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JUMBO REDEFINES OMNICHANNEL IN THE REGION WITH NEW ONLINE SHOPPING PORTAL

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Updated : November 25, 2014 09:30  am,Dubai
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img36Regional consumer electronics retail giant unveils www.jumbo.ae – the online extension of Jumbo’s brick-and-mortar network

Jumbo Electronics has launched its innovative online shopping portal that combines Jumbo’s definitive retail expertise in local markets with the capabilities of eCommerce and digital strategy specialists, including Build-a-Bazaar, RBBi, MENA360, and Google Inc., to offer a comprehensive OmniChannel experience to shoppers.
Jumbo’s new online store – www.jumbo.ae – promises to redefine the regional shopping experience for consumer electronics by offering a fully integrated platform that services customers online and offline, in a simple, convenient process. Besides offering genuine products from global brands, and access to Jumbo’s award-winning service centre and support, the online store also addresses the challenges faced by shoppers at pure play online stores — such as difficulty in processing returns or lack of access to customer support and human interaction.
Vishesh Bhatia, CEO at Jumbo Group, said: “For the last 40 years, Jumbo has consistently set the benchmark for consumer electronics retail in the region. We introduced organised retail into our sector here and today we are offering what is undoubtedly the first truly OmniChannel experience for consumer electronics shoppers in the region.  Our goal is to offer the same high level of products and customer service that we are known for in our stores, to our online customers as well. This move is one part of a deliberate strategy towards entering the digital space.”
Nadeem Khanzadah, Head – OmniChannel Retail, Jumbo Group, said: “We have attempted to leave no stone unturned with our integrated customer engagement strategy. Over the years, buying patterns and decision-making processes have evolved to include a mix of online and offline behaviours. There is a need to ensure that our online presence doesn’t just tick off boxes, but addresses today’s changing realities and customer expectation for an anytime, anywhere, seamless shopping experience.”
“With a little help from our friends”
Jumbo’s online shopping portal design has benefitted from state-of-the-art lab-testing facilities, such as eye-tracking for the most optimum content placement, by UI/UX performance marketing agency RBBi.
Khanzadah said: “The design team at RBBi have helped define and translate the user experience on Jumbo’s online shopping portal. This was verified and developed at first-of-its-kind user-testing labs that track eyeball movements to map the shopper journey.”
The website adopts fluid design strategy functionality, inspired by the ease of navigation at Jumbo’s retail outlets, so shoppers have a consistent experience whether they use a PC or a mobile device.
Jumbo.ae has been developed in collaboration with Build-a-Bazaar — a subsidiary of the well-known Indian eCommerce giant Infibeam, which was set up by a team of ex-Amazon employees.
Vishal Mehta, Founder & CEO of Infibeam, who worked at Amazon.com for 7 years, explained: “We have leveraged key learnings to optimise Jumbo’s portal, through our experience developing one of India’s leading online retail sites.”
Expert advice, on products and gifts
The Jumbo online shopping portal has incorporated thoughtful features such as a ‘Product Wizard’, which recommends or simply inspires shoppers to choose products for themselves or as gifts. The Wizard can be compared to an instore assistant that shows the best options across single or multiple product category preferences, based on budget, technology habits, shopper profile and interests. It also allows shoppers to compare the different products at a glance.
Delivery in a day, plus other conveniences 
Reducing the wait-time for online purchases drastically, customers on Jumbo’s online portal can receive their products the next day, for all orders made before 8pm. Currently delivering to any address in the UAE, Jumbo has partnered with MENA360, the only last mile delivery experts in the region specialising in eCommerce fulfilment.
Khanzadah added: “Through our partnership with MENA360, Jumbo will engage a dedicated delivery team that has been trained in customer-facing etiquette, to offer the most professional service for our customers. Women can also opt for deliveries by female personnel that are part of the team.”
Access to Jumbo, online and offline
Aligning its brick-and-mortar and online presence, Jumbo’s click-and-mortar network is built to facilitate the way people shop. Visitors to any Jumbo outlet can opt to purchase the product later through the online portal, saving them the trouble of returning to the store to buy the product. In cases where online shoppers cannot arrange to receive deliveries, they can use the ‘Click and Collect’ feature on www.jumbo.ae to arrange a collection from the nearest Jumbo store, where the product is made available.
Khanzadah explained: “Customer preferences can differ from one person to the other. Our aim is to make our brick-and-mortar and online services equally accessible to the customer. By integrating the delivery and collection process, we ensure that the two platforms work together and not as separate entities.”
In addition, all customers – online as well as in-store – have access to facilities such as exchanges and returns across Jumbo’s existing network of stores.
Easy payment options, including credit card on delivery
Jumbo has partnered with two of the region’s best global electronic payments facilitators, PayPal and Payfort, to offer easy and convenient payment options to customers that are particularly preferred among visitors and the floating expat population in the UAE. Not just limited to cash on delivery and online debit or credit card payments, www.jumbo.ae also offers the unique ‘credit card on delivery’ service, which is seldom offered by online retailers in this market. Jumbo has also chosen Mashreq Bank as its banking partner for the online shopping portal.
Khanzadah added: “The Jumbo delivery team for online purchases will be equipped with a mobile POS terminal provided by Mashreq bank. This makes it more convenient for customers who prefer card payments over cash, but do not wish to pay online. The payment infrastructure is all-inclusive and caters to varying shopper choices.”
Targeted engagement, through content and products
Jumbo has partnered with Google Inc. to implement search-engine optimisation, retargeting search campaigns, and to enhance display marketing and inventory management.
Khanzadah added: “We want to be able to give consumers access to products they want in a one-click approach. Our collaboration with Google will seek to help us effectively improve our cross-channel intelligence.
“The Middle East eCommerce market is expected to be valued at about US$15 billion by 2015, according to PayPal. And with consumer electronics purchases accounting for up to 23% to 28% of online shopping in the UAE across different categories, as reported by Nielsen, we believe customers will see the added value in our OmniChannel offering,” he concluded.
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PNY Announces Strategic Partnership with METRA

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PNY

PNY is pleased to announce the establishment of a strategic partnership with METRA, recognized as the region’s fastest-growing IT Value Added Distributor.

With a dynamic team of over 500 regional employees, METRA collaborates with a network of over 30 distinguished vendors, as well as 6500 partners and resellers. Their focus on delivering exceptional value-added services and regional expertise has propelled their rapid growth and positioned them as a trusted leader in the industry.

PNY is proud of this new collaboration. The company will bring its extensive expertise and the power of NVIDIA AI solutions, from AI workstations to data centers, to this partnership.

Providing cutting-edge solutions such as NVIDIA Professional Visualization, NVIDIA TESLA, and NVIDIA DGX solutions, PNY helps improve the creativity, productivity, and performance of users. PNY’s technology partnerships are constantly evolving to stay up to date with the latest innovations. PNY proposes a full spectrum of high value-added solutions in HPC and Artificial Intelligence environments.

Through this collaboration, PNY and METRA aim to leverage their combined strengths to offer advanced technology solutions that meet the growing demands of the IT and AI sectors. This partnership marks a significant step forward in delivering unparalleled value and expertise to customers across the region.

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The Malware That Must Not Be Named: Suspected Espionage Campaign Delivers “Voldemort”

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Voldemort malware

In August 2024, Proofpoint researchers identified an unusual campaign using a novel attack chain to deliver custom malware. The threat actor named the malware “Voldemort” based on internal filenames and strings used in the malware. 

The attack chain comprises multiple techniques currently popular within the threat landscape as well as uncommon methods for command and control (C2), like the use of Google Sheets. Its combination of tactics, techniques, and procedures (TTPs), lure themes impersonating government agencies of various countries, and odd file naming and passwords like “test” are notable. Researchers initially suspected the activity may be a red team. However, the large volume of messages and analysis of the malware very quickly indicated it was a threat actor.  

Proofpoint assesses with moderate confidence this is likely an advanced persistent threat (APT) actor with the objective of intelligence gathering. However, Proofpoint does not have enough data to attribute with high confidence to a specific named threat actor (TA). Despite the widespread targeting and characteristics more typically aligned with cybercriminal activity, the nature of the activity and capabilities of the malware show more interest in espionage rather than financial gain at this time. 

Voldemort is a custom backdoor written in C. It has capabilities for information gathering and to drop additional payloads. Proofpoint observed Cobalt Strike hosted on the actor’s infrastructure, and it is likely that is one of the payloads that would be delivered.  

Beginning on 5 August 2024, the malicious activity included over 20,000 messages impacting over 70 organizations globally. The first wave of messages included a few hundred daily but then spiked on 17 August with nearly 6,000 total messages.  

Messages purported to be from various tax authorities notifying recipients about changes to their tax filings. Throughout the campaign, the actor impersonated tax agencies in the U.S. (Internal Revenue Service), the UK (HM Revenue & Customs), France (Direction Générale des Finances Publiques), Germany (Bundeszentralamt für Steuern), Italy (Agenzia delle Entrate), and from August 19, also India (Income Tax Department), and Japan (National Tax Agency). Each lure was customized and written in the language of the authority being impersonated. 

Proofpoint analysts correlated the language of the email with public information available on a select number of targets, finding that the threat actor targeted the intended victims with their country of residence rather than the country that the targeted organization operates in or country or language that could be extracted from the email address. For example, certain targets in a multi-national European organization received emails impersonating the IRS because their publicly available information linked them to the US. In some cases, it appears that the threat actor mixed up the country of residence for some victims when the target had the same (but uncommon) name as a more well-known person with a more public presence. Emails were sent from suspected compromised domains, with the actor including the agency’s real domain in the email address.

The threat actor targeted 18 different verticals, but nearly a quarter of the organizations targeted were insurance companies. Aerospace, transportation, and university entities made up the rest of the top 50% of organizations targeted by the threat actor.  

Proofpoint does not attribute this activity to a tracked threat actor. Based on the functionality of the malware and collected data observed when examining the Sheet, information gathering was one objective of this campaign. While many of the campaign characteristics align with cybercriminal threat activity, we assess this is likely espionage activity conducted to support as yet unknown final objectives.  

The Frankensteinian amalgamation of clever and sophisticated capabilities, paired with very basic techniques and functionality, makes it difficult to assess the level of the threat actor’s capability and determine with high confidence the ultimate goals of the campaign. It is possible that large numbers of emails could be used to obscure a smaller set of actual targets, but it’s equally possible the actors wanted to genuinely infect dozens of organizations. It is also possible that multiple threat actors with varying levels of experience in developing tooling and initial access worked on this activity. Overall, it stands out as an unusual campaign.   

The behavior combines a variety of recently popular techniques observed in several disparate campaigns from multiple cybercriminal threat actors that have used similar techniques as part of ongoing experimentation across the initial access ecosystem. Many of the techniques used in the campaign are observed more frequently in the cybercriminal landscape, demonstrating that actors engaging in suspected espionage activity often use the same TTPs as financially motivated threat actors. 

While the activity appears to align with espionage activity, it is possible that future activities associated with this threat cluster may change this assessment. In that case, it would indicate cybercriminal actors, while demonstrating some typical e-crime delivery characteristics, used customized malware with unusual features currently only available to the operators and not abused in widespread campaigns, as well as very specific targeting not normally seen in financially motivated campaigns. 

Defense against observed behaviors includes restricting access to external file sharing services to only known, safelisted servers; blocking network connections to TryCloudflare if it is not required for business purposes; and monitoring and alerting on use of search-ms in scripts and suspicious follow-on activity such as LNK and PowerShell execution. 

Proofpoint reached out to our industry colleagues about the activities in this report abusing their services, and their collaboration is appreciated. 

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Hospitality

FHS World brings together top UAE chefs for Middle East’s first Sustainable Cook-off

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Sustainable Cook-off

Top chefs from across the UAE will come under the spotlight at the region’s first Sustainable Cook-off contest, taking place at Future Hospitality Summit – FHS World at Madinat Jumeirah in Dubai, 30 September to 2 October.

Celebrating the unique flavours of the UAE and culinary excellence while championing sustainability in line with government net zero directives, the competition – in partnership with The Emirates Culinary Guild (ECG), UAE Restaurants Group (UAERG), Fresh On Table and the Hospitality Asset Managers Association (HAMA) – will see locally-sourced ingredients transformed into innovative, gastronomic masterpieces to be presented to a panel of esteemed judges and served to FHS delegates.

Jonathan Worsley, Chairman of FHS World organiser, The Bench, said: “We are absolutely thrilled to add the Sustainable Cook-off to our list of first-time event features and attractions at FHS World 2024. This unique competition – a natural fit with FHS World’s overarching theme of ‘Invest in our Future’ – is the perfect platform for chefs to grow, develop and foster young talent. And, with the spotlight on ESG like never before, it’s an ideal way to highlight and promote sustainable practices in terms of culinary, hotel, and event operations.

“It is also very fitting that our Sustainable Cook-off is taking place at Madinat Jumeirah – the original home of the Arabian Hotel Investment Conference (AHIC), now FHS. Jumeirah, our host sponsor, has proactively led the way on sustainable practices over the last decade and continues to explore ways to innovate and make major events like FHS more sustainable.”

The Sustainable Cook-off is themed ‘The Sustainable 7 Emirates’, with a focus on fresh produce from Abu Dhabi, Dubai, Fujairah, Ras Al Khaimah, Umm Al Quwain, Ajman and Sharjah. The ECG and UAERG is partnering with FreshOnTable to source and secure the local ingredients, which include Manchego cheese, honey, sea bream, exotic mushrooms and edible flowers.

“At FreshOnTable, we are excited to have envisioned the concept of showcasing 7 ingredients from 7 emirates for this innovative event. The Sustainable Cook-off is not just a competition; it’s a celebration of how local ingredients and creative techniques can unite to promote a more sustainable future in gastronomy. We look forward to seeing how the UAE’s top chefs will bring this idea to life, setting new benchmarks for environmental impact and culinary creativity,” commented Atul Chopra, Founder & CEO, FreshOnTable.

The contest kicks off with a virtual format, where the chefs’ chosen recipe and photograph of the dish are submitted to judges for assessment. The top 15 will then be invited to cook their dish live at FHS World, with five chefs recreating their culinary masterpiece each day of the event. And, to ensure that FHS World delegates get a taste of the action, each creation will be replicated by the Madinat Jumeirah Culinary Team and served to FHS World attendees.

Spearheading the work, creativity and forward-thinking approach of UAE chefs is Andy Cuthbert, President of the Emirates Culinary Guild, advisor to the UAE Restaurants Group and General Manager, Madinat Jumeirah Conferences and Events.  

Commenting on the Sustainable Cook-off, he said: “The UAE is firmly established as a leading hub for culinary innovation and education, and a world-class destination for gastronomes.  With that, comes a responsibility to help protect the environment in line with UAE government net zero objectives.  As sustainability becomes more and more important, the hospitality fraternity must continually think about how their actions today affect our planet of tomorrow.  The Sustainable Cook-off is a fantastic opportunity to showcase the talent, imagination and green-thinking approach among some of the country’s most renowned chefs.”

“I am confident that the Sustainable Cook-Off will inspire not only the participants but also the entire culinary community to embrace sustainability and innovation. It is through events like this that we can collectively elevate the standards of our industry and continue to celebrate the unique and diverse flavors that the Emirates have to offer,” added Abdulla AlMulla, Chairman, UAE Restaurants Group.

ESG and sustainability feature heavily on the FHS World agenda, with a host of presentations and panel debates under a key conference track:  People, Planet, Profit.

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