Uncategorized

Maximalist Beauty, Minimal Effort: The New Rules of Hair and Makeup

Published

2 months ago

September 18, 2026

Beauty is entering its more-is-more, but make it effortless era, and TikTok is helping lead the shift. From five-minute GRWM videos and rapid-fire beauty routines to multitasking product hacks, today’s feeds are redefining what consumers expect from their routines: maximum impact with minimal effort. What starts on the feed is increasingly shaping what happens on the shelf, with beauty brands responding through bold, high-impact color and multifunctional formulas that work harder and tackle multiple concerns in one go.

Enter Wet n Wild, the iconic L.A. beauty brand known for vibrant color and standout formulas, and HASK, bringing targeted haircare designed to address everything from scalp care and repair to volume and manageability – both reflecting a new approach to beauty that is rewriting the rules of how we get ready.

FACE: Make Every Detail Count

The current makeup mood is all about statement details. Rather than committing to an elaborate full-face routine, beauty lovers are using high-impact products to transform their look – think unexpected color, blurred skin, feathered brows and glossy lips.

Wet n Wild Chameleon Chrome Liquid Eyeliner in Astro Pulse

For eyes, it taps into the growing appetite for multidimensional makeup. Its light-catching color shifts and shimmers from different angles, turning a simple liner into an instant statement.

Wet n Wild Ultimate Brow Pen in Dark Brown

Brows are taking a softer approach. Its precise pen creates fine, hair-like strokes for a naturally feathered effect, with a waterproof, smudge-proof formula that lasts up to 16 hours. The result is defined, fuller-looking brows without the overly sculpted finish.

Wet n Wild Mother Fluffer Cloud Blush in Rose the Roof

Cheeks are embracing the cloud-soft makeup trend. Its ultra-airy cream-to-powder formula melts into the skin for a soft-focus flush, delivering bold color with a blurred-matte finish.

Wet n Wild Photo Focus Loose Setting Powder in Soft Pink

Complexion is getting a glow-forward update. The lightweight powder sets makeup while helping blur imperfections and minimize shine, leaving skin looking smooth with a subtle pink tint.

Wet n Wild Mega Inky Lip Color in Desert Crush

Lips are making a case for long-lasting, high-impact color. Its intensely pigmented formula delivers a smooth matte finish for up to 16 hours, making a single swipe enough to create a statement lip.

Wet n Wild Lip Oil Injector in Shimmer Me Baby

Glossy lips continue to have their moment, with a focus on plump-looking, high-shine finishes. The lightweight formula delivers a tingly lift and smooth, glossy finish for an effortless juicy-lip effect. Available at leading UAE department stores, hypermarkets, pharmacies, and online at www.amazon.ae , www.noon.com , www.glambeaute.com , and www.namshi.com.

HAIR: Healthy-Looking Hair Starts at the Scalp

The same desire for effortless impact is making its way into haircare, with scalp health, volume and multifunctional formulas becoming increasingly central to the routine.

HASK Tea Tree Oil & Rosemary Invigorating Shampoo, Conditioner & 5-in-1 Leave-In Spray

Scalp-first haircare is becoming an essential part of the beauty routine. Infused with purifying tea tree oil and rosemary, the range helps lift build-up and impurities while cleansing, soothing and revitalizing the scalp. The conditioner helps rehydrate and seal in moisture and shine, while the 5-in-1 Leave-In Spray detangles and moisturises while adding body and shine, controlling frizz, preventing breakage and providing heat protection up to 400°F/205°C.

HASK Biotin Boost Thickening Shampoo, Conditioner & 5-in-1 Leave-In Spray

Fuller-looking hair is firmly back on the beauty agenda, with volume-focused routines moving beyond styling and into everyday haircare. Infused with biotin, collagen and coffee, the range helps promote thicker, fuller-looking strands, while the conditioner detangles and softens. The 5-in-1 Leave-In Spray completes the routine by adding body and shine, controlling frizz, preventing breakage and providing heat protection up to 400°F/205°C.

Available at major hypermarkets and supermarkets across the UAE and online at www.glambeaute.com. Beauty is moving beyond the rulebook, with individuality taking center stage. Instead of sticking to one signature look, today’s routines are about experimenting, adapting and choosing products that work around you – not the other way around. To discover more and keep up with the latest news, product launches and beauty updates, follow HASK on Facebook and Instagram at @HASKUAE, and wet n wild on Facebook, TikTok and Instagram at @wetnwildintl.

Uncategorized

Celebrate the Festival of Lights with a Flavorful Feast at Mausam, Dubai Mall

Published

4 hours ago

November 4, 2026

Integrator Web-Editor

Savor the spirit of Diwali with an all-day festive feast, rich Indian flavors, and stunning views of the Burj Khalifa and Dubai Fountain

Celebrate the Festival of Lights with a specially curated all-day Diwali set menu, featuring authentic Indian flavors against the spectacular backdrop of the Burj Khalifa and Dubai Fountain. Priced at AED 189 per person, the festive dining experience brings together the color, warmth, and rich culinary traditions of India, inviting guests to gather with family and friends over an indulgent feast in the heart of Dubai.

With its inviting ambiance and iconic Downtown Dubai surroundings, Mausam offers the perfect setting to embrace the joy of Diwali. Guests can settle in for a leisurely dining experience, where traditional Indian hospitality meets contemporary culinary artistry, creating a warm and memorable occasion for loved ones to come together.

The specially crafted Diwali menu, Flavors of India, takes diners on a culinary journey across the country, bringing together vibrant street food, flavorful kebabs, authentic regional curries, and indulgent festive desserts. With dedicated vegetarian and non-vegetarian selections, the experience celebrates the diversity of Indian cuisine through a thoughtfully curated assortment of traditional favorites and contemporary creations.

Bringing together an abundance of festive flavors, warm hospitality, and the joy of togetherness, Mausam sets the scene for a memorable Diwali celebration, inviting guests to embrace the Festival of Lights through exceptional food and cherished moments with loved ones.

Offer: Diwali Set Menu | Price: AED 189 per person | Duration: 8th November | Throughout the day | Location: Mausam, Dubai Mall | For reservation, please call +971 4 438 4001 or email at emaarhospitalitypr@meansdesign.ae and follow-on Instagram @mausamdubai.

Uncategorized

Celebrate the Spirit of Diwali with a Festive Feast at Purani Dilli

Published

4 hours ago

November 4, 2026

Integrator Web-Editor

Celebrate the festival of lights with an evening of vibrant flavours, cherished traditions and festive cheer at Purani Dilli. This Diwali, the restaurant presents Utsav, a special dining experience designed to bring family and friends together over a memorable feast.

Guests can indulge in a lavish buffet featuring an array of Indian favourites, alongside colourful rangoli displays and live chaat and jalebi stations that capture the spirit of the celebrations. Priced at AED 129 per person, Utsav promises a delightful way to embrace the joy of Diwali with loved ones.

Details: Event: Utsav – Diwali Celebration When: 8 November 2026, 6:30 PM – 11:00 PM | Price: AED 129 per person | Location: Purani Dilli, Four Points by Sheraton Sheikh Zayed Road | For reservations: +971 56 414 2213

Celebrate the Spirit of Diwali with a Festive Feast at Purani Dilli, Bur Dubai

Celebrate the festival of lights with a feast of authentic Indian flavours, festive traditions and joyful moments at Purani Dilli, Bur Dubai. This Diwali, the restaurant invites families and friends to come together for a special festive buffet, bringing the warmth and spirit of the celebrations to the dining table.

Guests can look forward to a delightful spread of traditional Indian favourites, featuring rich flavours, aromatic spices and an array of delicious dishes that capture the essence of the festive season. Whether gathering with family or celebrating with friends, the Diwali buffet offers the perfect setting to share good food, laughter and cherished moments.

Priced at AED 125 per person, the special buffet will be available on 7th and 8th November, inviting guests to savour the joy of Diwali over a memorable dining experience.

Uncategorized

Celebrate Christmas Day with an Italian Feast, Festive Cheer and Live Entertainment at Isabella

Published

4 hours ago

November 4, 2026

Integrator Web-Editor

Christmas Day calls for good food, plenty of laughter and absolutely no reason to rush away from the table. At Isabella, the Christmas Day Brunch is all about celebrating together, Italian style.

Starting at 12pm, guests can settle in for three hours of festive dining, with an afternoon that gradually comes alive through music and entertainment. A DJ takes over from 1pm, followed by a live saxophonist at 2pm, bringing an upbeat soundtrack to Christmas celebrations.

With packages starting from AED 299, including a special Ferrari beverage package at AED 599 per person and a dedicated children’s price, the brunch offers a welcoming setting for families and friends looking to spend Christmas Day over a leisurely meal.

Details:

Date: Friday, 25 December 2026 | Time: Three-hour brunch from 12pm | Soft Beverage Package: AED 299 per person | House Beverage Package: AED 399 per person | Aperol Package: AED 499 per person | Ferrari Beverage Package: AED 599 per person | Children: AED 150 per child | Entertainment: DJ from 1pm and live saxophonist from 2pm | Location: Isabella Cucina Italiana, Vida Hills Hotel, Dubai