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UAE Leads in AI Enthusiasm and Application Insights from a Global BCG Survey 

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In the United Arab Emirates (UAE), sentiment towards generative AI (GenAI) is overwhelmingly positive. This enthusiasm aligns with global trends showing high consumer awareness and excitement about AI. According to new research by Boston Consulting Group (BCG), titled “Consumers Know More About AI than Business Leaders Think”, consumers’ knowledge and excitement about AI is surprisingly high.

BCG’s research is based on a survey conducted by BCG’s Center for Customer Insight to measure the level of awareness of AI and GenAI, as well as usage and sentiment among 21,000 respondents from 21 countries across six continents. It also explored questions relevant to the use of AI in the workplace.

“While perception and usage vary by market, age, and exposure, consumers in the UAE profoundly appreciate AI, surpassing many other regions,” commented Rami Mourtada, Partner & Director at BCG. “This finding highlights the region’s forward-thinking attitude towards technology and should be a wake-up call for business leaders. The high engagement levels in the UAE show the need for responsible AI frameworks that address consumers’ data privacy concerns. We must continue fostering this positive outlook while addressing the concerns accompanying such seismic shifts.”

Global and UAE-Specific Insights on AI Adoption and Sentiment

Globally, over 80% of survey participants are aware of GenAI, with a quarter actively using it. Notably, younger individuals under 35 show higher engagement, with 86% awareness and 32% usage compared to 80% awareness and 20% usage among those over 35.

The UAE demonstrates more robust engagement and nuanced sentiments towards GenAI. In the UAE, 91% of consumers know GenAI and 34% use these technologies. Emotions are mixed: 37% are excited, 46% feel conflicted, and 17% are concerned, resulting in a net sentiment of 20% (excited minus concerned).

Governments like the UAE showcase robust AI engagement, with initiatives like the Falcon 2 AI model, designed to compete with Meta and Open AI. Positioning the country at the forefront of AI development. This highlights the region’s commitment to integrating AI across industries.

Excitement about AI in the Workplace

In the UAE, 67% of employees are excited about GenAI’s potential to enhance their work environment, with only 13% expressing concerns. This reflects a dynamic workforce that sees AI as a tool for innovation and efficiency, leading to a net sentiment of 54% in favor of AI.

AI applications are rapidly gaining popularity, and the UAE showcases its readiness to integrate AI at all business levels. Leaders must focus on people, process changes, and technological implementation to tap AI’s potential.

“The enthusiasm for GenAI among UAE professionals underscores a dynamic workforce that sees AI as a tool and a partner in driving innovation and efficiency. We must continue to foster this positive outlook while addressing the concerns that accompany such transformative changes,” said Mark Zaleski, Managing Partner & Director at BCG X.

Implications for Leaders

BCG report highlights several recommendations for business leaders to leverage GenAI successfully:

  • • Emphasize transparency and balanced sales when inventing new consumer applications.
  • • Pilot new ideas and products in markets that are more receptive to AI/GenAI and consider a tailored approach to privacy.
  • • As companies roll out new AI offerings, reassuring customers before the applications scale too fast, as it is important.
  • • It’s important to remember the 10-20-70 rule when working with data and technology. Focus 10% of the effort on technology development, 20% on deploying tech stacks, and 70% on change management and other people-related processes.

This means that most of the work should be focused on managing the changes that come with new systems, rather than just relying on data and technology.

Trust is crucial in AI adoption. Leaders must respect consumer and employee concerns while navigating the misinformation-excitement-concern curve and capitalizing on market opportunities.

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UAE EXIT FROM OPEC SIGNALS SHIFT IN OIL MARKET DYNAMICS, SUPPORTING ABU DHABI ENERGY STOCKS

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The recent rise in Abu Dhabi-listed energy stocks reflects growing investor confidence in the UAE’s increased strategic flexibility following its exit from OPEC, according to Sam North, Market Analyst at eToro.

North explained that markets are not pricing in an immediate surge in oil production, but rather a longer-term shift in optionality. “The move is being interpreted as a structural change that allows the UAE to monetise its expanded production capacity more efficiently,” he said. “This creates a clearer growth narrative across upstream activity, drilling, infrastructure, gas processing and dividend potential.”

However, he cautioned that higher output is not guaranteed in the near term. “Production cannot simply ramp up overnight. Logistics, regional security risks and the broader oil price reaction remain critical constraints. If additional supply materially lowers crude prices, it could offset gains from higher volumes,” he added.

OPEC Influence Faces Pressure, but Not Collapse
While the UAE’s departure raises questions about OPEC’s long-term cohesion, markets are not yet pricing in a full breakdown of the cartel’s pricing power. Instead, North noted a gradual shift. “This is more than a short-term disruption, but it is not the end of OPEC. The real risk is fragmentation over time if members prioritise individual revenue over collective discipline.”

Investors are increasingly monitoring key indicators to assess whether market control is shifting. These include compliance levels among remaining OPEC+ members, rising supply from non-OPEC producers such as the US, Brazil and Guyana, as well as inventory builds and oil futures pricing trends.

“OPEC’s influence is ultimately measured by whether its decisions continue to move physical barrels and prices, not by official statements,” North said.

Oil Prices Supported by Geopolitical Risk
Despite expectations of increased supply, oil prices remain supported by geopolitical tensions, particularly around the Strait of Hormuz. Brent crude trading near elevated levels reflects this balance between supply expectations and risk premiums.

“The UAE’s potential output acts more as a stabilising force preventing extreme price spikes, rather than driving a sustained sell-off,” North noted. “Around a quarter of global seaborne oil passes through Hormuz, so any disruption continues to embed a premium in prices.”

Diverging Impact Across Energy Equities
Energy equities are responding unevenly to the evolving landscape. Companies with direct exposure to UAE production growth and infrastructure are benefiting from increased activity expectations, while global oil majors face a more mixed outlook.

“Higher volumes support services and investment, but a weaker OPEC framework could lower long-term price floors,” North said. “Investors are rewarding firms tied to UAE expansion while becoming more selective toward producers reliant on high crude prices.”

Macro Implications: Inflation and Global Markets
Lower oil prices, if sustained, could provide support to global equity markets, particularly in oil-importing economies such as India. Cheaper crude typically improves trade balances, reduces inflationary pressure and supports consumer demand.

At a macro level, increased supply could help ease global inflation, though central bank responses will remain cautious. “Lower energy costs are disinflationary, but policymakers will look for sustained trends and broader indicators such as wages and core inflation before adjusting rates,” North said.

He added that geopolitical risks continue to complicate the outlook. “Supply expectations point toward lower inflation, but disruptions in key transit routes like Hormuz introduce upside risks. The overall impact on rates is marginally dovish, but still conditional on stability.”

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SHURE SIGNS HUB MEDIA TO STRENGTHEN DISTRIBUTION ACROSS AFRICA

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Shure has appointed Hub Media as its authorized distributor for African markets, in a move aimed at strengthening access to professional audio solutions across the continent.

The appointment comes at a time when African markets are continuing to invest in stronger learning and communication environments. [1] UNESCO projects that the number of young Africans completing secondary or tertiary education will rise from 103 million in 2020 to 240 million by 2040, pointing to growing demand for more connected and effective learning spaces across the continent. Through Hub Media’s regional presence and distribution capabilities, Shure’s portfolio will be made more readily available across African markets, helping customers benefit from improved access to products, technical support, and training.

Olga Elena, Sales Leader at Hub Media, said, “This partnership brings together Shure’s global audio expertise and Hub Media’s regional market presence. Our focus will be on making Shure’s portfolio more accessible across Africa, while supporting partners and end users with the service, training, and technical guidance needed in the field.”

The partnership is expected to support customers across sectors including corporate, education, government, broadcast, houses of worship, live events, and musical instrument retail channels, where the need for reliable audio performance and informed local support continues to grow.

It also comes amid continued momentum across key regional markets. [2] PwC’s Africa Entertainment and Media Outlook 2025–2029 projects compound annual growth rates of 7.2% for Nigeria and 5.2% for Kenya through 2029, reflecting sustained growth across media and content environments in West and East Africa. Beyond distribution, the collaboration will include solution design support, system configuration, technical consultation, partner training, and after-sales support, helping ensure customers can deploy Shure solutions with greater confidence and relevance to local market needs.

Yassine Mannai, Associate Sales Director at Shure MEA, added: “As demand continues to evolve across Africa, it is increasingly important for customers to have both access to the right technology and the support needed to deploy it effectively. Our partnership with Hub Media reflects that focus, allowing us to strengthen availability, technical engagement, and customer support across key markets.”

The move signals Shure’s wider MEA focus on strengthening its channel network and building for long-term growth across key markets.

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NEW SMARTSUITE INTEGRATION BRINGS IQSIGHT VIDEO INTELLIGENCE SEAMLESSLY INTO MILESTONE XPROTECT

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Milestone Systems and IQSIGHT, formerly Bosch Video Systems, announced the global release of SmartSuite, a consolidated plugin suite that embeds Intelligent Video Analytics from IQSIGHT directly into Milestone’s XProtect® video management software (VMS).

In the Middle East, where countries like the United Arab Emirates and Saudi Arabia are rapidly embedding artificial intelligence (AI) across public safety, smart cities, transport networks, and critical infrastructure, SmartSuite arrives at a pivotal moment for regional security technology transformation.

Streamlining system setup and leveraging rich metadata, the SmartSuite integration empowers security professionals to configure hardware, surface analytics, and manage operations within XProtect as a single pane of glass. Bringing this data from SmartSuite directly into XProtect adds intelligence to deliver deeper forensic insights, accelerated incident response, and operational efficiency, providing the foresight needed for organizations to proactively address security and safety risks.

Key benefits include:

Enhances operator awareness and investigation

  • Surfaces rich metadata within XProtect, including color‑coded bounding boxes, object classification, trajectory lines, and gunshot direction indicators.
  • Supports forensic search and real‑time metadata visualization for Intelligent Video Analytics Pro (IVA Pro) analytics, such as Appearance and Personal Protective Equipment (PPE).
  • Compatible with IVA Pro Visual Gun Detection, designed to detect a person brandishing a gun and promptly alert personnel to support faster threat identification in environments such as schools.
  • Governments and enterprises across the Gulf are prioritizing AI‑enabled safety systems as part of smart city and national digital strategies, especially in cities like Dubai and Abu Dhabi, which host leading security and technology expos and initiatives.

“In the Middle East, where security and operational intelligence continue to be strategic priorities across critical infrastructure, smart cities, and enterprise environments, the advancements Milestone Systems is announcing today represent a significant leap forward,” said Louise Bou Rached, Director- Middle East, Turkey, and Africa.

Streamlines installation and system setup

  • Reduces installation time for system integrators by up to 70% by consolidating three separate plug‑ins into one unified suite*.
  • Includes panoramic de‑warping and hardware control features such as wipers and infrared illumination.
  • Adds Project Assistant import capabilities, enabling automatic configuration of Bosch camera names, groups, network settings, and image adjustments to speed up commissioning.

Simplifies device configuration

  • Allows integrators to configure Bosch cameras directly within the XProtect Management Client, eliminating the need to log in to each device or switch between Milestone and external configuration environments.
  • Introduces fast event subscription, making it easier to set up analytics-driven alarms and notifications.

SmartSuite is available globally, free of charge, and can be downloaded via IQSIGHT.com.

Sebastian Döllner, Vice President for Technology Partnerships, C Open Platform, Milestone Systems, said:

“SmartSuite raises the bar for integrated security management and provides a powerful new way to unify systems, insights, and action. By bringing together the advanced technologies and expertise of IQSIGHT and Milestone, we enable our customers to strengthen their security operations and respond to incidents faster and more precisely. This collaboration showcases the power of open platform innovation and delivers meaningful value to security professionals worldwide.”

Sam Ward, Chief Commercial Officer, Global Sales, IQSIGHT, said:

“The introduction of SmartSuite enables organizations to seamlessly surface real-time insights within their environments to speed decision-making in critical situations. Together with Milestone, we continue to deepen the integration of our solutions to expand visual intelligence capabilities and further enhance the benefits for our shared customers.

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