Exclusive interview with Thomas Kurian, General Manager, LEVA Hotels

1. LEVA operates in a space where lifestyle, affordability, and design intersect, what is the brand really trying to solve for modern travellers?

LEVA is fundamentally focused on addressing the growing gap between affordability and quality-driven hospitality experiences. Today’s travellers are increasingly looking for hotels that offer thoughtful design, comfort, flexibility, and strong locations without the premium pricing typically associated with lifestyle hospitality.

The objective is not simply to provide accommodation, but to create spaces that feel practical, contemporary, and experience-oriented for both short and extended stays. This includes offering functional living spaces, flexible stay formats, and an environment that balances convenience with a more relaxed, lifestyle-led atmosphere suited to the evolving expectations of modern travellers.

• As the General Manager of LEVA Hotels, what does success look like for LEVA beyond occupancy and revenue metrics?

Beyond occupancy and revenue, success for LEVA is measured by consistency in guest experience, operational adaptability, and long-term brand relevance within a highly competitive hospitality market.

Guest retention, positive sentiment, and the ability to create a seamless experience across different traveller segments are equally important indicators of performance. Internally, success also means maintaining operational efficiency while building a culture that allows teams to remain agile, service-oriented, and aligned with the brand’s long-term growth strategy.

• You often speak about transforming business complexity into structured growth, what does that look like inside a real hotel operation?

In a hotel environment, structured growth comes from creating operational clarity across multiple moving parts, from revenue management and staffing to guest services and procurement. Hospitality operations are inherently dynamic, particularly in a market like Dubai where demand patterns can shift quickly between corporate, leisure, and event-driven travel.

Transforming complexity into growth means building systems that allow teams to respond efficiently to these fluctuations while maintaining consistency in service delivery. It also involves using data more effectively to guide pricing, resource allocation, and operational planning, ensuring that growth remains sustainable rather than reactive.

• When guests choose LEVA over other Dubai hotels, what “specific experience promise” are they actually buying into?

Guests choosing LEVA are typically buying into a hospitality experience that combines accessibility, comfort, and lifestyle-driven design in a way that feels both practical and contemporary.

The promise is centred around delivering well-located, thoughtfully designed spaces that offer flexibility and ease without unnecessary complexity. Whether travelling for business, leisure, or extended stays, guests are looking for an experience that feels efficient, comfortable, and approachable while still maintaining the quality and atmosphere associated with lifestyle hospitality.

• How has Dubai’s shift toward experience-driven tourism impacted LEVA’s business model?

Dubai’s shift toward experience-driven tourism has reinforced the importance of flexibility and lifestyle positioning within the hospitality sector. Travellers are increasingly placing greater value on convenience, personalised experiences, and hotels that integrate seamlessly into their broader travel plans rather than functioning purely as accommodation providers.

For LEVA, this has strengthened the focus on curated stay experiences, flexible offerings, and value-added services that support both short leisure stays and longer-term guests. It has also increased the importance of location, design, and operational agility in meeting evolving traveller expectations across different demand segments.

• What is the biggest operational challenge in running a lifestyle hotel brand like LEVA in Dubai?

One of the biggest operational challenges is balancing guest expectations for premium, lifestyle-led experiences while maintaining efficiency and accessibility within a highly competitive market. Dubai’s hospitality sector moves at a very fast pace, with constant shifts in traveller behaviour, pricing dynamics, and service expectations.

For lifestyle hotel brands, this requires maintaining consistency in design, service quality, and guest engagement while also remaining operationally agile enough to adapt to changing market conditions. Managing this balance effectively is critical to sustaining both guest satisfaction and long-term operational performance.

This summer, football fever takes over Dubai as The Coterie Ibn Battuta partners with African + Eastern to launch Festiball at The Coterie Clubhouse by Stella Artois. Running from June 11 to July 19, the high-energy World Cup fan festival promises giant screens, stadium-style energy and unforgettable match-day moments from first kick to the Final.

Designed to capture the energy and unpredictability that makes football so special, Festiball will transform The Coterie into a stadium-style fan destination packed with live entertainment, immersive activations, crowd energy and non-stop tournament action throughout the summer.

Fans can also expect dedicated match-day food and drinks menus including stacked burgers, pies, pastries and loaded chip cones alongside The Coterie’s signature à la carte menu. 

Selected headline fixtures will turn up the energy with CO2 cannons, ultras-style flags, live DJs, drums and MC hosts creating an electric stadium atmosphere right in the heart of Dubai.

Throughout the tournament, fans can expect all-day hops offers, score prediction competitions, match-day prizes and surprise fan moments across every major fixture – with AED 500 vouchers up for grabs during activated games. Ladies can also kick-start selected match days with complimentary drinks before kick-off, while returning fans will unlock exclusive rewards and tournament-long experiences throughout the summer.

Speaking about the launch, Heinrich Spies, General Manager, said:“Festiball is all about bringing people together and recreating the energy, excitement and unpredictability that makes football so special. We wanted to create more than just a place to watch the games – this is a full football festival experience with incredible atmosphere, entertainment and fan moments from start to finish.”

With football fans expected to gather across the city this summer, Festiball at The Coterie Clubhouse by Stella Artois is set to become one of Dubai’s go-to destinations for every goal, chant, celebration and unforgettable match-day moment.

DABUBU CHOCOLATE has officially arrived in the UAE, launching exclusively online as the first collectible luxury chocolate brand of its kind in Dubai. Blending playful creativity with premium chocolate craftsmanship and Middle Eastern inspired flavours, the brand introduces a completely new confectionery concept designed specifically for the region’s growing luxury and culture-driven consumer market. Consumers can now purchase the launch collection exclusively via www.dabubuchocolate.ae, with delivery available across the UAE.

Created through a collaboration between TACO BRANDS LLC-FZ and A22 FZC, DABUBU CHOCOLATE transforms the iconic Dabubu character into an edible experience inspired by curiosity, nostalgia, art and culture.

The first release introduces a signature 100g chocolate bar featuring a rich blend of salted caramel, dates, baklava and cardamom, a flavour combination never before seen in the UAE, combining familiar regional flavours with a modern premium twist. Each bar also includes DABUBU’s signature mystery chain detail, making every piece instantly recognisable and collectible.

“DABUBU CHOCOLATE was created to be more than just chocolate,” said Werner Coetzee, Co-Founder of TACO BRANDS. “We wanted to build a product that feels playful, premium, visually exciting and deeply connected to the UAE market and culture.”

Manufactured in the UAE and developed specifically for the GCC market, DABUBU CHOCOLATE aims to bridge the gap between luxury gifting, pop culture and modern confectionery. The launch reflects the growing demand for products that are not only high quality, but also experience driven and social media friendly.