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SECOND MEA MICROSOFT DYNAMICS SUMMIT HIGHLIGHTS NEW TRENDS

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Updated : April 20, 2015 03:14  am,
By Editor

The summit introduced latest trends in Microsoft Dynamics to fuel greater speed and precision in organizational and business decision-making.

The second Microsoft Dynamics Summit in Dubai has concluded with Microsoft and customers providing insights on how Dynamics tools that will enable organizations and its people to more effectively make sense of data, and make insights actionable at greater speed and accuracy. The summit took place at Jumeirah Beach Hotel and attracted hundreds of business leaders, investors, channel partners and end users from UAE and the Middle East to learn about the latest Dynamics programs, strategies, and cutting-edge technologies that can enable businesses to perform better.
The Microsoft Dynamics product line is designed to support business management and help companies make important business decisions with confidence. This includes products that encompass customer relationship management (CRM) and enterprise resource planning (ERP). The Microsoft Dynamics portfolio includes: Microsoft Dynamics CRM Online, Microsoft Dynamics GP, Microsoft Dynamics AX and Microsoft Dynamics NAV.
Speaking at the Dynamics Summit, Karim Talhouk, Microsoft Business Solutions Lead Microsoft. Gulf said “The Dynamics Summit is a key opportunity for us to show companies in the Middle East and Africa region how our technology enables them to turn data into insights and to achieve true transformation in this exciting new era. Our efforts do not stop at inventing business tools and solutions but we go an extra mile to provide the necessary expertise geared towards delivering digital work experiences, transforming how people work and reinventing business productivity. We want all businesses to appreciate and take full advantage of Microsoft Dynamics to do more and achieve more by effectively engaging with and amazing their customers.”
Speakers at the summit included experts on Microsoft Dynamics who gave useful tips on effective implementation and how to select products best suited to the needs of the business.
Alya Harbi, Deputy Director Health Information Systems at the UAE Ministry of Health talked about the customer experience at the Ministry after the successful implementation of Microsoft Dynamics earlier this year. “Our strategic partnership with Microsoft in implementing Dynamics AX2012 at the UAE Ministry of Health is yielding positive results by way of enhanced coordination of services and collaboration among staff to help improve the quality of health services.  We have been able to streamline business process transformation and automation in areas of handling large data in hospitals for drug  and inventory management as well as piloting for billing system and biomedical management system  which all assisting us in boosting  service delivery to patient through increased employee efficiency,” said Harbi.
Ahmed Salama, CRM lead for Middle East & Africa gave a lecture on how to deliver an amazing customer experience by implementing Dynamics CRM online, while Karim Ramadan, Microsoft Business Solutions Lead for Middle East and Africa talked about how to run a dynamic business.
The summit also included presentations on Microsoft Dynamics for organizations from Public Sector, Real Estate, Financial         Services, Manufacturing and distribution. Also Microsoft Gold Partners showcased solutions for Real Estate, Banking, Hospitality, Business Intelligence, ERP for Small/Mid-size organizations. Organizations such as the UAE Ministry of Health shared best practices around their use of Dynamics.
The CRM Spring ’15 release for Microsoft Dynamics CRM, expected by the end of the second quarter of 2015, will deliver significant performance enhancements, deepen interoperability with Office 365, and with new knowledge management enhancements, improve efficiency and collaboration between workers and businesses. The release also introduces Microsoft Social Engagement, the latest update to Microsoft’s social monitoring tool designed to enable people to monitor and engage in the context of their Dynamics CRM and/or Office application. The intelligence gained from this new solution will enable businesses to be better informed about what customers are saying across all social channels.
Microsoft has also recently delivered PowerBI Connectors for Microsoft Dynamics CRM and Microsoft Dynamics Marketing for out of the box integration. Sales, service and marketing professionals can analyze data with interactive dashboards and reports in Power BI, resulting in faster insights and decision-making for sales personnel.
Dynamics CRM tablet app can now be securely managed through Good Technology. Organizations will be able to enforce central policy management such as device wipe and password management as well as enable employees to access the rich capabilities of the Dynamics CRM tablet app while enforcing corporate policies for customer data.  Microsoft has also acquired IP from Fusion Software that is built on the Microsoft Dynamics CRM platform and adds “voice of the customer” capabilities to its CRM offerings. With new rule-based, multi-channel enterprise feedback management capabilities, companies will be able to include customer feedback into service, sales and marketing engagements including:
The Microsoft Dynamics Summit this year had three platinum sponsors that included Link Development – Linkdotnet LLC, Synergy Software Systems and Godrej Infotech Ltd.
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The Maritime Standard Awards 2025 winners list showcases high levels of innovation and operational excellence across the maritime sector

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The maritime sector’s leading awards event, The Maritime Standard (TMS) Awards 2025, has announced this year’s winners, honoring outstanding companies and industry leaders from across the Middle East and Indian Subcontinent. The Awards showcased achievement and innovation in 25 categories covering shipping, logistics, ship repair, offshore services, marine technology and related sectors, as well as a series of special awards for individual achievement. The prestigious event took place at Atlantis The Palm, Dubai on October 29th, attracting over 1000 senior executives, decision-makers and industry leaders, from the region, and across the globe.

Held under the patronage of H.H. Sheikh Ahmed bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority, Chairman of Dubai Airports, and Chairman and Chief Executive of Emirates Airline and Group, the event recognised organisations and individuals for setting new standards in operational excellence and leadership in the sector amid significant shifts in the industry, including decarbonisation, digitalization, and a renewed emphasis on supply chain resilience. From clean-fuel projects and AI-powered port operations to international collaborations that boost trade efficiency, the 2025 Awards showcased the industry’s progress in turning goals into tangible outcomes.

The evening was hosted by Yalda Hakim, a renowned international correspondent and documentary filmmaker, whose engaging presence added distinction to the occasion. The keynote address was delivered by Captain Abdulkareem Al Masabi, CEO of ADNOC Logistics and Services, who shared valuable insights on the evolving maritime landscape and the UAE’s leadership in advancing sustainable and innovative practices across the sector.

Clive Woodbridge, Editor of The Maritime Standard and Chairman of the Judging Panel, stated, “This year’s competition was exceptionally tough, and we received an unprecedented number of entries across all categories. Each finalist demonstrated remarkable achievements and operational standards over the past year, which underlines the significant advances that continue to be made in the regional maritime sector.”

A rigorous assessment process was conducted as part of the award selections, and this was supervised by an independent panel of distinguished judges that included some of the most prominent names in the maritime industry.

Trevor Pereira, Managing Director of The Maritime Standard, commented, “These Awards are not just about celebrating success, but also about encouraging excellence. This year’s event recognised innovative concepts, exciting new initiatives, and outstanding performance standards. As the region continues to expand its maritime infrastructure and digital port systems, with significant developments across the Middle East and the Indian Subcontinent, events like The Maritime Standard Awards play a key role in reinforcing its position as a global leader in shipping and maritime.”

 Reaction from the individual winners on the night of October 29th was highly appreciative. Captain Mohamed Al Ali, Senior Vice President, Operations (Offshore Logistics), at ADNOC L&S, who received the Outstanding Achievement Award, added: “It was one of the greatest honours of my professional career to receive this Award. It really means a lot to me to have TMS recognise the years of dedication and hard work.”

Tony Dagher, the Founder and Managing Director of TMC Shipping Group was the recipient of the Young Person in Shipping and was similarly honoured. He said: “I have been fortunate to have had great support from many people during my journey in shipping, and to have a fantastic team around me now. This Award is as much for them as it is for me.

Over the past 12 years The Maritime Standard Awards has consolidated its standing as one of the most prominent annual gatherings within the global maritime calendar, gaining worldwide recognition for recognising excellence and promoting a more resilient and sustainable maritime future.

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Deep Dive Dubai Launches Sunken City Walk, a Cinematic Underwater Experience that Makes Adventure Just a Step Away

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Deep Dive Dubai

Deep Dive Dubai has unveiled its newest attraction for experience seekers with the launch of Sunken City Walk. The guided underwater activity invites guests to step into a cinematic cityscape filled with surreal details. From an underwater swing and motorbike to a café table that looks straight out of a movie scene, this is Dubai’s latest must-try attraction.

Deep Dive Dubai

The hour-long journey begins with a full briefing and safety overview, followed by guests changing into wetsuits and equipment provided on-site. They then join trained instructors for a 20-minute guided underwater walk through the Sunken City—an accessible, certification-free experience that requires no swimming skills, making it ideal for guests aged 10 and above. Currently offered at an introductory price of AED 600, with an optional 30-second keepsake video for AED 200, the experience is currently available in four daily slots at 11 AM, 12 PM, 2pm, and 3pm.

Jarrod Jablonski, Director, Deep Dive Dubai, said that “With Sunken City Walk, we’re continuing to shape Dubai’s reputation as a city of unforgettable experiences. It’s a unique attraction that reflects Dubai’s spirit, where visitors can discover adventure in ways they never thought possible.”

The launch reflects a global trend that travellers are choosing experiences over possessions. Supporting this, Shamal’s Experience Economy Report stated that 75% of UAE residents are more willing to spend on experiences, with 80% allocating a dedicated monthly budget. The launch also aligns with Dubai’s commitment to strengthening its global tourism appeal. According to Dubai Department of Economy and Tourism (DET), the city welcomed 9.88 million international visitors in the first half of 2025, a six percent increase year-on-year, reinforcing its position as one of the world’s leading lifestyle and tourism hubs. Sunken City Walk at Deep Dive Dubai adds a new way for visitors to experience the city’s spirit of reinvention, where adventure is always just a step away.

While Sunken City Walk offers a first taste of underwater adventure, guests can plunge into the incredible world of diving at Deep Dive Dubai, choosing from experiences such as scuba diving, freediving, and specialised diving courses.

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Free Mineral Water for All: UAE Startup to Launch Groundbreaking Public Hydration Initiative

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Ourwatr

Staying hydrated just got easier, and greener, thanks to Ourwatr, that’s launching a nationwide free mineral water programme starting June 2025. It’s a first in the region: clean, refreshing mineral water made freely available across the country, delivered through a unique model that blends sustainability, community care, and social impact.

From metro stations and shopping malls to parks and government offices, thousands of chilled bottles of mineral water, sourced locally from Dibba, Fujairah, will soon be within everyone’s reach, every day. Ourwatr’s mission is simple: hydration is a right, not a privilege.

“At Ourwatr, we believe that drinking water should be accessible to all,” says Abhinav Murali, Co-founder.

“That’s why we’re giving away premium mineral water for free, and every bottle supports communities in need. It’s hydration with heart, proudly made right here in the UAE.”

Stamp of UAE quality

All Ourwatr bottles carry the prestigious EQM (Emirates Quality Mark) certification, guaranteeing they meet strict UAE national and international quality standards. When you grab a bottle, you’re assured of top-quality water, safe, pure, refreshing and approved by the country’s standardisation authority.

Mission in a bottle

With temperatures rising across the UAE, especially during summer, access to clean drinking water is more important than ever, for workers, families, children, and the elderly alike.

“In our desert climate, hydration isn’t just healthy; it’s life-saving,” adds co-founder Bharath Mohan.
“Each bottle we provide is a small act of kindness toward our community.”

Ourwatr is more than just a startup, it’s a mission in a bottle. Launched by three young, UAE-based entrepreneurs, the idea was sparked by a simple but powerful observation: access to free, convenient hydration isn’t always a given.

Wanting to change that, the trio built a business with heart at its core. The team is also in talks with various UAE charitable organisations and government agencies to expand its reach and impact. For every bottle distributed, a portion will be donated to local charities, turning everyday hydration into a meaningful act of giving.

A Model Built on Purpose and Sustainability
Ourwatr isn’t just about water, it’s about doing good. Instead of selling to consumers, the company partners with brands and organisations who cover the production and distribution costs. In return, sponsors co-brand the bottles, using them as a platform to share positive messages and shared values, while making a real difference.

“Sustainability isn’t just about less waste,  it’s about creating lasting, meaningful change,” explains Sharat Nair, Co-founder.

The bottles are crafted from recyclable materials, aligning with the UAE’s zero-waste goals and green agenda.

Backing UAE Vision 2030
Ourwatr’s initiative supports the UAE’s Vision 2030 goals around health, sustainability, and quality of life. The startup is already collaborating with local authorities to expand water access and reach as many people as possible.

More than just water, Ourwatr is delivering hope, equality, and care, one bottle at a time.

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