This Saudi National Day, Coffee Planet is inviting customers to celebrate the Kingdom through the memories, messages and everyday moments that make it feel like home.

As part of the celebrations on 23 September, Coffee Planet cafés in Hail and King Abdullah Financial District (KAFD), Riyadh, will be dressed for the occasion with Saudi flags and National Day decorations, creating a festive setting for customers to enjoy with friends and family.

At the centre of the celebration will be a Memory Board, where customers can leave a short message sharing their feelings, memories or pride for Saudi Arabia. The initiative will bring together personal reflections from visitors throughout the celebrations, creating a collective expression of what the Kingdom means to the people who live, work and spend time here.

Customers will also be invited to enjoy complimentary coffee and a dessert, adding to the relaxed National Day experience and giving visitors another reason to pause, gather and celebrate together.

The activation will take place at Garden Mall in Hail and KAFD in Riyadh, two locations that reflect the brand’s growing presence in the Kingdom.

For Coffee Planet, the National Day celebration is a natural extension of the role its cafés play in bringing people together, whether over a morning coffee, a catch-up with friends or a shared moment with family.

“Saudi National Day is about celebrating the Kingdom and the people who make it what it is,” said Allan Jones, Founder and Chairman of Coffee Planet. “We wanted to create an experience that gives our customers a chance to share their own memories and feelings of pride, while enjoying a simple moment together over coffee. It is a small gesture, but one that reflects the warmth and connection at the heart of the occasion.”

With Saudi Arabia’s coffee culture continuing to evolve, Coffee Planet has seen growing demand for premium specialty coffee and café experiences across the Kingdom.

“Saudi National Day is a proud moment for all of us at HB Brands and an opportunity to celebrate the Kingdom’s remarkable journey, its people, and its ambitions for the future,” said Abdullah Ihlaiel, Group Marketing & Business Development Director, HB Brands. “As Coffee Planet continues to grow in Saudi Arabia, our focus is not only on expanding the brand’s presence, but on building a meaningful connection with the communities we serve. We are proud to be part of this journey and to celebrate this special occasion together with our customers across the Kingdom.”

The celebration reflects the spirit of Saudi National Day 2026 and its theme, ‘Our Pride is in Our Nature’, while giving customers an opportunity to mark the occasion in a way that feels personal, social and rooted in community.

Al Bustan Centre & Residence concluded a successful participation at Arabian Travel Market (ATM) 2026, where it connected with travel industry partners and explored new business opportunities across the GCC, Europe, CIS, Asia and other international markets.

During the exhibition, the established Dubai hotel apartment property held productive discussions with tour operators, destination management companies, travel agencies, corporate travel partners and international buyers. The meetings focused on building long-term partnerships that can generate sustainable, year-round business.

The property also highlighted the growing demand for accommodation that combines hotel services with the comfort, space and flexibility of a home. This trend is creating new opportunities across corporate accommodation, relocation, extended stays, family travel and group business.

Moussa El Hayek, Chief Operating Officer of Al Bustan Centre & Residence, said the positive response received during ATM reflected the travel industry’s continued confidence in Dubai as a global destination for tourism, business and long-term living.

“Our participation at Arabian Travel Market was highly productive and gave us an important opportunity to reconnect with existing partners while meeting new buyers and travel professionals from several international markets,” El Hayek said.

“Dubai continues to demonstrate that tourism growth is not only about increasing visitor numbers; it is about building a complete destination where people can visit, work, live and return. For hotel apartments such as Al Bustan Centre & Residence, that creates a strong opportunity to serve the evolving needs of today’s traveller.”

Dubai’s combination of tourism, business, lifestyle and residential opportunities has created a broad hospitality ecosystem. Travellers may initially visit for a holiday, meeting or event before returning for work, investment, relocation or a longer stay.

Al Bustan Centre & Residence differentiates itself by providing spacious accommodation, flexible short- and long-stay options, convenient connectivity and facilities that support guests’ everyday needs. The property continues to modernise and adapt its services in response to changing expectations.

Technology and sustainability were also central to the property’s discussions at ATM. Al Bustan believes digital solutions should simplify the guest experience and improve operational efficiency while preserving the personal service at the heart of hospitality.

The property recently received the Dubai Sustainable Tourism Stamp 2025 – Hotel Apartment Standard, awarded by the Dubai Department of Economy and Tourism. The recognition reflects its ongoing commitment to responsible hospitality, supported by its long-standing collaboration with Emirates Environmental Group and participation in environmental initiatives.

“Sustainability must become part of everyday hotel operations rather than simply being treated as a marketing initiative,” El Hayek added.

Following ATM 2026, Al Bustan Centre & Residence will continue discussions with potential partners while strengthening its presence across traditional and emerging source markets.

“We look forward to building on the conversations held at ATM and developing practical, long-term collaborations that create value for our partners and support Dubai’s continued tourism growth,” El Hayek concluded.

Minor Hotels, a leading global hotel owner and operator, has signed a management agreement with Trading Construction Works Organization to operate Avani+ Hanoi, a 310-key hotel in Hanoi’s Bach Mai Ward.

Scheduled to open in 2028, the hotel forms part of a mixed-use precinct anchored by Hinode City, a new lifestyle mall, alongside 1,099 residential and serviced apartments. Located at the intersection of Minh Khai and Kim Nguu Street, the development benefits from a vibrant neighbourhood and convenient transportation links with the city’s Old Quarter a 10-minute drive away.

Avani+ Hanoi marks a continuation of Minor Hotels’ growth in Vietnam, where the group operates four properties under its Anantara and Avani brands – Anantara Hoi An Resort, Anantara Mui Ne Resort, Anantara Quy Nhon Villas and Avani Quy Nhon Resort – along with luxury train carriages, The Vietage by Anantarav. The signing extends the group’s footprint into one of Vietnam’s key metropolitan areas and establishes its first property in the nation’s capital of Hanoi.

The premium lifestyle hotel will bring the Avani brand’s distinctive design and energy to the city, with facilities including an indoor swimming pool and deck, a fitness centre, all-day dining and specialty restaurants along with meeting and function spaces. Avani+ Hanoi’s central location caters to corporate travellers, long-stay and leisure guests.

Avani+ Hanoi and the broader Hinode City mixed-use development are among the latest projects of the Trading Construction Works Organization, a diversified corporation with a presence across real estate, industrial manufacturing and energy sectors.

“This is our first branded hotel in a major Vietnamese city, and the central Bach Mai Ward is the right place to start. Avani+ Hanoi’s prime location gives us a genuine hub in the capital, with strong appeal to both business and leisure travellers seeking a wellconnected urban base.”

Omar Romero, Chief Development and Luxury Officer, Minor Hotels

“This agreement marks the beginning of a long-term partnership with Minor Hotels and reflects our shared vision of bringing international hospitality standards to Hinode City. We are confident that Avani+ Hanoi Hotel will set a new benchmark for premium hospitality in Hanoi while creating lasting value for guests, investors and the wider community.”

Vo Toan Cong, Chairman of Gerbera-II Hospitality One Member Company Limited, a subsidiary of Trading Construction Works Organization.