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Icons of Whisky Middle East & Africa 2025: Celebrating Excellence in Spirits

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Icons of Whisky

The stage is set and the countdown begins for a historic premiere. For the very first time, the Middle East & Africa edition of Icons of Whisky Awards will take center stage in Dubai, bringing the world of spirits to life in an extraordinary celebration of excellence, passion, and craft. Mark your calendars for 21 February 2025, as the illustrious Emirates Golf Club hosts this prestigious event.

For 25 years, the Icons of Whisky Awards have stood as a testament to the legends of the spirits industry, honouring those who have contributed craftsmanship, knowledge, and dedication to shaping a thriving global community. And now, the Middle East & Africa edition steps into the spotlight, recognizing the trailblazers, innovators, and unsung heroes of this dynamic region.

Why Icons of Whisky

A global benchmark for excellence, the Middle East & Africa edition of Icons Of Whisky will celebrate the achievements of talented distillers, outstanding brand ambassadors, skilled communicators, exceptional on and off trade professionals and corporates who have contributed craftsmanship, knowledge and expertise to the burgeoning regional industry and are carving a new legacy for whisky in the region.

When and Where

The Icons of Whisky Middle East & Africa 2025 will unfold at the Emirates Golf Club, a fitting venue for a night of glamour and reverence. Against the backdrop of Dubai’s iconic skyline, attendees will revel in the achievements of the industry’s best while forging connections and toasting to the future of whisky.

Award Categories: A Spotlight for Every Star

The awards cover a diverse array of categories to ensure every key player in the whisky ecosystem receives their due recognition. Highlights include:

  • Companies: From craft producers to brand innovators and campaign trailblazers.
  • People: Featuring standout brand ambassadors (American, Irish, Scotch, World Whisky), marketing teams, and sales teams.
  • Trade Professionals: Honouring exceptional efforts in travel retail, off-trade, and bartending.
  • Agencies: Applauding the ingenuity of advertising agencies, digital creators, and PR professionals who amplify whisky’s narrative.

Visit the World Drinks Awards website for a complete list of categories and detailed descriptions.

How to Participate

Think you or your company has what it takes to clinch an Icon of Whisky award? Submitting your nomination is simple and seamless:

  1. Register online.
  2. Enter the Icons of Whisky Middle East & Africa 2025 platform.
  3. Select the category that best fits your outstanding contribution.

Nominations are open until 15 February 2025, so don’t miss the opportunity to showcase your brilliance.

Get Involved

This event is not just about recognition—it’s about inspiration, collaboration, and community. Be a part of this landmark occasion by nominating, attending, or supporting this regional celebration.

The Icons of Whisky Middle East & Africa 2025 isn’t just an awards ceremony—it’s a declaration. A declaration of the craftsmanship, passion, and innovation that continue to shape one of the most celebrated industries in the world. Whether you’re a seasoned professional or a spirited enthusiast, this is your chance to be part of history.

Raise your glasses and let the celebration begin!

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Editorial

Dubai Gears Up for the 26th Edition of the World’s Largest Security, Safety, and Fire Protection Trade Fair

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Intersec

Intersec has firmly established itself as a global powerhouse, renowned for its unparalleled success in bringing together world-class speakers, a cutting-edge conference program, prestigious awards, an innovation zone, and an array of live demonstrations. Since its humble beginnings in 1999, with just 61 exhibitors from 13 countries, Intersec has evolved into the premier international platform for security, safety, and fire protection.

This year, Integrator Media is proud to serve as the official regional media partner for the expo. We’ll be on the ground from Day 1, engaging with suppliers, thought leaders, innovators, manufacturers, and buyers. Through our camera lens and dedicated coverage on our LinkedIn and website pages, we’ll spotlight the latest technologies, products, and solutions driving transformation across various industries.

As the world stands at the forefront of technological innovation, the critical importance of security in our lives cannot be overstated. Addressing complex challenges requires a global collaboration between security experts, policymakers, and standardization communities. Intersec rises to this occasion with over 25 dynamic sessions, including panels, leadership talks, and fireside chats, featuring renowned speakers and thought leaders from across the globe.

Notable speakers include Brett Taylor, Safety & Security Director at Diriyah; Fawaz AlSumaim, Head of Cyber Crime Division at Bahrain’s Ministry of Interior; Stuart Frost, Head of Enterprise Security & Risk Management for the UK Government; and Mohamed AlMaleki, Head of Information Security Office at the UAE’s Federal Tax Authority. These leaders will tackle pressing challenges in their respective fields, sharing insights, best practices, and transformative strategies.

This year’s event will also feature experts from global powerhouses such as Mastercard, Mubadala, Schneider Electric, MBC Group, and more. High-level plenaries and keynotes will showcase security strategists, policymakers, and innovators from organizations like Interpol, Neom, Aramco, Amazon, and Google, offering an invaluable opportunity to gain insights into the future of security and safety.

The Middle East homeland security market, which includes monitoring and surveillance systems, restricted entry mechanisms, and perimeter security solutions, is projected to reach $23.4 billion by 2028. Additionally, the region’s cybersecurity market is being propelled by rapid digital transformation and increased adoption of cloud technologies. Regulatory efforts aimed at countering evolving threats further amplify the importance of cybersecurity in driving growth.

Intersec’s 26th edition promises to be a transformative event, uniting global visionaries and innovators to shape the future of security, safety, and fire protection. It stands as a testament to Dubai’s pivotal role in fostering collaboration and innovation on the global stage.

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Events

Sustainable Security Design Gains Momentum in the UAE’s Urban Landscape

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intersec

Sustainable security design is becoming an integral aspect of urban planning in the UAE. The ability to combine advanced technology, environmental stewardship, and aesthetic harmony to meet the country’s ambitious urban expansion and sustainability goals will be a key focus for delegates at the Security Leader’s Summit at Intersec 2025 which will take place at the Dubai World Trade Centre (DWTC) from 14-16 January.

The Security Leaders’ Summit is a platform for global experts to exchange ideas, share innovations, and shape the future of security. This two-day summit features world-class speakers and sessions, driving bold strategies and redefining security norms for a safer world.

Speaking ahead of the summit, Simon Whitehouse, Director of Security Consultancy at SGW – Powered by AESG, said: “Sustainable security design goes beyond asset protection. It integrates security measures with the architectural and environmental elements of a project, creating spaces that are secure yet aligned with sustainability objectives.”

The UAE, guided by standards such as the Security Industry Regulations Agency (SIRA) and MCC regulations, has been a leader in implementing functional and visually unobtrusive security solutions. These include energy-efficient technologies, like IP cameras with Wide Dynamic Range (WDR) and smart energy systems, which reduce the environmental footprint while maintaining optimal security.

“A notable case is the integration of smart security systems in Masdar City, Abu Dhabi. Here, sustainability is at the core of urban design, where the security systems are designed to blend seamlessly into the environment without compromising on efficiency. The use of solar-powered CCTV cameras and smart access control systems contributes to both security and the overall sustainability goals of the development,” Whitehouse added.

Another critical topic to be explored at the summit is the evolving nature of global security threats. As the Strategic Intelligence Partner for Intersec 2025, Kearney will provide invaluable insights through a keynote session titled ‘The Evolution of Security Threats’. Delivered by Rudolph Lohmeyer, Senior Partner at Kearney, the session will examine the history and future of security challenges.

Grant Tuchten, Portfolio Director at Intersec organiser Messe Frankfurt Middle East, said: “Our goal with the Security Leaders’ Summit at Intersec 2025 is to foster meaningful discussions that redefine industry standards and inspire new strategies. By bringing together industry leaders, innovators, and experts, we are creating a dynamic platform for collaboration and showcasing the latest solutions shaping the future of sustainable urban security.”

Running alongside the conferences, the Commercial & Perimeter Security section at Intersec 2025 will highlight transformative technologies that enhance safety and protection for businesses and properties, including Johnson Controls and PwC showcasing AI innovations for smart cities, Dell and Intel driving advancements in green security technologies, and Bosch and Hikvision leading in data-driven security solutions.

This sector will also feature cutting-edge IP-based surveillance systems from Avigilon and Uniview, Wide Dynamic Range (WDR) cameras from Hanwha Vision and Axis, and smart access control systems by HID, Salto, and Honeywell.

Held under the patronage of His Highness Sheikh Mansoor Bin Mohammed bin Rashid Al Maktoum, the 26th edition of Intersec will host 1,200 exhibitors from more than 60 nations and expects more than 42,000 trade visitors from around the world.

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Gladiator Summit II Spotlights Innovation, AI, and Bold Leadership for UAE Entrepreneurs

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Gladiator Summit

It took raw emotion, tears, triumphs, breakthrough ideas, laughter, and stories that moved hearts and minds to uncover the Gladiator Mindset at the 2nd Edition of the Gladiator Summit 2024. A multitude of powerful insights emerged, including challenging participants to rethink their paths to success and purpose: reshaping traditional perceptions, embracing innovative approaches to learning, harnessing and channelling energy effectively, leveraging the transformative power of artificial intelligence, and daring to step beyond comfort zones.

This second edition of the Summit brought over 2000 participants from across the globe and a powerful lineup of 27 global visionaries, entrepreneurs, and thought leaders to inspire, challenge, and transform how individuals feel about leadership, success, and the future of education. The event, five times larger than its debut earlier in 2024, marked a remarkable leap in scale and impact, reflecting the growing resonance of the Gladiator Mindset movement worldwide.

Created by world-renowned entrepreneur and business strategist Dariush Soudi and headlined by luminaries including Vishen Lakhiani, Rene Rodriguez, Mo Gawdat, and Nick Santonastasso, the event became a melting pot of ideas and insights that resonated deeply with attendees from across industries. The conversations ranged from mindset shifts to leveraging energy and attention, providing a roadmap to navigate the evolving challenges of the modern world.

Key Takeaways: Insights from the Experts

The sessions offered participants a roadmap to redefine leadership, purpose, and growth, aligning with the evolving demands of a rapidly changing world.

“The biggest enemy of perfection is comfort,” said Dariush Soudi. “It’s crucial to surround yourself with the right people—those who foster mutual growth and generate value for one another, much like what we’ve seen at this summit. Professionals and entrepreneurs must also be ready to pivot and move swiftly when opportunities arise or when situations demand adaptation. That’s the essence of the Gladiator Mindset: resilience, intentionality, and decisive action.”

Rene Rodriguez, author of WSJ’s Best-Selling Book, Amplify Your Influence, redefined conventional perceptions of passion, framing it as a journey closely tied to suffering. “Passion is suffering,” he explained. “Compassion means to suffer with someone. When we embrace suffering as part of our journey, it transforms into purpose.” He emphasised the power of storytelling and the significance of attention as a form of influence. “Attention is the most valuable currency—what you do with it defines your legacy.”

Inspirational keynote speaker Nick Santonastasso’s insights revolved around harnessing energy and exposure as tools for success. He illustrated how personal energy dynamics influence outcomes, urging participants to elevate their energy levels to achieve higher performance. His emphasis on the “law of exposure” highlighted how access to new ideas and transformative information can lead to profound personal growth.

Another key theme was the role of artificial intelligence in shaping humanity’s future. Mo Gawdat, former Chief Business Officer at Google [X], highlighted the need for a values-driven approach, stating that while AI offers immense potential, its true impact depends on humanity’s ability to foster meaningful connections and ethical innovation. As he noted, the tools of tomorrow will only serve humanity if a renewed focus on community and collaboration guides them.

Empowering a Region

With SMEs and entrepreneurs forming the backbone of the UAE’s push toward a knowledge-based economy, the Summit delivered a timely message. The event underscored how adopting a growth-oriented and visionary mindset aligns with national strategies, enabling entrepreneurs to contribute meaningfully to their countries’ ambitions.

“The UAE is at the forefront of fostering entrepreneurship, and the Gladiator mindset aligns perfectly with their visions for the future,” said Soudi. “Our success lies in creating an environment of genuine possibilities, where giving takes precedence over hard-selling. This authenticity draws participants from across the globe. The summit isn’t just an event—it’s a transformative movement inspiring business leaders to think boldly and aim higher.”

Looking Ahead

As the curtains closed on the 2nd Edition of the Gladiator Summit, it became clear that the region needs more platforms that bring together diverse voices to inspire and empower. Events like these fuel individual transformation and align with the broader aspirations of the UAE and the Middle East to nurture a generation of innovative, purpose-driven leaders.

The conversations sparked at the Summit will undoubtedly continue to ripple across the region, setting the stage for even greater breakthroughs at Gladiator Summit 2025.

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