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SECOND MEA MICROSOFT DYNAMICS SUMMIT HIGHLIGHTS NEW TRENDS

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Updated : April 20, 2015 03:14  am,
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The summit introduced latest trends in Microsoft Dynamics to fuel greater speed and precision in organizational and business decision-making.

The second Microsoft Dynamics Summit in Dubai has concluded with Microsoft and customers providing insights on how Dynamics tools that will enable organizations and its people to more effectively make sense of data, and make insights actionable at greater speed and accuracy. The summit took place at Jumeirah Beach Hotel and attracted hundreds of business leaders, investors, channel partners and end users from UAE and the Middle East to learn about the latest Dynamics programs, strategies, and cutting-edge technologies that can enable businesses to perform better.
The Microsoft Dynamics product line is designed to support business management and help companies make important business decisions with confidence. This includes products that encompass customer relationship management (CRM) and enterprise resource planning (ERP). The Microsoft Dynamics portfolio includes: Microsoft Dynamics CRM Online, Microsoft Dynamics GP, Microsoft Dynamics AX and Microsoft Dynamics NAV.
Speaking at the Dynamics Summit, Karim Talhouk, Microsoft Business Solutions Lead Microsoft. Gulf said “The Dynamics Summit is a key opportunity for us to show companies in the Middle East and Africa region how our technology enables them to turn data into insights and to achieve true transformation in this exciting new era. Our efforts do not stop at inventing business tools and solutions but we go an extra mile to provide the necessary expertise geared towards delivering digital work experiences, transforming how people work and reinventing business productivity. We want all businesses to appreciate and take full advantage of Microsoft Dynamics to do more and achieve more by effectively engaging with and amazing their customers.”
Speakers at the summit included experts on Microsoft Dynamics who gave useful tips on effective implementation and how to select products best suited to the needs of the business.
Alya Harbi, Deputy Director Health Information Systems at the UAE Ministry of Health talked about the customer experience at the Ministry after the successful implementation of Microsoft Dynamics earlier this year. “Our strategic partnership with Microsoft in implementing Dynamics AX2012 at the UAE Ministry of Health is yielding positive results by way of enhanced coordination of services and collaboration among staff to help improve the quality of health services.  We have been able to streamline business process transformation and automation in areas of handling large data in hospitals for drug  and inventory management as well as piloting for billing system and biomedical management system  which all assisting us in boosting  service delivery to patient through increased employee efficiency,” said Harbi.
Ahmed Salama, CRM lead for Middle East & Africa gave a lecture on how to deliver an amazing customer experience by implementing Dynamics CRM online, while Karim Ramadan, Microsoft Business Solutions Lead for Middle East and Africa talked about how to run a dynamic business.
The summit also included presentations on Microsoft Dynamics for organizations from Public Sector, Real Estate, Financial         Services, Manufacturing and distribution. Also Microsoft Gold Partners showcased solutions for Real Estate, Banking, Hospitality, Business Intelligence, ERP for Small/Mid-size organizations. Organizations such as the UAE Ministry of Health shared best practices around their use of Dynamics.
The CRM Spring ’15 release for Microsoft Dynamics CRM, expected by the end of the second quarter of 2015, will deliver significant performance enhancements, deepen interoperability with Office 365, and with new knowledge management enhancements, improve efficiency and collaboration between workers and businesses. The release also introduces Microsoft Social Engagement, the latest update to Microsoft’s social monitoring tool designed to enable people to monitor and engage in the context of their Dynamics CRM and/or Office application. The intelligence gained from this new solution will enable businesses to be better informed about what customers are saying across all social channels.
Microsoft has also recently delivered PowerBI Connectors for Microsoft Dynamics CRM and Microsoft Dynamics Marketing for out of the box integration. Sales, service and marketing professionals can analyze data with interactive dashboards and reports in Power BI, resulting in faster insights and decision-making for sales personnel.
Dynamics CRM tablet app can now be securely managed through Good Technology. Organizations will be able to enforce central policy management such as device wipe and password management as well as enable employees to access the rich capabilities of the Dynamics CRM tablet app while enforcing corporate policies for customer data.  Microsoft has also acquired IP from Fusion Software that is built on the Microsoft Dynamics CRM platform and adds “voice of the customer” capabilities to its CRM offerings. With new rule-based, multi-channel enterprise feedback management capabilities, companies will be able to include customer feedback into service, sales and marketing engagements including:
The Microsoft Dynamics Summit this year had three platinum sponsors that included Link Development – Linkdotnet LLC, Synergy Software Systems and Godrej Infotech Ltd.
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Deep Dive Dubai Launches Sunken City Walk, a Cinematic Underwater Experience that Makes Adventure Just a Step Away

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Deep Dive Dubai

Deep Dive Dubai has unveiled its newest attraction for experience seekers with the launch of Sunken City Walk. The guided underwater activity invites guests to step into a cinematic cityscape filled with surreal details. From an underwater swing and motorbike to a café table that looks straight out of a movie scene, this is Dubai’s latest must-try attraction.

Deep Dive Dubai

The hour-long journey begins with a full briefing and safety overview, followed by guests changing into wetsuits and equipment provided on-site. They then join trained instructors for a 20-minute guided underwater walk through the Sunken City—an accessible, certification-free experience that requires no swimming skills, making it ideal for guests aged 10 and above. Currently offered at an introductory price of AED 600, with an optional 30-second keepsake video for AED 200, the experience is currently available in four daily slots at 11 AM, 12 PM, 2pm, and 3pm.

Jarrod Jablonski, Director, Deep Dive Dubai, said that “With Sunken City Walk, we’re continuing to shape Dubai’s reputation as a city of unforgettable experiences. It’s a unique attraction that reflects Dubai’s spirit, where visitors can discover adventure in ways they never thought possible.”

The launch reflects a global trend that travellers are choosing experiences over possessions. Supporting this, Shamal’s Experience Economy Report stated that 75% of UAE residents are more willing to spend on experiences, with 80% allocating a dedicated monthly budget. The launch also aligns with Dubai’s commitment to strengthening its global tourism appeal. According to Dubai Department of Economy and Tourism (DET), the city welcomed 9.88 million international visitors in the first half of 2025, a six percent increase year-on-year, reinforcing its position as one of the world’s leading lifestyle and tourism hubs. Sunken City Walk at Deep Dive Dubai adds a new way for visitors to experience the city’s spirit of reinvention, where adventure is always just a step away.

While Sunken City Walk offers a first taste of underwater adventure, guests can plunge into the incredible world of diving at Deep Dive Dubai, choosing from experiences such as scuba diving, freediving, and specialised diving courses.

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Free Mineral Water for All: UAE Startup to Launch Groundbreaking Public Hydration Initiative

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Ourwatr

Staying hydrated just got easier, and greener, thanks to Ourwatr, that’s launching a nationwide free mineral water programme starting June 2025. It’s a first in the region: clean, refreshing mineral water made freely available across the country, delivered through a unique model that blends sustainability, community care, and social impact.

From metro stations and shopping malls to parks and government offices, thousands of chilled bottles of mineral water, sourced locally from Dibba, Fujairah, will soon be within everyone’s reach, every day. Ourwatr’s mission is simple: hydration is a right, not a privilege.

“At Ourwatr, we believe that drinking water should be accessible to all,” says Abhinav Murali, Co-founder.

“That’s why we’re giving away premium mineral water for free, and every bottle supports communities in need. It’s hydration with heart, proudly made right here in the UAE.”

Stamp of UAE quality

All Ourwatr bottles carry the prestigious EQM (Emirates Quality Mark) certification, guaranteeing they meet strict UAE national and international quality standards. When you grab a bottle, you’re assured of top-quality water, safe, pure, refreshing and approved by the country’s standardisation authority.

Mission in a bottle

With temperatures rising across the UAE, especially during summer, access to clean drinking water is more important than ever, for workers, families, children, and the elderly alike.

“In our desert climate, hydration isn’t just healthy; it’s life-saving,” adds co-founder Bharath Mohan.
“Each bottle we provide is a small act of kindness toward our community.”

Ourwatr is more than just a startup, it’s a mission in a bottle. Launched by three young, UAE-based entrepreneurs, the idea was sparked by a simple but powerful observation: access to free, convenient hydration isn’t always a given.

Wanting to change that, the trio built a business with heart at its core. The team is also in talks with various UAE charitable organisations and government agencies to expand its reach and impact. For every bottle distributed, a portion will be donated to local charities, turning everyday hydration into a meaningful act of giving.

A Model Built on Purpose and Sustainability
Ourwatr isn’t just about water, it’s about doing good. Instead of selling to consumers, the company partners with brands and organisations who cover the production and distribution costs. In return, sponsors co-brand the bottles, using them as a platform to share positive messages and shared values, while making a real difference.

“Sustainability isn’t just about less waste,  it’s about creating lasting, meaningful change,” explains Sharat Nair, Co-founder.

The bottles are crafted from recyclable materials, aligning with the UAE’s zero-waste goals and green agenda.

Backing UAE Vision 2030
Ourwatr’s initiative supports the UAE’s Vision 2030 goals around health, sustainability, and quality of life. The startup is already collaborating with local authorities to expand water access and reach as many people as possible.

More than just water, Ourwatr is delivering hope, equality, and care, one bottle at a time.

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Ardee Developments Announces Sales Launch for Fairmont Residences Al Marjan Island

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Ardee Al Marjan

Ardee Developments has announced the launch of sales for Fairmont Residences Al Marjan Island, its highly anticipated branded residential offering in partnership with Fairmont Hotels & Resorts.

Official sales will commence on 1 June 2025 with expression of interest starting 15 May 2025, marking a major milestone in the evolution of Ardee Al Marjan Island, the company’s flagship, multi-billion-dirham development set to redefine coastal living in Ras Al Khaimah.

Fairmont Residences Al Marjan Island will comprise 523 upscale residences — including apartments, townhouses, and sea villas — ranging from one to six bedrooms and spanning 86 m² to over 300 m². Every home is thoughtfully designed to embody refined beachfront living, with uninterrupted sea views and elegant interiors that reflect timeless sophistication.

Bringing together the prestige of the Fairmont brand with the ease of resort-style living, residents will enjoy exclusive access to a private beach, the Fairmont Fit Fitness Centre and Studio, family & kids pool, adults sky pool & terrace & bar, dedicated boardroom and private dining room, resident’s owners lounge as well as wellness facilities including treatment rooms, screening room, games room, kids club and seamless connectivity to the adjacent Fairmont resort.

Further enriching the offering is a tailored suite of à la carte services. From in-home catering and private chef experiences to childcare, dog walking, housekeeping, personal concierge support, and a home maintenance program while residents are away, every element is designed to simplify and enhance everyday living. In addition, residents will enjoy exclusive access to the Accor Owner Benefits Program. This includes Diamond status in the Accor Live Limitless (ALL) programme, the ability to gift Gold status to family and friends, and VIP privileges at over 5,700 hotels and resorts around the world.

With prices starting from AED 2.49 Million, Fairmont Residences Al Marjan Island offers an exclusive opportunity for discerning buyers seeking long-term value, effortless luxury, and a lifestyle defined by exceptional quality in one of the region’s most iconic coastal destinations.

Beyond the residences, guests were given an exclusive look at the next phase of the Ardee Al Marjan Island masterplan. The development is progressing into a fully integrated coastal destination that blends residences, hospitality, leisure, retail, and entertainment on an unprecedented scale.

Key components of the masterplan include branded and serviced residences, private villas, townhouses, a flagship luxury hotel, and a vibrant retail and F&B promenade. The destination will also feature a variety of curated lifestyle offerings — from wellness hubs and gaming lounges to family entertainment zones and waterfront experiences — all designed to create a future-ready, immersive community.

Prioritizing walkability, nature access, and sea connectivity, the project will boast expansive green spaces, direct beach access, and panoramic views, setting a new standard for contemporary island living in Ras Al Khaimah.

Vishal Mehta, CEO of Ardee Developments, added: “As we prepare to open sales of Fairmont Residences Al Marjan Island this June, we are proud to invite buyers into a community that reflects excellence at every level. In partnership with Al Marjan Island, Fairmont Hotels, and Christie’s International Real Estate, we are shaping a new era of luxury coastal living in Ras Al Khaimah — one defined by world-class design, hospitality, and lifestyle, brought together in a truly integrated destination.”

To support global sales efforts, Ardee Developments has appointed Christie’s International Real Estate Ras Al Khaimah as the exclusive master agency. Christie’s will lead GCC and international outreach and client servicing, ensuring a seamless buyer journey.

“This is a vibrant and integrated coastal lifestyle community that combines natural beauty, unparalleled hospitality and leisure not seen in the area before,” said Jackie Johns and Dinesh Chhatwani, Managing Partners at Christie’s International Real Estate Ras Al Khaimah. “Ras Al Khaimah’s momentum as a global hospitality and investment hub, and its rapidly growing real estate market, makes it the ideal launchpad for Ardee Developments to execute its grand vision.”

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