dinner gatherings. Located in Downtown Dubai, ERGON Agora brings together a warm Greek dining experience with dishes designed for sharing, making it an ideal spot to celebrate the long weekend with family and friends.
Perfect for both lunch and dinner, the menu features a rich mix of traditional Greek favourites and comforting dishes, from the Shrimp Saganaki with tomato sauce and Feta cheese, to the Grilled Octopus with fava dip and the Slow Cooked Beef Cheeks served with sautéed trahana and goat cheese. Guests can also enjoy freshly made Peinirli, seafood orzo, grilled seabass, and a selection of homemade spreads served with sourdough flatbread.


With its warm atmosphere and Mediterranean inspired setting, ERGON Agora is a great option for a lavish Eid lunch or dinner in Downtown Dubai.
Hospitality
HIDDEN CHAMPIONS: SMALL KITCHENS, LOYAL TABLES
Attributed by Lucas Xie, General Manager of Keeta UAE.
18,000+ repeat orders from a single Dubai outlet on Keeta. That kind of number reflects the power of consistency, customer trust, and loyalty earned quietly over time.
The UAE’s food scene is vast, diverse, and always moving. But beneath the buzz, some of its most devoted customer relationships are being built in the quietest corners, small, independent restaurants that have spent years perfecting a handful of dishes for a following that simply never leaves.

These are not always the restaurants at the center of the loudest conversations, but they are often the ones quietly building the strongest customer loyalty. They are the rice kitchen in a residential neighbourhood whose customers return for the same dish week after week. The family-run restaurant with regulars who have been showing up for years. The cafeteria that has become a familiar gathering place for a close-knit community far from home. Across these businesses, repeat order rates can reach as high as 95% for everyday favourites like coffee, reflecting a level of familiarity, consistency, and trust that keeps customers coming back.
Food as Familiarity
What unites these restaurants is not a category or a cuisine, it is an understanding of their customer. Where larger concepts must be designed for breadth, these restaurants have been built for depth. Their menus are often short, their recipes rarely change, and that consistency is precisely the point. For their customers, ordering is less a decision than a ritual.
In some cases, the ritual becomes almost absolute; some dishes even show a 100% success rate, where every customer who ordered once came back again. It is this kind of behavioural loyalty that defines these smaller kitchens far more than scale ever could.
This dynamic carries particular weight in the UAE, where food is one of the most powerful threads of identity, memory, and belonging in a country of hundreds of nationalities. For many residents, whether long-settled expatriates or newer arrivals, the discovery of a restaurant that tastes like home is not a small thing. It is a point of anchor in a transient city. And once found, it is rarely let go.
Take Bannu Gul Beef Pulao in Dubai, where a single dish has built thousands of loyal repeats from one outlet. Or Nahdi Mandi Restaurant, a small Saudi kitchen in the same city, where a charcoal-grilled Al Faham Mandi keeps drawing the same customers back. And Ummi Sharifa in Ras Al Khaimah, an Emirati home cooking spot whose regulars return with a quiet, unmistakable consistency.
Small Scale, Lasting Impact
The story of these restaurants is also a story of resilience. Independent restaurants have historically relied on word of mouth, a slower, harder road to discovery, but one that tends to produce a particularly committed audience.
When that word-of-mouth customer becomes a delivery customer, something interesting happens. The ritual moves into the home. The frequency can increase. In some cases, this shift is reflected in exceptional repeat behaviour, such as Matcha Strawberry reaching a 93% repeat order rate. And the relationship between restaurant and regular deepens, even without a physical encounter.
What the UAE’s most loyal independent restaurant customers suggest is that there is an appetite, perhaps a growing one, for food with a story behind it. For restaurants where the owner’s family recipe is the entire menu. For dishes that exist nowhere else, because they were never designed to scale.
Platforms as Connectors
This is where platforms like Keeta play a meaningful role. By extending the reach of independent restaurants beyond their immediate neighbourhoods, Keeta gives restaurants like Bannu Gul, Nahdi Mandi, and Ummi Sharifa access to an audience that would otherwise never find them. For the kitchen that has been quietly perfecting its dishes for a decade, digital delivery has become a genuine growth lever, not simply a convenience layer.
As the UAE’s food delivery ecosystem matures, the opportunity for independent restaurants continues to expand. Platforms that surface smaller operators give customers a more complete picture of what the country actually eats, and allow loyalty, to be the currency of discovery. For the restaurants building that loyalty one reorder at a time, that visibility changes everything.
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