Hospitality
LEADING LOCAL AND GLOBAL BRANDS UNITE TO LAUNCH ‘FAMILY MEAL’ IN SUPPORT OF THE UAE’S HOSPITALITY SECTOR


Leading local and international brands, together with some of Dubai’s most respected chefs, have come together to support the people at the heart of the hospitality sector through ‘Family Meal’. Led by The Art of Hosting (TAOH) in collaboration with Equiti Group, Sole, Jack Daniel’s, Essentially, Moloobhoy & Brown, Plus 1 Communications, Freedom Studio, and food supply partner Aramtec, the initiative reflects a unified, community-driven effort.
Following its first successful meal distribution on 10th April, the initiative will continue across two further Fridays, 17th and 24th April, with a total of 1,500 gourmet meal boxes prepared and delivered to support staff across the hospitality sector. Each box includes a main course, side dish, dessert and beverages, with fresh juices provided by Essentially, thoughtfully curated to deliver a high-quality, chef-led dining experience.
At its core, the initiative responds to ongoing challenges within the sector, supporting individuals across the entire hospitality ecosystem, from bartenders, waiters, chefs and baristas to hostesses, supervisors and back-of-house teams. By delivering meals directly to those affected, Family Meal reinforces a message of support from within the industry itself.
All meals are prepared centrally at Aramtec’s kitchen facility in Al Quoz, where participating chefs collaborate with the TAOH team to develop and execute their menus. From there, distribution is managed through TAOH’s fleet of catering vans, supported by volunteers, ensuring meals reach communities across Satwa, Bur Dubai, Deira, Karama and Sharjah.
Participating chefs include Chef Milan Jurkovic (21grams) bringing Balkan heritage into a contemporary, sustainability-led culinary style; Chef Hadrien Villedieu (Chez Wham), with a career shaped alongside globally renowned chefs and now leading collaborative dining experiences through his “Coolabs” series; Chef Ahmad Halawa, a former advertising professional now hosting Levantine dining experiences; Chef Elias Kandalaft (TAOH), founder of award-winning catering company Pinch Gourmet and co-founder of The Art of Hosting; Chef Earl Roland (TAOH), drawing on experience across Michelin-starred kitchens and international restaurant openings; Chef Robert Jhan (Aramtec), a Chef de Cuisine with 16+ years’ experience in high-volume kitchen operations; Chef Sultan & Kinda Chatila (Eleven Green) having transitioned from a Fortune 500 leadership role to co-found a purpose-driven food concept; and Chef Shaw Lash (Lila Taqueria) focused on authentic Mexican cuisine rooted in traditional techniques and heritage ingredients. Alongside additional culinary talent, each bringing their expertise to create meals that reflect both quality and care.
Kiah Khan, CEO of The Art of Hosting, said: “As a catering and events company, we didn’t want to sit on the sidelines. Our hospitality community is struggling, and we feel a responsibility to give back. That’s what has led us to create Family Meal, bringing together local chefs and corporate partners who wanted to give back and support the industry. Together, we’re showing up for our community when it matters most. This is hospitality with a purpose.”
Rajat Malhotra, Partner, Sole, commented: “Hospitality got hit first and it got hit hard. We’re grateful for the opportunity to step up, with our industry partners, to support some of our brothers and sisters who make this city a better place to live. We’re all in this together.”
Sara Kayan, Head of People at Equiti Group, shared: “At Equiti, we believe giving back is not just a responsibility, but a reflection of our shared humanity. Through Family Meal, we are honoured to support individuals across Dubai with dignity, care, and compassion, helping to uplift lives and foster a deeper sense of connection, inclusion, and resilience within our community.”
“For chefs, cooking has always been about more than food — it’s how we express care. When the people who make this industry run are struggling, the kitchen is the only answer we know. Every plate we’ll prepare through this initiative carries that same intention: to nourish, to show up, and to remind our community that they’re not forgotten,” added Elias Kandalaft, Chef and co-founder of The Art of Hosting.
Each meal box is branded with Family Meal and partner logos, serving as a visible reminder of the collective effort behind the initiative. By bringing together leading brands, culinary talent and volunteers, Family Meal demonstrates how the hospitality industry can unite in times of need, not only to serve, but to support its own. Individuals are invited to further support the initiative by paying forward a meal for a hospitality worker, with each meal box priced at AED 45.
Hospitality
10 REASONS WHY SIYAM WORLD IS THE MALDIVES’ ULTIMATE SUMMER PLAYGROUND

Think summer in the Maldives is all about sipping cocktails and doing absolutely nothing? You could. But at Siyam World Maldives, you could also swim with sharks, race electric go-karts, become a certified mermaid, train with football legends and explore one of the Maldives’ newest shipwrecks, all before deciding what is for dinner. Because normal island holidays are not really our thing. Here are 10 reasons why Siyam World is turning up the fun this summer.
1. Dive into the Maldives’ Newest Obsession
Some resorts have house reefs. Siyam World has a shipwreck. The newest underwater attraction in Noonu Atoll is a 66 metre former Maldivian tuna freighter that now rests beneath the surface, ready to be explored by divers and marine life alike. Today it is an exciting new wreck dive. Tomorrow it will become a thriving artificial reef. Not bad for a retired fishing boat.
2. Train with Football Legends
This August, young football fans can swap the local pitch for paradise as former Premier League stars Andrew Johnson and Wayne Routledge arrive at Siyam World for two exclusive football camps. Not every summer holiday comes with professional coaching and ocean views. 10th – 14th AUGUST 2026 – Andrew Johnson / 15th – 19th AUGUST 2026 – Wayne Routledge. For kids between the ages of 5-12 years. More info here:
3. Swim with Sharks. Brag About It Later.
Swimming with sharks sounds terrifying. Until you realise these are gentle nurse sharks and curious sea turtles gliding through crystal clear waters. A three-hour snorkelling trip suddenly becomes one of those holiday stories you will tell for years.
4. The Floor Is Lava. The Water Park Is Not.
The Maldives’ biggest floating water park is basically an invitation to unleash your inner child. Climb it. Jump off it. Race your friends. Repeat.
5. Become a Mermaid. Seriously.
Some people come home from holiday with a tan. Others leave Siyam World with a mermaid certificate. This Try Mermaid Pool Program includes one session in the pool, all the equipment you’ll need as well as a certificate of completion. We know which one sounds more fun.
6. Golf, But Make It Shipwrecked.
Take on the Shipwrecked golf challenge, compete with friends and maybe even win resort credit while you are at it. Losing gracefully is optional.
7. Saddle Up, Maldives Style
Horse riding is probably not the first thing that comes to mind when you think of the Maldives. That is exactly why we love it.
8. Dinner Underground, Island Style
Hidden beneath the island, Barrique is home to exceptional wines, curated menus and one of the most unique dining experiences in the Maldives. Choose between multiple course gourmet tasting menus that are served surrounded by hundreds of world-renowned vintages, where our sommelier is ready to take you through a wine journey that you will never forget. Because even adventure seekers need a sophisticated evening now and then.
9. Swap Flip-Flops for Pole Position
Who says paradise cannot come with a little friendly competition? Siyam World’s electric go-karts bring speed, excitement and plenty of laughs to the island, proving once again that this is a destination designed for those who like their holidays with a side of adventure.
10. Take on the Delmare Golf Challenge
Add a competitive twist to your stay with Siyam World’s golf challenge at Shipwrecked. Guests have the chance to win resort credit while enjoying a fun and social activity set against the backdrop of the ocean. Fun fact, the gold balls are fish food.
To make the most of summer, Siyam World is offering an exclusive limited-time offer with up to 45% off best available rates, complemented by added benefits including complimentary shared seaplane transfers on selected stays, USD 150 resort credit per bedroom, and a one-time floating breakfast for longer stays. Guests can enjoy the full Premium 24-hour WOW! all-inclusive experience, with up to two children under 12 staying and dining complimentary. The offer is available for bookings until 31 August 2026, for stays until 31 October 2027. Then tell us again that the Maldives is only for doing nothing.
Hospitality
IDEAS NAMED A LEADER IN INAUGURAL IDC MARKETSCAPE FOR HOSPITALITY REVENUE MANAGEMENT SYSTEMS
IDeaS, a SAS company and a provider of AI-powered hospitality revenue management software, today announced it has been named a Leader in the IDC MarketScape: Worldwide Revenue Management Systems in Hospitality 2026 Vendor Assessment.[i]
The recognition comes as hospitality revenue management enters a new era, evolving from standalone pricing tools into integrated commercial intelligence platforms. According to the IDC MarketScape, “The hospitality revenue management system market is at a genuine inflection point. The convergence of AI maturity, platform consolidation, and expanding commercial scope is redefining what an RMS is expected to do and for whom.”
Dorothy Creamer, Senior Research Manager, Hospitality and Travel Strategies, IDC, noted “Differentiation emerges with vendors that believe genuine automation requires a rigorous forecasting foundation, not just rules that appear to run themselves.”
The IDC MarketScape further highlights IDeaS’ broader commercial capabilities, noting that “the company has built a portfolio of commercial capabilities around its core RMS, spanning business intelligence, total revenue planning, portfolio management, function space optimization, and marketing demand management.”
From Automation to Decision Intelligence
“This is a turning point for hospitality,” said Dr. Ravi Mehrotra, President, Co-Founder and Chief Scientist at IDeaS. “The industry is moving beyond surface-level automation toward decision intelligence built on rigorous forecasting science, explainable AI and connected data. Hotels don’t need more recommendations; they need confidence in every decision they make across the business. That’s the shift I believe this recognition reflects.”
Mehrotra continued, “As pressure mounts to respond faster to changing market conditions, hotels are rethinking how they connect revenue decisions with broader commercial strategy. We believe the IDC MarketScape emphasizes that the most effective systems are those that balance advanced automation with transparency and control, enabling teams to act quickly while maintaining trust in the underlying models.”
Beyond Pricing: A Broader Commercial Role
The IDC MarketScape also highlights a clear industry shift: “The hospitality technology stack has gotten thornier, with more integrations, more booking channels, and simply more data sources that are often highly siloed and fragmented.”
That shift is already accelerating. IDeaS recently reported strong adoption of its broader commercial strategy solutions, reflecting growing demand for technologies that unify revenue, marketing, sales and operational decisions into a single, coordinated approach.
And as hotel teams are increasingly tasked with making faster, more complex decisions across multiple functions, IDeaS continues to expand its capabilities to meet this need. By bringing together revenue management, business intelligence, financial planning and portfolio-level insight into a unified commercial framework, IDeaS helps organizations make more confident decisions across the business.
But as these commercial decisions become increasingly AI-driven, confidence depends not only on automation, but also on understanding how and why decisions are made.
Trust as the Foundation of AI-driven Decisions
As AI adoption accelerates, explainability has become a defining requirement for revenue management. The report highlights that revenue managers must be able to understand and defend the logic behind system-driven recommendations, reinforcing the importance of transparency alongside automation.
“AI without trust is just noise,” added Mehrotra. “The future belongs to systems that don’t just automate decisions, but make them understandable, actionable and aligned with how hotels actually operate.”
To learn more about the IDC MarketScape assessment and what it means for hospitality revenue management, download an excerpt of the paper here.
Hospitality
BEACH STAYS, THE VIDA WAY SWAP THE MARINA FOR THE BEACH, SOAK UP THE SUNSHINE, AND MAKE EVERY STAY A LITTLE MORE UNFORGETTABLE.

Your Dubai stay just unlocked its ultimate plot twist. Check into Vida Dubai Marina & Yacht Club, then swap skyline views for shoreline bliss with complimentary beach access at Address Beach Resort on selected room categories. Morning coffee by the marina, afternoon swims by the sea, and golden hour back at the yacht club? That’s a holiday itinerary that just makes sense.
Think less choosing between city and coast, more having both. Lounge by the beach, enjoy exclusive savings at the beach outlets, then head back to the energy of Dubai Marina. With complimentary access for children below 12 years too, it’s the kind of summer upgrade that gives you two iconic Dubai experiences in one stay.
Date: Until 30 September 2026
Offer:
– Complimentary beach access at Address Beach Resort for selected room categories
– Complimentary return transfers between Vida Dubai Marina and Address Beach Resort
– Complimentary beach access for children below 12 years
– 20% savings on food and beverages at the beach outlets
Venues: Vida Dubai Marina & Yacht Club and Address Beach Resort
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