Connect with us

News

CITRIX CHANNEL PROGRAM PROMISES GROWTH AND DIFFERENTIATION

Published

on

Updated : February 26, 2015 05:00  pm,
By Editor

The new program forms central pillar of a plan designed to increase opportunity and profitability for partners, highlighting a significant commitment to channel growth

Citrix has launched a new channel program, designed to help partners fully leverage its expanding portfolio of solutions to keep pace with the rapid rate of technological change and increase their competitiveness in the marketplace. With the innovative new Citrix Solution Advisor (CSA) program, partners will be equipped to realize faster revenue growth by investing in and leveraging technology specialization to differentiate their capabilities and offerings to ensure customers derive maximum value from Citrix solutions. The new program will offer the nearly 9,000 Citrix Solution Advisors, across the globe, simplified certification, adjusted revenue requirements and new incremental benefits and incentives.
Citrix Specializations, the cornerstone of the program, will qualify, brand, recommend and reward partners for demonstrated technical competency, end-to-end sales capability and service delivery to customers.  The Specialization program is comprised of tracks that offer partners the opportunity to self-select the technical category that best reflects their current business model and then add other competencies as their business evolves. Each track equips partners to acquire technical expertise and best practices for implementation success with Citrix solutions in the areas of virtualization, mobility management and networking.
The new CSA program is the central pillar of the new Citrix Partner Growth Plan, designed to help CSAs achieve significant year-over-year revenue growth. The plan includes three additional pillars, including field and partner collaboration, focused partner enablement across the customer lifecycle, and robust demand generation focused on multi-touch marketing campaigns.
“We have been and continue to be fully committed to making Citrix the most profitable business for our partners and enabling a best-in-class experience for our joint customers. The new channel program with Specializations will help our Solution Advisors drive higher satisfaction, confidence, and loyalty with their customers and, in turn, realize significant year-over-year revenue. We will continue to innovate our channel program, tools and resources to ensure that our partners can differentiate themselves and gain a competitive edge in the market.” Luca Marinelli, Vice President, Channel Sales & Strategy, EMEA
Citrix will focus on energizing collaboration and engagement between our field teams and partners by aligning partners and Citrix field sales resources to focus on opportunities in specific customer segments, and simplified and accelerated incentive approvals.
Citrix recognizes that the key to continued and sustainable partner productivity is enablement and will introduce new tools, resources and programs. These additional investments are targeted to maximize efficiency of partners at every stage of the sales and services lifecycle from technical skills development, sales execution through to successful implementation of solutions.
To expand the breadth and depth of integrated solutions across apps, desktops, data and collaboration delivered by the partner community, Citrix believes that CSAs play a critical role in demand generation and new customer acquisition. To enhance partners’ marketing capacity and effectiveness, Citrix will help partners identify growth opportunities in target markets and enable them to better plan and execute effective multi-touch marketing campaigns, made available through best-in-class marketing platforms.
The Partner Growth Plan launches on January 13 with the new CSA Program and Specializations taking effect immediately. The remaining three pillars will be strategically rolled out over the next 12 months.
Continue Reading

News

The Maritime Standard Awards 2025 winners list showcases high levels of innovation and operational excellence across the maritime sector

Published

on


The maritime sector’s leading awards event, The Maritime Standard (TMS) Awards 2025, has announced this year’s winners, honoring outstanding companies and industry leaders from across the Middle East and Indian Subcontinent. The Awards showcased achievement and innovation in 25 categories covering shipping, logistics, ship repair, offshore services, marine technology and related sectors, as well as a series of special awards for individual achievement. The prestigious event took place at Atlantis The Palm, Dubai on October 29th, attracting over 1000 senior executives, decision-makers and industry leaders, from the region, and across the globe.

Held under the patronage of H.H. Sheikh Ahmed bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority, Chairman of Dubai Airports, and Chairman and Chief Executive of Emirates Airline and Group, the event recognised organisations and individuals for setting new standards in operational excellence and leadership in the sector amid significant shifts in the industry, including decarbonisation, digitalization, and a renewed emphasis on supply chain resilience. From clean-fuel projects and AI-powered port operations to international collaborations that boost trade efficiency, the 2025 Awards showcased the industry’s progress in turning goals into tangible outcomes.

The evening was hosted by Yalda Hakim, a renowned international correspondent and documentary filmmaker, whose engaging presence added distinction to the occasion. The keynote address was delivered by Captain Abdulkareem Al Masabi, CEO of ADNOC Logistics and Services, who shared valuable insights on the evolving maritime landscape and the UAE’s leadership in advancing sustainable and innovative practices across the sector.

Clive Woodbridge, Editor of The Maritime Standard and Chairman of the Judging Panel, stated, “This year’s competition was exceptionally tough, and we received an unprecedented number of entries across all categories. Each finalist demonstrated remarkable achievements and operational standards over the past year, which underlines the significant advances that continue to be made in the regional maritime sector.”

A rigorous assessment process was conducted as part of the award selections, and this was supervised by an independent panel of distinguished judges that included some of the most prominent names in the maritime industry.

Trevor Pereira, Managing Director of The Maritime Standard, commented, “These Awards are not just about celebrating success, but also about encouraging excellence. This year’s event recognised innovative concepts, exciting new initiatives, and outstanding performance standards. As the region continues to expand its maritime infrastructure and digital port systems, with significant developments across the Middle East and the Indian Subcontinent, events like The Maritime Standard Awards play a key role in reinforcing its position as a global leader in shipping and maritime.”

 Reaction from the individual winners on the night of October 29th was highly appreciative. Captain Mohamed Al Ali, Senior Vice President, Operations (Offshore Logistics), at ADNOC L&S, who received the Outstanding Achievement Award, added: “It was one of the greatest honours of my professional career to receive this Award. It really means a lot to me to have TMS recognise the years of dedication and hard work.”

Tony Dagher, the Founder and Managing Director of TMC Shipping Group was the recipient of the Young Person in Shipping and was similarly honoured. He said: “I have been fortunate to have had great support from many people during my journey in shipping, and to have a fantastic team around me now. This Award is as much for them as it is for me.

Over the past 12 years The Maritime Standard Awards has consolidated its standing as one of the most prominent annual gatherings within the global maritime calendar, gaining worldwide recognition for recognising excellence and promoting a more resilient and sustainable maritime future.

Continue Reading

News

Deep Dive Dubai Launches Sunken City Walk, a Cinematic Underwater Experience that Makes Adventure Just a Step Away

Published

on

Deep Dive Dubai

Deep Dive Dubai has unveiled its newest attraction for experience seekers with the launch of Sunken City Walk. The guided underwater activity invites guests to step into a cinematic cityscape filled with surreal details. From an underwater swing and motorbike to a café table that looks straight out of a movie scene, this is Dubai’s latest must-try attraction.

Deep Dive Dubai

The hour-long journey begins with a full briefing and safety overview, followed by guests changing into wetsuits and equipment provided on-site. They then join trained instructors for a 20-minute guided underwater walk through the Sunken City—an accessible, certification-free experience that requires no swimming skills, making it ideal for guests aged 10 and above. Currently offered at an introductory price of AED 600, with an optional 30-second keepsake video for AED 200, the experience is currently available in four daily slots at 11 AM, 12 PM, 2pm, and 3pm.

Jarrod Jablonski, Director, Deep Dive Dubai, said that “With Sunken City Walk, we’re continuing to shape Dubai’s reputation as a city of unforgettable experiences. It’s a unique attraction that reflects Dubai’s spirit, where visitors can discover adventure in ways they never thought possible.”

The launch reflects a global trend that travellers are choosing experiences over possessions. Supporting this, Shamal’s Experience Economy Report stated that 75% of UAE residents are more willing to spend on experiences, with 80% allocating a dedicated monthly budget. The launch also aligns with Dubai’s commitment to strengthening its global tourism appeal. According to Dubai Department of Economy and Tourism (DET), the city welcomed 9.88 million international visitors in the first half of 2025, a six percent increase year-on-year, reinforcing its position as one of the world’s leading lifestyle and tourism hubs. Sunken City Walk at Deep Dive Dubai adds a new way for visitors to experience the city’s spirit of reinvention, where adventure is always just a step away.

While Sunken City Walk offers a first taste of underwater adventure, guests can plunge into the incredible world of diving at Deep Dive Dubai, choosing from experiences such as scuba diving, freediving, and specialised diving courses.

Continue Reading

News

Free Mineral Water for All: UAE Startup to Launch Groundbreaking Public Hydration Initiative

Published

on

Ourwatr

Staying hydrated just got easier, and greener, thanks to Ourwatr, that’s launching a nationwide free mineral water programme starting June 2025. It’s a first in the region: clean, refreshing mineral water made freely available across the country, delivered through a unique model that blends sustainability, community care, and social impact.

From metro stations and shopping malls to parks and government offices, thousands of chilled bottles of mineral water, sourced locally from Dibba, Fujairah, will soon be within everyone’s reach, every day. Ourwatr’s mission is simple: hydration is a right, not a privilege.

“At Ourwatr, we believe that drinking water should be accessible to all,” says Abhinav Murali, Co-founder.

“That’s why we’re giving away premium mineral water for free, and every bottle supports communities in need. It’s hydration with heart, proudly made right here in the UAE.”

Stamp of UAE quality

All Ourwatr bottles carry the prestigious EQM (Emirates Quality Mark) certification, guaranteeing they meet strict UAE national and international quality standards. When you grab a bottle, you’re assured of top-quality water, safe, pure, refreshing and approved by the country’s standardisation authority.

Mission in a bottle

With temperatures rising across the UAE, especially during summer, access to clean drinking water is more important than ever, for workers, families, children, and the elderly alike.

“In our desert climate, hydration isn’t just healthy; it’s life-saving,” adds co-founder Bharath Mohan.
“Each bottle we provide is a small act of kindness toward our community.”

Ourwatr is more than just a startup, it’s a mission in a bottle. Launched by three young, UAE-based entrepreneurs, the idea was sparked by a simple but powerful observation: access to free, convenient hydration isn’t always a given.

Wanting to change that, the trio built a business with heart at its core. The team is also in talks with various UAE charitable organisations and government agencies to expand its reach and impact. For every bottle distributed, a portion will be donated to local charities, turning everyday hydration into a meaningful act of giving.

A Model Built on Purpose and Sustainability
Ourwatr isn’t just about water, it’s about doing good. Instead of selling to consumers, the company partners with brands and organisations who cover the production and distribution costs. In return, sponsors co-brand the bottles, using them as a platform to share positive messages and shared values, while making a real difference.

“Sustainability isn’t just about less waste,  it’s about creating lasting, meaningful change,” explains Sharat Nair, Co-founder.

The bottles are crafted from recyclable materials, aligning with the UAE’s zero-waste goals and green agenda.

Backing UAE Vision 2030
Ourwatr’s initiative supports the UAE’s Vision 2030 goals around health, sustainability, and quality of life. The startup is already collaborating with local authorities to expand water access and reach as many people as possible.

More than just water, Ourwatr is delivering hope, equality, and care, one bottle at a time.

Continue Reading

Trending

Copyright © 2023 | The Integrator