Hospitality News
SEVEN Signs Agreement with Hasbro, Inc. to Develop the World’s First Transformers Indoor Entertainment Centre
Saudi Entertainment Ventures (SEVEN), a wholly owned subsidiary of the Public Investment Fund (PIF), has signed a second licensed agreement with Hasbro, Inc. a global branded entertainment leader. Under the agreement, SEVEN will bring the Transformers brand to its entertainment destinations in the Kingdom of Saudi Arabia. The agreement follows an earlier announcement of a licensed agreement between to the two parties for the world’s first PLAY-DOH attractions.
SEVEN have partnered with AOA, an industry leader in immersive experience design and production, to develop the Transformers attractions which will provide thrilling and highly immersive experiences for people of all ages.
Spanning over 10,000 square metres, the first Transformers attraction will open at SEVEN’s entertainment destination in the Al Hamra district of Riyadh, with two additional attractions set to open at other SEVEN’s entertainment destinations. The Transformers ride-based attractions will feature thrilling state-of-the-art rides and captivating environments that will have guests fully immersed in the action-packed world of the iconic brand. To complete the overall visitor experience, there will be branded retail, including specially developed merchandise, and themed food and beverage venues, leaving guests feeling as though they have stepped into the Transformers universe.
Abdullah Al Dawood, Chairman, SEVEN, said: “We are delighted to once again be partnering with Hasbro to bring this iconic brand to the Kingdom. We continue to cement our position as the national champion of the Kingdom’s entertainment sector, strengthening the entertainment ecosystem with our strategic partnerships to bring a wide range of attractions for the people of Saudi Arabia to enjoy.”
Matt Proulx, VP, Location Based Entertainment at Hasbro, Inc. said: “By partnering with SEVEN in the Kingdom, we can bring even more truly unique experiences to fans of Transformers and PLAY-DOH. We’re sure that these new immersive attractions will entertain and delight generations of fans and families for many years to come.”
SEVEN is investing more than SAR 50 billion to build 21 entertainment destinations which will provide unique and innovative world-class entertainment experiences and global partnerships from within the sector. The upcoming projects are located in 14 cities across the Kingdom: Riyadh, Kharj, Makkah, Jeddah, Taif, Dammam, Khobar, Al Ahsa, Madinah, Yanbu, Abha, Jizan, Buraidah, and Tabuk.
Saudi Entertainment Ventures, a wholly owned subsidiary of PIF, is mandated to invest in, develop, and operate entertainment destinations and create a sustainable entertainment sector that caters to the needs of all in Saudi Arabia, in accordance with the highest international standards.
Hospitality
Dave’s Hot Chicken Lands in Abu Dhabi!

Dave’s Hot Chicken, the cult-favorite LA-born brand known for its Nashville-style hot chicken, has officially landed in Abu Dhabi with the grand opening of its newest branch at Marina Mall. This highly anticipated launch marks the brand’s debut in the capital, bringing its bold flavors and signature heat to one of the UAE’s most vibrant culinary hubs.
Walid Hajj, CEO of Lavoya Group, stated: “We’re incredibly excited to open our doors in Abu Dhabi, especially in a landmark location like Marina Mall. This marks our first location in the capital, and it’s a significant milestone for the brand’s journey in the UAE. The response to Dave’s Hot Chicken across the UAE has been overwhelming, and expanding into the capital is a natural next step in regional growth. We’re here to bring fans our crave-worthy menu, while also introducing new audiences to the bold experience that defines Dave’s Hot Chicken.”
The Abu Dhabi launch reinforces Lavoya Group’s commitment to catering to its growing fan base across the UAE and expanding its presence in key markets. With a continued focus on accessibility and innovation, the new Marina Mall branch is strategically positioned to serve both residents and tourists in the heart of the city.
Known for its Hot Chicken Sliders, Tenders and Dave’s Bites, the brand offers a build-your-own-heat experience with seven spice levels, from No Spice to the infamous Reaper, a fiery challenge that even comes with a signed waiver. Sides like creamy Mac & Cheese, fresh Kale Slaw, Top-Loaded Fries, and loaded milkshakes round out the menu, making it a destination for flavor seekers of all kinds!
The Marina Mall branch delivers the unmistakable Dave’s Hot Chicken vibe. Designed to welcome both groups and solo diners, the space offers energetic indoor seating alongside a relaxed outdoor area, perfect for everything from weekend hangouts to mid-shopping fuel-ups. This opening marks another milestone in the brand’s UAE journey, with more exciting expansions on the horizon, including a second Abu Dhabi location set to open soon in Yas Mall.
Hospitality
Coop House weekly offers: your new go-to in Mirdif

The Coop House is turning weekdays and weekends into mini occasions. With the Coop House weekly offers, the Mediterranean-meets-Italian favourite at Mirdif City Centre now pairs comfort dishes with sharp value and a touch of theatre. Moreover, the space mixes rustic textures and modern lines, so families, foodies, and casual diners feel instantly at home. Meanwhile, the menu still delivers its signatures—wood-fired pizzas, rich pastas, coastal seafood, and playful crossovers like the Risotto Biryani—yet the new line-up adds a rhythm to every day.
Coop House weekly offers: Pizza & Pasta Night (Thursdays)

Every Thursday from 6 PM, dinner shifts into comfort mode. Guests choose from creamy Penne Alfredo, bubbling Lasagna al Forno, classic Spaghetti Bolognese, or aromatic Truffle Mushroom Risotto. For pizza lovers, options include a blistered Margherita, smoky Pepperoni, and earthy Spinach & Mushroom Bianca. Even better, the Live Pasta Station brings flair as the chef finishes dishes to order—steam, sizzle, and all. Each main comes with a soft drink for AED 69, so you can wind down the week with flavour and fun.
Coop House weekly offers: Seafood Nights (Fridays)
Fridays from 3 PM, the kitchen leans into seaside comfort. The Seafood Linguine is generously tossed with prawns, calamari, and mussels in a light cherry-tomato sauce. Meanwhile, the Pan-Seared Salmon with herbed roast vegetables keeps things wholesome. For bolder palates, Chargrilled Prawns with lemon butter or Grilled Calamari with spicy salsa deliver a satisfying kick. Naturally, each seafood dish with a soft drink is AED 79, turning Friday into your coastal reset.
Business Lunch that feels special (Mon–Thu)

Weekdays from 12 PM to 3 PM, the Business Lunch brings a three-course menu that’s anything but routine. Start with Figs & Walnut Salad or creamy Tomato Burrata, then move to Rotisserie Chicken with velvety hummus and freshly baked fuchsia bread, or Basil Pesto Linguine. To finish, pick a rich Chocolate Fondant or a light Tiramisu. Thoughtfully portioned and swiftly served, the set menu lands at AED 79—perfect for colleagues, client catch-ups, or a solo upgrade to your workday.
Happy Hours, happier afternoons (Mon–Wed)
From Monday to Wednesday, 4 PM to 6 PM, take a well-earned pause. With 40% off the total bill, you can graze on crispy Dynamite Prawns, Feta & Beetroot Salad, golden Fried Calamari, or indulgent Truffle Fries topped with cheese and herbs. Pair your picks with an iced tea, a classic mocktail, or a freshly brewed coffee. Because the window sits before dinner, it’s an easy meet-up slot for friends and families alike.
Breakfast Tray for Two (daily)

From 9 AM to 1 PM, mornings start strong. The Breakfast Tray for Two blends Mediterranean and Arabic favourites: fluffy scrambled eggs, warm shakshouka, creamy labneh, hummus, foul medames, mini croissants, soft breads, jams, and marinated olives. It arrives with freshly brewed coffee or signature iced tea—all for AED 99. It’s abundant, shareable, and perfect for a relaxed start.
Spin the Wheel surprises (select days)
On quieter days, spending AED 75 or more earns a spin at The Coop House prize wheel. You might land exclusive discounts, complimentary bites, or a sweet treat to take home. It’s a simple touch, yet it keeps the experience playful and rewarding.
Plan your visit
You’ll find The Coop House at Mirdif City Centre, an easy stop for families and after-work diners. Because the venue is equally suited to quick lunches and long catch-ups, it works for almost any plan. And since the Coop House weekly offers run across multiple dayparts, you can pick the moment that fits—Thursday pasta theatre, Friday seafood, a weekday power lunch, or a leisurely breakfast.
Ultimately, the new offers are about more than price points. They’re about rhythm—adding dependable moments of flavour to your week. Come for the pizzas and pastas; stay for the seafood and sweets; return for the service and the way the room feels when the plates hit the table. That’s how regulars are made.
Check out our previous post, DoubleTree Nathiagali Pakistan: Hilton’s first hotel
Hospitality
DoubleTree Nathiagali Pakistan

Hilton has marked a milestone with the opening of DoubleTree by Hilton Nathiagali—its first hotel in Pakistan—bringing the brand’s signature welcome to one of the country’s most beloved hill stations. Set in the Galiyat region, roughly 85 kilometers from Islamabad, the mountain retreat blends contemporary comforts with alpine scenery, offering a year-round base for families, couples, adventurers, and business travelers.
DoubleTree Nathiagali Pakistan: Hilton’s first foothold
The debut signals clear confidence in Pakistan’s tourism trajectory. As Guy Hutchinson, President, Middle East & Africa, notes, destinations with rich heritage and natural charm are primed for growth. Therefore, placing Hilton’s first flag in Nathiagali feels both strategic and guest-centric: travelers gain access to an international hospitality standard, while local tourism benefits from global visibility and jobs.
Where alpine scenery meets warm hospitality
Steps from Lalazar Park, the hotel sits within easy reach of Mushkpuri Top, Miranjani Peak, Ayubia National Park, the Dunga Gali Pipeline Track, and St. Matthew’s Church—many within five kilometers. Consequently, guests can plan mellow strolls, scenic drives, or summit days without long transfers. Meanwhile, pine forests and rolling meadows frame the property, creating postcard views in every season—from crisp summers to snow-blanketed winters.
Rooms, dining, and wellness for every season
DoubleTree Nathiagali Pakistan features 110 rooms, including 14 suites that look toward the Mushkpuri and Miranjani hills. Thoughtful layouts, plush bedding, and mountain-view nooks make downtime feel restorative after a day outdoors. For dining, the lobby-level Coffee Shop serves fresh brews and gourmet bites; Shogun brings a refined Pan-Asian menu; and Zareen on the third floor spans breakfast, lunch, and dinner with a global touch. At the Lalazar Terrace Café, guests can linger over specialty teas, high tea, or a barbecue buffet under an open sky.
Wellbeing is central here. A curated spa menu covers soothing massages and holistic therapies, while a fully equipped fitness center supports daily routines. Additionally, the indoor infinity pool—with floor-to-ceiling panoramas—turns every swim into a viewpoint.
Meetings, celebrations, and memorable gatherings
Whether you are planning a board meeting or a mountain wedding, the property offers flexible venues and experienced support. Two signature banquet halls—Mushkpuri and Miranjani—each host up to 200 guests, ideal for receptions, conferences, or gala dinners. For more intimate sessions, Sohni and Nouri provide smaller meeting rooms. Moreover, tailored catering, complimentary high-speed Wi-Fi, and in-house audiovisual support help events run smoothly from first brief to final toast.
New experiences on the horizon
DoubleTree Nathiagali Pakistan will soon introduce the country’s first mountain padel court, a private-cinema lounge, a children’s zone, and beauty salon services—enhancing the “all-ages, all-seasons” profile. Additionally, the on-site helipad simplifies arrivals and departures, particularly for celebratory occasions or executive retreats that benefit from time-saving transfers.
Hospitality with local impact
Partnerships shape successful openings. Owned and managed by The Baron Pakistan (Pvt) Limited, the hotel aligns international brand standards with local stewardship. As Managing Director Imtiaz Muslim underscores, the collaboration supports regional tourism while delivering lasting value to guests and communities. In practice, that means more training, broader career pathways, and a hospitality experience that honors place as much as it embraces polish.
Hilton Honors benefits, made simple
Members of Hilton Honors can unlock familiar advantages when booking directly via Hilton’s preferred channels. Because the app streamlines check-in, room selection, and Digital Key access, guests can move from arrival to relaxation quickly. Furthermore, the flexible Points-and-money slider helps members tailor stays to their budget—useful for families or groups planning longer mountain breaks.
Plan your Nathiagali escape
The Galiyat hills combine fresh air, pine scent, and sweeping viewpoints with easy access from Islamabad. Therefore, DoubleTree Nathiagali Pakistan makes a compelling base: mornings can start with a summit walk; afternoons might drift into spa time; evenings can stretch over terrace tea as the valleys glow. With new activities debuting soon, travelers will find more reasons to return—across seasons and occasions.
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