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VSUN unveils plans to capture GCC’s virtual reality market

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VSUN, a leading international manufacturer of world-class smartphones, has outlined its ambitious strategy to capture a large slice of the GCC’s virtual reality market by targeting consumers who are demanding high-performance smartphones with cutting-edge technology.

Virtual reality (VR) made a big splash at the Mobile World Congress 2016 in Barcelona in February this year and is set to appeal to GCC consumers in a big way, given the large gaming community across the Middle East. While VR is still evolving in the region, VSUN aims to use its first-mover advantage to drive an early adoption of the technology by introducing the first of its stylish VR-equipped products in the market well before its competitors.

This Gitex, the company will launch two new technologically advanced 4G/LTE smartphones with proprietary Finger Print technology and significant virtual reality capabilities. VSUN has created a special VR Experience Zone as a highlight at its stand in Gitex for consumers to experience VR first-hand in conjunction with VSUN smartphones.

VSUN’s latest handset devices, Race and Touch, embrace the most advanced Android phone technologies, user-friendly interface and ergonomic design to provide a superior experience to its users. With applications in fields such as entertainment, gaming, education, e-commerce, marketing and more, VSUN’s VR technology opens up a whole new world of reality with ultra immersive experience.

Haitham Kalakeche, CEO of VSUN, described the new products as the showcase for the company’s increasing leadership in the smartphone space. “Virtual reality is the next logical leap in smartphone evolution and we are among the first ones to introduce this technology in the region,” he pointed out. “Our new products showcase our determination to introduce innovative devices that expand the full capabilities of the smartphone. The company is poised for inorganic growth in 2016 with technology being at the helm of driving us forward.”

Swithin D’Silva, Vice President, VSUN, said, “The giant strides that we have made over the past year is a testament to the fact that we are leading the industry into the latest realms of smartphone technology with several new wins across new territories, new markets and new channels. We can see a new genre of educated consumers emerging who can appreciate VSUN’s Virtual Reality smartphones and are willing to pay that slight premium over our nearest competitors.”

VSUN’s new smartphones are a huge improvement on the current handsets available in the market and build on VSUN’s impressive OEM reputation to create market-leading product innovations. The company has capitalized on its strong partnership with MTK, the world’s leading chipset manufacturer, to develop its latest range of smartphones.

“Virtual Reality is not just about sharing experiences, its about simulating our brains and taking us into the world of imagination” said Nitin Jain, Director Products. “At VSUN Innovation Labs (“VLABS”) we are committed to providing a WOW experience to our consumers using high end technology and creativity.”

The sleek Race works on the Android Lollypop 5.1 platform and is equipped with a 1.3 GHz MTK 4G Quadcore Processor and 5-inch high-definition IPS 2.5D Curve Display screen, along with advanced features such as 13 MP Auto Focus Sony Exmors back camera and a 5 MP front camera, Ultra Snapshot, Live Photomode, Dual SIM facility, and Gesture and Voice Capture. The smartphone comes preloaded with VR themes designed to excite and entertain the user and VR Glasses as part of the package.

On the other hand, VSUN Touch with proprietary Finger Print technology features a 1.3 GHz MTK 4G Quadcore Processor working on the Lollypop operating system with a 13MP back camera and 5MP front camera. A host of security and operating features make it an attractive handset to own. End users can actually customize each of their fingers to open up an application of their liking using finger print technology.

Both Race and Touch are equipped with Smart Network Switching that will allow the phones to switch between 4G and 3G technologies. The smartphones present rich 360-degree content that can be viewed in 2D and 3D environments through advanced VR headsets.
The company also plans to have its own team to continuously work on proprietary content and provide to consumer for new and better experience. VLABS will develop real life videos, games and animation in VR and regularly push content to a VSUN consumer’s phone directly.

Race and Touch are competitively priced at Dhs599 and Dhs799 respectively and are available at all leading electronics stores and retail outlets in the Middle East. VSUN will be showcasing these two path-breaking smartphones at the upcoming GITEX Shopper 2016, taking place from March 30 to April 2 at the Dubai International Exhibition Centre.

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The Maritime Standard Awards 2025 winners list showcases high levels of innovation and operational excellence across the maritime sector

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The maritime sector’s leading awards event, The Maritime Standard (TMS) Awards 2025, has announced this year’s winners, honoring outstanding companies and industry leaders from across the Middle East and Indian Subcontinent. The Awards showcased achievement and innovation in 25 categories covering shipping, logistics, ship repair, offshore services, marine technology and related sectors, as well as a series of special awards for individual achievement. The prestigious event took place at Atlantis The Palm, Dubai on October 29th, attracting over 1000 senior executives, decision-makers and industry leaders, from the region, and across the globe.

Held under the patronage of H.H. Sheikh Ahmed bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority, Chairman of Dubai Airports, and Chairman and Chief Executive of Emirates Airline and Group, the event recognised organisations and individuals for setting new standards in operational excellence and leadership in the sector amid significant shifts in the industry, including decarbonisation, digitalization, and a renewed emphasis on supply chain resilience. From clean-fuel projects and AI-powered port operations to international collaborations that boost trade efficiency, the 2025 Awards showcased the industry’s progress in turning goals into tangible outcomes.

The evening was hosted by Yalda Hakim, a renowned international correspondent and documentary filmmaker, whose engaging presence added distinction to the occasion. The keynote address was delivered by Captain Abdulkareem Al Masabi, CEO of ADNOC Logistics and Services, who shared valuable insights on the evolving maritime landscape and the UAE’s leadership in advancing sustainable and innovative practices across the sector.

Clive Woodbridge, Editor of The Maritime Standard and Chairman of the Judging Panel, stated, “This year’s competition was exceptionally tough, and we received an unprecedented number of entries across all categories. Each finalist demonstrated remarkable achievements and operational standards over the past year, which underlines the significant advances that continue to be made in the regional maritime sector.”

A rigorous assessment process was conducted as part of the award selections, and this was supervised by an independent panel of distinguished judges that included some of the most prominent names in the maritime industry.

Trevor Pereira, Managing Director of The Maritime Standard, commented, “These Awards are not just about celebrating success, but also about encouraging excellence. This year’s event recognised innovative concepts, exciting new initiatives, and outstanding performance standards. As the region continues to expand its maritime infrastructure and digital port systems, with significant developments across the Middle East and the Indian Subcontinent, events like The Maritime Standard Awards play a key role in reinforcing its position as a global leader in shipping and maritime.”

 Reaction from the individual winners on the night of October 29th was highly appreciative. Captain Mohamed Al Ali, Senior Vice President, Operations (Offshore Logistics), at ADNOC L&S, who received the Outstanding Achievement Award, added: “It was one of the greatest honours of my professional career to receive this Award. It really means a lot to me to have TMS recognise the years of dedication and hard work.”

Tony Dagher, the Founder and Managing Director of TMC Shipping Group was the recipient of the Young Person in Shipping and was similarly honoured. He said: “I have been fortunate to have had great support from many people during my journey in shipping, and to have a fantastic team around me now. This Award is as much for them as it is for me.

Over the past 12 years The Maritime Standard Awards has consolidated its standing as one of the most prominent annual gatherings within the global maritime calendar, gaining worldwide recognition for recognising excellence and promoting a more resilient and sustainable maritime future.

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Deep Dive Dubai Launches Sunken City Walk, a Cinematic Underwater Experience that Makes Adventure Just a Step Away

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Deep Dive Dubai

Deep Dive Dubai has unveiled its newest attraction for experience seekers with the launch of Sunken City Walk. The guided underwater activity invites guests to step into a cinematic cityscape filled with surreal details. From an underwater swing and motorbike to a café table that looks straight out of a movie scene, this is Dubai’s latest must-try attraction.

Deep Dive Dubai

The hour-long journey begins with a full briefing and safety overview, followed by guests changing into wetsuits and equipment provided on-site. They then join trained instructors for a 20-minute guided underwater walk through the Sunken City—an accessible, certification-free experience that requires no swimming skills, making it ideal for guests aged 10 and above. Currently offered at an introductory price of AED 600, with an optional 30-second keepsake video for AED 200, the experience is currently available in four daily slots at 11 AM, 12 PM, 2pm, and 3pm.

Jarrod Jablonski, Director, Deep Dive Dubai, said that “With Sunken City Walk, we’re continuing to shape Dubai’s reputation as a city of unforgettable experiences. It’s a unique attraction that reflects Dubai’s spirit, where visitors can discover adventure in ways they never thought possible.”

The launch reflects a global trend that travellers are choosing experiences over possessions. Supporting this, Shamal’s Experience Economy Report stated that 75% of UAE residents are more willing to spend on experiences, with 80% allocating a dedicated monthly budget. The launch also aligns with Dubai’s commitment to strengthening its global tourism appeal. According to Dubai Department of Economy and Tourism (DET), the city welcomed 9.88 million international visitors in the first half of 2025, a six percent increase year-on-year, reinforcing its position as one of the world’s leading lifestyle and tourism hubs. Sunken City Walk at Deep Dive Dubai adds a new way for visitors to experience the city’s spirit of reinvention, where adventure is always just a step away.

While Sunken City Walk offers a first taste of underwater adventure, guests can plunge into the incredible world of diving at Deep Dive Dubai, choosing from experiences such as scuba diving, freediving, and specialised diving courses.

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Free Mineral Water for All: UAE Startup to Launch Groundbreaking Public Hydration Initiative

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Ourwatr

Staying hydrated just got easier, and greener, thanks to Ourwatr, that’s launching a nationwide free mineral water programme starting June 2025. It’s a first in the region: clean, refreshing mineral water made freely available across the country, delivered through a unique model that blends sustainability, community care, and social impact.

From metro stations and shopping malls to parks and government offices, thousands of chilled bottles of mineral water, sourced locally from Dibba, Fujairah, will soon be within everyone’s reach, every day. Ourwatr’s mission is simple: hydration is a right, not a privilege.

“At Ourwatr, we believe that drinking water should be accessible to all,” says Abhinav Murali, Co-founder.

“That’s why we’re giving away premium mineral water for free, and every bottle supports communities in need. It’s hydration with heart, proudly made right here in the UAE.”

Stamp of UAE quality

All Ourwatr bottles carry the prestigious EQM (Emirates Quality Mark) certification, guaranteeing they meet strict UAE national and international quality standards. When you grab a bottle, you’re assured of top-quality water, safe, pure, refreshing and approved by the country’s standardisation authority.

Mission in a bottle

With temperatures rising across the UAE, especially during summer, access to clean drinking water is more important than ever, for workers, families, children, and the elderly alike.

“In our desert climate, hydration isn’t just healthy; it’s life-saving,” adds co-founder Bharath Mohan.
“Each bottle we provide is a small act of kindness toward our community.”

Ourwatr is more than just a startup, it’s a mission in a bottle. Launched by three young, UAE-based entrepreneurs, the idea was sparked by a simple but powerful observation: access to free, convenient hydration isn’t always a given.

Wanting to change that, the trio built a business with heart at its core. The team is also in talks with various UAE charitable organisations and government agencies to expand its reach and impact. For every bottle distributed, a portion will be donated to local charities, turning everyday hydration into a meaningful act of giving.

A Model Built on Purpose and Sustainability
Ourwatr isn’t just about water, it’s about doing good. Instead of selling to consumers, the company partners with brands and organisations who cover the production and distribution costs. In return, sponsors co-brand the bottles, using them as a platform to share positive messages and shared values, while making a real difference.

“Sustainability isn’t just about less waste,  it’s about creating lasting, meaningful change,” explains Sharat Nair, Co-founder.

The bottles are crafted from recyclable materials, aligning with the UAE’s zero-waste goals and green agenda.

Backing UAE Vision 2030
Ourwatr’s initiative supports the UAE’s Vision 2030 goals around health, sustainability, and quality of life. The startup is already collaborating with local authorities to expand water access and reach as many people as possible.

More than just water, Ourwatr is delivering hope, equality, and care, one bottle at a time.

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