News
ABU DHABI SHOPPER TO FEATURE PARTICIPATION FROM LEADING RETAILERS

By Editor

The four-day event is set to leverage UAE’s mammoth consumer Electronics Market valued at Over AED 14 Billion in 2014
Abu Dhabi National Exhibition Centre (ADNEC) is set to host the second edition of the Abu Dhabi Electronics Shopper (ADES 2014) from 26 February to 1 March, offering a clutch of exclusive deals and bundled offers on the latest technology and consumer gadgets.
The largest consumer electronics exhibition in Abu Dhabi, ADES 2014 will take centre-stage over 10,000 sq metres of exhibition space to accommodate more than 100,000 visitors. Organised by DOME Exhibitions, the mega shopping event has received the confirmed participation of leading names in the retail sector that are looking to grab a share of the burgeoning UAE consumer electronics market that stood at AED14.32 billion in 2013. Similar trends are being witnessed in the global electronics consumer industry with RCNOS business research consultancy indicating CAGR of around seven per cent during 2012–2015.
Abu Dhabi Electronics Shopper 2014 is being staged at a time when the emirate is set to achieve a robust seven per cent annual growth between 2010 and 2015 and a six per cent year-on-year growth through to 2030 according to Abu Dhabi Economic Vision 2030. The UAE capital is one of the world’s wealthiest economies globally, with an estimated per capita GDP of US$109,000 in 2013.
Humaid Al Dhaheri, Chief Commercial Officer at Abu Dhabi National Exhibitions Company (ADNEC), said: “Through hosting exhibitions like ADES, we hope to consolidate ADNEC’s portfolio as a premier venue for leading consumer and trade events. The first edition of ADES was an unmitigated success both in terms of the footfall generated and in the number of participating exhibitors. The overwhelming response has led to our doubling the exhibition space this year and bringing in many more exhibitors to allow customers to benefit from the pick of the best deals right at their doorstep.”
Dony Cyril, Exhibition Director at DOME Exhibitions, said: “Smartphone demand is rising rapidly, and will be further boosted by the strong take-up of 4G LTE subscriptions. Computer Sales is expected to increase from AED 8 bn in 2013 to AED 9 bn in 2017. Leveraging this trend, the second edition of ADES is looking to extend the benefits of exclusive deals across a wider target segment – a significant reason behind our strategy to double the exhibition space and bring in more value-additions in terms of event agenda.”
According to a survey conducted during Abu Dhabi Electronics Shopper among visitors to the exhibition, 81 per cent of the respondents visited the event to buy the latest in technology – clear proof perhaps of the growing appeal ADES holds for bargain hunters wishing to secure the best deals. Meanwhile, 95 per cent of survey respondents described ADES shopper as a must-attend event for consumer electronics, 99 per cent said the event exceeded their expectations in terms of venue, products and retailer space, and 85 per cent said they saved money by shopping at ADES 2014.
Neelesh Bhatnagar, CEO of Emax Electronics, said: “We identified the potential of the Abu Dhabi market when we participated in ADES 2013. E-max is home to a wide range of brands in computers, gaming, home appliances, mobile phones, cameras and electronics that are available at competitive prices. We hope to add value to the growing retail electronics market in Abu Dhabi by offering the best in quality services and lucrative deals to visitors.”
Jehas Habison, Purchase Manager at Costless Electronics, said: “Consumer electronics is a sector that has witnessed prolific year-on-year growth. ADES is a trendsetter for the electronics industry in the Middle East, given its potential as a launch pad for a gamut of new technology products. Prime factors for the success of such electronics and consumer exhibitions are the bargain prices and irresistible discounts that electronics and computer companies offer to customers on their products.”
According to a research report from Business Monitor International conducted on the UAE Consumer Electronics Market, Windows 8 tablets and ultra books should provide growth, with consumers increasingly interested in services that can be used wirelessly. AV sales are expected to increase from AED 5 billion in 2013 to AED 6 billion in 2017, while flat-screen TV sets will remain the main growth driver. Handset Sales are expected to reach AED 1.9 billion in 2013 to AED 2.6 billion in 2017.
ADES debuted in Abu Dhabi in 2013 and provides exhibitors with an ideal platform to showcase products and services related to information technology, consumer electronics, mobile technology, lifestyle and leisure, gaming, home and office automation appliances, sports and medical equipment, security and control systems. ADES 2013 drew 35 exhibitors and close to 68,000 visitors.
DOME Exhibitions, organisers of ADES 2014, hosts consumer retail exhibitions in the emirate of Abu Dhabi to provide UAE-based businesses with visibility in the global marketplace.
News
Free Mineral Water for All: UAE Startup to Launch Groundbreaking Public Hydration Initiative

Staying hydrated just got easier, and greener, thanks to Ourwatr, that’s launching a nationwide free mineral water programme starting June 2025. It’s a first in the region: clean, refreshing mineral water made freely available across the country, delivered through a unique model that blends sustainability, community care, and social impact.
From metro stations and shopping malls to parks and government offices, thousands of chilled bottles of mineral water, sourced locally from Dibba, Fujairah, will soon be within everyone’s reach, every day. Ourwatr’s mission is simple: hydration is a right, not a privilege.
“At Ourwatr, we believe that drinking water should be accessible to all,” says Abhinav Murali, Co-founder.
“That’s why we’re giving away premium mineral water for free, and every bottle supports communities in need. It’s hydration with heart, proudly made right here in the UAE.”
Stamp of UAE quality
All Ourwatr bottles carry the prestigious EQM (Emirates Quality Mark) certification, guaranteeing they meet strict UAE national and international quality standards. When you grab a bottle, you’re assured of top-quality water, safe, pure, refreshing and approved by the country’s standardisation authority.
Mission in a bottle
With temperatures rising across the UAE, especially during summer, access to clean drinking water is more important than ever, for workers, families, children, and the elderly alike.

“In our desert climate, hydration isn’t just healthy; it’s life-saving,” adds co-founder Bharath Mohan.
“Each bottle we provide is a small act of kindness toward our community.”
Ourwatr is more than just a startup, it’s a mission in a bottle. Launched by three young, UAE-based entrepreneurs, the idea was sparked by a simple but powerful observation: access to free, convenient hydration isn’t always a given.
Wanting to change that, the trio built a business with heart at its core. The team is also in talks with various UAE charitable organisations and government agencies to expand its reach and impact. For every bottle distributed, a portion will be donated to local charities, turning everyday hydration into a meaningful act of giving.
A Model Built on Purpose and Sustainability
Ourwatr isn’t just about water, it’s about doing good. Instead of selling to consumers, the company partners with brands and organisations who cover the production and distribution costs. In return, sponsors co-brand the bottles, using them as a platform to share positive messages and shared values, while making a real difference.
“Sustainability isn’t just about less waste, it’s about creating lasting, meaningful change,” explains Sharat Nair, Co-founder.
The bottles are crafted from recyclable materials, aligning with the UAE’s zero-waste goals and green agenda.
Backing UAE Vision 2030
Ourwatr’s initiative supports the UAE’s Vision 2030 goals around health, sustainability, and quality of life. The startup is already collaborating with local authorities to expand water access and reach as many people as possible.
More than just water, Ourwatr is delivering hope, equality, and care, one bottle at a time.
Home Integrator
Ardee Developments Announces Sales Launch for Fairmont Residences Al Marjan Island

Ardee Developments has announced the launch of sales for Fairmont Residences Al Marjan Island, its highly anticipated branded residential offering in partnership with Fairmont Hotels & Resorts.
Official sales will commence on 1 June 2025 with expression of interest starting 15 May 2025, marking a major milestone in the evolution of Ardee Al Marjan Island, the company’s flagship, multi-billion-dirham development set to redefine coastal living in Ras Al Khaimah.
Fairmont Residences Al Marjan Island will comprise 523 upscale residences — including apartments, townhouses, and sea villas — ranging from one to six bedrooms and spanning 86 m² to over 300 m². Every home is thoughtfully designed to embody refined beachfront living, with uninterrupted sea views and elegant interiors that reflect timeless sophistication.
Bringing together the prestige of the Fairmont brand with the ease of resort-style living, residents will enjoy exclusive access to a private beach, the Fairmont Fit Fitness Centre and Studio, family & kids pool, adults sky pool & terrace & bar, dedicated boardroom and private dining room, resident’s owners lounge as well as wellness facilities including treatment rooms, screening room, games room, kids club and seamless connectivity to the adjacent Fairmont resort.
Further enriching the offering is a tailored suite of à la carte services. From in-home catering and private chef experiences to childcare, dog walking, housekeeping, personal concierge support, and a home maintenance program while residents are away, every element is designed to simplify and enhance everyday living. In addition, residents will enjoy exclusive access to the Accor Owner Benefits Program. This includes Diamond status in the Accor Live Limitless (ALL) programme, the ability to gift Gold status to family and friends, and VIP privileges at over 5,700 hotels and resorts around the world.
With prices starting from AED 2.49 Million, Fairmont Residences Al Marjan Island offers an exclusive opportunity for discerning buyers seeking long-term value, effortless luxury, and a lifestyle defined by exceptional quality in one of the region’s most iconic coastal destinations.
Beyond the residences, guests were given an exclusive look at the next phase of the Ardee Al Marjan Island masterplan. The development is progressing into a fully integrated coastal destination that blends residences, hospitality, leisure, retail, and entertainment on an unprecedented scale.
Key components of the masterplan include branded and serviced residences, private villas, townhouses, a flagship luxury hotel, and a vibrant retail and F&B promenade. The destination will also feature a variety of curated lifestyle offerings — from wellness hubs and gaming lounges to family entertainment zones and waterfront experiences — all designed to create a future-ready, immersive community.
Prioritizing walkability, nature access, and sea connectivity, the project will boast expansive green spaces, direct beach access, and panoramic views, setting a new standard for contemporary island living in Ras Al Khaimah.
Vishal Mehta, CEO of Ardee Developments, added: “As we prepare to open sales of Fairmont Residences Al Marjan Island this June, we are proud to invite buyers into a community that reflects excellence at every level. In partnership with Al Marjan Island, Fairmont Hotels, and Christie’s International Real Estate, we are shaping a new era of luxury coastal living in Ras Al Khaimah — one defined by world-class design, hospitality, and lifestyle, brought together in a truly integrated destination.”
To support global sales efforts, Ardee Developments has appointed Christie’s International Real Estate Ras Al Khaimah as the exclusive master agency. Christie’s will lead GCC and international outreach and client servicing, ensuring a seamless buyer journey.
“This is a vibrant and integrated coastal lifestyle community that combines natural beauty, unparalleled hospitality and leisure not seen in the area before,” said Jackie Johns and Dinesh Chhatwani, Managing Partners at Christie’s International Real Estate Ras Al Khaimah. “Ras Al Khaimah’s momentum as a global hospitality and investment hub, and its rapidly growing real estate market, makes it the ideal launchpad for Ardee Developments to execute its grand vision.”
Home Integrator
MERED Unveils Strategic Vision for Saudi Arabia at Saudi Giga Projects 2025

MERED outlined its long-term investment plans and strategic vision for Saudi Arabia at Saudi Giga Projects 2025 in Riyadh. The event, a key platform aligned with Vision 2030, brought together government bodies, giga project leaders, and private sector executives to discuss development, contracting, and talent-building opportunities within the Kingdom’s fast-growing construction and real estate sectors. As part of MERED’s participation, CEO Michael Belton joined a fireside chat where he shared insights into the company’s market entry approach and growth plans for the Saudi market.
“The Kingdom’s rapid urban and infrastructure growth is reshaping residential demand and creating new opportunities for long-term development,” said Michael Belton, CEO of MERED. “Vision 2030 and ongoing economic diversification are driving strong demand across residential, retail, commercial, and hospitality sectors, supported by investor-friendly reforms. In major cities like Riyadh and Jeddah, we’re seeing increased interest in premium and luxury living, as well as growing demand for Class A office spaces that reflect the ambitions of a modern business environment. MERED is well-positioned to meet these changing market needs through high-quality, innovative developments that offer lasting value.”
Yazan Al-Khalidi, Chief Commercial Director at MERED, joined a panel alongside leading developers, consultants, and contractors to discuss workforce capabilities and the skills required to deliver Saudi Arabia’s giga projects efficiently and at scale. The Kingdom’s real estate sector is projected to contribute 10% to GDP by 2030, while non-oil economic activity now accounts for over 50% of national GDP. Knight Frank’s Saudi Report 2025 reveals that 93% of high-income Saudi nationals are actively seeking to buy property, reinforcing the country’s ambition to build a competitive luxury real estate market.
Alongside its growth plans in Saudi Arabia, MERED is supporting the development of future architectural talent in line with the region’s broader goal of equipping young people with in-demand skills. As part of this effort, the company is sponsoring a select group of students to attend the Pininfarina Architecture Summer School in Turin this July, through its partnership with the prestigious Pininfarina Academy, founded by the renowned Italian design house. The program offers hands-on training and exposure to international design practices, giving participants valuable experience they can apply to architectural projects across the region.
MERED’s participation underscores its broader commitment to supporting the Kingdom’s real estate ambitions through innovation, sustainability, and knowledge transfer. With a pipeline of projects already launched in Dubai and Abu Dhabi, including the 290-meter ICONIC Residences designed by Pininfarina, the brand is well-positioned to introduce high-end, future-ready developments to the Saudi market.
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