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INTEL ANNOUNCES CURIE, A BUTTON-SIZED PRODUCT TO ENABLE WEARABLE SOLUTIONS

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Updated : January 8, 2015 03:30  pm,
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img38At CES, Intel has announced a number of technology advancements and initiatives aimed at accelerating computing into the next dimension.

At CES, Intel has announced a number of technology advancements and initiatives aimed at accelerating computing into the next dimension. The announcements include the Intel Curie module, a button-sized hardware product for wearable solutions; new applications for Intel RealSense cameras spanning robots, flying multi-copter drones and 3-D immersive experiences; and a broad, new Diversity in Technology initiative, which includes a $300 million investment to encourage more diversity at Intel and within the technology industry at large.
 “The rise of new personal computing experiences, intelligent and connected devices, and the wearable revolution are redefining the relationship between consumers and technology,” said Brian Krzanich, Intel CEO. “Our goal with Intel technology is to help solve real problems and enable experiences that are truly desired by people and businesses. In order to do this, we must also do more to lead the growth of diversity and inclusion within the technology industry. Women and under-represented minorities will continue to play a greater role as consumers, influencers, creators and leaders.”
 Krzanich made the announcements during a keynote address at the 2015 International Consumer Electronics Show. He also unveiled a wearable device collaboration with Oakley, a leading product design and sport performance eyewear brand, a 3-D collaboration with HP, and highlighted True Key, a new cross-platform application by Intel Security that uses personal factors like the face, device or fingerprint to make logging in easier and safer.
Krzanich disclosed plans for the Intel Curie module1, a tiny hardware product based on the company’s first purpose-built system-on-chip (SoC) for wearable devices. The module is scheduled to ship in the second half of this year and includes the Intel Quark SE SoC, Bluetooth low-energy radio, sensors and battery charging.
Intel has been actively pursuing the wearable technology segment, and since Krzanich revealed several projects here last year, the company has announced multiple products and initiatives with different fashion, fitness and lifestyle brands. These efforts include Basis Peak, Fossil Group, Luxottica Group, MICA and Opening Ceremony, SMS Audio, and the Intel “Make it Wearable” challenge.
 Building on this work, Intel and Oakley today announced a strategic wearables collaboration. Oakley is the first Luxottica Group brand that Intel is working with to fuse premium, luxury and sports eyewear with smart technology. Krzanich was joined on stage by Colin Baden, CEO of Oakley, who said the companies are working on an intelligent product, available later this year, designed to enhance athletes’ performance.
 Krzanich also highlighted Nixie, the 2014 “Make it Wearable” challenge winner and the first wearable camera that can fly. Nixie rests on your wrist like a bracelet, then unfolds and takes flight on cue to take the perfect shot of you in the moment. Krzanich welcomed Nixie founders Christoph Kohstall and Jelena Jovanovic to the stage to discuss the Intel “Make it Wearable” challenge and highlighted the opportunity it offers to innovators and entrepreneurs. Krzanich and the founders also posed for the first Nixie flying photo. Krzanich went on to say that Intel will sponsor the Intel “Make it Wearable” challenge again later this year.
Krzanich highlighted several new technologies and real-world applications that will usher computing into a 3-D world and also free the experience from wires and passwords.
Krzanich demonstrated a range of capabilities that will be introduced in products by the end of the year, including True Key, a newly announced cross-platform application by Intel Security to address the hassle of passwords. The True Key application uses personal factors like the face, device or fingerprint to make logging in easier and safer. True Key is supported on iOS, Android, Windows, Mac, and across all your favorite browsers. It will also be preinstalled on devices from HP and Lenovo and a part of McAfee LiveSafe in the coming months.
Intel’s CEO said Intel RealSense cameras and new immersive applications can be found in a growing number of 2 in 1s, tablets, notebooks and all-in-one PCs, including many powered by the new 5th generation Intel Core processors available this quarter. Additional commentary on new innovations enabled by Intel RealSense technology and cameras is available here.
Krzanich highlighted a number of areas where the rise of connected computing intelligence is helping to reshape many facets of people’s daily lives. He showcased practical, real-world examples for robots and multi-copter drones and said that Intel RealSense cameras can provide intuitive, sight-based collision avoidance capabilities for solving complex problems. For example, Ascending Technologies is targeting to use Intel RealSense cameras to develop intelligent and safer multi-copter drones, and iRobot is collaborating with Intel to explore this technology for its intelligent robotic platforms.
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Hospitality

Larisa Uskar appointed Corporate Director of Brand Marketing for Rotana

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Rotana

Philip Barnes, CEO of Rotana Hotels announced the appointment of Larisa Uskar to the position of Corporate Director of Brand Marketing.

With her extensive experience across global hotel brands such as Jumeirah, Fairmont, Raffles Hotels, Accor, and IHG, Larisa will oversee a comprehensive brand uplift and the development of an innovative marketing strategy at both corporate and property levels.

Barnes stated “Having Larisa join us at this pivotal time in Rotana’s journey is a major step forward. She brings a fresh innovative thought process combined with a personal passion and drive that is critical to our future success”.
“I am excited to be part of this transformative journey at Rotana,” says Larisa. “My goal is to implement a refreshed, forward-thinking brand presence that reflects the excellence and innovation of our hotels across all markets.”
As part of Rotana’s ongoing commitment to women’s empowerment, Larisa will also play a key role in fostering female leadership and creating opportunities for women to thrive in the hospitality industry. Her leadership will be crucial in positioning Rotana as a global hospitality leader, setting new benchmarks in luxury and service.

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Hospitality

Jawad Saade Appointed General Manager of Hilton Dubai Creek Hotel & Residences at Jewel of The Creek

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Hilton Dubai Creek

Hilton Dubai Creek Hotel & Residences at Jewel of the Creek is proud to announce the appointment of Jawad Saade as General Manager. With over 22 years of hospitality experience, Saade brings a wealth of leadership, industry knowledge, and strategic expertise to his new role, where he will focus on driving innovation and excellence.

In his position, Saade will oversee all operations at Hilton Dubai Creek Hotel & Residences, with a strong emphasis on sustainability initiatives aligned with Hilton’s Travel with Purpose strategy. This comprehensive sustainability strategy aims to reduce the company’s environmental footprint, promote social impact, and enhance the guest experience. As part of this commitment, Saade will lead efforts to implement energy-efficient practices, minimise waste, and conserve water.

Furthermore, Saade will integrate cutting-edge technologies to enhance guest experiences, streamline operations, and optimise revenue performance. By utilising the latest technological solutions, the hotel aims to personalise guest interactions, improve operational efficiency, and anticipate guest needs, ultimately providing a seamless experience that aligns with the evolving preferences of today’s travellers.

Commenting on his appointment, Saade stated, “I am thrilled to join Hilton Dubai Creek Hotel & Residences at Jewel of the Creek. This prestigious property holds immense potential, and I look forward to working with our talented team to deliver world-class service. My focus will be on continuously enhancing our offerings to exceed guest expectations, incorporating sustainability practices, and leveraging guest centric solutions to elevate the hotel experiences and operational efficiency.”

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Hospitality

Malaysia Airlines Appoints Almosafer as Exclusive General Sales Agent in Saudi Arabia

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Malaysia Airlines Almosafer

Malaysia Airlines has appointed Almosafer as its exclusive general sales agent (GSA) for the Kingdom of Saudi Arabia. This strategic partnership reaffirms Malaysia Airlines’ expanding presence in the region and strengthens its role in supporting the growing travel demand between the two nations.

Through this collaboration, Almosafer will lead all sales and ticketing operations for Malaysia Airlines in Saudi Arabia, leveraging its on-ground expertise and unparalleled digital reach. The partnership will enhance connectivity for travellers, allowing them access to Malaysia Airlines’ world-class services and extensive flight network. In addition to sales, Malaysia Airlines will benefit from Almosafer’s comprehensive offerings, including its destination management company, Discover Saudi, and its Hajj and Umrah tour Operator, Mawasim, alongside Almosafer Business.

This partnership aligns with Saudi Vision 2030, which aims to welcome 150 million visitors by the end of the decade, including the recent launch of enhanced Umrah+ packages tailored for Malaysian pilgrims.  Almosafer’s role in advancing this vision, coupled with Malaysia Airlines’ premium travel experiences, promises to create a seamless journey for both inbound and outbound travellers.

Dersenish Aresandiran, Chief Commercial Officer of Airlines Business from MAG, said: “Malaysia Airlines looks forward to a fruitful partnership with Almosafer as we embark on a journey to strengthen our presence in Saudi Arabia and serve travellers from Saudi Arabia and beyond. By leveraging Almosafer’s local expertise and rich legacy, we are confident that this partnership will enhance the travel experience for Saudi passengers. Our extensive connectivity and premium onboard services will open new opportunities and expand our reach to a broader audience.”

Muzzammil Ahussain, Chief Executive Officer of Almosafer, said: “At Almosafer, we constantly strive to offer best-in-class services to our valued customers through strategic partnerships and easy access to our B2B and B2C customers. As Malaysia Airlines’ newly appointed GSA in Saudi Arabia, we look forward to leveraging our industry leadership, local expertise, on-ground support, and state-of-the-art portal to offer a seamless experience for inbound and outbound tourists.”

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