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ON THE FAST LANE

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Updated : October 29, 2013 0:0  ,Dubai
By Editor

Mitsumi takes on a new challenge in establishing a new VAD division. Jagat Shah, Chairman & CEO, explains

Please discuss the timing of launching the VAD division this year

Mitsumi, as you know, is today among the fastest growing technology companies in Africa and our Distribution landscape covers 17 Countries directly with operations across Africa that makes us a true “Pan-Africa Distributor”. While our model for the past seven years has been to focus mainly on the volume business we are also aware of the growing need for a true IT-infra distributor for Africa. Given our coverage and proven logistic expertise it was quite logical for us to step into the enterprise space and with key alignments with our esteemed vendors we launched the Value division at the beginning of current year.

Which countries are you offering these solutions in?

Our current focus is on East & West Africa with aspirations to grow the Value division in North & Central Africa in FY14

You’ve been able to sign some very prominent names in IT solutions like HP, Dell SonicWALL among others. What does this say about the Mitsumi name and brand?

We have been quite successful in forming great relationships with most of the key vendors. In addition to the above, we have also signed on IBM, Riverbed and Polycom lately. This demonstrates our ability to “invest” in technology-rich areas and the faith reposted in us by some of the global leaders speaks for itself. Mitsumi Value division is on the cusp of creating a great story for itself in Africa.

As a new division, please discuss your channel partnership related to this division

At Mitsumi, we take pride in our reach and understanding of the African landscape; our ability to invoice and deliver locally has enchanted us to the African IT channel community. To add to the current channel we have made a natural shift adding VAR’s to our partner community. We invest in our local partnerships some of which go back more than a decade. We provide our vendors with dedicated resources in-country and also have dedicated Pre-Sales engineers who work closely with the VAR’s in delivering trainings, PoCs and even certification on-boarding programs. This we believe is Mitsumi’s key differentiator today.

How much of an investment have you put into the new division and how much do you see the VAD vertical adding to Mitsumi’s bottom line in the medium to long term?

Our biggest investment is in our people, the environment we provide them to excel and incentives for their personal growth. It’s natural that the vendors we sign for each technology vertical also require expertise on their proven Architectures. We also help our partners deliver the “last-mile” support in certain cases, obviously when we build services as value contributor, the overall impact on our GTM is significant as on our bottom-line.

Which segments are you targeting with the value solutions?

We are currently focused on Mobility, Security, Unified Communication & Collaboration and Virtualization.

How big and sophisticated is your primary African market for VAD solutions?

The African continent represents its own complexities since we are not dealing with one but 52 countries with vast differences in language and culture besides each country being regulated by different import & duty laws. Our biggest strength has been our understanding of this very challenge, The African market today has a growing financial sector, enterprise and public sector in addition to an ever-robust SP space. Africa today can boast of VARs which have identified themselves as experts on such verticals and therefore our GTM differs for each Industry vertical.

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THE AUTHORITY OF SOCIAL CONTRIBUTION – MA’AN LAUNCHES LIFE SKILLS PROGRAMME IN AL AIN REGION, REINFORCING COMMITMENT TO UAE YEAR OF FAMILY

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In alignment with the UAE Year of Family, the Authority of Social Contribution – Ma’an, part of the Department of Community Development – Abu Dhabi, has launched its Life Skills programme, a flagship initiative designed to empower youth with the practical, technical, and creative skills needed to thrive.

The programme forms part of a wider portfolio of family-focused initiatives introduced by the Authority of Social Contribution – Ma’an to support national priorities that strengthen family cohesion, wellbeing, and long-term prosperity.

The Life Skills programme equips youth with practical training in areas such as digital media and artificial intelligence, and aims to be delivered through over 100 volunteers who will lead programmes that foster innovation, creativity, and community engagement. The programme has the capability to benefit more than 180 young members of the community, strengthening their readiness to navigate digital transformation and build an empowered youth generation creating positive impact in the community.

By bridging skill gaps and enhancing future employability, the initiative enables youth to actively contribute to their communities and play a vital role in Abu Dhabi’s social and economic development.

The programme further reinforces the authority’s objective to maximise the impact of social contributions through strategic initiatives that extend beyond individual support to empowering families and strengthening family cohesion, recognising the family unit as the cornerstone of a resilient, sustainable, and adaptable society.

His Excellency Abdullah Al Ameri, Director Generalofthe Authority of Social Contribution – Ma’an, said: “During the Year of Family, we are committed to aligning our efforts with the national agenda to strengthen family empowerment and advance initiatives that enhance their wellbeing and longevity. The Life Skills programme reflects these efforts by activating specialised volunteers to create opportunities for the youth as well as provide the tools and knowledge needed to play an active role in advancing community development.”

The initiative also highlights the power of collective action, bringing together partners, volunteers, and the community to create accessible learning opportunities that prepare youth for future challenges and opportunities.

By investing in youth development within a family-centric framework that reinforces the family as the fundamental pillar in raising future generations, the authority continues to play a pivotal role in nurturing a generation that is skilled, engaged, and ready to lead the future.

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THE AUTHORITY OF SOCIAL CONTRIBUTION – MA’AN LAUNCHES LIFE SKILLS PROGRAMME IN AL AIN REGION, REINFORCING COMMITMENT TO UAE YEAR OF FAMILY

Published

on

In alignment with the UAE Year of Family, the Authority of Social Contribution – Ma’an, part of the Department of Community Development – Abu Dhabi, has launched its Life Skills programme, a flagship initiative designed to empower youth with the practical, technical, and creative skills needed to thrive.

The programme forms part of a wider portfolio of family-focused initiatives introduced by the Authority of Social Contribution – Ma’an to support national priorities that strengthen family cohesion, wellbeing, and long-term prosperity.

The Life Skills programme equips youth with practical training in areas such as digital media and artificial intelligence, and aims to be delivered through over 100 volunteers who will lead programmes that foster innovation, creativity, and community engagement. The programme has the capability to benefit more than 180 young members of the community, strengthening their readiness to navigate digital transformation and build an empowered youth generation creating positive impact in the community.

By bridging skill gaps and enhancing future employability, the initiative enables youth to actively contribute to their communities and play a vital role in Abu Dhabi’s social and economic development.

The programme further reinforces the authority’s objective to maximise the impact of social contributions through strategic initiatives that extend beyond individual support to empowering families and strengthening family cohesion, recognising the family unit as the cornerstone of a resilient, sustainable, and adaptable society.

His Excellency Abdullah Al Ameri, Director Generalofthe Authority of Social Contribution – Ma’an, said: “During the Year of Family, we are committed to aligning our efforts with the national agenda to strengthen family empowerment and advance initiatives that enhance their wellbeing and longevity. The Life Skills programme reflects these efforts by activating specialised volunteers to create opportunities for the youth as well as provide the tools and knowledge needed to play an active role in advancing community development.”

The initiative also highlights the power of collective action, bringing together partners, volunteers, and the community to create accessible learning opportunities that prepare youth for future challenges and opportunities.

By investing in youth development within a family-centric framework that reinforces the family as the fundamental pillar in raising future generations, the authority continues to play a pivotal role in nurturing a generation that is skilled, engaged, and ready to lead the future.

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Jashanmal & Aurum Elixir by Ajmal Showcases Premium Father’s Day Gifting Range Across Lifestyle, Tech and Home Categories

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In celebration of Father’s Day, Jashanmal presents a carefully curated selection of elegant and practical gifts that combine exceptional quality with distinctive design. The collection features a variety of options to suit different tastes and interests, giving customers the opportunity to express their appreciation and gratitude to fathers with a meaningful gift that creates lasting memories.

Piquadro Recycled Fabric Laptop Bag:

Piquadro is an Italian brand known for innovative business bags and travel accessories that combine technology with craftsmanship. Focused on functionality, premium materials, and contemporary design, it creates smart solutions for professionals and travellers worldwide. This laptop bag, crafted from recycled fabric and leather, features a dedicated iPad® compartment, shock-absorbing protection, RFID protection, and a pocket for AirPods®, combining practicality with modern design.

Cross Accessories and Writing Instruments:

Cross is a global brand celebrated for fine writing instruments that blend craftsmanship and innovation. Founded in 1846, it pioneered iconic designs that combine elegance and functionality. Today, Cross offers premium pens and accessories that reflect timeless style and quality, making it a trusted name for professionals and creators worldwide.

De’Longhi Rivelia Fully Automatic Bean-to-Cup Coffee Machine with Bean Switch System:

De’Longhi is a global brand known for innovative products that blend style and performance. Founded in 1974 with electric radiators, it introduced icons like Pinguino, Tasciugo, Sfornatutto, and Rot-Fryer, expanding into all areas of the home. Today, De’Longhi’s range spans comfort, cleaning, and kitchen appliances, with coffee machines at its heart—making it a world leader in the category. The De’Longhi Rivelia Fully Automatic Bean-to-Cup Coffee Machine allows users to explore different coffee bean varieties through two interchangeable 250g bean hoppers that make switching between beans easy, while its intuitive 3.5-inch full-touch color display delivers an immersive and seamless user experience.

The Essence of Distinction

Aurum Elixir is a masterfully crafted unisex fragrance that balances bold presence with refined elegance. It weaves an unforgettable olfactory story through meticulously selected notes:

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