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Updated : February 18, 2014 0:0  ,
By Editor

The four-day event is set to leverage UAE’s mammoth consumer Electronics Market valued at Over AED 14 Billion in 2014

Abu Dhabi National Exhibition Centre (ADNEC) is set to host the second edition of the Abu Dhabi Electronics Shopper (ADES 2014) from 26 February to 1 March, offering a clutch of exclusive deals and bundled offers on the latest technology and consumer gadgets.

The largest consumer electronics exhibition in Abu Dhabi, ADES 2014 will take centre-stage over 10,000 sq metres of exhibition space to accommodate more than 100,000 visitors. Organised by DOME Exhibitions, the mega shopping event has received the confirmed participation of leading names in the retail sector that are looking to grab a share of the burgeoning UAE consumer electronics market that stood at AED14.32 billion in 2013. Similar trends are being witnessed in the global electronics consumer industry with RCNOS business research consultancy indicating CAGR of around seven per cent during 2012–2015.

Abu Dhabi Electronics Shopper 2014 is being staged at a time when the emirate is set to achieve a robust seven per cent annual growth between 2010 and 2015 and a six per cent year-on-year growth through to 2030 according to Abu Dhabi Economic Vision 2030. The UAE capital is one of the world’s wealthiest economies globally, with an estimated per capita GDP of US$109,000 in 2013.

Humaid Al Dhaheri, Chief Commercial Officer at Abu Dhabi National Exhibitions Company (ADNEC), said: “Through hosting exhibitions like ADES, we hope to consolidate ADNEC’s portfolio as a premier venue for leading consumer and trade events. The first edition of ADES was an unmitigated success both in terms of the footfall generated and in the number of participating exhibitors.  The overwhelming response has led to our doubling the exhibition space this year and bringing in many more exhibitors to allow customers to benefit from the pick of the best deals right at their doorstep.”

Dony Cyril, Exhibition Director at DOME Exhibitions, said: “Smartphone demand is rising rapidly, and will be further boosted by the strong take-up of 4G LTE subscriptions. Computer Sales is expected to increase from AED 8 bn in 2013 to AED 9 bn in 2017. Leveraging this trend, the second edition of ADES is looking to extend the benefits of exclusive deals across a wider target segment – a significant reason behind our strategy to double the exhibition space and bring in more value-additions in terms of event agenda.”

According to a survey conducted during Abu Dhabi Electronics Shopper among visitors to the exhibition, 81 per cent of the respondents visited the event to buy the latest in technology – clear proof perhaps of the growing appeal ADES holds for bargain hunters wishing to secure the best deals. Meanwhile, 95 per cent of survey respondents described ADES shopper as a must-attend event for consumer electronics, 99 per cent said the event exceeded their expectations in terms of venue, products and retailer space, and 85 per cent said they saved money by shopping at ADES 2014.

Neelesh Bhatnagar, CEO of Emax Electronics, said: “We identified the potential of the Abu Dhabi market when we participated in ADES 2013. E-max is home to a wide range of brands in computers, gaming, home appliances, mobile phones, cameras and electronics that are available at competitive prices. We hope to add value to the growing retail electronics market in Abu Dhabi by offering the best in quality services and lucrative deals to visitors.”

Jehas Habison, Purchase Manager at Costless Electronics, said: “Consumer electronics is a sector that has witnessed prolific year-on-year growth. ADES is a trendsetter for the electronics industry in the Middle East, given its potential as a launch pad for a gamut of new technology products. Prime factors for the success of such electronics and consumer exhibitions are the bargain prices and irresistible discounts that electronics and computer companies offer to customers on their products.”

According to a research report from Business Monitor International conducted on the UAE Consumer Electronics Market, Windows 8 tablets and ultra books should provide growth, with consumers increasingly interested in services that can be used wirelessly. AV sales are expected to increase from AED 5 billion in 2013 to AED 6 billion in 2017, while flat-screen TV sets will remain the main growth driver. Handset Sales are expected to reach AED 1.9 billion in 2013 to AED 2.6 billion in 2017.

ADES debuted in Abu Dhabi in 2013 and provides exhibitors with an ideal platform to showcase products and services related to information technology, consumer electronics, mobile technology, lifestyle and leisure, gaming, home and office automation appliances, sports and medical equipment, security and control systems. ADES 2013 drew 35 exhibitors and close to 68,000 visitors.

DOME Exhibitions, organisers of ADES 2014, hosts consumer retail exhibitions in the emirate of Abu Dhabi to provide UAE-based businesses with visibility in the global marketplace.

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HID Recognized for Its Design Expertise as Bahrain’s ePassport Wins Multiple Prestigious Awards



HID has recently achieved global recognition for its Bahrain ePassport project, clinching several top honors. These include the distinguished London Design Awards, the High Security Printing Award, and the iF Design Award. This suite of praises reinforces HID’s leadership in security design, showcasing its innovative approach to integrating cutting-edge security features with aesthetic and cultural elements.

Craig Sandness, Senior VP and Managing Director for Citizen Identity at HID, shares, “Our design philosophy is centered around seamlessly weaving security into the fabric of the document’s design. The Bahrain ePassport is a prime example of this approach, where innovation meets artistry. This is not just our success; it’s a shared victory with our Bahraini partners, local artists, and calligraphers. Together, we’ve crafted a document that is as secure as it is symbolic of Bahrain’s rich heritage.”

The Bahrain ePassport, celebrated for its innovative design, marks a milestone in document security by introducing the world’s first document-embedded hashtag, #teambahrain. This feature is more than a nod to digital savviness; it’s a strong symbol of national unity and a testament to HID’s ability to integrate modern digital elements with traditional security measures.

HID’s work on the Bahrain ePassport has been recognized across several categories in the London Design Awards, including Gold awards in Service Design for Government, Cultural, and Best User Experience categories, underscoring the project’s excellence in functionality, cultural sensitivity, and user engagement. The High Security Printing Award for Best New ePassport for EMEA and the iF Design Award in the Publications and Communications category further validate HID’s skill in creating secure, user-centered design.

The collaboration between HID, Bahraini authorities, and local artisans highlights HID’s commitment to incorporating local culture into its security designs. This partnership approach not only enriches the document’s aesthetic appeal but also enhances its acceptance and significance among citizens, demonstrating HID’s leadership in creating identity solutions that respect and celebrate cultural heritage.

“As we celebrate the one-year anniversary of the Bahrain ePassport, we look forward to continuing our journey of innovation,” adds Sandness. “We invite governments and organizations worldwide to join us in this journey of creating secure, innovative solutions that pave the way for the future of identity documentation.”

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Fitness First Marks Mother’s Day with Four Days of Free Access



As Mother’s Day approaches, Fitness First is proud to honour and celebrate all mothers with a special gift of health and wellness. From 21 to 24 March, Fitness First invites all mums to enjoy complimentary access to its state-of-the-art facilities at any of its UAE-based clubs.

Recognising the invaluable role of mothers in our lives, Fitness First is opening its doors to mothers of all ages and fitness levels, offering them the opportunity to prioritise their well-being and embark on a journey to better health. Whether it’s a rejuvenating yoga session, an invigorating cardio workout, or a strength training class, Fitness First provides a wide range of fitness options tailored to meet the diverse needs and preferences of every mother.

In addition to offering access to top-notch gym facilities and equipment, mums visiting Fitness First during this special period will also have the opportunity to participate in group fitness classes led by certified instructors, and connect with other like-minded individuals in a supportive and motivating environment.

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Visa-free countries for UAE residents looking to book last-minute getaways this spring term break



As UAE schools gear up for the upcoming spring term break starting from 25 March, residents are planning for their well-deserved getaways, ready to embark on new adventures and explore the world. Global travel marketplace, Skyscanner recommends these visa-free travel destinations for UAE residents this spring term break.

Ayoub El Mamoun, Skyscanner Travel Expert, invites families and adventure seekers alike to explore these captivating visa-free destinations

Seychelles starting from AED 2,711 – “A tropical haven with pristine beaches and lush greenery, Seychelles is perfect for family retreats. Explore Anse Lazio’s white sands or snorkel in vibrant coral reefs for a blissful escape.”

Georgia starting from AED 1,703– “Steeped in rich history, Georgia welcomes UAE residents to explore ancient monasteries, stunning landscapes, and vibrant cities. Georgia is becoming a regular tourist haunt for UAE residents given the sudden influx of Georgia tour packages and the family activities to be experienced.”

Jordan starting from AED 1,752 – “A treasure trove of ancient history and natural wonders, Jordan is a captivating family destination. From the rose-red city of Petra to floating in the mineral-rich waters of the Dead Sea, Jordan promises a timeless family adventure.”

Malaysia starting from AED 1,903 – “A melting pot of cultures and landscapes, Malaysia invites families to explore bustling Kuala Lumpur, beautiful Langkawi beaches, and vibrant neighborhoods in Georgetown. Trek lush rainforests in Taman Negara or dive into the colourful underwater world of the Perhentian Islands. Try Skyscanner’s multi-city search too to explore all that Malaysia has to offer.”

For travellers still deciding on a destination to visit this upcoming break, a Skyscanner ‘Everywhere’ search is one of the easiest ways to be inspired. Ordered by cheapest price, a search to ‘Everywhere’ shows travellers all the destinations available for your desired travel departure.

Skyscanner’s Everywhere search tool reveals return flights to visa-free destinations such as Thailand from AED 1,891, Philippines from AED 1,932, Azerbaijan from AED 1,634 and Malaysia from AED 1,976 round trip.

With the convenience of visa-free travel to various destinations, the options for an unforgettable getaway are endless. So pack your bags, book your tickets, and get ready for a stress-free holiday.

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