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HOW UAE HOSPITALITY IS ADAPTING TO A MORE CAUTIOUS TRAVELER

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Exclusive interview with Naim Maadad, Chief Executive & Founder, Gates Hospitality

How has UAE hospitality capitalized on pent-up travel demand?

The momentum from pent-up travel demand has not disappeared, but it has certainly softened in the short term. International travel decisions are being delayed or reconsidered, and we are seeing a natural dip in forward bookings as a result. However, what the UAE has done well, and continues to do, is adapt quickly. Rather than relying solely on inbound tourism, operators have shifted focus toward domestic demand and resident audiences. This has always been a strength of the UAE market, particularly in community-driven locations.

At Gates Hospitality, we have leaned into that reality by reinforcing familiarity and consistency. Guests today are not necessarily seeking novelty; they are seeking comfort, places they know, brands they trust, and experiences that feel grounding. In that sense, the role of hospitality becomes less about attraction and more about reassurance.

The alignment between public and private sectors also continues to play a key role. Clear communication, measured responses, and a unified approach help maintain confidence, which is critical in moments like this.

Are travelers’ priorities changing (luxury vs. wellness vs. experiences)?

In the current environment, priorities are shifting more noticeably toward emotional value. Guests are gravitating toward experiences that feel safe, familiar, and meaningful rather than purely aspirational.

Wellness, in particular, is taking on a broader definition. It is no longer limited to health-focused offerings, but extends to atmosphere, space, and a sense of ease. People are choosing venues where they can relax, disconnect from the noise, and feel looked after.

At the same time, we are seeing a clear recalibration within the dining landscape itself. Traditionally high-end or fine dining concepts, which have been more exposed to fluctuations in international travel and discretionary spending, are beginning to adapt their offerings to remain relevant to a more cautious market. This is coming through in the introduction of more accessible entry points, whether through curated set menus, shorter formats, or more flexible dining experiences that allow guests to engage with the brand at different price levels.

True luxury today is about adaptability, understanding your audience, and meeting them where they are. The ability to offer both aspiration and accessibility within the same brand is becoming increasingly important.

Experiences remain important, but they are being approached differently. There is less appetite for excess and more appreciation for authenticity and simplicity done well. Even in luxury, the focus has moved toward understated quality, personalization, and comfort.

Are local sourcing and partnerships helping maintain menu quality and pricing stability?

Local sourcing has become increasingly important in navigating both operational and economic pressures. That said, it would not be entirely accurate to say that pricing has remained stable. Like every market globally, we are seeing continued increases from suppliers across multiple categories, driven by broader economic and logistical challenges.

This puts operators in a position where maintaining menu integrity becomes a careful balancing act. Absorbing cost increases entirely is not always sustainable, but passing them on directly to the guest can impact demand, particularly in the current climate where spending is more considered.

This is where local partnerships play a critical role. By working closely with regional farms, fisheries, and producers, we are able to reduce some of the volatility associated with long supply chains while maintaining a higher level of consistency in quality. It also allows for more flexibility in how menus are structured, adapting to what is available rather than relying on fixed sourcing.

At the same time, there is a growing appreciation among guests for locally sourced ingredients, which helps support this approach from a consumer standpoint. It creates a stronger connection between the product and the place, while also reinforcing value beyond just price.

Ultimately, local sourcing is not a solution to rising costs, but it is a key part of managing them more effectively. It allows operators to stay agile, protect quality, and navigate pricing pressures in a way that feels considered rather than reactive.

Are chefs innovating with Emirati produce to keep menus dynamic?

Yes, and this is one of the more positive shifts we are seeing. Constraints often drive creativity, and chefs are increasingly turning to regional ingredients as a source of inspiration rather than limitation. Emirati produce is being reinterpreted through a more contemporary lens, allowing chefs to create dishes that feel both relevant and rooted in place. This adds depth to the dining experience while also reinforcing a sense of identity.

At Gates Hospitality, we encourage our teams to approach innovation with purpose. It is not about complexity, but about relevance, creating dishes that resonate with where we are and what guests are looking for right now.

Seasonality and locality naturally push creativity forward, and in many ways, this period is accelerating that evolution.

What strategies are you using to maintain occupancy and revenue growth?

In the current environment, the approach to occupancy and revenue needs to be measured and strategic. Aggressive discounting may drive short-term volume, but it risks long-term brand value. Instead, the focus needs to be on relevance and connection. For us, community has always been at the heart of everything we do, and now more than ever. Creating spaces where people feel comfortable coming together, even in quieter, more understated ways, helps maintain consistent footfall.

What we are seeing is that guests are not necessarily looking for grand gestures, they are looking for familiarity, a sense of belonging, and places that feel steady during uncertain times. As operators, it becomes our responsibility to create that environment. This is where community-driven initiatives come into play. Rather than leading with offers, we are focusing on moments that bring people together in a more meaningful way. Whether it is opening up our spaces for remote working, for community markets, hosting simple community gatherings, or creating low-pressure occasions for people to reconnect, the intention is to give people a reason to step out that goes beyond a transaction.

These initiatives are not designed to drive immediate revenue, but they play a critical role in maintaining relevance and building long-term loyalty. When guests feel connected to a space, they return, not because of a promotion, but because of how that place makes them feel.

There is also an important emotional layer to this. In times like these, hospitality goes beyond service; it becomes part of the social fabric. Providing a space where people can come together, even briefly, creates a sense of normalcy and comfort that is just as valuable as the product itself.

Flexibility is equally important. This includes adapting operating hours, managing costs carefully, and ensuring teams are structured in a way that allows the business to remain efficient without compromising service.

What we are yet to see however is some sense of collective responsibility within the industry. Landlords, operators, suppliers, and partners all play a role in maintaining stability. The more aligned these stakeholders are, the more resilient the ecosystem becomes.

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Hospitality

JUNGLEBOWLS BRINGS THE ENERGY OF THE JUNGLE TO DUBAI WITH AN ALL-DAY BREAKFAST EXPERIENCE

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Inspired by the rhythm, colour and abundance of the jungle, JungleBowls welcomes guests to enjoy breakfast at any hour, with a menu filled with fresh ingredients, bold flavours and Japanese-inspired touches.

Founded by Italian restaurateur Salvatore Pisanzio, JungleBowls captures the spirit of nature and brings a fresh dining concept to Dubai. The menu celebrates vibrant bowls, comforting favourites and playful drinks, all created around flavour, freshness and balance.

Available throughout the day, the breakfast selection reflects JungleBowls’ mastery of wholesome food with personality. Guests can discover Japanese-inspired favourites including the Tamago Egg Sando, served on soft Hokkaido shokupan with creamy egg salad, Kewpie mayonnaise and a touch of sriracha, or the Jap Omelette topped with avocado, salmon gravlax and furikake for a rich umami finish.

For a more filling choice, the Halloumi Bowl combines grilled halloumi, poached egg, crispy enoki mushrooms, kale, barley and hummus. Turkish Eggs bring together poached eggs, whipped labneh, kale and aromatic miso chilli butter.

The sweeter side of breakfast comes alive through colourful creations including the Açaí Bowl topped with fresh fruit and granola, Chia Granola with coconut chia pudding and mango, and the signature Japanese Soufflé Pancakes – soft, airy and made for a little morning indulgence.

Alongside its breakfast offerings, JungleBowls serves creative beverages throughout the day. Guests can enjoy ceremonial-grade matcha, roasted hojicha, specialty coffee, fresh juices and smoothies, including favourites such as the Citrus Espresso, Mango Matcha and Blue Spirulina Smoothie,  each inspired by the colours and flavours of the natural world.

From a quick breakfast stop to a relaxed catch-up over coffee, JungleBowls invites guests to enjoy a fresh, colourful and flavour-filled escape in the heart of the city, with dishes.

Details:

  • What: Japanese-Inspired All-Day Breakfast Experience | Where: JungleBowls, Index Tower, DIFC, Dubai | When: Daily, 8:30am to 10:30pm 
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Hospitality

MARRIOTT EXECUTIVE APARTMENTS OPENS IN THE HEART OF JUMEIRAH LAKES TOWERS

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Marriott Executive Apartments, part of Marriott Bonvoy’s portfolio of over 30 extraordinary brands, announces the opening of Marriott Executive Apartments Jumeirah Lakes Towers, Dubai. Developed by Orra Hotel Apartments LLC, the new property is designed to meet the evolving needs of long-stay business and leisure guests seeking flexibility, connectivity and residential comfort in one of Dubai’s most strategic business districts.

Located within Orra The Embankment, a premium mixed-use development in Jumeirah Lakes Towers (JLT), the property enjoys a prime position between Dubai Marina and Uptown Dubai, with convenient access to Sheikh Zayed Road, Dubai Metro and major commercial districts including Jumeirah Beach Residence, Palm Jumeirah and DMCC.

“Marriott Executive Apartments Jumeirah Lakes Towers, Dubai has been designed for today’s global professionals who value space, privacy and flexibility alongside trusted service,” said Mina Hanna, General Manager of Marriott Executive Apartments Jumeirah Lakes Towers, Dubai. “Located in the heart of JLT, the property offers a strategic base for extended stays with seamless access to Dubai’s key commercial hubs.”

Marriott Executive Apartments Jumeirah Lakes Towers, Dubai offers 150 thoughtfully designed, fully furnished 1, 2 and 2-bedroom apartments, created to support productivity alongside everyday comfort. Each apartment features a premium bedding, fully equipped kitchen, washer and dryer, high speed internet, contemporary workspaces and modern entertainment, making longer stays feel effortless and well considered. Private balconies and city views further enhance the sense of space, reinforcing a genuine home away from home experience.

Guests have access to a considered mix of amenities designed to support both work and wellbeing, including an all day international dining restaurant, a fully equipped fitness centre, paddle court, outdoor swimming pool, sauna and steam facilities, a children’s play area, dedicated concierge services and meeting and conference spaces suited to executive meetings and small corporate gatherings.

The property also integrates keyless entry, high speed internet access and advanced guest room and energy management systems, supporting seamless, secure and efficient stays.

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Hospitality

FLAVOUR AND THE SOUL OF LEÑA

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Exclusive interview with Chef Dani García at Maxx Royal Bodrum

Leña by Dani García at Maxx Royal Bodrum

Conceived by acclaimed chef Dani García, Leña by Dani García, redefines the traditional grill through a gastronomic concept where fire and live embers take centre stage, transforming primal cooking techniques into a refined, cosmopolitan dining experience. The restaurant’s contemporary interiors echo its culinary philosophy, featuring warm, earthy tones and rich wood finishes that reinforce the connection to fire, while creating an inviting, stylish atmosphere. The menu strikes a confident balance between tradition and modernity, showcasing signature dishes that have become synonymous with the brand, from the iconic grilled avocado and its emblematic burger to expertly selected cuts such as aged ribeye from mature cattle. Together, they embody Leña’s unmistakable identity: a celebration of precision, flavour and a modern approach to steakhouse culture on an international stage.

Attributable to Chef Dani García:

Leña is built around fire as both technique and emotion. How would you describe the restaurant’s identity in one sentence beyond the idea of a steakhouse?

Leña is a celebration of living through fire. It’s a place where technique, emotion and sharing come together to create unforgettable moments around the table. We are much more than a steakhouse; we are a restaurant where fire becomes a language.

  • You achieved three Michelin stars and then made the rare decision to close your restaurant at its peak. What mindset drives a decision like that?

I have always believed that gastronomy is about evolution and taking risks. Closing a three-Michelin-star restaurant was not about leaving something behind but about opening new doors. I’m driven by curiosity and by the desire to keep creating experiences that connect with more people around the world.

From Smoked Room’s rapid Michelin recognition to Leña’s global expansion, what connects all your culinary chapters?

The common thread is emotion. Whether it’s a tasting menu at Smoked Room or a dinner at Leña, my goal is always the same: to move people through flavour, hospitality and storytelling. Every project has a different expression, but the soul is identical.

What makes Turkey’s Bodrum coastline a meaningful setting for Leña’s philosophy?

Bodrum has a unique energy. There is a deep connection with the sea, with nature and with the joy of gathering around a table, and that fits perfectly with Leña’s philosophy. Fire feels very natural here. The Mediterranean lifestyle, the beauty of the coastline and the relaxed sophistication of Bodrum make it an extraordinary destination for our concept.

You’ve built a career on combining traditional Spanish ingredients with global techniques. How do you know when a dish has found the perfect balance between heritage and innovation?

When innovation doesn’t hide the ingredient or the memory behind it but elevates it. A dish works when it surprises you while still feeling familiar. Respect for the product and emotion are always the final judges.

Rapid Fire Questions

What is your personal favourite cut or ingredient to cook over fire?

I love cooking red prawns over fire. It’s a delicate ingredient that completely transforms with smoke and heat while preserving its essence.

What is the most memorable dining moment you’ve experienced as a guest, not a chef?

There have been many, but the moments I remember most are those where I felt genuine hospitality and emotion. Great food is important, but the feeling a restaurant leaves with you is what stays forever.

If you could host a dream fire-cooking dinner anywhere in the world, where would it be?

On a secluded beach in the Mediterranean, with the sea in front of us and a long table shared with friends, producers and chefs from around the world.

Is there a flavour profile that you find yourself returning to repeatedly, regardless of the concept or location?

Acidity and smokiness. I love the tension between freshness and fire. It’s a combination that appears in many of my dishes in one way or another.

Leña operates within luxury hospitality environments. How important is collaboration between hotel experience and restaurant identity?

It’s essential. The guest doesn’t separate the restaurant from the hotel experience; they remember the emotion of the whole journey. In places like Bodrum, where hospitality is taken to another level, that collaboration becomes even more important and allows us to create something truly memorable.

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