Hospitality

Polish National Tourist Office appoints PRM to launch landmark female solo travel campaign

Published

2 hours ago

May 11, 2026

The Polish National Tourist Office (PNTO) has appointed PRM, the Global PR & Communications agency within the GEN PLUS Group portfolio, to deliver Her Way. Poland., an integrated influencer and PR campaign positioning Poland as a safe, welcoming and empowering destination for female solo travellers in the United Kingdom.

The campaign reflects a growing recognition within the tourism industry that solo female travel is one of the fastest growing and most commercially significant travel segments in the UK market. Her Way. Poland. seeks to address a coverage gap by placing Poland at the centre of this cultural conversation.

The campaign will combine three key pillars: creator-led storytelling, delivered by three carefully selected UK-based female travel creators; a targeted earned media and editorial outreach programme to key UK women’s, lifestyle and travel titles; and a dedicated campaign landing page housing practical solo travel information, destination guides and creator content.

Launching in June 2026, Her Way. Poland. will bring three UK-based female travel creators to distinct destinations across Poland, where they will showcase the country’s diversity and share authentic, first-person experiences with their combined social audiences. This will be supported by an accompanying PR and editorial programme, pitching the campaign narrative to priority UK media and national press.

“Poland has so much to offer the modern female traveller, from the energy of Warsaw to the tranquillity of our lakes and forests, yet it remains one of Europe’s best-kept secrets in the UK market. Her Way. Poland. marks an exciting step in changing that. We are delighted to be working with PRM to bring Poland’s story to a new audience of independent women from the UK, and we look forward to welcoming them to discover everything our country has to offer,” says Dorota Wojciechowska, Director, Polish National Tourist Office.

The sentiment is echoed by the PRM team, who will lead delivery of the campaign across influencer, PR and digital.

“Poland is the full package for solo female travellers: safety, culture, incredible food, stunning landscapes and a warmth that surprises people when they discover it for the first time. Her Way. Poland. is exactly the kind of campaign we love building: rooted in authentic storytelling, driven by real women’s experiences, and designed to genuinely shift perception. We are proud to partner with the PNTO to bring this to the UK market,” says Phoebe Irving, Head of Marcomms, PRM.

PRM brings a proven track record in destination marketing and tourism PR, with extensive experience delivering integrated campaigns for destinations, leading hotels and resorts worldwide. For Her Way. Poland., the agency will draw on its full suite of capabilities, from influencer strategy and creator management to earned media relations and digital development, helping to convert inspiration into action.

Hospitality

CATCH ALL THE FIFA WORLD CUP ACTION AT CHARLIE’S PUB

Published

1 hour ago

May 11, 2026

Integrator Web-Admin

Football fans can elevate their match-day experience at Charlie’s Pub, where a lively atmosphere, great deals, and dedicated screenings set the perfect stage for the FIFA World Cup excitement.

Available during all match timings, guests can enjoy specially curated beverage offers alongside a special World Cup food menu, designed to complement every game.

Whether you’re cheering with friends or soaking in the electric match-day energy, Charlie’s is the place to be this FIFA season.

Offer Details:

Bucket of 6 bottled beers – AED 200 | Match Day Pint (selected pints) – AED 40 | Special World Cup food menu & attractive Combo deals | Location: Charlie’s Pub, Four Points by Sheraton Sheikh Zayed Road

Hospitality

Four Elevated Dining Moments Await at At.mosphere Burj Khalifa

Published

3 hours ago

May 11, 2026

Integrator Web-Admin

At At.mosphere, guests are welcomed to one of the city’s most coveted tables. High within the Burj Khalifa, dining takes on a rare stillness, with Dubai unfolding far below and the horizon dissolving into sky, creating a sense of scale that feels almost otherworldly. At AED 155, the day moves through four distinct moments from morning to evening. No matter the hour, there’s a moment that fits.

Sunrise in the Sky – Breakfast
A slow start above the city with two organic eggs your style or fluffy pancakes with raspberry jam and vanilla Chantilly, alongside coffee as Dubai wakes beneath you.
Time: 8:00 am to 11:30 am

Business Lunch
A midday selection featuring roasted sea bream with black Venere rice or slow-cooked beef cheek with potato purée, finishing on something light.
Time: 12:30 pm to 3:00 pm

Afternoon Tea
Delicate sandwiches, warm English scones with jam and artisanal cream, and classic pastries served as the light shifts across the skyline.
Time: 2:30 pm to 3:00 pm

Golden Hour – Cocktails and Bites
Golden hour takes over with signature cocktails, curated bites, and a skyline that naturally draws you in.
Time: 5:00 pm to 8:00 pm

Four moments. One venue. This is Dubai at its finest.

Hospitality

SUN SIYAM VILU REEF WELCOMES FITNESS EXPERT ILARIIA AUVITU FOR A REJUVENATING WELLNESS WEEK

Published

3 days ago

May 8, 2026

Integrator Web-Admin

Sun Siyam Vilu Reef, part of the Privé collection within the House of Siyam, is set to host an exclusive Wellness Week from 15th to 22nd June 2026, led by international creative and fitness expert Ilariia Auvitu in honour of Global Wellness Week.

Ilariia offers a sophisticated perspective on modern well-being, shaped by her life across seven countries and four languages. As an actor, model, and mother, her “high-performance lifestyle” provides a unique intersection of professional discipline and authenticity.

A central pillar of the week is the Tech-Free Sunrise Yoga and Breathwork Ritual. In an era of digital saturation, this hour of stillness is designed to help guests regulate the nervous system and improve mental health. The curated schedule includes Morning Yoga with Flow, specifically designed to cultivate sustainable energy flow for the day ahead. For those seeking more dynamic activity, Pool Fitness offers engaging water aerobics sessions held at the Pool Bar for a refreshing take on physical movement. Selected days will be concluded with Sunset Pilates and Stretching, featuring low-impact strength and toning exercises finished with a 15-minute quality stretch to release the muscles and embrace the evening’s iridescent glow.

Sun Siyam Vilu Reef offers guests the opportunity to rediscover a sense of harmony on the occasion of Global Wellness Week, guided by the island’s natural pace on a transformative journey of rejuvenation and balance.