News
GITEX 2014 DRIVES REGIONAL ICT INDUSTRY TO NEW HEIGHTS

By Editor

34th Edition of top regional ICT showcase features packed line-up of product launches, smart innovations, conferences, education platforms and industry events
The curtain finally came down on GITEX Technology Week 2014, ending five days of futuristic product launches, progressive conferences and a series of engaging education forums, industry briefings and exhibitor networking events which delivered demonstrable ROI for more than 100,000 visitors from 150 countries.
With market research company Gartner anticipating a growth rate of eight per cent in regional ICT spending this year – compared with global growth of just 2.1 per cent – more than 3,700 exhibitors from 61 countries leveraged the 34th edition of the largest ICT event in the Middle East, Africa and South Asia (MEASA) to showcase cutting-edge solutions, services and products, and share transformational developments across the show’s four knowledge themes: Smart, Cloud, Big Data and Mobility.
“GITEX is unique in this region; there is no other event that gives us the opportunity to meet with peers, competitors, customers and partners – it’s been very busy this year and non-stop for us,” said Saaed Agha, General Manager, Middle East, Palo Alto Networks. “It’s our second year at GITEX; we want to be sending a statement to our customers and our partners that we’re here and we’re investing in the region. “
Leading international technology companies leveraged GITEX Technology Week to secure multi-million dirham deals and strategic partnerships with a host of regional private and public sector entities, while highlighting how cutting-edge products and innovations can drive regional Smart City and Smart Government initiatives. Heavyweight regional and international companies signing major deals and strategic agreements at the show included Cisco, Ericsson, Avaya, Saudi Telecom Company (STC), Dell, HP, Microsoft, Etisalat and du.
“STC is going through a major transformation in ICT and GITEX is the best place to connect and network with customers,’’ said Dr. Tarig Mohammed Enaya, Senior VP Enterprise Business Unit, STC, which extended its long-standing partnership with Ericsson to transform, expand and upgrade its network in Saudi Arabia, while also announcing the launch of Manchester United Television (MUTV) in the Kingdom.
“GITEX Technology Week has hosted an outstanding line-up of conferences and events to drive regiona technology adoption and provide thought leadership for the region’s ICT industry,’’ said Trixie LohMirmand, Senior Vice President, Exhibitions & Events Management, Dubai World Trade Centre (DWTC), the show organiser. “We’ve witnessed a bumper amount of strategic deals for both global brands and local technology leaders, and delivered an excellent turnout of high-quality visitors which has created strong, demonstrable ROI for all our attendees. GITEX is now woven into the innovative fabric of the ICT industry – both regionally and globally.’’
Away from the bumper deals and partnerships, highlights of GITEX Technology Week 2014 included the second annual Cloud Awards, which recognised the most innovative, cutting-edge implementations of Cloud technology in the region; the return of the Big Data Conference, which featured an international panel of industry thought-leaders, and a series of tailored Industry Briefings, which delivered intensive knowledge-sharing and networking for C-level executives in key industry verticals including banking and finance, retail, government and healthcare.
With a 53-screen network across the show-floor – plus daily coverage through the GITEX Live Blog – GITEX TV emerged as the show’s principal broadcast medium. The dedicated in-house TV format featured breaking news, exhibitor interviews, live twitter feeds, exciting innovations from the exhibition floor and edited daily highlights programmes.
New features at GITEX Technology Week 2014 included one of the most expansive and diverse smart technology experiences ever assembled at an international ICT trade show. The Smart engagement began with a seamless and paperless registration, check-in and payment process – just one aspect of a new ‘On Track for the Smart Experience’ initiative run in conjunction with Etisalat, the show’s Official Smart Experience Partner.
Designed to evolve the overall attendee journey by integrating the latest ICT innovations such as smart networking and interactive navigation and marketing powered through the enhanced GITEX TECHNOLOGY WEEK App, ‘On Track for the Smart Experience’ gave visitors more power and freedom to navigate the show floor, connect with exhibitors and fellow attendees, manage daily calendars, find conferences and workshops, and even win a brand-new first Lincoln MKC from the show’s Official Smart Car Partner.
Other new features inside the 1,100,000 square feet show included live blogs in English & Arabic, strategically-placed advanced Bluetooth technology-enabled iBeacons and interactive way-finding touch screens.
“Every year we see GITEX getting better than ever before in terms of structure, organisation, services, the space itself and the quality of visitors,’’ said Alaa Alshimy, VP Enterprise Group and MD, MENA, HP. “GITEX is the biggest forum for IT in this part of the world and we are very glad and honoured to be here every single year.”
Finally, GITEX Technology Week’s positioning as a strategic gateway into the growing Middle East and African ICT market was reflected by the choice of Nigeria – Africa’s largest economy, population and high-growth ICT market – as the show’s Official Country Partner. Nigeria, which has 120 million mobile users and 87 per cent mobile penetration by population according to IDC, used GITEX Technology Week to attract foreign investment into its ICT infrastructure to support its rapidly expanding technology market.
News
Deep Dive Dubai Launches Sunken City Walk, a Cinematic Underwater Experience that Makes Adventure Just a Step Away

Deep Dive Dubai has unveiled its newest attraction for experience seekers with the launch of Sunken City Walk. The guided underwater activity invites guests to step into a cinematic cityscape filled with surreal details. From an underwater swing and motorbike to a café table that looks straight out of a movie scene, this is Dubai’s latest must-try attraction.

The hour-long journey begins with a full briefing and safety overview, followed by guests changing into wetsuits and equipment provided on-site. They then join trained instructors for a 20-minute guided underwater walk through the Sunken City—an accessible, certification-free experience that requires no swimming skills, making it ideal for guests aged 10 and above. Currently offered at an introductory price of AED 600, with an optional 30-second keepsake video for AED 200, the experience is currently available in four daily slots at 11 AM, 12 PM, 2pm, and 3pm.
Jarrod Jablonski, Director, Deep Dive Dubai, said that “With Sunken City Walk, we’re continuing to shape Dubai’s reputation as a city of unforgettable experiences. It’s a unique attraction that reflects Dubai’s spirit, where visitors can discover adventure in ways they never thought possible.”
The launch reflects a global trend that travellers are choosing experiences over possessions. Supporting this, Shamal’s Experience Economy Report stated that 75% of UAE residents are more willing to spend on experiences, with 80% allocating a dedicated monthly budget. The launch also aligns with Dubai’s commitment to strengthening its global tourism appeal. According to Dubai Department of Economy and Tourism (DET), the city welcomed 9.88 million international visitors in the first half of 2025, a six percent increase year-on-year, reinforcing its position as one of the world’s leading lifestyle and tourism hubs. Sunken City Walk at Deep Dive Dubai adds a new way for visitors to experience the city’s spirit of reinvention, where adventure is always just a step away.
While Sunken City Walk offers a first taste of underwater adventure, guests can plunge into the incredible world of diving at Deep Dive Dubai, choosing from experiences such as scuba diving, freediving, and specialised diving courses.
News
Free Mineral Water for All: UAE Startup to Launch Groundbreaking Public Hydration Initiative

Staying hydrated just got easier, and greener, thanks to Ourwatr, that’s launching a nationwide free mineral water programme starting June 2025. It’s a first in the region: clean, refreshing mineral water made freely available across the country, delivered through a unique model that blends sustainability, community care, and social impact.
From metro stations and shopping malls to parks and government offices, thousands of chilled bottles of mineral water, sourced locally from Dibba, Fujairah, will soon be within everyone’s reach, every day. Ourwatr’s mission is simple: hydration is a right, not a privilege.
“At Ourwatr, we believe that drinking water should be accessible to all,” says Abhinav Murali, Co-founder.
“That’s why we’re giving away premium mineral water for free, and every bottle supports communities in need. It’s hydration with heart, proudly made right here in the UAE.”
Stamp of UAE quality
All Ourwatr bottles carry the prestigious EQM (Emirates Quality Mark) certification, guaranteeing they meet strict UAE national and international quality standards. When you grab a bottle, you’re assured of top-quality water, safe, pure, refreshing and approved by the country’s standardisation authority.
Mission in a bottle
With temperatures rising across the UAE, especially during summer, access to clean drinking water is more important than ever, for workers, families, children, and the elderly alike.

“In our desert climate, hydration isn’t just healthy; it’s life-saving,” adds co-founder Bharath Mohan.
“Each bottle we provide is a small act of kindness toward our community.”
Ourwatr is more than just a startup, it’s a mission in a bottle. Launched by three young, UAE-based entrepreneurs, the idea was sparked by a simple but powerful observation: access to free, convenient hydration isn’t always a given.
Wanting to change that, the trio built a business with heart at its core. The team is also in talks with various UAE charitable organisations and government agencies to expand its reach and impact. For every bottle distributed, a portion will be donated to local charities, turning everyday hydration into a meaningful act of giving.
A Model Built on Purpose and Sustainability
Ourwatr isn’t just about water, it’s about doing good. Instead of selling to consumers, the company partners with brands and organisations who cover the production and distribution costs. In return, sponsors co-brand the bottles, using them as a platform to share positive messages and shared values, while making a real difference.
“Sustainability isn’t just about less waste, it’s about creating lasting, meaningful change,” explains Sharat Nair, Co-founder.
The bottles are crafted from recyclable materials, aligning with the UAE’s zero-waste goals and green agenda.
Backing UAE Vision 2030
Ourwatr’s initiative supports the UAE’s Vision 2030 goals around health, sustainability, and quality of life. The startup is already collaborating with local authorities to expand water access and reach as many people as possible.
More than just water, Ourwatr is delivering hope, equality, and care, one bottle at a time.
Home Integrator
Ardee Developments Announces Sales Launch for Fairmont Residences Al Marjan Island

Ardee Developments has announced the launch of sales for Fairmont Residences Al Marjan Island, its highly anticipated branded residential offering in partnership with Fairmont Hotels & Resorts.
Official sales will commence on 1 June 2025 with expression of interest starting 15 May 2025, marking a major milestone in the evolution of Ardee Al Marjan Island, the company’s flagship, multi-billion-dirham development set to redefine coastal living in Ras Al Khaimah.
Fairmont Residences Al Marjan Island will comprise 523 upscale residences — including apartments, townhouses, and sea villas — ranging from one to six bedrooms and spanning 86 m² to over 300 m². Every home is thoughtfully designed to embody refined beachfront living, with uninterrupted sea views and elegant interiors that reflect timeless sophistication.
Bringing together the prestige of the Fairmont brand with the ease of resort-style living, residents will enjoy exclusive access to a private beach, the Fairmont Fit Fitness Centre and Studio, family & kids pool, adults sky pool & terrace & bar, dedicated boardroom and private dining room, resident’s owners lounge as well as wellness facilities including treatment rooms, screening room, games room, kids club and seamless connectivity to the adjacent Fairmont resort.
Further enriching the offering is a tailored suite of à la carte services. From in-home catering and private chef experiences to childcare, dog walking, housekeeping, personal concierge support, and a home maintenance program while residents are away, every element is designed to simplify and enhance everyday living. In addition, residents will enjoy exclusive access to the Accor Owner Benefits Program. This includes Diamond status in the Accor Live Limitless (ALL) programme, the ability to gift Gold status to family and friends, and VIP privileges at over 5,700 hotels and resorts around the world.
With prices starting from AED 2.49 Million, Fairmont Residences Al Marjan Island offers an exclusive opportunity for discerning buyers seeking long-term value, effortless luxury, and a lifestyle defined by exceptional quality in one of the region’s most iconic coastal destinations.
Beyond the residences, guests were given an exclusive look at the next phase of the Ardee Al Marjan Island masterplan. The development is progressing into a fully integrated coastal destination that blends residences, hospitality, leisure, retail, and entertainment on an unprecedented scale.
Key components of the masterplan include branded and serviced residences, private villas, townhouses, a flagship luxury hotel, and a vibrant retail and F&B promenade. The destination will also feature a variety of curated lifestyle offerings — from wellness hubs and gaming lounges to family entertainment zones and waterfront experiences — all designed to create a future-ready, immersive community.
Prioritizing walkability, nature access, and sea connectivity, the project will boast expansive green spaces, direct beach access, and panoramic views, setting a new standard for contemporary island living in Ras Al Khaimah.
Vishal Mehta, CEO of Ardee Developments, added: “As we prepare to open sales of Fairmont Residences Al Marjan Island this June, we are proud to invite buyers into a community that reflects excellence at every level. In partnership with Al Marjan Island, Fairmont Hotels, and Christie’s International Real Estate, we are shaping a new era of luxury coastal living in Ras Al Khaimah — one defined by world-class design, hospitality, and lifestyle, brought together in a truly integrated destination.”
To support global sales efforts, Ardee Developments has appointed Christie’s International Real Estate Ras Al Khaimah as the exclusive master agency. Christie’s will lead GCC and international outreach and client servicing, ensuring a seamless buyer journey.
“This is a vibrant and integrated coastal lifestyle community that combines natural beauty, unparalleled hospitality and leisure not seen in the area before,” said Jackie Johns and Dinesh Chhatwani, Managing Partners at Christie’s International Real Estate Ras Al Khaimah. “Ras Al Khaimah’s momentum as a global hospitality and investment hub, and its rapidly growing real estate market, makes it the ideal launchpad for Ardee Developments to execute its grand vision.”
-
Tech News1 year ago
Denodo Bolsters Executive Team by Hiring Christophe Culine as its Chief Revenue Officer
-
VAR6 months ago
Microsoft Launches New Surface Copilot+ PCs for Business
-
Tech Interviews2 years ago
Navigating the Cybersecurity Landscape in Hybrid Work Environments
-
Tech News3 months ago
Nothing Launches flagship Nothing Phone (3) and Headphone (1) in theme with the Iconic Museum of the Future in Dubai
-
Tech News2 years ago
Brighton College Abu Dhabi and Brighton College Al Ain Donate 954 IT Devices in Support of ‘Donate Your Own Device’ Campaign
-
Editorial10 months ago
Celebrating UAE National Day: A Legacy of Leadership and Technological Innovation
-
VAR1 year ago
Samsung Galaxy Z Fold6 vs Google Pixel 9 Pro Fold: Clash Of The Folding Phenoms
-
Cover Story7 months ago
Unifonic Leading the Future of AI-Driven Customer Engagement