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OBI MOBILES SET FOR LAUNCH IN KENYA

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Updated : January 19, 2015 03:30  pm,Dubai
By Editor

Obi sees Kenya as a crucial market for its expansion strategy for Africa

Obi Mobiles, the smartphone brand co-founded by veteran marketer and former Apple CEO John Sculley, has announced plans to enter the Kenyan market in March.
Obi aims to attract the growing segment of young and trendy smartphone users in emerging markets.
“The African markets present a huge opportunity for new smartphone devices, with a growing population of technology and fashion-savvy youth. Consumers today want the best feature-rich smartphone experience at desirable price points, without compromising on quality,” said Sculley, who is the co-founder and managing partner at Inflexionpoint.
The firm is set to roll out Obi devices starting with Kenya in March with an aim of capturing a 5 percent market share by the end of this year and later move to the other East African countries.
The new range of mobile devices run Android Kit Kat platform, powered by multi-core processors, including an octa-core options, dual-SIM capabilities, large screen sizes and high quality camera options.
“We are charting out our entry into the East Africa market currently, and aim to rapidly grow in the region by forging synergies with effective channel partners,” Obi Mobiles Middle East and Africa region Managing Director Amit Rupchandani noted.
Inflexionpoint has now signed an agreement with DESPEC a regional IT distributor which will manage the distribution of Obi devices to all key retailer and independent retailer channels in Kenya and other African markets.
“DESPEC is excited to be appointed as the exclusive channel partner for Obi Mobiles in Kenya and other East African markets. Obi has paid special attention to creating an image that resounds with the large section of young and inspirational smartphone users in Africa,” Farouk Jivani, CEO, DESPEC Africa said.
Obi mobiles marked its global launch in India, followed by the Middle East markets in 2014. It is a venture of Toronto-based Investment and Acquisition Company, Inflexionpoint.
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BREAK YOUR FAST WITH MEDITERRANEAN FLAVOURS AT CUISINES, HOLIDAY INN DUBAI AL MAKTOUM AIRPORT

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Mediterranean Ramadan dessert display at Holiday Inn Dubai Al Maktoum Airport featuring kataifi, pistachio pastries, and a large tray of knafeh decorated with “Ramadan Kareem” in pistachio powder.

Celebrate the Holy Month with Mediterranean-inspired Iftar and Suhoor at Cuisines, Holiday Inn Dubai Al Maktoum Airport, from 16th February to 18th March 

This Ramadan, Cuisines Restaurant at Holiday Inn Dubai Al Maktoum Airport invites guests to gather, unwind, and savour the spirit of the Holy Month with thoughtfully curated Iftar and Suhoor experiences inspired by Mediterranean flavours.

Iftar Experience
As the sun sets, guests are welcomed to break their fast with a generous Mediterranean spread, featuring authentic flavours, comforting classics, and seasonal favourites. Designed for relaxed evenings and meaningful moments, the Iftar offering is set in a warm and welcoming atmosphere, ideal for family gatherings, friends, or quiet reflection.

  • Dates: 16 February – 18 March
  • Timings: Sunset – 8:30 PM

Layali Mediterranean Suhoor
For late-night diners, Cuisines presents Layali Mediterranean Suhoor, a light yet nourishing Suhoor experience designed to keep you fueled through the fasting hours. Expect a selection of Mediterranean bites in a calm, laid-back setting, perfect for winding down before the day begins.

  • Dates: 16 February – 18 March
  • Timings: 12:00 AM – 3:30 AM

Whether joining for Iftar or Suhoor, Cuisines offers a simple, flavour-forward Ramadan experience centred on good food and togetherness.
Location: Cuisines Restaurant, Holiday Inn Dubai Al Maktoum Airport

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CELEBRATE THE HOLY MONTH OF RAMADAN WITH AN UNFORGETTABLE ALL-YOU-CAN-EAT IFTAR AT PINCODE BY CHEF KUNAL 

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Cheese platter at Pincode featuring assorted cheeses, green grapes, crackers, olives, and strawberries on a black slate, with plated Indian desserts and a decorative lantern in the background.

Dubai & Abu Dhabi, United Arab Emirates – This Ramadan, Pincode, the modern Indian dining destination by celebrity chef Kunal Kapur, invites you to slow down, gather close, and break your fast with a thoughtfully curated Iftar inspired by the timeless culinary traditions of India.

From the first moon sighting until 18th March, the all-you-can-eat buffet will be available throughout the holy month at Dubai Hills Mall and The Galleria, Al Maryah Island in Abu Dhabi. The experience blends comfort, culture, and generosity, served the way Ramadan meals are meant to be enjoyed. Priced at AED 179.

Freshly featured in the MICHELIN Guide 2025, Pincode brings its signature warmth and depth of flavour to the season. Inspired by the bustling Iftar bazaars of Old Delhi and Hyderabad, the menu is curated by Chef Kunal Kapur, current judge of MasterChef India, and it features slow-cooked favourites, aromatic biryanis, flavourful grills, and classic Indian desserts, offering a balanced, nourishing, and deeply satisfying experience after a day of fasting.

What sets this Iftar apart is its thoughtful rhythm: while the buffet offers a generous spread, select dishes are served hot at the table, freshly prepared, creating moments of pause and care during the meal. The menu also changes daily, encouraging repeat visits and reflecting the evolving spirit of Ramadan evenings.

Pincode provides a welcoming space to honour the holy month, where guests can share in the warmth, flavours, and traditions that make Ramadan truly special.

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AARK DEVELOPERS APPOINT ONE BROKER GROUP AS EXCLUSIVE SALES PARTNER FOR KARL LAGERFELD BEACH RESIDENCES IN AL MARJAN ISLAND

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Signing ceremony between AARK DEVELOPERS and One Broker Group for Karl Lagerfeld Beach Residences, with representatives shaking hands and holding signed documents in front of branded backdrop.

One Broker Group (OBG), the UAE’s leading master brokerage and exclusive sales partner, has officially been appointed as the Exclusive Sales Partner in the UAE for AARK Developers’ latest landmark residential project on Al Marjan Island, branded by the globally renowned KARL LAGERFELD fashion house.

The signing ceremony marks a significant milestone for all three parties and reinforces Al Marjan Island’s growing position as a global destination for branded, lifestyle driven real estate investments.

Expressions of Interest are now open, with strong anticipated demand from regional and international buyers seeking design-led residences, lifestyle differentiation, and long-term value in one of the UAE’s fastest growing waterfront destinations.

While Al Marjan Island has previously welcomed branded residential developments, this project distinguishes itself as the first fully managed fashion-house-branded residence on the island, the project sets a new benchmark for professionally managed, design-led living, combining architectural integrity, operational excellence, and long-term investment value.

Strategically positioned with views toward the upcoming Wynn Resort, the development valued at over USD 1.4 billion, offers direct beach access, close proximity to the resort, and more than 50 lifestyle amenities. Anchored by the globally recognized KARL LAGERFELD brand and a curated residential experience, the project benefits from Al Marjan Island’s rapid growth, supporting strong long-term investment potential. Comprising over 600 sea-facing residences, the development represents a landmark waterfront investment of significant scale.

“This project represents an important evolution of KARL LAGERFELD’s residential portfolio in the region,” said Pier Paolo Righi, CEO, KARL LAGERFELD. “It reflects our commitment to translating Karl’s visionary design language into a breathtaking large-scale residential experience.”

Speaking on the partnership, Rahul Kumar Gupta, Chairman of AARK Developers commented: “This project represents a defining moment for Al Marjan Island. Partnering with the KARL LAGERFELD brand allows us to introduce a fully managed, fashion-house-branded residential concept that elevates both the lifestyle offering and investment proposition. Appointing One Broker Group as our exclusive sales partner ensures the project is positioned and executed with the level of market expertise and international reach this development deserves.”

Umar Bin Farooq, Founder & CEO, One Broker Group also expressed strong confidence in the project’s potential: “We are extremely proud to be appointed as the exclusive sales partner for this landmark development. The KARL LAGERFELD brings global credibility and lifestyle appeal, and together with Al Marjan Island’s evolution and proximity to Wynn Resort, this represents a highly compelling investment opportunity for both end-users and investors.

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