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OBJECT 1 MARKS ABU DHABI ENTRY WITH LAUNCH OF A1LA RESIDENCE ON AL REEM ISLAND

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Object 1 has officially announced its first residential development in Abu Dhabi, A1LA Residence, marking a major milestone in the company’s expansion into the capital. The launch positions Object 1 as a long-term participant in Abu Dhabi’s property market, entering with a project shaped by end-user relevance, investment credibility, and a clear commitment to building for the Emirate’s future.

Located on Al Reem Island, A1LA Residence will comprise 171 units, including one-, two-, and three-bedroom apartments, as well as a limited collection of two- and three-bedroom duplexes across 17 residential floors. The project spans approximately 247,022 sq ft of built-up area, with handover scheduled for Q4 2028. The development is designed around three levels of world-class amenities, including a sky pool on the 17th floor, cinema, clubhouse, gym, yoga and pilates room, BBQ area, games room, kids’ play areas, outdoor sports zones, and landscaped social spaces, creating a more layered offering for modern urban living.

The launch forms part of Object 1’s wider Abu Dhabi strategy, following the developer’s acquisition of four waterfront plots on Al Reem Island spanning more than 2 million sq ft, with a combined project value of AED 4.5 billion. This reflects a long-term view of Abu Dhabi as a market defined by institutional strength, sustainable growth, and rising demand for well-positioned residential communities.

A1LA Residence is positioned on Al Reem Island, one of Abu Dhabi’s most established investment and residential districts, in close proximity to Abu Dhabi Global Market (ADGM), the emirate’s leading financial free zone. The area has consistently ranked among Abu Dhabi’s top three districts for return on investment, recording the strongest annual price growth in 2025 at 45%, while sales volume more than tripled year on year. Al Reem Island’s rental yields are also widely tracked in the 6 to 8% range, reinforcing its appeal to both end-users and income-focused investors. It offers efficient access to Downtown Abu Dhabi and close connectivity to Saadiyat Island’s cultural and leisure destinations.

This launch comes as Abu Dhabi’s real estate market continues to strengthen in both performance and regulation. The Emirate recorded AED 142 billion in real estate transactions across 42,800+ deals in 2025, up 44% in value and 52% in volume year on year. Recent regulatory changes have further strengthened governance, transparency, and investor protections across the sector, providing the market with a clearer, more secure framework for continued growth.

Tatiana Tonu, CEO of Object 1, said: “Our decision to enter Abu Dhabi is based on long-term conviction. We are not approaching the Emirate as an opportunistic market cycle play, but as a developer committed to building residential projects that hold their value over time, serve real communities, and reflect the standards of a capital that is planning decades ahead. A1LA Residence brings together a proven location, clear market fundamentals, and a development strategy grounded in reliability, quality, and long-term relevance. As Abu Dhabi advances under Economic Vision 2030, we see strong alignment between the emirate’s direction and the kind of projects we want to deliver.”

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Home Integrator

BEYOND THE PRICE TAG

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Exclusive interview with Tahir Majithia, Real Estate Advisor and Founder of Prime Capital

An in-depth look at buying a home in the UAE across different luxury property segments. How are consumer patterns shifting between renting and purchasing, and what are the key considerations for buyers before they commit?

We are seeing two types of buyers at the moment. A lot of people who are new to the city prefer to rent for the first couple of years, until they have settled in and worked out where they actually want to live. Once they know the answer to that, they buy. The second group already knows Dubai well and is moving here, and they tend to arrive with a much clearer idea of what they are looking for.

What both groups have in common is that they want the best of the best, and that is true across every segment. Whether someone is buying a home at AED 5 million, AED 10 million or AED 15 million, they want the best for their money. Quality, design, layouts, facilities, amenities, all of it matters a lot today. There was a time when buyers didn’t really focus on these things and a standard product would do. Now, with the kind of money people are spending, they want something genuinely different. They want the wow factor, especially in the luxury segment.

What changes as you move up the price ladder is the definition of “best.” Around the AED 5 million mark, buyers are usually weighing up location, the reputation of the developer and how the home will hold its value if they decide to sell in a few years. By the time you get into the AED 10 to 15 million bracket and above, the conversation moves on to space, privacy, the quality of the finishing and views, and how well the building or community is actually managed once everyone has moved in.

That same expectation is now shaping the rental market too. We are seeing some very high ticket size rentals, even with the conflict going on in the region. The people who are still confident in this market and want to move here want to arrive somewhere they don’t have to do anything to, homes that are specced and fitted out to the best international standards. If it is something good, tenants are willing to spend serious money on rent, and the top of the market is now well into the millions a year.

The thing that decides it in the end is value. Prices have gone up, yes, but buyers today are smart and they know exactly what they are buying. Over the last few months in particular, people want good value for their money, so there is a lot of negotiation happening, especially given the current situation. But when the value is genuinely there, buyers move quickly.

My advice to anyone about to commit is to look past the headline price. Check what the service charges are and what they actually cover, because that cost stays with you every year. Look at the developer’s track record for delivering on time and to the standard they promised. Read the payment plan and handover terms properly. Ask how easily homes in that community resell, not just what they sell for. And add up the full cost of the transaction, not only the purchase price. Those are the things that decide whether a home still looks like a good decision five years later.

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Home Integrator

NEVER NOT SUEDE: PUMA MIDDLE EAST LETS THE SUEDE BLOOM

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The Suede’s new era continues to blossom with the introduction of Suede Bloom, part of PUMA’s “Never Not Suede” campaign.

Following the return of the OG, this new release places the iconic silhouette back in the spotlight while celebrating the qualities that have defined the Suede since the very beginning.

One facet that has defined the Suede since its introduction in 1968 is its ability to reinvent itself alongside changing times, subcultures, and movements, all while remaining unequivocally itself. This latest release brings a unique touch to the Suede. Faux pearl detailing, interchangeable satin and frilled lace options, and soft colorways bring a refined femininity to the timeless silhouette.

Arriving in understated shades like “Powder Pink,” “Vintage Cream,” and “Black,” the release is joined with visuals that capture togetherness and individuality, pairing the Suede Bloom with whimsical styling that evokes spontaneity and lightness.

Bringing the spirit of Suede Bloom to life, PUMA Middle East has collaborated with talents including the Fawaz sisters Rania, Dania and Talia, alongside other style muses from the region. Each talent brings their own perspective and personal touch to the Suede Bloom, showcasing how the silhouette can be styled and interpreted in individual ways.

This new vision for the PUMA Suede is designed to be styled your way, while embracing the idea of blooming as both a seasonal shift and a form of personal expression.

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Inside ORLA: Beachfront Living, Composed by OMNIYAT

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ORLA, Dorchester Collection, Dubai is an iconic beachfront address bringing together exceptional design, private beach access and the legendary service of Dorchester Collection. With fewer than ten residences remaining, ORLA offers a rare opportunity to experience one of Dubai’s most distinguished waterfront destinations.

Residents enjoy an extraordinary suite of private amenities, including a 150-metre beach, infinity and lap pools, a wellness and spa retreat, fitness and yoga studios, private cinema, bowling alley and dedicated children’s spaces, complemented by the discreet, highly personalised service of Dorchester Collection.

ORLA Duplex Show Residence

An exceptional expression of beachfront living, the ORLA Duplex Show Residence unfolds across two levels, offering a remarkable sense of scale, privacy and effortless sophistication. A private lift provides direct access to the four-bedroom residence, while expansive living and entertaining spaces extend towards generous private terraces and a private pool overlooking the tranquil lagoons of Palm Jumeirah.

Crafted by OMNIYAT Atelier, the interiors bring together sculptural forms, refined natural materials, bespoke detailing and a curated selection of art, creating a layered residential experience where design, craftsmanship and indoor-outdoor living converge. Every element has been thoughtfully composed to create an atmosphere of timeless elegance, privacy and exclusivity.

ORLA Simplex Show Residence

Bathed in natural light and framed by panoramic views of the Arabian Gulf, the ORLA Simplex Show Residence unfolds across a single level, creating an effortless continuity between its interiors and the world beyond.

Accessed by private lift, the four-bedroom beachfront residence is distinguished by an impressive double-height living space, bringing exceptional volume and openness to the heart of the home. Crafted by OMNIYAT Atelier, sculptural forms, natural materials, bespoke detailing and a carefully curated collection of art come together throughout, while expansive living spaces extend towards a private terrace and pool.

Ocean horizons frame the residence, creating a profound connection to its beachfront setting and a serene expression of contemporary living.

For high-resolution Images: https://www.dropbox.com/t/qRxs5y7adDhAMbEM

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