Al Huzaifa, a brand synonymous with craftsmanship, precision, and decades of excellence in furniture and interiors, announced its expansion into real estate with the launch of Al Huzaifa Properties last month.  Its first development, Soléva Beach Residences, on Al Marjan Island, Ras Al Khaimah, is now unveiled to the public. Valued at AED450M, the property will be fully furnished and ready for completion by Q4 2027.

Al Huzaifa is rooted in a culture of craft and backed by five decades of consistent delivery. From furniture and interiors to development, the brand upholds a standard defined by skill, material expertise, and premium design. This legacy continues as the World of Huzaifa now expands to shape the beginnings of Al Huzaifa Properties.

“We are proud to bring Al Huzaifa’s legacy of craftsmanship, precision, and refined design into real estate with the launch of Soléva Beach Residences. The process from concept to detailing to the finish has been brought to life under one roof, allowing us full control of our vision and prioritising quality in every stage of execution. This project embodies our commitment to creating residences that combine luxury, comfort, and a deep connection to nature, while fostering a sense of community. Soléva represents a new benchmark for holistic living, where architecture, interiors, and amenities come together to set the standard for premium lifestyle experiences in the UAE,” said Saif Nensey, CEO of Al Huzaifa Furniture and CEO & Founder of Al Huzaifa Properties.

Set against the iconic Al Marjan Island, Soléva Beach Residences will be a signature project that truly represents the iconic brand’s signature style shaped by skill, luxuriant materials and premium design. An architectural form inspired by the natural curves of the island, Soléva will blend material sophistication with functionality to create spaces that flow seamlessly with their surroundings. Soléva Beach Residences will feature 2 basements, a ground floor, and 8 upper floors. The 232 residences and one retail unit comprise 111 studios (380–560 sq. ft.), 101 one-bedroom apartments (800–1,370 sq. ft.), and 20 two-bedroom apartments (1,500–2,500 sq. ft.), all with private pools. The payment plan is 50% during construction and 50% on handover, with prices starting from AED 1.19M.

“Our venture into real estate at Marjan Island is the proud culmination of decades of design excellence. This project is entirely conceived, designed, and delivered in-house, giving us unparalleled control over quality, speed, and customization. It is an offering that will be hard to match—bringing together timeless design, faster delivery, and bespoke detailing. More than just a development, it represents a new dimension to the UAE’s landscape and lifestyle, while ensuring exceptional value and strong ROI for our buyers and investors,” said Zaheer Rattonsey, Managing Partner at Al Huzaifa Properties.

The development is designed to maximize sea, beach, or park views through floor-to-ceiling glass, private balconies, and elegantly crafted interiors. All two-bedroom units include private pools, while each residence reflects Al Huzaifa’s design philosophy of light, calm, and material continuity. The apartments are fully furnished to create premium living environments with bespoke fixtures that are crafted to reflect smart architecture, luxurious materials of world-class quality and custom design. The interiors feature integrated joinery with concealed storage, natural stone and wood accents with warm finishes, custom furniture in neutral palettes enhanced by accent lighting, and premium bathrooms with rainfall showers and stone vanities.

Soléva offers 50 curated resort-style amenities blending wellness, fitness, leisure, and hospitality services. Highlights include a dedicated wellness level with cryo cabins, thermal suites, massage rooms, saunas, steam rooms, jacuzzi, and a tranquil lounge; a state-of-the-art fitness studio with cardio, strength, and multipurpose zones complemented by outdoor yoga decks and a Zen Garden. In addition, it includes a rooftop escape with infinity pools, floating daybeds, cabanas, fire pit lounges, and dining courtyards with panoramic Gulf views.

It also features hospitality-inspired services such as valet, AI-powered concierge, luggage management, coworking lounges, a water sports pavilion, and seamless park and beach access. The ground floor also features a 9,000 sq. ft. F&B destination and a calming lobby with water features and fireplace, seamlessly integrating hospitality, workspace, and leisure.

Soléva is the UAE’s first residential project to integrate an Owner’s SuperApp, providing residents with instant access to services, amenities, and vacation rental management, redefining convenience and elevating community living.

The project is realized in collaboration with leading design firms: architecture by VELA, specialists in climate-conscious, human-centric design; the landscaping will be undertaken by Square M Design, experts in adaptive, hospitality-focused outdoor experiences; lighting by Studio Lumen, global leaders in architectural lighting solutions; and interiors by MWM Studio, an award-winning Dubai boutique renowned for tailored, distinctive design.

Ultimately, the project comes to life in the heart of Ras Al Khaimah’s Marjan Island, which has emerged as one of the UAE’s fastest-growing investment and lifestyle destinations. In 2024, the emirate welcomed 1.28 million visitors, achieving a 12% increase in tourism revenue, with a vision to triple visitor numbers by 2030. Supported by a GDP of USD 14 billion and thriving industries including tourism, real estate, and logistics, Ras Al Khaimah’s natural landmarks, including Jebel Jais and the world’s longest zipline, provide a compelling backdrop for Al Huzaifa Properties as they debut Soléva Beach Residences.

By Charalampos Sarafopoulos, Executive Director, πRism Interiors.

Commercial spaces such as offices, co-working hubs, retail outlets, restaurants and hotels are not just functional – they set the scene for daily human interactions. As an interior designer, I take this into account when working on a project, defining success by aesthetics and efficiency, but also on whether the space makes every individual feel included and valued. This is what we mean by ‘inclusive design thinking’, and it is a powerful and transformative approach.

Beyond Aesthetics

For decades, commercial interiors were designed with a narrow user in mind; the ‘standard’ employee. But in today’s world, there is no such thing as standard. Workplaces are multigenerational environments that welcome people with different abilities, cultural backgrounds, and expectations.

Inclusive design thinking pushes us, as designers, to move beyond surface-level beauty and function. It challenges us to ask: Does this space empower people of all abilities, ages, and identities to feel comfortable, safe, and valued?

Why Inclusivity Matters

Commercial interiors must serve a wide spectrum of people at once, each with unique needs and expectations. In workplaces, this might mean creating spaces where younger employees can thrive in collaborative zones while older staff benefit from ergonomic, quiet areas.

Cultural inclusivity is equally important. Thoughtful features like prayer rooms, gender-neutral restrooms, or clear multilingual signage show respect and sensitivity, making diverse users feel valued.

At its core, inclusivity in commercial interiors is about more than accessibility. It is about dignity, equity, and belonging. When spaces are designed to accommodate a range of people and tasks, they become not just functional environments, but human-centered ones that foster comfort, loyalty, and connection.

Inclusive Design in Practice

When we began the process of designing our new offices, we wanted to take a truly inclusive approach, and so we asked each team to nominate a member to work with us on the “office re-design team”. Seven team members were tasked with speaking with the rest of their teams to gather and compile their feedback. Through this process, we were able to get all kinds of information that we might otherwise have missed: storage space requirements; whether phones and PABX systems were helpful or not; where people eat; chair comfort… The list goes on; my point is that in bringing all this information to bear on our design brief, we were able to create a space that responded to the team’s needs as much as possible. Inclusive design thinking enriched the design process for us, allowing us to:

• Empathize: Spend time understanding the diverse needs of the people who will use the space. For an office, this may include younger staff who prefer collaborative zones, older employees who need ergonomic seating, and neurodiverse individuals who benefit from quiet pods.
  
  
• Define: Frame challenges in terms of barriers. For example: How might we design a reception area that feels welcoming for both guests/visitors and team members?
  
  
• Ideate: Bring multidisciplinary perspectives, for example consult architects, furniture designers, facility managers, HR teams, and even end-users for ideas.

• Prototype: Create mock-ups of installations such as workstations, retail displays, or check-in counters that can be tested with different user groups.
  
  
• Test: Measure success by evaluating aesthetics, operational efficiency and inclusivity.
  
  

Benefits and Challenges

Office interiors profoundly shape how employees feel and perform. From my experience, inclusive workplaces foster loyalty and morale. Employees who feel supported by their environment, whether through ergonomic furniture, flexible work zones or accessible meeting rooms, are more engaged, productive, and motivated to remain at a company.

However, designing inclusively is not without challenges. Budgets can be tight, timelines demanding, and clients sometimes prioritize aesthetics or branding over inclusivity. But as designers, we hold the responsibility to advocate. We are not just decorators; we are shapers of human experience.

In the many projects that I’ve worked on, I’ve learned that inclusivity often leads to creative breakthroughs. The no-man’s land at the top of the stairs was a real challenge for us during the design process. It had served as a barren waiting area for guests, and an informal divider between two divisions within Al Shirawi. It was a suggestion from a team member that led us to turn that dead space into a coffee bar and breakout area for everyone, including guests. These days, some of the team’s best ideas and concepts come to life in the coffee bar. A design decision made for inclusivity can spark a change in culture. What may seem like an additional cost often pays off in long-term usability and satisfaction.

Looking Ahead

The future of commercial interiors is fluid and dynamic. Hybrid work, smart buildings, and globalized commerce demand spaces that are not only functional and stylish but also adaptable to diverse users. Technologies like voice-activated systems, adjustable lighting apps, and AI-driven spatial analytics can further enhance inclusivity. Yet technology cannot replace empathy.

As designers, our role is to weave inclusivity into every layer of the interior, from circulation planning to furniture details, so that commercial spaces become not just places to transact or work, but places where everyone belongs.

Inclusive design thinking in commercial interiors allows us to create environments that are accessible, flexible, culturally sensitive, and emotionally resonant. By embracing inclusivity, we elevate commercial interiors from functional workplaces or retail destinations to human-centered spaces that empower all who enter.

Creative Wrap, the region’s undisputed leader in interior vinyl wrapping, is proud to announce its expansion across the Middle East and Europe. From its home base in Dubai to new markets in Abu Dhabi and London, the company is scaling its operations to meet growing international demand for innovative, mess-free and sustainable renovation solutions. Marking this exciting phase of growth is the launch of The Collective, a new sister company offering full-scope interior solutions with a focus on quality, reliability and customer satisfaction.

Creative Wrap: Transforming Interiors Across Continents

Since 2017, Creative Wrap has redefined the way residential and commercial spaces are renovated across the GCC. By introducing and championing the concept of interior vinyl wrapping, the company has eliminated the long wait times, disruption and waste typically associated with traditional refurbishments.

Headquartered in Dubai and employing a team of over 100 specialists, Creative Wrap operates from a 4,000-square-foot showroom in Dubai Investments Park, serving as both a creative hub and a testament to the brand’s innovation-driven ethos.

Creative Wrap offers superior quality and design flexibility, whether upgrading kitchens, bathrooms, commercial lobbies or hotel interiors, Creative Wrap’s fast, eco-friendly and clean solutions are transforming how people think about renovations. Trusted by leading brands including Emaar, Nakheel, Marriott Group, Accor Group, Rove Hotels, Dubai Developments, and Hilton Hotels, Creative Wrap has established itself as a respected name in the industry.

The brand’s reputation is reinforced by an incredible track record of customer satisfaction, boasting a 100% 5-star rating on Trustpilot and a Google Review score of 4.9 from over 630 reviews, a clear testament to the consistent quality and service Creative Wrap delivers.

Adding to this is the company’s industry-leading 6-year warranty, which speaks volumes about the confidence behind their work. Impressively, 99% of customers have never had to use the warranty, thanks to meticulous craftsmanship and superior installations.

Following overwhelming success across the UAE, Oman, Bahrain, Egypt, and Brunei, Creative Wrap is now officially launching operations in Abu Dhabi, with a brand-new showroom opening soon. They have also recently expanded into London, where the team has already begun wrapping high-end hotel projects, marking a powerful entry into the UK market.

With a rapidly growing international footprint, Creative Wrap is not just a trendsetter in interior wrapping, it’s a movement in modern renovation.

The Collective: Elevating Interiors with Integrity and Innovation

In parallel with Creative Wrap’s growth, the company proudly introduces The Collective, a full-service interior brand created in direct response to a critical industry challenge: the lack of reliable, high-quality contractors in the UAE and surrounding markets.

Already live in Dubai and soon launching in Abu Dhabi, The Collective brings a fresh perspective to interiors, prioritising client satisfaction, transparency and excellence in execution. Backed by the operational strength and design legacy of Creative Wrap, The Collective delivers complete interior transformations, from concept to completion.

Unlike traditional firms, The Collective offers a curated, end-to-end experience grounded in craftsmanship, creative insight, and seamless project management. It aims to redefine what clients can expect from interior contracting in both residential and commercial sectors.

Whether managing bespoke home interiors or large-scale corporate spaces, The Collective stands as a beacon of trust and quality in a market long overdue for a higher standard of service. With both Creative Wrap and The Collective under one visionary group, the Creative Wrap Group is poised to lead the future of interiors across the GCC, Europe, and beyond.