VAR
Al Falak secures Microsoft Surface Pro 4 distribution for Saudi Arabia
Al Falak, Electronic Equipment & Supplies Co, recently announced the launching of Microsoft Surface Pro 4 in the Kingdom of Saudi Arabia (KSA) as a distributor of the best-in-class Windows tablet. The company will also be distributing the new tablet’s full range of accessories. This reflects not only Al Falak’s leadership in the KSA’s IT sector but also shows its commitment to support Microsoft Arabia’s growth plans in the Saudi market as its strategic local partner.
With more than three decades in the business, Al Falak has built a network of strategic business partnerships with leading vendor companies around the world, and has received due recognition for its efforts such as receiving the ‘FY15 EMEA Best Distributor Award of the Year for Office Online’ from Microsoft. The company has been a long time distributor for Microsoft over the last 20 years—offering its full range of products (XBox, Microsoft Office, etc.) and technologies to the Saudi Market. Al Falak is also the first in the GCC region to sell Electronic Software Delivery (ESD) keys for Windows and Microsoft Office to system builder resellers in Saudi Arabia.
With 12.3-inch display and powerful processing capabilities, Surface Pro 4 has been available to KSA customers since May 1st of this year. Various variants of the product will be rolled out in the local market with the following specifications: Intel Core i5, 4 GB RAM, 128 GB storage; Intel Core i5, 8 GB RAM, 256 GB storage; Intel Core i7, 16 GB RAM, 256 GB storage; and Intel Core i7, 16 GB RAM, 512 GB storage.
Further, Surface Pro 4 includes various ports for different uses and needs, including full-size USB 3.0, Mini DisplayPort, microSD card reader, Micro USB, headset jack, and Type Cover port that enables you to use the Type Cover, a slim keyboard that allows users to go from tablet to laptop mode. The tablet also offers touch functionality or typing via keyboard or writing with the Surface Pen or even voice commands.
Ahmed Ashadawi, President and CEO, Al Falak, said: “As a distributor of Surface Pro 4 in the KSA, we are demonstrating once again our successful partnership with Microsoft Arabia and our shared commitment to meet and anticipate the needs of our customers as well as exceed their expectations. By making it available for the first time, we are providing the local market with a new cutting-edge device designed with unmatched features to outperform both laptops and tablets existing in the region today.
Rakan Tarabzouni, Head of Windows OS & Devices at Microsoft Arabia, said: “We are happy to collaborate with Al Falak in this latest strategic move to launch Surface Pro 4 in the KSA, which we consider one of our important markets. Through Al Falak’s strong reputation and established presence in the KSA, we are confident that we will successfully launch and distribute the product in the local market. Additionally, such a move will enable us to further highlight our approach to adopt the concept of advanced business performance via mobile and compact devices and promote the Bring Your Own Device (BYOD) initiative not only in the KSA but the rest of the Gulf region. Surface Pro 4 enables users and business to achieve more, anywhere.”
Al Falak Electronic Equipment & Supplies Company was founded in 1981 to assist and contribute to the technical modernization of the Kingdom of Saudi Arabia and the Gulf region. Al Falak is a wholly owned Saudi Arabian company. It has played a major role in the IT evolution by serving a diverse clientele throughout the region, including government ministries and agencies, universities, and prestigious private sector corporations in Saudi Arabia, the UAE, Bahrain, Qatar and Kuwait.
Uncategorized
What Makes HUAWEI FreeClip 2 the Best Open-Ear Earbuds Yet?
It has been two years since the debut of the original HUAWEI FreeClip, Huawei’s first-ever open earbuds that took the market by storm. Its massive popularity proved that the world was ready for a new kind of listening experience. The new HUAWEI FreeClip 2 tackles the hard challenges of open-ear acoustics physics head-on, combining a powerful dual-diaphragm driver with computational audio. It delivers depth and clarity, which was once thought impossible with an open-ear design. Solving the acoustic limitations of open-ear audio alone would have been sufficient to make the HUAWEI FreeClip 2 our pick for best open-ear audio.

But it is way more than that!
Comfortable C-Bridge design
The HUAWEI FreeClip 2 earbuds weigh only 5.1 g per bud, a 9% reduction from the previous generation. This lightweight architecture ensures an effortless experience, perfect for long calls, workouts, and commutes, allowing you to wear them all day without fatigue. The comfort bean is 11% smaller than the previous model, yet the design provides a secure fit that prevents the earbuds from falling out, even during intense activity.
Constructed from a new skin-friendly liquid silicone and a shape-memory alloy, the C-bridge is 25% softer and significantly more flexible than its predecessor. Finished with a fine, textured surface, it ensures a comfortable, irritation-free wearing even after extended use.
Adaptive open-ear listening
The acoustic system has been significantly upgraded, featuring a dual-diaphragm driver and a multi-mic call noise cancellation system. This setup not only delivers powerful sound but also maximises space efficiency. That’s why, despite their small size, these earbuds can deliver substantial acoustic performance.
The Open-fit design of the earbuds demands high computing power to maintain sound quality and call clarity. The HUAWEI FreeClip 2 offers ten times the processing power of the previous generation, serving as Huawei’s first earbuds to feature an NPU AI processor for a truly adaptive experience. The new dual-diaphragm driver includes a single dynamic driver with two diaphragms, effectively doubling the sound output within a compact space to provide a significant boost in volume and bass response.

Furthermore, the earbuds dynamically detect surrounding noise and adjust volume and voice levels in real-time. If the environment is too noisy, the system uses adaptive voice enhancement to specifically boost human frequencies, ensuring you never miss a word of a podcast or audiobook. When you return to a quiet environment, the earbuds automatically settle back to a comfortable volume level.
Crystal clear calls
To ensure call quality in chaotic environments, the HUAWEI FreeClip 2 utilises a three-mic system combined with multi-channel DNN (Deep Neural Network) noise cancellation algorithms. This system intelligently identifies and filters out ambient noise. Thanks to the NPU AI processor, the earbuds automatically enhance voice clarity, ensuring your conversations remain crisp regardless of your surroundings.
Battery life and charging
With the charging case, the HUAWEI FreeClip 2 offers a total battery life of 38 hours, allowing users to enjoy music throughout a full week of commuting on a single charge. On their own, the earbuds last for 9 hours—enough for a full workday of uninterrupted calls. For those in a rush, just 10 minutes of fast charging in the case provides up to 3 hours of playback. For added convenience, they support wireless charging and are compatible with watch chargers.
Rated IP57, the earbuds are resistant to sweat and water. They can easily withstand intense workouts or even a downpour.
Connectivity
The earbuds support dual connections and seamless auto-switching across iOS, Android, and Windows. When connected to EMUI devices, you can even switch audio between more than two devices. Additionally, when connected to a PC, the earbuds allow you to answer an incoming call without disconnecting from or interrupting your conference setup.
It is, quite simply, a pair of earphones reliable enough for the gym, the office, and the commute.

VAR
FROM SMART WEARABLES TO TRI-FOLD INNOVATION: 6 HUAWEI GADGETS THAT REDEFINE HOLIDAY GIFTING
The holiday season is upon us. And as always, we’re met with a sudden panic over what to buy our loved ones. What does my mum want? What does my dad need? And what can I afford? These are the questions we ask ourselves as we walk around in the shopping mall or browse for the perfect present online. Choosing a meaningful present makes all the difference, but it’s rarely simple. Luckily, Huawei’s wide lineup of smartphones, earphones, wearables and tablets makes the process far less overwhelming.
To help you find the right gift this season, here’s a list of Huawei’s gadgets that fit any budget or taste.
Starting with the sure-fire option that anybody in your life will appreciate, the HUAWEI FreeClip 2. As the follow-up to the hugely popular open-ear earbuds from Huawei, the FreeClip 2 takes everything that people loved in the original FreeClip and makes it better. The earbuds come in a range of new stylish colours, including Blue, White, Rose Gold, and Black. Thanks to the extremely lightweight C-bridge design, these can be worn effortlessly throughout the day. If you are not playing anything, you might even forget they are there. Perhaps the most surprising feature is how good they sound, with incredible booming bass for open-ear earphones.
Now, if you are looking to impress with something more premium, you can go for the HUAWEI Mate XT ULTIMATE DESIGN — the phone that marked a new chapter for smartphones as the first-ever trifold one could actually buy. Featuring a massive tablet-sized 10.2-inch 3K display that folds down into a 6.4-inch regular smartphone size, it is one of the most versatile and striking devices you can gift this season. Now available in a new White vegan leather finish, the device adds a fresh, elegant touch that feels perfectly in tune with the holiday season. The clean, trendy aesthetic not only elevates its premium appeal but also makes it an ideal gift choice, effortlessly matching festive moods and winter styling.

- The HUAWEI WATCH ULTIMATE DESIGN carries over the same luxury to wearables. Recently launched in a new Royal Gold Edition, the watch features an industry-first rare-earth purple ceramic bezel with 18K gold, paired with a zirconium-based liquid metal case and a purple-gold titanium alloy strap. With a host of features tailored for deep-sea divers, including an innovative waterproof system and sonar-based underwater communication, the watch brings serious performance to match its luxury build.
- If you want the deep-sea diving and underwater communication features but in a more rugged yet premium packaging, go for the HUAWEI WATCH Ultimate 2. Available in Blue and Black, the WATCH Ultimate 2 features a zirconium-based liquid metal case, with a dual-colour nanocrystal ceramic bezel and sapphire glass for excellent durability.
- The HUAWEI WATCH GT 6 Pro, on the other hand, is a great everyday smartwatch. Offering an incredible battery life of up to 21 days, it is an unparalleled workout companion with a host of new outdoor workout features. Powered by the upgraded TruSense system, the WATCH GT 6 Pro is designed for endurance.
- For the creators and professionals on your list, the HUAWEI MatePad 12 X PaperMatte Edition is a great pick. It combines the power of a PC, the creativity of a studio, and the comfort of paper, all in one sleek device. It packs a new and improved ultra-clear PaperMatte Display, enhanced with high-precision nanoscale etching for a much clearer and more comfortable view. When paired with the new HUAWEI M-Pencil Pro, this tablet can be the perfect canvas for ideas to flourish.
Figuring out the right gift for your loved ones is no easy task. If you don’t want to spend money on a gift that will end up in somebody’s drawer catching dust, then make sure that you give them something truly special. Happy Holidays!
VAR
HUAWEI Mate XT ULTIMATE DESIGN Remains the Trifold Benchmark
The evolution of smartphones took a new trajectory in the summer of 2024. After months of speculation and rumours, as Huawei unveiled the first-ever commercially available trifold to the world, it was praised universally. It proved that there is still room for groundbreaking innovations in smartphones. The HUAWEI Mate XT was so ahead of its time, it took the competition over a year to release a viable triple fold.
People now use their smartphones for way more. Smartphones have replaced a multitude of gadgets for everyday things like cameras, televisions, music players, and, to some extent, laptops. You no longer have to scramble for a laptop to send an urgent email or fumble with paper maps to navigate a strange city. Officially called the HUAWEI Mate XT ULTIMATE DESIGN, Huawei’s trifold smartphone was an answer to the growing demand for smartphones capable of multitasking and more immersive media consumption. Offering users the largest smartphone screen experience with a single 10.2-inch display that folds down into a convenient regular smartphone form factor, it expands the possibilities of smartphone interactions and multitasking.

Now, Huawei is expanding the Mate XT line with more colour options. Previously only available in Red and Black, the phone will be available starting next week in the white vegan leather finish. This new finish gives the device a more refined, minimalist aesthetic.
Despite widening competition, the Mate XT is still the benchmark for what a trifold smartphone can be. The Mate XT’s ingenious Z-shape folding method, where one side folds inward and one outward, has a unique benefit. It uses a single continuous display that unfolds into a tablet, and when folded to a regular smartphone size, one-third of that same screen becomes the outer display. It’s a cleaner, more coherent experience.
Trifold experiments from other brands also fall short of Mate XT in charging speeds, battery capacity and screen resolution. Even a whole year and few months after the initial release, the Mate XT is still the slimmest and lightest trifold in the market. Performance and durability follow the same pattern. The groundbreaking Advanced Precision Hinge System, made of ultra-strong, high-strength steel, offers a smooth, effortless and precise opening and closing experience.
A year on, the Mate XT remains the trifold smartphone others measure themselves against. It’s a category that Huawei created, defined, and continues to push forward while everyone else is still trying to catch up.
-
Tech News1 year agoDenodo Bolsters Executive Team by Hiring Christophe Culine as its Chief Revenue Officer
-
VAR8 months agoMicrosoft Launches New Surface Copilot+ PCs for Business
-
Tech Interviews2 years agoNavigating the Cybersecurity Landscape in Hybrid Work Environments
-
Tech News5 months agoNothing Launches flagship Nothing Phone (3) and Headphone (1) in theme with the Iconic Museum of the Future in Dubai
-
Tech News2 years agoBrighton College Abu Dhabi and Brighton College Al Ain Donate 954 IT Devices in Support of ‘Donate Your Own Device’ Campaign
-
VAR1 year agoSamsung Galaxy Z Fold6 vs Google Pixel 9 Pro Fold: Clash Of The Folding Phenoms
-
Editorial1 year agoCelebrating UAE National Day: A Legacy of Leadership and Technological Innovation
-
Cover Story10 months agoUnifonic Leading the Future of AI-Driven Customer Engagement


