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STEERING THE CLOUD

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Updated : March 18, 2015 00:01  am,
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img54Cloud adoption is getting a move on as more organizations understand the benefits of leveraging the benefits of cloud computing

Cloud services adoption may have just moved up a notch in the region over the past year. According to a study commissioned by EMC and conducted by Dun & Bradstreet for the UAE, 95% of enterprises surveyed have already implemented or plan to implement a cloud computing model. Further, 49% of enterprises stated to have currently implemented a private cloud model and 35% consider their environment to be a public cloud. Further, 23% of respondents stated they have plans to implement an Advanced Hybrid Cloud model. These are impressive numbers and just goes to show that cloud computing adoption is indeed gaining speed.

James Spearman, Principle Cloud Consultant & Head of Data Centre Infrastructure, Dimension Data  that offers multiple cloud solutions on premise, in the public cloud or in a hybrid model says, “We’re seeing a general acceleration in the discussions around cloud services with most CIO’s either having a cloud strategy in place or looking for us to assist in determining their strategy in order to ensure that they start to realise the benefits cloud may bring and deliver against the requests business is now demanding.  Clearly each area of the business has different requirements so the infrastructure and applications teams have different cloud service requirements; this has brought about different cloud uptake levels within areas of the business.”

For all obvious reasons like operational efficiencies and scalability plus access to infrastructure and solutions at optimized costs, there is an increased demand for private cloud services.

Shams Hasan, Enterprise Product Manager, Middle East at Dell Middle east says that a discussion about the Cloud needs a separation of the public cloud from the private cloud and believes the latter will see significant growth.

He adds, “We will see increased momentum in Private Cloud projects in 2015 as more and more organizations leverage benefits that range from cost-saving to security. Another key benefit, agility, will be a highlight for private cloud’s continued success in 2015. The rise of converged infrastructure technologies and the ability to remove infrastructure modules as needed should make private clouds an even more agile and attractive option for CIOs looking to reap the other benefits of private clouds.  Cloud computing offers tremendous untapped opportunities for MEA enterprises looking to develop agility and up-to-the-times business practices.”

While private clouds are seeing significant traction, Gartner predicts that public cloud services in the MENA region will grow at 17.1 percent in 2015 to total $851 million with Software as a service (SaaS), estimated to be the largest segment at $205.7 million.

John adds, “SaaS and PaaS discussions are a little more mature than the infrastructure discussions with business putting pressure on IT to deliver against the IaaS discussions.  Dimension Data believes there will be a continued push into cloud based solutions with more and more enterprises starting to explore Cloud solutions for non-critical workloads or alternative consumptions methods for DR.  Forward thinking vendors are now starting to offer their key products in cloud based consumption models that show great appeal to the business.”

The momentum is also being helped along by the fact that CIOs are noticing their peers moving ahead with implementation. Businesses in the region may have been all along circumspect about security issues related to cloud but there is a growing level of confidence with the availability of mature product offerings.

Rajesh Abraham, Director, Product Development, eHosting DataFort that offers both Hosted Private Cloud and Public Cloud options for businesses says, “The hype around cloud services is over and it is becoming a reality. The apprehensions around challenges of cloud adoption have reduced significantly and enterprises are now ready to leverage the advantages of cloud services. Cloud adoption challenges are slowly reducing as vendor offerings become more mature and organizations start noticing their industry peers implementing cloud services.”

That is not to say that all bottlenecks on the way ahead have been cleared. Several challenges confront a growing adoption of cloud services but they may even be non-technical in nature.

“Even though the cloud computing has moved into the mainstream of IT, but there are significant number of non-IT challenges exist, number of non-technical issues, mostly revolving around people, processes, security challenges, contractual agreements and change management issues. These issues or challenges are usually harder to solve than technology problems. The cloud is the foreseeable future for IT but it will exist in many different forms and will evolve significantly over the next few years in UAE,” says Rashid Al Shamsi, Chairman of ixtel, a next generation IT services provider that provides Enterprise Cloud Services.

Non-technology issues can slow down public cloud adoption even as more customers go in for private cloud infrastructure. Security will always be a paramount issue in the region.

Shams says, “As the region recoups from recent exposés in security and data privacy, Business and IT leaders and managers scrutinize cloud computing opportunities with a more prudent eye.  In the Middle East there are still three mega trends influencing cloud adoption: trust; government regulations; and technology adoption.  Some of these trends have less to do with technology and have also seen limited development the past year in the region impacting to a larger degree plans for adoption of Public Cloud services adoption.  Dell’s observation is that Middle East Customers are still wary with Public Cloud offerings, but are very interested in Private Cloud builds; Dell has had a few successful engagements with Customers with the latter.”

Private to hybrid – the cloud accelerates!

A private cloud provides a distinct and secure cloud based environment where the computing power of the virtualized infrastructure is delivered only to the specified client organization that owns the cloud. So there is greater control and privacy vis-à-vis a public cloud and it suits organizations in some of the critical sectors like Banking, Government etc to have critical workloads run in such secured environments.

Rashid says, “Current adoption of private cloud computing is a work in progress for most organizations as they continue to implement server virtualization, automation and orchestration capabilities. Private clouds will dominate the most critical functions. Many factors drive the decision over public or private cloud. Industries with the strongest adoption of private clouds are financial services, healthcare and Government services, with financial services and healthcare facing heavy regulatory and compliance issues that are exacerbated, though not impossible in the cloud.”

Shams claims that the year has seen cloud adoption move from discussions in the board room to tangible adoption but there are many more opportunities in the cloud up ahead. Technology innovations including converged infrastructure, hyper-converged infrastructure, I/O virtualization, software-defined-networking, software-defined-storage, open-networking, and density-optimized servers have significantly reduced the barriers for Private Cloud adoption.

He adds, “We are starting to see enterprises in the region take advantage of Cloud opportunities in different ways.  Larger traditional enterprises are testing Public Cloud offerings with non-mission-critical functions, temporary workloads, and administrative tasks while also implementing Private Clouds to leverage faster, more flexible, and more cost-effective ways to meet the technology needs of their organizations.  Meanwhile young digitally native startups and SMEs are taking larger opportunities in the cloud to grow their businesses rapidly.”

However, he hurries to add that with the diversity of businesses in the Middle East, there’s a variety of comfort levels with the cloud ranging from large enterprises to SMBs, and from the public-sector organizations that operate in stringent verticals such as Defense to organizations (in both private- & public- sector spaces) that enjoy less stringent demands. So for business critical data and workloads large number of organizations, in his opinion will prefer to keep it in-house, they can.

James opines that there are many organizations that have delivered Private Cloud solutions within their organizations and while they may not have been full scale deployments of cloud, should provide some key lessons moving ahead.

He comments, “In the past, these have tended to deliver against the automation and orchestration elements of cloud and have been designed to fulfil on one specific area of business – such as highly automated VDI. But nonetheless great learnings and strides have been taken by many organizations.  It is rare to find a full true cloud deployment with granulated metering or self service capabilities delivering fully back against the true cloud definition.  These early adopters have, however, learnt some great lessons around what cloud can deliver and how by embracing the true benefits of cloud in public, private and hybrid usage, will really drive the future shape of how IT will start delivering and consuming in the future.”

Hybrid clouds bring the best of the two approaches and is winning over more customer confidence. That seems to be the case with the region in terms of deployments as well. As the study conducted by Dun & Bradstreet reveals, there is a growing interest in Advanced Hybrid cloud solutions with respondents stating they have plans to implement an Advanced Hybrid Cloud model that will allow greater flexibility.

As Mohammed Amin, Senior Vice President and Regional Manager, Turkey, Eastern Europe, Africa, and Middle East, EMC Corporation said, “IT organizations are striving to transform to deliver services that support the changing needs of their customers. Today, IT must leverage private cloud because it is trusted, controlled, and reliable, and public cloud because it’s simple, low cost, and flexible. This study clearly highlights the growing interest in adopting advanced hybrid cloud models to create a perfect blend of the two worlds.”

The hybrid approach allows a business to take advantage of the scalability and cost-effectiveness of public cloud services and at the same time makes sure that sensitive data is kept absolutely secure in the private cloud. Managing this in a seamless way without disruptions will be key.

Rashid says, “Many enterprise are opting for hybrid cloud when it wants to get the best of both worlds – private and public. For example it has a bunch of data that it doesn’t mind putting on the public cloud, and it also has some highly sensitive data that it wants to keep on-premises by using the private cloud.

However, the negative aspect when going for a hybrid cloud solution is that businesses will have to fine tune the lines of collaboration and communication between Public and Private cloud users.”

Globally, IDC predicts that almost half of the large enterprises will have deployed hybrid cloud by the end of 2017. All this clearly indicates that customers are more comfortable in adopting hybrid cloud. Enterprise customers are making sure they have a mix of strategies in place that provide them the best solutions. Several other factors including availability of public cloud services locally will have a significant role to play.

James says, “Most organizations will settle on a hybrid cloud architecture moving forward, the percentage of on/off site cloud usage will of course vary immensely based upon many factors and local availability of public cloud will be a driving factor that may shift over time.  We’re also seeing a big push from vendors to unlock the ability to transition to a Hybrid IT environment as they see this transformation happening within their customer base.  In this region, we are seeing enterprises considering how they will enable this process moving forward and often ask how IT can integrate the public cloud environment with their on premise solution to attain the efficiencies being promised by cloud.”

Security concerns always a top priority when it comes to adopting the cloud. Many customers seem to be more comfortable keeping their data in a datacenter that are local rather than have data stored in datacenters that located elsewhere.

Rashid says, “Not surprisingly, challenges relating to security and privacy continue to rank highly on the list of concerns for both IT and business executives. However, the organizations are becoming more confident in the security of cloud providers if the data remains’ in local datacenters. This does not mean that security is no longer a key issue for business. Of the possible security concerns, data loss and privacy risks are the main concerns along with legal and regulatory compliance which is often security related.”

Security concerns will never go away and shouldn’t according to James because that is an important factor of choosing your cloud supplier. Further, choosing the cloud supplier needs to be based around a more elaborate process rather than just basing the decision on where the data is going to be stored locally.

James adds, “Most global cloud suppliers have an extremely tight story around security and will normally over deliver on the security processes of traditional enterprise data center.  Understandably most local organizations are more comfortable for their data to stay on shore.  When a local cloud supplier is able to demonstrate the ability to deliver cloud services competitively to the same security level as the global cloud suppliers, then it would make sense to choose local suppliers. There is a degree of workload profiling that needs to be undertaken by enterprises to understand if there is any risk to moving some of the data out of country, many times you see enterprises making the decision around their entire data set rather than data for certain workloads.  Data location is not just security and sovereignty though, there is also a network performance and outgoing bandwidth cost based decision. A comprehensive approach to assessing the security of cloud providers will mitigate concerns and, in certain cases, illustrate that cloud providers are able to offer more comprehensive security for a company’s data.”

The ability of the cloud provider to meet the organization’s needs should be the key consideration.

Rajesh says, “Local players can provide enterprises with a local data centre and 24/7 bilingual local support. Low latency and faster access to applications is another advantage offered by local data center service providers. However, choosing a local data center provider over multinational companies and vise-versa depends upon the nature and size of the business and it does get tricky to determine the right services provider to best suit the company’s needs. So rather than basing criteria on Local or Global, we suggest working with an experienced services provider, offering customized plans to meet customers’ specific requirements.”

The journey to the cloud is an ongoing task. Companies like Dimension Data are enabling organizations

build the IT strategy around cloud, identify the necessary cloud migration projects, deliver the actual cloud capacity and assist transform the workloads to be cloud capable when required.

Eventually, a larger percentage of workloads in a typical enterprise IT infrastructure would shift to cloud but which will vary customer by customer but there will be ever growing confidence and also the conviction that cloud will enable the organization to be more agile and stay ahead. Shams believes that Cloud usage correlates with revenue growth as cloud adopters see significant benefits – which are even greater for organizations with a deeper commitment to cloud – over those that have not adopted cloud solutions.

He adds, “According to findings of the Dell Global Technology Adoption Index (GTAI): nearly every IT decision-maker surveyed said their company either uses or plans to use cloud solutions; only a mere 3 percent of respondents are not planning to leverage cloud solutions.  Exploring what drives this trend, the Dell GTAI observes: there’s a strong correlation between cloud use and company growth. Of those using cloud, 72 percent of organizations surveyed experienced 6 percent growth or more in the last three years, with just 4 percent experiencing zero or negative growth. This is in sharp contrast with companies not using cloud, where just 24 percent have growth rates of 6 percent or more, and 37 percent experienced either zero or negative growth.”

Rashid is optimistic that the typical enterprise may eventually run nearly as much as 70 percent of its infrastructure in the cloud in the next three years. While that number at the moment looks to be on the higher side, there sure is a strong case to believe that the journey to the cloud in a higher gear now.

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Redefining Real Estate: The Rise of Wellness-Centric Spaces

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By Mark Phoenix – CEO of Sankari

The way we think about real estate is evolving, and at the heart of this change is a renewed focus on wellness. As we become more aware of the profound impact our living environments have on our health and well-being, it’s clear that real estate must go beyond aesthetics and luxury—it must support a lifestyle of vitality and longevity. To me, true luxury is no longer defined solely by opulence but by spaces that promote health, balance, and connection.

The demand for wellness-oriented spaces is growing rapidly, and real estate developers must rise to meet it. Today’s buyers are looking for more than just high-end finishes and exclusive locations—they want environments that enhance their well-being. Integrating wellness features such as fitness centers, yoga studios, meditation areas, and holistic health services is no longer an option; it’s a necessity. These spaces don’t just add value to a property; they create communities that create physical health, mental clarity, and social engagement.

Wellness-centric design is about more than just adding amenities—it’s about creating environments that encourage movement, relaxation, and human connection. By prioritizing well-being in real estate, developers can offer residents a lifestyle that aligns with modern values and aspirations. These spaces cultivate a sense of belonging, allowing people to come together in ways that enrich their lives beyond the walls of their homes.

Beyond individual benefits, wellness-focused communities have a lasting impact on society. As more people seek out homes that support their health, the real estate industry has an opportunity to lead this cultural shift. Developments that incorporate sustainable materials, biophilic design, and eco-friendly building practices not only benefit residents but also contribute to a healthier planet.

In the ultra-luxury segment, this focus on wellness is especially meaningful. The most sought-after properties are no longer just about extravagance—they are about creating a sanctuary where people can rejuvenate both physically and mentally. True luxury lies in thoughtful, health-driven design that enhances everyday life in meaningful ways.

Designing for wellness also means partnering with visionary architects and designers who understand the importance of both form and function. In regions with challenging climates, for example, innovative solutions can help reduce environmental impact while enhancing comfort and efficiency. Securing sustainability certifications like LEED further reinforces a commitment to responsible development and aligns with the global movement toward eco-conscious living.

For me, integrating wellness into real estate is more than just a trend—it’s a deeply personal mission and a strategic imperative. The places we live should do more than just shelter us; they should actively contribute to our health and happiness. By embedding wellness into the very foundation of luxury real estate, we’re not just shaping beautiful spaces—we’re shaping better lives.

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We are bringing tradition to every table in just five minutes

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Kerala breakfast

Exclusive Interview with Ashvin Subramanyam, CEO International Business, Orkla India

In this exclusive interview, Ashvin Subramanyam, CEO of International Business at Orkla India, shares insights on the brand’s participation at Gulfood 2025 and its mission to blend tradition with innovation in the Middle East. With the launch of Eastern’s 5-Minute Breakfast range and a refreshed Arabic spice portfolio, Orkla IMEA is redefining convenience without compromising on authenticity.

What can we expect from Orkla IMEA’s presence at Gulfood 2025, and how significant is this event for your brand’s growth in the region?

At Gulfood 2025, Orkla IMEA, subsidiary of Orkla India, is set to make a strong impact by unveiling the Eastern 5-Minute Breakfast range, designed to bring the authentic flavors of Kerala to the fast-growing ready-to-cook market in the Middle East. In addition, visitors can expect a refreshed Arabic spice portfolio, reflecting Orkla India’s continued commitment to catering to the diverse culinary preferences of the region.

Gulfood is a key platform for us as it enables us to showcase our latest innovations to a global audience, including retailers, distributors, and food industry leaders. The Middle East is a strategic market for our expansion. By blending tradition with convenience, our goal through this event is to become a household name across diverse communities in the region, reinforcing our commitment to quality, authenticity, and innovation in packaged foods.

How does Gulfood help Orkla IMEA connect with new markets, consumers, and industry partners, particularly in the Middle East?

Gulfood serves as a vital gateway for Orkla India to connect with new markets, consumers, and industry partners through its subsidiary Orkla IMEA in the Middle East. As one of the world’s largest food and beverage trade exhibitions, it provides an unparalleled opportunity to engage directly with key stakeholders, including retailers, distributors, and hospitality businesses, facilitating strategic partnerships and market expansion.

For Orkla India, this event is instrumental in understanding regional consumer trends, preferences, and evolving dietary habits, particularly in the fast-growing packaged food sector. The launch of the Eastern 5-Minute Breakfast range and refreshed Arabic spice portfolio at Gulfood allows us to showcase our innovation in convenience-driven yet authentic culinary solutions.

By participating in Gulfood, we strengthen our brand presence, foster collaborations with regional partners, and position ourselves as a trusted name in ethnic and mainstream food categories. It’s a key milestone in our vision to become a household name in the Middle East.

Eastern is set to unveil its preservative-free quick South Indian 5-Minute Breakfast range. What was the inspiration behind this concept?

The Eastern 5-Minute Breakfast range was inspired by the growing need for convenient, time-saving meal solutions that do not compromise on authentic taste and quality. South Indian breakfasts, particularly Kerala’s traditional dishes, are deeply rooted in culture, requiring significant time and effort to prepare. However, with modern lifestyles becoming increasingly fast-paced, many consumers struggle to recreate these meals from scratch.

Recognizing this shift, Eastern set out to bridge the gap between tradition and convenience by crafting a range that retains the authentic flavours and textures of Kerala’s most-loved breakfasts while eliminating the long preparation time. The preservative-free formula ensures that consumers enjoy fresh, wholesome meals made from high-quality ingredients in just three easy steps, ready in five minutes.

With this innovation, Eastern empowers busy professionals, young families, and expatriates to stay connected to their culinary heritage without compromising on their schedules, making traditional breakfast accessible anytime, anywhere in just 5 minutes.

Can you give us an insight into the development process behind this 5-Minute Breakfast range, especially in maintaining authentic South Indian flavors without preservatives?

The development process for our 5-Minute Breakfast range began with a deep understanding of our consumers’ evolving lifestyles and their desire for authentic Kerala-style breakfasts that eliminate a lengthy preparation process. We identified a unique need-gap: while traditional dishes like Puttu, Appam, and Idiyappam are much-loved, the time and effort they require can be challenging in today’s fast-paced world.

Our journey involved benchmarking these dishes to the traditional methods used by homemakers, capturing the essence of how an amma would prepare them at home. This set the standard for the flavor profiles we aimed to achieve. The challenge was to replicate the authentic taste and texture while ensuring our products were preservative-free.

Our R&D team worked tirelessly, conducting extensive trials to balance authenticity and convenience. Through our innovation center we crafted recipes that retain the goodness of traditional Kerala breakfasts while being ready in just five minutes. With this range, Eastern redefines breakfast convenience, allowing families to savor the true flavors of Kerala in a fraction of time.

With over one million Keralites in the UAE, how does Eastern plan to cater to both the traditional tastes of this community and the broader multicultural audience?

With almost two million Keralites in the UAE, Eastern understands the deep emotional and cultural connection this community has with its traditional cuisine. The Eastern 5-Minute Breakfast range is designed to preserve the authentic flavours of Kerala while offering a convenient solution for modern lifestyles. By using high-quality ingredients and a preservative-free formula, the range ensures that the taste and texture remain true to tradition, making it an ideal choice for Malayalees longing for home-cooked meals.

While there are other instant and ready-to-eat options in the market, Eastern’s range stands out by offering dishes like Puttu and Palappam, which traditionally require culinary expertise and time-consuming preparation. These dishes are not widely available in the quick- convenience food category.

At the same time, Eastern is expanding its reach to a broader multicultural audience by showcasing South Indian cuisine as a flavourful, nutritious, and easy-to-prepare option for all. The simplicity of the 3 Easy Steps preparation makes these dishes accessible to non-South Indian consumers who are eager to explore new flavours. Through strategic retail partnerships, digital outreach and and aggressive in-store sampling, Eastern aims to introduce and establish South Indian breakfast as a preferred choice for consumers in this region.

What’s one thing about Orkla IMEA that people might not know but should?

While Orkla IMEA was incorporated recently, we have been in the region for over 25 years now, through our brand Eastern.

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2025 Hospitality Tech Trends

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By Prince Thampi, Founder and CEO, Hudini

As we approach 2025, the hospitality industry is poised for transformational growth, driven by evolving traveller preferences and advancements in technology. The future of hospitality promises enhanced convenience, personalisation and sustainability, with a significant focus on creating memorable experiences for guests. Let’s dive into five key trends that will shape the hospitality tech landscape in 2025 and beyond.

  1. The Continued Rise of Frictionless Technology

The increased demand for frictionless experiences is set to dominate the industry, with more and more travellers preferring hotels that offer touch-free check-in, check-out, and room access via mobile apps. This trend reflects a broader shift towards easy interactions powered by seamless digital integration. Mobile apps have been an essential tool for a few years now, enabling guests to manage their stays, order room service, and access hotel information effortlessly. With the introduction of Gen AI, those apps have become more powerful than ever and are now able to provide highly personalised recommendations and speak in different languages.

Hotels embracing this trend will gain a competitive edge, as tech-savvy travellers prioritise convenience and efficiency during their stay. According to a recent survey by Deloitte, around 72% of travellers are more likely to choose a hotel that offers mobile check-in and check-out services over those that don’t.

  • Hyper Personalised Guest Experiences

In 2025, personalisation will continue to be at the core of hospitality services but will finally be taken to the next level thanks to Gen AI. Guests expect hotels to anticipate their needs and offer tailored experiences, from customised room settings to personalised dining recommendations. Apps powered by AI are now able to predict guest needs based on a wealth of data, ingested from the hotel systems or fed externally.

Leveraging guest data and insights, hotels can create unique offerings that cater to individual preferences. This level of personalisation not only enhances guest satisfaction but also fosters loyalty and repeat bookings. According to Oracle’s findings, biometrics and AI are set to play pivotal roles, with 62% of guests valuing automated recognition for personalised interactions. Biometrics will experience a breakthrough into mainstream hospitality in 2025. Facial recognition technology has matured significantly and is ready to be weaved into the guest experience. It will enable better security and guest recognition while protecting their privacy at the same time.

  • AI-Enabled Customer Service

Artificial intelligence is revolutionising every aspect of the hospitality industry, but will be by itself a new way of providing customer service. Chatbots and virtual assistants are becoming standard tools for handling common queries, offering instant support, and streamlining operations at any time and in any language.

AI-driven solutions not only enhance efficiency but also provide guests with 24/7 assistance, ensuring a smoother and more satisfying experience. By integrating AI technologies, hotels can free up staff to focus on delivering exceptional in-person service.

  • Sustainability and Eco-Friendly Practices

Sustainability is no longer optional, it’s a necessity often enforced by regulation. Travellers are increasingly favouring hotels that adopt eco-friendly practices, such as using locally sourced food, implementing energy-efficient operations, and reducing waste.

By prioritising sustainability, hotels not only meet guest expectations but also contribute positively to the environment. This commitment to green initiatives enhances brand reputation and attracts environmentally conscious travellers. A recent survey by Booking.com found that 83% of global respondents believe more sustainable travel is vital, with 49% believing there aren’t enough sustainable travel options and 53% saying they get annoyed when a hotel prevents them from being sustainable.

Smart use of technology is key in the sustainability journey of hotels. Technology can accurately measure the reduction in carbon footprint, it will help reduce energy and adopt renewable energy sources, and will enable the effective management of food waste. Many hospitality apps allow guests to apply green energy settings to a room, some will even exchange your energy savings to loyalty points.

  • The return of ‘real’

With Gen Z – the first generation grown up with everything digital – becoming the next large group to travel, the craving for ‘real’ experiences is bigger than it ever was. Hotels focusing on truly unique and hyper local experiences; a great meal, cultural outing, or wellness treatment will win the hearts of this generation.

Fortunately hotel apps, AI, automation of processes, sustainability tech and the removal of cumbersome processes like checking-in and studying paper manuals will free up hotel staff to allow them to do what they do best: providing unforgettable, personalised and sustainable experiences.

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