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SEVEN Signs Agreement with Hasbro, Inc. to Develop the World’s First Transformers Indoor Entertainment Centre

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Saudi Entertainment Ventures (SEVEN), a wholly owned subsidiary of the Public Investment Fund (PIF), has signed a second licensed agreement with Hasbro, Inc. a global branded entertainment leader. Under the agreement, SEVEN will bring the Transformers brand to its entertainment destinations in the Kingdom of Saudi Arabia. The agreement follows an earlier announcement of a licensed agreement between to the two parties for the world’s first PLAY-DOH attractions.

SEVEN have partnered with AOA, an industry leader in immersive experience design and production, to develop the Transformers attractions which will provide thrilling and highly immersive experiences for people of all ages.

Spanning over 10,000 square metres, the first Transformers attraction will open at SEVEN’s entertainment destination in the Al Hamra district of Riyadh, with two additional attractions set to open at other SEVEN’s entertainment destinations. The Transformers ride-based attractions will feature thrilling state-of-the-art rides and captivating environments that will have guests fully immersed in the action-packed world of the iconic brand. To complete the overall visitor experience, there will be branded retail, including specially developed merchandise, and themed food and beverage venues, leaving guests feeling as though they have stepped into the Transformers universe.

Abdullah Al Dawood, Chairman, SEVEN, said: “We are delighted to once again be partnering with Hasbro to bring this iconic brand to the Kingdom. We continue to cement our position as the national champion of the Kingdom’s entertainment sector, strengthening the entertainment ecosystem with our strategic partnerships to bring a wide range of attractions for the people of Saudi Arabia to enjoy.”

Matt Proulx, VP, Location Based Entertainment at Hasbro, Inc. said: “By partnering with SEVEN in the Kingdom, we can bring even more truly unique experiences to fans of Transformers and PLAY-DOH. We’re sure that these new immersive attractions will entertain and delight generations of fans and families for many years to come.”

SEVEN is investing more than SAR 50 billion to build 21 entertainment destinations which will provide unique and innovative world-class entertainment experiences and global partnerships from within the sector. The upcoming projects are located in 14 cities across the Kingdom: Riyadh, Kharj, Makkah, Jeddah, Taif, Dammam, Khobar, Al Ahsa, Madinah, Yanbu, Abha, Jizan, Buraidah, and Tabuk.

Saudi Entertainment Ventures, a wholly owned subsidiary of PIF, is mandated to invest in, develop, and operate entertainment destinations and create a sustainable entertainment sector that caters to the needs of all in Saudi Arabia, in accordance with the highest international standards.

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A Little Boo with Your Brunch: Halloween Takes Over Nalu

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This Halloween, Nalu is adding a spooky twist to its award-winning Saturday brunch with Boo & Brunch, a family- and pet-friendly afternoon filled with delicious food, lively entertainment and just the right amount of mischief!

Taking place on Saturday 31 October from 1:00 PM to 4:00 PM, the waterfront venue will be transformed with Halloween décor and playful touches for the occasion. Families can bring their little monsters along for face painting, a treat station and dedicated children’s activities, while furry companions are welcome to join the fun on Nalu’s outdoor deck.

Guests can settle in for Nalu’s signature Surf Brunch, featuring coastal-inspired favourites including Tuna Tostadas, crispy Coconut Prawns and the Nalu Island Platter, followed by the special Halloween dessert, La Calavera – a blood orange and raspberry gel with black sesame parfait, blackberries and red sauce.

DJ Nicholas Hillman and Lobbo will keep the energy flowing throughout the afternoon with an upbeat soundtrack, while costumes, treats and spooky surprises bring the spirit of the season to Nalu’s laid-back waterfront setting. Guests of all ages are encouraged to dress up and embrace the Halloween spirit, adding even more colour and character to the afternoon.

Brunch packages are priced at AED 235 per person, including unlimited soft drinks for three hours and a food set menu, or AED 299 per person, including an unlimited selection of drinks for three hours and a food set menu.

Guests are invited to gather their favourite people, dress for the occasion and bring their furry sidekicks along for an afternoon of good food, great company and a little light-hearted Halloween chaos by the water.

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TWG Tea Unveils the TWG Tea Gallery, Its Largest Flagship and First-Ever TWG Tea Museum at Singapore Changi Airport

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TWG Tea, the finest luxury tea brand in the world, unveils its largest global flagship, TWG Tea Gallery, at Singapore Changi Airport Terminal 3, marking a significant milestone in the brand’s international growth. Welcoming travellers around the clock, the TWG Tea Gallery is strategically located within one of the world’s leading aviation hubs, underscoring TWG Tea’s continued investment in travel retail as a key pillar of its global expansion strategy. Spanning 2,700 square feet beneath a soaring 23-foot-high ceiling, the new flagship represents the brand’s most ambitious retail expression to date, setting a new benchmark for luxury tea in the global travel retail landscape.

Envisioned as an immersive expression of TWG Tea’s craftsmanship and savoir-faire, this destination invites discerning travellers into a luminous world where rare harvests, exquisite blends and timeless rituals converge. Its landmark TWG Tea Museum showcases more than 170 antique tea wares and over 50 antique Russian samovars from the 17th to 20th centuries, personally curated by the brand over the past 15 years from around the world. TWG Tea Gallery also introduces a selection of exclusive creations, including the Grand Voyage Tea from the Grand Mode Tea Collection, the Singapore Surprise Gift Set, and specially created tea-infused macarons, ice cream and sorbet.

Bringing together the Tea Boutique, curated tea accessories, bespoke gifting and a Takeaway experience, this flagship also introduces Singapore’s only Tea-Infused Ice Cream & Sorbet concept, designed for travellers on the go. An impressive tea wall displaying more than 1,200 tea tins anchors the space, transforming the space into a compelling new expression of TWG Tea for today’s global traveller.

“The TWG Tea Gallery represents the most definitive expression of TWG Tea to date. More than a Tea Boutique, the flagship brings the past, present and future of tea into one immersive experience, celebrating the stories, traditions and artistry that have shaped tea over the centuries, brought to life through its landmark TWG Tea Museum. Singapore has remained central to TWG Tea since its founding, and we are honoured to present our largest global flagship at Changi Airport, an icon of aviation excellence and an extraordinary platform to bring the world of TWG Tea to travellers from around the world.”
—Taha Bouqdib, President & CEO of V3 Gourmet and Co-Founder of TWG Tea

“Changi Airport is proud to be home to TWG Tea’s largest flagship store in the world and its first-ever TWG Tea Museum. As one of Singapore’s most recognised brands, TWG Tea offers travellers a uniquely Singapore experience. Together with TWG Tea, we are delighted to introduce a collection of exclusives created specially for Changi Airport, including Singapore’s only tea-infused ice cream and sorbet concept. This new flagship transforms a retail visit into an immersive journey through the heritage, artistry and culture of tea, reflecting the innovation and hospitality that define both TWG Tea and Changi.”
—
Hung Jean, Managing Director of Airside Concessions at Changi Airport Group

A Voyage Through Design

This location within Changi Airport was chosen to house TWG Tea Museum to form a defining part of the flagship experience, showcasing more than 170 antique tea wares and decorative objects spanning cultures and eras. The collection offers a compelling window into the artistry and cultures that have shaped tea over the centuries, adding a rich traditional dimension to the contemporary travel retail experience.

Among its highlights are Yixing clay teapots, traditionally marked by their makers and prized for their craftsmanship and provenance, alongside Chinese and Western tea wares tracing evolving traditions of form and decoration from the 18th century to the present day. Blue-and-white ceramics shaped by Chinese-Islamic artistic exchange sit alongside porcelain once prized in Europe as “white gold,” revealing the movement of ideas and aesthetics across cultures through the rituals of tea.

The collection also includes more than 50 antique samovars from Russia, with notable 19th- and early-20th-century examples from the celebrated workshops of Tula and beyond. Works by makers such as the Batashev and Shemarin brothers bear distinctive hallmarks attesting to their provenance and craftsmanship, offering a further perspective on the decorative traditions surrounding tea.

This dialogue between cultures continues in the flagship’s design, crowned by a hand-painted ceiling depicting a luminous world tea map. As its defining architectural feature, the composition traces the global journey of tea through intricate motifs and rich colour, extending the museum’s narrative of cultural exchange into the contemporary setting of Changi Airport Terminal 3.

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From AMAYA to MYA: Dubai Mall Dining Destination Refines Its Global Identity

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AMAYA is now MYA. As the brand expands its regional and international presence, a unified name gives every location one voice and every guest one clear promise. MYA supports consistency across its growing portfolio of destinations while preserving the energy, hospitality and attention to detail established in Dubai.

The Dubai-born dining and lifestyle brand has refined its name as part of its continued growth: one concise name that can be recognized, remembered and expressed with equal confidence in every market. MYA is shorter by design, creating greater clarity across destinations, partnerships, communications and digital platforms.

The refinement is precise. MYA carries forward the same founder and leadership, the same team, the same concept, the same culinary direction, the same standards and the same distinctive guest experience. Everything that earned the trust of AMAYA’s guests remains at the heart of MYA.

“Strong brands grow through clarity, consistency and trust. MYA gives the name we have built a sharper global expression. Our people, standards and guest experience remain exactly the same. One name. One vision. One uncompromising standard, built in Dubai and continuing forward as MYA.”               

–  Murat Tutuncu and Moe Ezzat  | Founders & CEO, MYA

MYA’s purpose is clear – to give the established Dubai-born hospitality brand a shorter and more consistent name as it grows across destinations. The shorter name increases recognition, the unified name strengthens consistency, and the same standards give the brand the foundation to grow confidently across cultures and geographies.

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