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Veeam 2024 Cloud Protection Trends Report Provides New Insight into Cloud‑Powered Data Protection Strategies

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dave russell

New report shows the top drivers impacting data protection strategies are organizations’ desire to integrate cyber technologies with data protection and backup, and an improved, consistent protection of cloud-hosted workloads

Veeam Software, the #1 leader by market share in data protection and ransomware recovery, today released the Veeam 2024 Cloud Protection Trends Report, a comprehensive research project that explores the use of cloud-powered protection mechanisms for production data. The new report examines various cloud-based data protection strategies, including cloud storage, Backup as a Service (BaaS), Managed BaaS, and Disaster Recovery as a Service (DRaaS). The findings are based on 1,600 unbiased responses from IT decision-makers responsible for data protection of their on-premises servers or workloads and use cloud services as part of their data protection strategy. 

“Enterprises are starting to realize that it’s not if or even when they will suffer from a ransomware or cyberattack, but how many times,” said Dave Russell, senior vice president of strategy at Veeam. “As the #1 leader in data protection and ransomware recovery, Veeam’s latest Data Protection Trends Report finds that two of the top drivers affecting changes in data protection strategy are the desire to integrate cyber technologies with data protection and backup, and secondly, the improved, consistent protection of cloud-hosted workloads. As our recurring market research watched the evolutions within the BaaS market, customer preference that ‘the first-party software vendor should deliver BaaS’ has risen to become the most important aspect for new buyers. In line with customer demands, Veeam recently launched the Veeam Data Cloud which provides first-party protection of Microsoft 365 and Microsoft Azure. We strive to support organizations on their journey to cloud-powered data protection and as part of Veeam’s ongoing mission to enable cyber resiliency and keep businesses running.”

The Veeam 2024 Cloud Protection Trends Report highlights several key trends and insights:

  • Drivers for cloud-based backup: The top drivers for organizations to consider cloud-based backup are the desire to integrate cyber technologies with data protection and backup, and the improved/consistent protection of cloud-hosted workloads.
  • BaaS means cloud-powered, managed, and trusted: BaaS solutions are expected to be run in the cloud, managed via a web-based UI, and have data stored in a cloud repository outside of the production environment. Organizations prefer BaaS solutions offered by the same vendor who produces the backup software.
  • Reasons for using BaaS and DRaaS: Organizations choose BaaS to improve operational efficiency by reducing hardware upgrades, internal resources, and manageability. DRaaS appeal is driven by organizations looking to leverage the expertise of third-party subject matter experts for implementation and planning, thereby allowing internal IT teams to focus on strategic tasks.
  • The journey to cloud-powered protection: Organizations often begin by simply adding cloud storage to their existing on-premises data protection tools. Only 22% are still using the same mode that they originally began using for their cloud-powered data protection, while 78% switched from one mode to the other. Fifty-one percent now use managed BaaS, while 49% rely on self-managed cloud storage. When making the switch, organizations prefer managed BaaS to fully benefit from expertise and operational support.
  • Multiple roles responsible for protection and recovery: The report highlights that multiple roles are involved in data protection, such as IT operations, managed BaaS or DRaaS teams, backup teams, workload administrators, and trusted resellers/integrators. On average, organizations have 2.3 roles dedicated to ensuring backups and 1.8 roles responsible for restoration. This indicates the importance of having expertise and judgment in data recovery processes.
  • IT wants to run BaaS rather than outsource: IT teams have varied expectations for MSP involvement in managing backup services. The majority prefer to handle daily operations themselves, with only a quarter expecting equal responsibility sharing. This indicates organizations’ desire for choice in how they leverage MSP expertise and support while aligning to their unique operating processes.
  • Organizations look for outcomes when choosing an MSP: Organizations prioritize outcome-driven capabilities and expertise when choosing MSPs. This includes disaster recovery, hybrid cloud operations, and cyber resiliency. Providers offering improved disaster recovery and regulatory compliance are driving organizations to switch from ‘simply’ BaaS to strategic DRaaS solutions.

Veeam recently launched Veeam Data Cloud which delivers the confidence and reliability of the industry’s leading backup and ransomware recovery platform with the ease and accessibility of a cloud service. Microsoft and Veeam have announced an extended strategic partnership to jointly develop AI innovation and co-sell Veeam Data Cloud.

The Veeam 2024 Cloud Protection Trends Report provides valuable insights into the adoption and benefits of cloud‑powered data protection strategies. The report’s findings can help organizations make informed decisions about their data protection strategy and choose the right managed service provider for their unique needs.

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TALLY SOLUTIONS OPENS NOMINATIONS FOR THE 6TH EDITION OF TALLY MSME HONOURS, CELEBRATING INSPIRING ENTREPRENEURS

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Tally Solutions, a leading international technology provider of business management software, has announced the launch of the sixth edition of its flagship annual initiative, Tally MSME Honours. With an aim to recognize and celebrate emerging entrepreneurs, the initiative builds on the momentum of five successful years and continues to champion the future of the UAE’s MSME ecosystem by spotlighting innovation, resilience, and meaningful impact.

Over the last five editions, Tally MSME Honours has received more than 70,000 nominations globally, with over 20% of entries from women-led ventures, making it one of the biggest global platforms to celebrate MSMEs. This year, Tally expects 20,000 nominations across categories. The honours will also bring forth MSME success stories from across India, Africa, Bangladesh, and Nepal, in addition to the Middle East. The entries can be submitted by interested businesses or people who know such businesses via this link.

As part of this year’s edition, participants can submit video entries, ensuring representation from different emirates across the UAE. To further strengthen the evaluation process, Tally is also deploying an AI-led shortlisting framework that will help validate and assess entries more comprehensively by analyzing publicly available business information, ensuring deserving businesses receive due recognition for their impact and growth.

Speaking about the initiative, Vikas Panchal, General Manager – MENA, Tally Solutions, said, “MSME Honours is not just an award platform; it is a celebration of the resilience, ambition, and entrepreneurial spirit that drives small businesses forward every day. Across the UAE and the wider MENA region, we continue to witness inspiring MSMEs building innovative businesses, creating employment, and contributing meaningfully to economic growth. This becomes even more relevant as the UAE continues to place strong focus on strengthening its SME ecosystem as a key pillar of the country’s long-term economic vision. Through MSME Honours, we aim to spotlight these stories of determination and impact, while encouraging more entrepreneurs to share and celebrate their journeys.”

With a strong focus on enabling long-term growth and visibility, Tally MSME Honours extends beyond recognition to create a platform that continuously supports entrepreneurial journeys. Over the years, past winners have become part of a growing network of business leaders and changemakers, gaining opportunities to participate in industry discussions, ecosystem forums, and business-led conversations. These engagements help entrepreneurs showcase their journeys, build meaningful collaborations, exchange insights, and further strengthen their impact within the broader MSME ecosystem.

Tally MSME Honours 2026 will feature the following award categories:

  • Business Maestro: Established businesses that have mastered the art of thriving and sustaining success.
  • Wonder Woman: Outstanding women-led businesses making a remarkable impact.
  • NewGen Icon: A new generation of business owners innovating and paving the way for exponential growth.
  • Tech Transformer: Businesses leveraging new technology to drive efficiency and scale.
  • E-preneur Icon: Purpose-driven businesses contributing meaningfully to society and the environment

The entries will be judged by an esteemed panel comprising experts from the field of technology, the MSME domain, and the media.

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BELKIN’S LILYPAD IPAD CASE TURNS THE FAMILY IPAD INTO A FUN, FRIENDLY SIDEKICK INSPIRED BY DISNEY AND PIXAR’S “TOY STORY 5”

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Belkin, a global leader in consumer electronics for over 40 years, today announced a real-world special edition iPad case inspired by Lilypad, the high-tech frog-shaped smart tablet character from Disney and Pixar’s “Toy Story 5,” in theaters June 18.

Designed to transform an iPad into a fun character companion, the Lilypad iPad Case blends protection with subtle character-inspired features, turning tablet use into an imaginative, playful experience connected to the world of “Toy Story 5.”

“Lilypad represents a modern take on how kids interact with technology,” said Steve Malony, CEO of Belkin. “With this collaboration, we wanted to create an accessory that captures the character’s personality while still delivering the quality, durability, protection, and thoughtful design families expect from Belkin.”

Turning an iPad into Lilypad

Designed, for families and Disney collectors, the Lilypad iPad Case combines durable EVA foam construction with character-inspired details like a built-in carry handle and foldable kickstand, allowing users to comfortably hold, carry, and use their device for watching, drawing, or learning on the go.

Key features include:

  • Official Lilypad Character Design – Inspired by Lilypad from Disney and Pixar’s “Toy Story 5,” the case gives iPad (10th and 11th generation) expressive eye details and a character-inspired design.
  • Kid-Proof Protection – Durable EVA foam construction helps absorb bumps and drops during everyday play.
  • Soft, Grippy Edges – Easy for small hands to hold securely, helping reduce slips and accidental drops.
  • Built-In Carry Handle – Integrated handle provides easy portability, designed to keep up with everyday use.
  • Built-In Kickstand – Foldable kickstand supports hands-free viewing for drawing, watching, or playing.
  • Exclusive Digital Wallpapers – Each case includes a QR code to download complimentary Lilypad-themed wallpapers for home and lock screens, making the iPad feel even more like the character.
  • Safe & Parent-Approved Materials – Made with non-toxic materials and wipe-clean surfaces for easy maintenance.
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VERTIV EXPANDS LIQUID COOLING PORTFOLIO IN EMEA TO ACCELERATE AI‑READY DATA CENTER DEPLOYMENTS

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Vertiv (NYSE: VRT), a global leader in critical digital infrastructure, today announced the expansion of its end-to-end thermal chain with the availability of the Vertiv™ CoolChip CDU 2300 and Vertiv™ CoolChip Fluid Network Row Manifolds in Europe, Middle East and Africa (EMEA). These liquid cooling technologies support the growing demands of AI and high-density, next-generation compute to help customers deploy high-density infrastructure faster and operate more efficiently.

The Vertiv CoolChip family is a core building block of the Vertiv thermal chain, an end-to-end portfolio including direct-to-chip cooling, immersion cooling, rear-door heat exchangers, coolant distribution, heat rejection, intelligent controls, and lifecycle services into a single, cohesive thermal management system.

The newly announced solutions will be on display at Datacloud Global Congress in Cannes (June 1–4), where Vertiv will participate as a Patron Sponsor and showcase its latest technologies at booth n. 123.

“The rapid growth of AI workloads is driving a fundamental shift in how data centers are designed, cooled, powered and operated,” said Paul Ryan, president for EMEA at Vertiv. “At Datacloud Global Congress, we’re showing how Vertiv is expanding its end‑to‑end portfolio, combining high-density power solutions, liquid cooling, heat rejection, intelligent controls, and lifecycle services, to help customers deploy AI-ready infrastructure faster and operate more efficiently over time.”

As a critical link in the Vertiv™ thermal chain, the Vertiv CoolChip CDU 2300 is a liquid-to-liquid coolant distribution unit delivering 2.3 MW of cooling capacity in a compact footprint, offering one of the highest capacity-to-footprint ratios available in the market. Its smaller cabinet supports flexible placement, including in‑row or in adjacent mechanical areas, helping operators reduce floor space requirements and the number of CDUs needed in large‑scale, high‑density deployments.

Vertiv™ CoolChip CDU systems span from 100 kW to 2.3 MW and support direct‑to‑chip liquid cooling as well as rear‑door heat exchangers. The integrated Vertiv™ CoolChip CDU controller allows temperature and flow to adapt to workload demands, while features such as redundancy, unit‑to‑unit communication, and remote monitoring help enhance system availability and simplify operations. This controller-level intelligence enables the CDU to operate in coordination with other elements of the thermal chain, enabling consistent thermal performance across the entire infrastructure.

Complementing the CDU within the thermal chain architecture, the new Vertiv™ CoolChip Fluid Network Row Manifolds provide the physical connectivity layer between coolant distribution units, server-level cooling hardware, and heat rejection systems. Each manifold assembly is flushed, passivated, pressure-tested, and sealed to deliver superior cleanliness, corrosion resistance, and leak-free performance. The configurable design provides full system compatibility across direct-to-chip cooling, immersion cooling, and rear-door heat exchangers while simplifying coolant routing. It also enables fast deployment for new builds or retrofits, helping operators scale liquid-cooling infrastructure in weeks rather than months.

Vertiv complements its portfolio with Vertiv™ Liquid Cooling Services, covering design support, installation, and ongoing maintenance. This lifecycle approach is designed to help customers maximize efficiency, maintain system availability, and support consistent performance as liquid cooling becomes an integral part of modern data center operations.

Vertiv experts will be available throughout Datacloud Global Congress at booth #123 to discuss Vertiv’s end‑to‑end portfolio of power, cooling, and converged infrastructure solutions designed to support high‑density, AI‑ready data centers. Explore insights and resources at Vertiv.com/AI.

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