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GITEX 2014 DRIVES REGIONAL ICT INDUSTRY TO NEW HEIGHTS

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Updated : October 20, 2014 0:0  ,
By Editor

34th Edition of top regional ICT showcase features packed line-up of product launches, smart innovations, conferences, education platforms and industry events

The curtain finally came down on GITEX Technology Week 2014, ending five days of futuristic product launches, progressive conferences and a series of engaging education forums, industry briefings and exhibitor networking events which delivered demonstrable ROI for more than 100,000 visitors from 150 countries.

With market research company Gartner anticipating a growth rate of eight per cent in regional ICT spending this year – compared with global growth of just 2.1 per cent – more than 3,700 exhibitors from 61 countries leveraged the 34th edition of the largest ICT event in the Middle East, Africa and South Asia (MEASA) to showcase cutting-edge solutions, services and products, and share transformational developments across the show’s four knowledge themes: Smart, Cloud, Big Data and Mobility.

“GITEX is unique in this region; there is no other event that gives us the opportunity to meet with peers, competitors, customers and partners – it’s been very busy this year and non-stop for us,” said Saaed Agha, General Manager, Middle East, Palo Alto Networks. “It’s our second year at GITEX; we want to be sending a statement to our customers and our partners that we’re here and we’re investing in the region. “

Leading international technology companies leveraged GITEX Technology Week to secure multi-million dirham deals and strategic partnerships with a host of regional private and public sector entities, while highlighting how cutting-edge products and innovations can drive regional Smart City and Smart Government initiatives. Heavyweight regional and international companies signing major deals and strategic agreements at the show included Cisco, Ericsson, Avaya, Saudi Telecom Company (STC), Dell, HP, Microsoft, Etisalat and du.

“STC is going through a major transformation in ICT and GITEX is the best place to connect and network with customers,’’ said Dr. Tarig Mohammed Enaya, Senior VP Enterprise Business Unit, STC, which extended its long-standing partnership with Ericsson to transform, expand and upgrade its network in Saudi Arabia, while also announcing the launch of Manchester United Television (MUTV) in the Kingdom.

“GITEX Technology Week has hosted an outstanding line-up of conferences and events to drive regiona technology adoption and provide thought leadership for the region’s ICT industry,’’ said Trixie LohMirmand, Senior Vice President, Exhibitions & Events Management, Dubai World Trade Centre (DWTC), the show organiser. “We’ve witnessed a bumper amount of strategic deals for both global brands and local technology leaders, and delivered an excellent turnout of high-quality visitors which has created strong, demonstrable ROI for all our attendees. GITEX is now woven into the innovative fabric of the ICT industry – both regionally and globally.’’

Away from the bumper deals and partnerships, highlights of GITEX Technology Week 2014 included the second annual Cloud Awards, which recognised the most innovative, cutting-edge implementations of Cloud technology in the region; the return of the Big Data Conference, which featured an international panel of industry thought-leaders, and a series of tailored Industry Briefings, which delivered intensive knowledge-sharing and networking for C-level executives in key industry verticals including banking and finance, retail, government and healthcare.

With a 53-screen network across the show-floor – plus daily coverage through the GITEX Live Blog – GITEX TV emerged as the show’s principal broadcast medium. The dedicated in-house TV format featured breaking news, exhibitor interviews, live twitter feeds, exciting innovations from the exhibition floor and edited daily highlights programmes.

New features at GITEX Technology Week 2014 included one of the most expansive and diverse smart technology experiences ever assembled at an international ICT trade show. The Smart engagement began with a seamless and paperless registration, check-in and payment process – just one aspect of a new ‘On Track for the Smart Experience’ initiative run in conjunction with Etisalat, the show’s Official Smart Experience Partner.

Designed to evolve the overall attendee journey by integrating the latest ICT innovations such as smart networking and interactive navigation and marketing powered through the enhanced GITEX TECHNOLOGY WEEK App, ‘On Track for the Smart Experience’ gave visitors more power and freedom to navigate the show floor, connect with exhibitors and fellow attendees, manage daily calendars, find conferences and workshops, and even win a brand-new first Lincoln MKC  from the show’s Official Smart Car Partner.

Other new features inside the 1,100,000 square feet show included live blogs in English & Arabic, strategically-placed advanced Bluetooth technology-enabled iBeacons and interactive way-finding touch screens.

“Every year we see GITEX getting better than ever before in terms of structure, organisation, services, the space itself and the quality of visitors,’’ said Alaa Alshimy, VP Enterprise Group and MD, MENA, HP. “GITEX is the biggest forum for IT in this part of the world and we are very glad and honoured to be here every single year.”

Finally, GITEX Technology Week’s positioning as a strategic gateway into the growing Middle East and African ICT market was reflected by the choice of Nigeria – Africa’s largest economy, population and high-growth ICT market – as the show’s Official Country Partner. Nigeria, which has 120 million mobile users and 87 per cent mobile penetration by population according to IDC, used GITEX Technology Week to attract foreign investment into its ICT infrastructure to support its rapidly expanding technology market.

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The Maritime Standard Awards 2025 winners list showcases high levels of innovation and operational excellence across the maritime sector

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The maritime sector’s leading awards event, The Maritime Standard (TMS) Awards 2025, has announced this year’s winners, honoring outstanding companies and industry leaders from across the Middle East and Indian Subcontinent. The Awards showcased achievement and innovation in 25 categories covering shipping, logistics, ship repair, offshore services, marine technology and related sectors, as well as a series of special awards for individual achievement. The prestigious event took place at Atlantis The Palm, Dubai on October 29th, attracting over 1000 senior executives, decision-makers and industry leaders, from the region, and across the globe.

Held under the patronage of H.H. Sheikh Ahmed bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority, Chairman of Dubai Airports, and Chairman and Chief Executive of Emirates Airline and Group, the event recognised organisations and individuals for setting new standards in operational excellence and leadership in the sector amid significant shifts in the industry, including decarbonisation, digitalization, and a renewed emphasis on supply chain resilience. From clean-fuel projects and AI-powered port operations to international collaborations that boost trade efficiency, the 2025 Awards showcased the industry’s progress in turning goals into tangible outcomes.

The evening was hosted by Yalda Hakim, a renowned international correspondent and documentary filmmaker, whose engaging presence added distinction to the occasion. The keynote address was delivered by Captain Abdulkareem Al Masabi, CEO of ADNOC Logistics and Services, who shared valuable insights on the evolving maritime landscape and the UAE’s leadership in advancing sustainable and innovative practices across the sector.

Clive Woodbridge, Editor of The Maritime Standard and Chairman of the Judging Panel, stated, “This year’s competition was exceptionally tough, and we received an unprecedented number of entries across all categories. Each finalist demonstrated remarkable achievements and operational standards over the past year, which underlines the significant advances that continue to be made in the regional maritime sector.”

A rigorous assessment process was conducted as part of the award selections, and this was supervised by an independent panel of distinguished judges that included some of the most prominent names in the maritime industry.

Trevor Pereira, Managing Director of The Maritime Standard, commented, “These Awards are not just about celebrating success, but also about encouraging excellence. This year’s event recognised innovative concepts, exciting new initiatives, and outstanding performance standards. As the region continues to expand its maritime infrastructure and digital port systems, with significant developments across the Middle East and the Indian Subcontinent, events like The Maritime Standard Awards play a key role in reinforcing its position as a global leader in shipping and maritime.”

 Reaction from the individual winners on the night of October 29th was highly appreciative. Captain Mohamed Al Ali, Senior Vice President, Operations (Offshore Logistics), at ADNOC L&S, who received the Outstanding Achievement Award, added: “It was one of the greatest honours of my professional career to receive this Award. It really means a lot to me to have TMS recognise the years of dedication and hard work.”

Tony Dagher, the Founder and Managing Director of TMC Shipping Group was the recipient of the Young Person in Shipping and was similarly honoured. He said: “I have been fortunate to have had great support from many people during my journey in shipping, and to have a fantastic team around me now. This Award is as much for them as it is for me.

Over the past 12 years The Maritime Standard Awards has consolidated its standing as one of the most prominent annual gatherings within the global maritime calendar, gaining worldwide recognition for recognising excellence and promoting a more resilient and sustainable maritime future.

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Deep Dive Dubai Launches Sunken City Walk, a Cinematic Underwater Experience that Makes Adventure Just a Step Away

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Deep Dive Dubai

Deep Dive Dubai has unveiled its newest attraction for experience seekers with the launch of Sunken City Walk. The guided underwater activity invites guests to step into a cinematic cityscape filled with surreal details. From an underwater swing and motorbike to a café table that looks straight out of a movie scene, this is Dubai’s latest must-try attraction.

Deep Dive Dubai

The hour-long journey begins with a full briefing and safety overview, followed by guests changing into wetsuits and equipment provided on-site. They then join trained instructors for a 20-minute guided underwater walk through the Sunken City—an accessible, certification-free experience that requires no swimming skills, making it ideal for guests aged 10 and above. Currently offered at an introductory price of AED 600, with an optional 30-second keepsake video for AED 200, the experience is currently available in four daily slots at 11 AM, 12 PM, 2pm, and 3pm.

Jarrod Jablonski, Director, Deep Dive Dubai, said that “With Sunken City Walk, we’re continuing to shape Dubai’s reputation as a city of unforgettable experiences. It’s a unique attraction that reflects Dubai’s spirit, where visitors can discover adventure in ways they never thought possible.”

The launch reflects a global trend that travellers are choosing experiences over possessions. Supporting this, Shamal’s Experience Economy Report stated that 75% of UAE residents are more willing to spend on experiences, with 80% allocating a dedicated monthly budget. The launch also aligns with Dubai’s commitment to strengthening its global tourism appeal. According to Dubai Department of Economy and Tourism (DET), the city welcomed 9.88 million international visitors in the first half of 2025, a six percent increase year-on-year, reinforcing its position as one of the world’s leading lifestyle and tourism hubs. Sunken City Walk at Deep Dive Dubai adds a new way for visitors to experience the city’s spirit of reinvention, where adventure is always just a step away.

While Sunken City Walk offers a first taste of underwater adventure, guests can plunge into the incredible world of diving at Deep Dive Dubai, choosing from experiences such as scuba diving, freediving, and specialised diving courses.

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Free Mineral Water for All: UAE Startup to Launch Groundbreaking Public Hydration Initiative

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Ourwatr

Staying hydrated just got easier, and greener, thanks to Ourwatr, that’s launching a nationwide free mineral water programme starting June 2025. It’s a first in the region: clean, refreshing mineral water made freely available across the country, delivered through a unique model that blends sustainability, community care, and social impact.

From metro stations and shopping malls to parks and government offices, thousands of chilled bottles of mineral water, sourced locally from Dibba, Fujairah, will soon be within everyone’s reach, every day. Ourwatr’s mission is simple: hydration is a right, not a privilege.

“At Ourwatr, we believe that drinking water should be accessible to all,” says Abhinav Murali, Co-founder.

“That’s why we’re giving away premium mineral water for free, and every bottle supports communities in need. It’s hydration with heart, proudly made right here in the UAE.”

Stamp of UAE quality

All Ourwatr bottles carry the prestigious EQM (Emirates Quality Mark) certification, guaranteeing they meet strict UAE national and international quality standards. When you grab a bottle, you’re assured of top-quality water, safe, pure, refreshing and approved by the country’s standardisation authority.

Mission in a bottle

With temperatures rising across the UAE, especially during summer, access to clean drinking water is more important than ever, for workers, families, children, and the elderly alike.

“In our desert climate, hydration isn’t just healthy; it’s life-saving,” adds co-founder Bharath Mohan.
“Each bottle we provide is a small act of kindness toward our community.”

Ourwatr is more than just a startup, it’s a mission in a bottle. Launched by three young, UAE-based entrepreneurs, the idea was sparked by a simple but powerful observation: access to free, convenient hydration isn’t always a given.

Wanting to change that, the trio built a business with heart at its core. The team is also in talks with various UAE charitable organisations and government agencies to expand its reach and impact. For every bottle distributed, a portion will be donated to local charities, turning everyday hydration into a meaningful act of giving.

A Model Built on Purpose and Sustainability
Ourwatr isn’t just about water, it’s about doing good. Instead of selling to consumers, the company partners with brands and organisations who cover the production and distribution costs. In return, sponsors co-brand the bottles, using them as a platform to share positive messages and shared values, while making a real difference.

“Sustainability isn’t just about less waste,  it’s about creating lasting, meaningful change,” explains Sharat Nair, Co-founder.

The bottles are crafted from recyclable materials, aligning with the UAE’s zero-waste goals and green agenda.

Backing UAE Vision 2030
Ourwatr’s initiative supports the UAE’s Vision 2030 goals around health, sustainability, and quality of life. The startup is already collaborating with local authorities to expand water access and reach as many people as possible.

More than just water, Ourwatr is delivering hope, equality, and care, one bottle at a time.

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