Subscription-based hotel loyalty is delivering measurable returns across the Accor network, according to newly compiled data from ALL Accor+ Explorer, the premium tier of Accor’s loyalty subscription line. 

Explorer members now number more than 480,000 across 22 countries, including the UAE, and are driving outsized value for the hotels they stay in: 2.9 times more stays, 74% more repeat visits, and 2.6 times more spend compared to non-members. These figures rise to 4.8x and 4.1x respectively when compared against guests with no ALL Accor loyalty status at all.

Across the Accor network, Explorer members have already logged more than 3.5 million room nights and contributed €454 million in room revenue, with Asia Pacific accounting for 36% of total ALL Accor loyalty contribution, underscoring the region’s growing weight in the group’s global loyalty strategy.

In the UAE, that momentum is playing out at a hotel level. Mövenpick Hotel Apartments Downtown Dubai, the five-star, 244-apartment property located moments from Burj Khalifa and The Dubai Mall, is among the Accor hotels offering the full suite of Explorer member benefits. 

For members, that includes two complimentary Stay Plus nights every membership year, 15% off public rates at more than 4,500 Accor hotels worldwide, up to 50% off through limited-time Red Hot Rooms offers, and 30% off dining plus 15% off drinks for tables of up to ten guests. Guests can put those savings towards dining at the hotel’s Grazer Restaurant, relaxing at the Oasis Terrace & Garden restaurant, or enjoying its signature daily Chocolate Hour in the lobby.

The data adds to a broader industry conversation about the economics of hotel loyalty: as subscription models mature, hotels are increasingly finding that the depth of a guest’s engagement, not just their volume of bookings, is what drives long-term revenue. 

For a destination like Downtown Dubai, where business travellers, families and long-stay guests converge around landmarks like Burj Khalifa and The Dubai Mall, that engagement is translating directly into repeat stays and higher spend at the property level.

ALL Accor+ Explorer membership is available for USD 249 annually and can be purchased via accorplus.com or directly through participating hotels, including Mövenpick Hotel Apartments Downtown Dubai. 

As the world comes together to celebrate World Tourism Day on Sunday, 27 September, UAE based hospitality group Majestic Hotels is marking the occasion by celebrating two decades of homegrown hospitality, meaningful guest experiences and its continued growth alongside one of the world’s most dynamic tourism destinations.

With a distinguished collection of upscale four-star properties across Dubai, including Majestic City Retreat, Majestic Premier and Majestic Cove, Majestic Hotels has built its reputation around a simple philosophy: “Make a Memory.” The tagline reflects the group’s commitment to creating stays that go beyond accommodation, connecting guests with the character, culture and energy of Dubai while giving them experiences worth remembering.

The group is celebrating a particularly significant year in 2026, marking its 20th anniversary while also expanding its portfolio with the launch of its fourth property, further strengthening its presence in Dubai’s competitive and rapidly evolving hospitality landscape.

For Majestic Hotels, the milestone reflects not only the growth of its portfolio, but also the evolution of Dubai itself. Over the past two decades, the city has transformed into one of the world’s leading destinations for leisure, business, retail, gastronomy and international events, welcoming millions of visitors from around the globe.

A Homegrown Hotel Group Rooted in Dubai Strategically located across Dubai, Majestic Hotels’ properties provide guests with convenient access to the city’s key attractions, transport links and business districts.

The group’s hotels place visitors within easy reach of some of Dubai’s most iconic cultural and leisure landmarks, including Meena Bazaar, Dubai Frame, the Gold and Spice Souqs, Dubai Museum, Dubai Creek, Dubai Mall and Dubai World Trade Center. Convenient access to metro connections and Dubai International Airport also makes the properties well suited to both international leisure travellers and business guests.

This balance between contemporary comfort and Dubai’s cultural heritage is central to the Majestic Hotels experience. Rather than simply offering a place to stay, the group encourages guests to explore the city, discover its neighbourhoods and create their own Dubai stories.

The result is a hospitality proposition that combines the comfort expected from an upscale four-star hotel with a distinctly local sense of place.

Looking ahead to Dubai’s Q4 Tourism Season 

World Tourism Day also comes at an important point in Dubai’s annual tourism calendar, as the city prepares to enter its traditionally vibrant Q4 season.

With cooler weather bringing increased opportunities for outdoor experiences, cultural exploration, shopping, dining and entertainment, the final quarter of the year is a particularly important period for Dubai’s hospitality sector. The season also brings a diverse mix of international visitors, families, business travellers and returning residents to the city.

For Majestic Hotels, the upcoming season represents an opportunity to welcome both first-time visitors discovering Dubai and returning guests looking to experience the city from a familiar base.

From exploring historic Dubai Creek and the traditional souqs to visiting world-renowned attractions, shopping destinations and major business and entertainment venues, guests staying at Majestic Hotels can experience the many sides of Dubai within easy reach of their hotel.

As the group enters its third decade, its focus remains firmly on the guest experience, creating comfortable stays, meaningful connections and memories that encourage visitors to return.

Twenty years of making memories 

For 20 years, Majestic Hotels has grown alongside Dubai, evolving with the city’s tourism landscape while maintaining its identity as a homegrown hospitality group.

Its latest expansion in 2026 marks another milestone in that journey, bringing the portfolio to four properties and opening a new chapter for the group.

As Dubai continues to attract visitors seeking authentic experiences alongside world-class hospitality, Majestic Hotels is looking to the future with a clear ambition: to continue growing while remaining deeply connected to the destination that has shaped its story.

This World Tourism Day, the message is simple: travel may take guests to new places, but it is the memories they create that bring them back, and for Majestic Hotels, every stay is an invitation to “Make a Memory”. 

From espresso and sparkling tonic to strawberry açaí and coconut lemon, Coffee Planet is putting a very different spin on your usual coffee order

Think you’ve tried every possible variation of iced coffee? There’s one combination that might still surprise you: coffee and tonic.

The pairing might sound unusual, but the espresso tonic has been part of specialty coffee culture for years, combining a shot of espresso with crisp, sparkling tonic for a drink that’s bitter, refreshing and completely different from a traditional milk-based coffee.

Now, Coffee Planet is taking the idea a step further with a trio of tonic drinks that play with coffee, fruit, citrus and tropical flavors.

Strawberry Açaí Tonic: Fruity, bright and bubbly, the Strawberry Açaí Tonic combines strawberry and açaí with a crisp tonic finish. It’s a refreshing option for anyone who wants something a little different from their usual coffee order.

Coconut Lemon Tonic: Creamy coconut meets zesty lemon and sparkling tonic in this tropical-meets-citrus combination. The contrast between the creamy coconut and bright lemon gives the drink a completely different profile from a traditional iced coffee.

Espresso Tonic: For the most unexpected pairing of the three, there’s the Espresso Tonic. Bold espresso meets sparkling tonic, creating a crisp, bubbly drink that swaps the milk for fizz.

What makes the trio worth trying is the way each drink approaches the tonic format differently, fruity, tropical or coffee-forward, giving adventurous café-goers three ways to step outside their usual order.

The Tonic Trio is available for a limited time at Coffee Planet’s UAE cafes, with prices starting from AED 26.

Where: Coffee Planet UAE outlets, including JVC Circle Mall, Dubai Hills (Business Park), Dubai Hills Mall, Foundry Downtown, Etihad Plaza and Fountain Views at Dubai Mall, among others.