Home Integrator
GROVY DEVELOPERS SIGNS WITH WYNDHAM TO BRING RAMADA RESIDENCES TO DUBAI ISLANDS

Grovy Developers, an award-winning real estate developer in Dubai, has partnered with Wyndham Hotels & Resorts, one of the world’s largest hotel franchising companies, to launch Ramada Residences by Wyndham at Dubai Islands, in partnership with USquare as development partner.
The agreement was formally signed at a full-house event attended by senior leadership from all three organisations, including Abhishek Jalan, CEO of Grovy Developers, Dimitris Manikis, President, Europe, Middle East & Africa (EMEA), and Govind Mundra, Head of Development for the Middle East and Africa (MEA) at Wyndham Hotels & Resorts, along with Ubaid Ur Rehman Shaikh and Muhammad Umeed Founders of USquare Luxe Properties. The event saw overwhelming interest from investors and brokers, with attendance exceeding capacity and Expressions of Interest registered on-site—reflecting strong demand for the project even amid evolving global market conditions.
Abhishek Jalan, CEO of Grovy Developers, said: “Branded residences are reshaping real estate investment in Dubai. This partnership is strategically significant for Grovy, as we will leverage the world-class recognition of Wyndham to enhance the overall value of our projects. By implementing Wyndham’s global asset management and operational standards, we can ensure that buyers will receive professionally managed residences with an ongoing consistent level of service. The result is an island address backed by globally recognised hospitality standards, setting a new benchmark for how people live and invest in Dubai.”
Building on this vision, Grovy Developers has established a strong track record in the UAE market since 2015, with the successful delivery of residential developments that are now fully operational and reflect the company’s commitment to quality and end-user satisfaction. Its entry into the branded residences segment is a deliberate strategic move, aimed at elevating residential living standards while creating long-term value for investors. In line with this approach, Grovy sought a globally recognised hospitality partner that could seamlessly integrate service-led living into its developments, ensuring both the residential experience and asset performance. This established reputation and forward-thinking strategy positions Grovy as a natural partner of choice for Wyndham Hotels & Resorts as it expands its branded residences portfolio in the region.
Dimitris Manikis, President EMEA, Wyndham Hotels & Resorts, said: “This project reflects our continued confidence in Dubai’s long-term fundamentals and the ongoing demand for high-quality branded residential offerings, even against a challenging environment. By combining Grovy’s local development expertise with Ramada’s globally recognised standards, we are focused on delivering a property that supports sustainable, long-term value for residents and investors. Through Ramada Residences Dubai Islands, Wyndham is actively opening up the branded residences category to a broader audience through a more accessible offering . We remain committed to working closely with our partners to support thoughtful growth across the region.”
Scheduled for handover in Q3 2027, the property will feature a boutique collection of fully furnished residences and penthouses. Ramada Residences by Wyndham at Dubai Islands comprises one-, two-, and three-bedroom apartments, and four-bedroom penthouses. The residence applies hotel-grade services and operations underpinned by the quality assurance of a world-leading international hospitality brand. Residents will enjoy more than 20 leisure amenities, including an aqua gym, golf simulator, open theatre, and temperature-controlled infinity pool. Ramada Residences by Wyndham at Dubai Islands is among a select number of residences approved for short-term leasing on Dubai Islands.
Located in the cultural district of Dubai Islands, a master-planned coastal destination designed for leisure, connectivity and long-term growth, the development benefits from open beaches, expansive green spaces and direct access to the city in line with the Dubai 2040 Urban Masterplan.
Ubaid Ur Rehman Shaikh and Muhammad Umeed, Co-Founders of USquare Luxe Properties, said: “As landowners and development partners, our strategic goal is to work closely with brands which share our vision, and we are proud to be in partnership with Grovy Developers and Wyndham in this journey. The vast experience of Grovy and USquare Luxe Properties combined with a global name like Wyndham will deliver lasting value for buyers, investors, and the broader Dubai market.” Backed by a prime location and strong market fundamentals, the project reinforces growing investor confidence in Dubai’s evolving real estate landscape.
Home Integrator
BEYOND THE PRICE TAG
Exclusive interview with Tahir Majithia, Real Estate Advisor and Founder of Prime Capital
An in-depth look at buying a home in the UAE across different luxury property segments. How are consumer patterns shifting between renting and purchasing, and what are the key considerations for buyers before they commit?
We are seeing two types of buyers at the moment. A lot of people who are new to the city prefer to rent for the first couple of years, until they have settled in and worked out where they actually want to live. Once they know the answer to that, they buy. The second group already knows Dubai well and is moving here, and they tend to arrive with a much clearer idea of what they are looking for.
What both groups have in common is that they want the best of the best, and that is true across every segment. Whether someone is buying a home at AED 5 million, AED 10 million or AED 15 million, they want the best for their money. Quality, design, layouts, facilities, amenities, all of it matters a lot today. There was a time when buyers didn’t really focus on these things and a standard product would do. Now, with the kind of money people are spending, they want something genuinely different. They want the wow factor, especially in the luxury segment.
What changes as you move up the price ladder is the definition of “best.” Around the AED 5 million mark, buyers are usually weighing up location, the reputation of the developer and how the home will hold its value if they decide to sell in a few years. By the time you get into the AED 10 to 15 million bracket and above, the conversation moves on to space, privacy, the quality of the finishing and views, and how well the building or community is actually managed once everyone has moved in.
That same expectation is now shaping the rental market too. We are seeing some very high ticket size rentals, even with the conflict going on in the region. The people who are still confident in this market and want to move here want to arrive somewhere they don’t have to do anything to, homes that are specced and fitted out to the best international standards. If it is something good, tenants are willing to spend serious money on rent, and the top of the market is now well into the millions a year.
The thing that decides it in the end is value. Prices have gone up, yes, but buyers today are smart and they know exactly what they are buying. Over the last few months in particular, people want good value for their money, so there is a lot of negotiation happening, especially given the current situation. But when the value is genuinely there, buyers move quickly.
My advice to anyone about to commit is to look past the headline price. Check what the service charges are and what they actually cover, because that cost stays with you every year. Look at the developer’s track record for delivering on time and to the standard they promised. Read the payment plan and handover terms properly. Ask how easily homes in that community resell, not just what they sell for. And add up the full cost of the transaction, not only the purchase price. Those are the things that decide whether a home still looks like a good decision five years later.
Home Integrator
NEVER NOT SUEDE: PUMA MIDDLE EAST LETS THE SUEDE BLOOM
The Suede’s new era continues to blossom with the introduction of Suede Bloom, part of PUMA’s “Never Not Suede” campaign.
Following the return of the OG, this new release places the iconic silhouette back in the spotlight while celebrating the qualities that have defined the Suede since the very beginning.
One facet that has defined the Suede since its introduction in 1968 is its ability to reinvent itself alongside changing times, subcultures, and movements, all while remaining unequivocally itself. This latest release brings a unique touch to the Suede. Faux pearl detailing, interchangeable satin and frilled lace options, and soft colorways bring a refined femininity to the timeless silhouette.
Arriving in understated shades like “Powder Pink,” “Vintage Cream,” and “Black,” the release is joined with visuals that capture togetherness and individuality, pairing the Suede Bloom with whimsical styling that evokes spontaneity and lightness.
Bringing the spirit of Suede Bloom to life, PUMA Middle East has collaborated with talents including the Fawaz sisters Rania, Dania and Talia, alongside other style muses from the region. Each talent brings their own perspective and personal touch to the Suede Bloom, showcasing how the silhouette can be styled and interpreted in individual ways.
This new vision for the PUMA Suede is designed to be styled your way, while embracing the idea of blooming as both a seasonal shift and a form of personal expression.
Home Feature
Inside ORLA: Beachfront Living, Composed by OMNIYAT
ORLA, Dorchester Collection, Dubai is an iconic beachfront address bringing together exceptional design, private beach access and the legendary service of Dorchester Collection. With fewer than ten residences remaining, ORLA offers a rare opportunity to experience one of Dubai’s most distinguished waterfront destinations.
Residents enjoy an extraordinary suite of private amenities, including a 150-metre beach, infinity and lap pools, a wellness and spa retreat, fitness and yoga studios, private cinema, bowling alley and dedicated children’s spaces, complemented by the discreet, highly personalised service of Dorchester Collection.

ORLA Duplex Show Residence
An exceptional expression of beachfront living, the ORLA Duplex Show Residence unfolds across two levels, offering a remarkable sense of scale, privacy and effortless sophistication. A private lift provides direct access to the four-bedroom residence, while expansive living and entertaining spaces extend towards generous private terraces and a private pool overlooking the tranquil lagoons of Palm Jumeirah.
Crafted by OMNIYAT Atelier, the interiors bring together sculptural forms, refined natural materials, bespoke detailing and a curated selection of art, creating a layered residential experience where design, craftsmanship and indoor-outdoor living converge. Every element has been thoughtfully composed to create an atmosphere of timeless elegance, privacy and exclusivity.

ORLA Simplex Show Residence
Bathed in natural light and framed by panoramic views of the Arabian Gulf, the ORLA Simplex Show Residence unfolds across a single level, creating an effortless continuity between its interiors and the world beyond.
Accessed by private lift, the four-bedroom beachfront residence is distinguished by an impressive double-height living space, bringing exceptional volume and openness to the heart of the home. Crafted by OMNIYAT Atelier, sculptural forms, natural materials, bespoke detailing and a carefully curated collection of art come together throughout, while expansive living spaces extend towards a private terrace and pool.
Ocean horizons frame the residence, creating a profound connection to its beachfront setting and a serene expression of contemporary living.
For high-resolution Images: https://www.dropbox.com/t/qRxs5y7adDhAMbEM
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